This handy magazine is mainly targeted at the tourists, expatriates and the Mauritian public and will be distributed freely to tourists, right at the airport, and at selected venues island wide. With 80,000 copies initially planned annually, SPOT ON will also target tourists from emerging markets with high purchasing power, such as China. The guide will be trilingual, English, French and Chinese a
nd will contain articles of high interest to foreign visitors. SPOT ON will be circulated digitally and will make use of the social media platform facebook extensively to market all the advertised products and services. We have a team dedicated for the Chinese market through our representatives in Hong Kong, Shanghai and Beijing to circulate our digital magazine via Weibo, Weixin Baidu and specialized blogs on Mauritius. SPOT ON plans to demarcate itself from the usual tourist magazines generally found on the market. The product will be creatively designed to showcase local offerings in a perfect blend of culture, entertainment, events, shopping, restaurants and best hang out places. There will also a section on work and live in Mauritius targeted at potential investors, expatriates and foreigners also willing to acquire property. It will contain a plethora of useful information for tourists (and locals alike), but over and above the usual literature often narrated to tourist, SPOT ON will aim to capture their purchasing power and direct them to the products and services listed in the magazine, thanks to creative artworks and content writing that captivate their minds. In that endeavor, we are inviting businesses, enterprises and tourist establishments to place their adverts in SPOT ON. SPOT ON aspires to be the leading tourist literature in the country and the multi-disciplinary team backing the project will invest heavily to promote the guide both locally and internationally through well-conceived digital strategies.
