01/11/2024
Reasons why you need an online store for your Liberian business. Not just that, but also social media marketing.
The Internet has forever changed the way consumers acquire products or services. Let me give you some of the main reasons why having an online store and facebรฒok marketing is mandatory these days in this modern age if your Liberian business must grow.
First just know that E-commerce (online selling) will continue to grow
E-commerce is expected to continue to grow in the coming years, not only reaching 2 billion buyers worldwide in 2025, but also reaching 4 billion dollars in sales. That's because it works. It can also work for the Liberian market. It can also work for your Liberian business.
โ
Consumers decision today is based on the Internet.
Physical stores with no online presence are no longer enough. The consumer buying process has changed. As such, the companies that have the best online presence- and especially those that offer the opportunity to buy directly over the Internet- are those that catch consumers at the time when they are most interested and receptive. An online store marketed through a social media platform, such as Facebook will grow your business by increasing its sales.
โ
Greater reach via the Internet
Physical stores are always limited by one factor: their geographical presence. If your potential customers only find your business by going to your store, your range will always be limited. With an online store, the same does not happen- any user can go to your shop on the Internet and make a purchase, regardless of where he is, which means that the range is extremely wide when compared to the physical presence.
With virtually unlimited access anywhere Liberians will have more and more purchasing opportunities to find out what they need exactly when they need it. With an e-commerce website adapted to mobile devices, this means that any second of the day a new user can find your business and proceed with a purchase. Why wait for new customers to discover your business on the street when it can always be present at the exact moment your products are needed?
โ
Internationalization.
Continuing from the previous point, the scope of e-commerce is not limited to its country of origin. In fact, an online store is a real revolution for internationalization! With a multilingual online store there are no barriers to sales- you can reach anywhere in the world, at any time. This way, e-commerce expands your business and your range, overcoming any geographical limitation to attract people interested in your products from anywhere in the world. This means Liberians in the diaspora too may have access to your products.
โ
The store is always open
Another advantage when compared to physical stores, and another that makes e-commerce increasingly indispensable, is the fact that there are no โworking hoursโ- the online store is always open, 24 hours a day, 7 days a week.
โ
If youโre not online, your competitors will be
This is a key point- the longer you delay your inevitable transition to a digital-adapted world, the faster your Liberian and local foreigner competitors can move ahead and settle in first place for your area. While there are other relevant factors that mean that e-commerce is not a simple โarms raceโ, the sooner you win your customers, the sooner you can get your loyalty and establish a stronger position. And, of course, if you donโt adapt, you wonโt be able to survive the competitors that expand online.
And so contact us in Liberia to get your online store set-up.
๐0770 499 397
