https://baltic24itsolutions.com/

24 It Solutions Baltic, Riga (2025)

30/05/2022

Create a Memorable Message
There are only so many ways to directly promote your products and services through marketing. Sometimes it’s worthwhile to stray away from your main marketing agenda to tell stories that make your brand more memorable and likeable. The more creative you get with storytelling, the more likely you’ll stand out and improve your brand image.

27/05/2022

Send a clear message
Do people know what you're selling? You might think it's obvious, but it may not be to a potential customer. Make sure people know about all the services you provide. Have a clear and easy way for people to contact you, and consider making your prices readily available on your pamphlets, website or even business cards. The less work it is for the customer to engage you, the more likely they are to do so.

24/05/2022

Why Customer Service is Important?
Customer service is important to your business because it retains customers and extracts more value from them. By providing top-notch customer service, businesses recoup customer acquisition costs and cultivate a loyal following that refers customers, serves as case studies, and provides testimonials and reviews.

18/05/2022

How Does Storytelling Enhance a Website?

You may be skeptical about why it's important to incorporate storytelling elements into your website's design. After all, shouldn't a smooth, simple design or utilitarian storefront do the same job? Why invest the time and energy into incorporating a story into something that serves a simple purpose?
Here's the distinction: a website that tells a story becomes more than a place to generate leads or complete sales. It becomes an ambassador for the entire brand that represents not only what your company can do for individual clients but also how it can make them a part of the company's mission to improve the world.
A website that tells a story changes from a simple online store window to an immersive brand experience that leaves an impression.Visitors to the site stay longer and leave with a desire to forge a stronger connection with the company, either by purchasing their services or promoting their brand.

10/05/2022

What’s a marketing pixel?

Pixels are snippets of code that allow you to gather valuable information about website visitors and what actions they took, so you can send them ads that are most relevant to them. Pixels are vital for measuring campaign performance, tracking conversions, and automatically building audiences based on behaviour.

Conversion and Remarketing pixels are important because the information gathered allows you to understand more about visitors to your website and use that information to iterate and improve marketing efforts. Pixels are also used to continue the conversation through paid ads after they’ve left your site– especially if they didn’t complete a desired or expected action, like making a purchase.

05/05/2022

Why is keyword research important?
Keyword research provides valuable insight into the queries that your target audience is actually searching on Google. The insight that you can get into these actual search terms can help inform content strategy as well as your larger marketing strategy.
People use keywords to find solutions when conducting research online. So if your content is successful in getting in front of our audience as they conduct searches, you stand to gain more traffic. Therefore, you should be targeting those searches.

02/05/2022

What is a reason to believe?
Simply put, the reason to believe (RTB) is why your customer should believe you. What makes your claims and promises credible and trustworthy? Your RTB could be anything from your experience in the field, to proven results and testimonials, to products backed by extensive research or science.

Your reasons to believe should create a clear link between your brand and the benefits delivered. Your brand’s positioning statement should be authentic. Your brand’s positioning statement should be authentic and backed up by your brand’s behavior. In that sense, your positioning statement should reflect the truth.

Consumers want comfort, happiness, and satisfaction in their lives, and they get it in part through the products they buy. If the brands they use consistently deliver a positive experience, consumers form an opinion that the brand is trustworthy, which gives them peace of mind when buying.

28/04/2022

Importance Of Browser Compatibility
Browser compatibility is the capability or flexibility of a website, web application, script or HTML design to function on different web browsers available in the market. If a website is not optimized to work on all devices and platforms, it will lose visitors. Now for a typical website, this can be a problem, but for an eCommerce site, it could be devastating simply because visitors are where its revenue comes from. Just think of the impact it will have if a brick-and-mortar store closes its doors for a few hours every day. It’s apparent that it will lose a lot of revenue.

25/04/2022

What is B2B
Business to business eCommerce, or B2B eCommerce, is an online business model that refers to business transactions between two businesses, rather than transactions between a company and individual consumers. Typically, B2B eCommerce facilitates transactions between a manufacturer and a wholesaler, or a wholesaler and a retailer.
The key difference between B2B and B2C models is that B2B transactions occur between two companies, while B2C refers to selling to individual consumers directly.

22/04/2022

Why unique content is important?
If you don’t want to throw all your SEO efforts and investments out of the window, you need to display only unique text on your website.
Using copied content from another website can harm your site by making your rankings drop and decrease your traffic dramatically. If search engines find the same content in more than one location, they will get confused which page to show for a specific query. They would choose to display the page which has been indexed earlier and has more authority, which would be the site you used to copy the content. That would result in your page not being ranked at all.

19/04/2022

What Are Negative Keywords?
Negative keywords are used to prevent your ads from showing to people who are actively searching queries unrelated to the services or products you provide. In turn, giving your business the opportunity to reach the best potential audience whilst efficiently spending your campaign budget and avoiding wasting money on clicks that just won’t convert.
The key to success with paid campaigns is knowing exactly who you’re targeting to ultimately maximise CTR and conversions. Your goal should be to target relevant keywords as well as refining the keywords you’re bidding on to increase relevance and ROI.

16/04/2022

Get trust from people
People are only going to do business with people they trust. For that reason, any business that is trying to market itself to the public needs to make itself known. The marketer will have to present the business’ most genuine side in an effort to find a common ground with their audience.
The individuals that are being marketed to will not need to know everything about the business — they will need to know enough to determine whether it can be trusted.

13/04/2022

What is email marketing?
Email marketing is a powerful marketing channel, a form of direct marketing as well as digital marketing, that uses email to promote your business’s products or services. It can help make your customers aware of your latest items or offers by integrating it into your marketing automation efforts. It can also play a pivotal role in your marketing strategy with lead generation, brand awareness, building relationships or keeping customers engaged between purchases through different types of marketing emails.

09/04/2022

What does a lead mean?
In a sales context, a lead refers to contact with a potential customer, also known as a “prospect”.
Depending on the organization, the definition of the term “lead” may vary. For some companies, a “lead” is a contact already determined to be a prospective customer, whereas other companies consider a “lead” to be any sales contact. But what remains the same across definitions is that a lead will potentially become a future client. Sales teams therefore have a responsibility to convert a maximum amount of leads to maintain a good conversion rate.

06/04/2022

Marketing Analytics
Marketing analytics is the practice of measuring and analyzing marketing performance to maximize efficiency and improve return on investment. It provides an objective lens through which you can view your marketing efforts and make better use of your marketing budget.
From email marketing metrics to SEO rankings, marketing analytics applies to all aspects of your business.
Nowadays, with digital marketing as the norm, the web is (or should be) the go-to source for information and leads. Marketing analytics allows you to gather the information that you need to find high-fit leads and create a lasting foundation for growing your business.

03/04/2022

Marketing starts with clear strategic goals
Regarding measurability, marketing and sales have the simplest metric there is — profitable revenues that are increasing. Any marketing strategy needs to deliver this result. Marketing undirected will waste great creativity.

Leverage creativity with focus. Ensure that the ROI on marketing is positive. Whenever the ROI dips below expectations, revisit the strategies and redirect the creativity.

29/03/2022

Be thoughtful and intentional. A good strategy wins the war. A bad strategy loses the war. Don’t put down empty thoughts just to fill space.
Make objectives and goals that build to your mission. If you’re not building towards something, why are you doing it?
Create SMART goals. Goals need to be specific, measurable, achievable, realistic, and time-bound.
Make a strategy, not tactics. Tactics are a component of strategy. Strategy must get you from where you are today to where you want to be tomorrow. It should include SEVERAL tactics.

26/03/2022

Success requires uniqueness
Customers are bombarded by choices. The ability to make clear distinctions between choices helps customers make decisions.

A company’s ability to be unique in the mind of the customer makes the life of the customer a little simpler. They can clearly say that something is or is not for them. Either way, the marketer has direct feedback as to the fit of their product or service.

24 It Solutions Baltic