23/04/2023
Cassper Nyovest is not signed under DefJam & he was never signed under Universal Music Africa.If you remember very well in 2017/18 Cassper Nyovest was complaining about not getting enough Airplays compared to Artists that are working with Big Record Labels.How Nadia Nakai is not getting Airplays like Artists working with Big Record Labels.When Cassper Nyovest dropped Sweet & Short he signed partnership with Universal as his distributor and this really help him with getting played on Radio.Now he signed a partnership with Def Jam Africa and they're distributing his new Album AMN.Big Independent Artists around the World signs a distribution deal with a Record Label.Signing a distribution deal is like hiring a Record Label to market your Music,To help you with Airplays.You don't get paid.You pay.You the Boss.You own your Masters.Upcoming Artists who distribute their music with DistroKid,CD Baby,TuneCore knows what I'm talking about.Just like how you pay DistroKid to Distribute your Music is the same way Cassper Nyovest is paying Def Jam.If you don't respect his Music Respect him as a Business Man.He proved it that you can play with Big boys,get recognition around the World.Own your Masters.He proved that it's possible to make it big without being Signed under a Record Label.
https://youtu.be/_vixq1H7uBA