Top Branding Bizsolutions, 284/4 Pahala Imbulgoda, imbulgoda, Gampaha (2025)

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284/4 Pahala Imbulgoda, Imbulgoda

07/03/2022

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24/02/2022

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24/02/2022

The value of a logo for a business

Did you know that a LOGO is a concise and efficient way of communicating information about your business?

Even if the name of a business is not part of the logo, have you realized that you can immediately identify it by looking at its logo? Even if you have never heard of a business before, you have experienced in the past that by looking at the logo of the business for the first time you can accurately guess its nature.

A logo is an important part of your company brand and has a significant impact on the general vision of the company. In fact, a logo is one of the most important brand investments a business can make.

Factors to consider when designing a logo
The logo should be unique enough to be easily recognizable and simple enough to work through multimedia. A good logo is memorable and gives the first impression of the business. It should be effective to any extent; Whether it is used on a billboard or a pen.

When creating a logo, special attention should be paid to every aspect of the logo, including colors, shapes and fonts. All these features help to bring a message about your brand.

For example, they may choose to use bold, bold fonts at the gym and use fanciful, cursive fonts for their logo, such as at a wedding planning agency.

The visuals and illustrations should be appropriate to avoid any discrepancies or confusion for your company.

All colors, shapes, images and fonts should conform to the idea to be communicated. It is also important that your logo conveys the correct message about your company.

Why is it important to design a logo for a business?
A logo can be called the identity of a company. Often, that is the first thing a prospective customer sees about your business. A logo is more than an image; It is a place to identify clients and is an important basis for branding your company.

It is often said that a company logo makes it possible for customers to form an opinion about a company in a matter of seconds. A well-designed logo is an easy way to tell potential customers that your business provides professional, reliable and quality products or services.

7 Reasons Why A Logo Is Important
1. It gets attention
A logo can quickly capture the attention of customers and communicate the core values of the company in an interesting way.

2. It creates a strong first impression
The logo was the first introduction the company introduced to customers.

3. It is the basis of your brand identity
Successful branding is about telling a story that affects the feelings of the customers. It should be as simple as possible.

4. It can be remembered
The logo is a recognizable point; They are the code that customers use to identify your brand.

5. It separates you from the competition
A well-designed company logo can communicate everything from a company background to their mission.

6. It nurtures brand loyalty
As your brand grows, your logo will become more familiar to a wider range of customers, and this familiarity will make you feel trusted and accessible.

7. Your audience expects it
When you see any communication from your brand, the first thing your audience looks for is your logo.

If you do not have a logo (one that stands out), then your business loses the opportunity to stay in the minds of your audience.

Top Branding Biz Solutions
topbrandingbiz.com

24/02/2022

Everything about SEO

SEO (Search Engine Optimization) is simply the transfer of traffic to a website by search engines such as Google.

When we want to do something on the internet, we often search for what we want through a search engine like Google. Then we get a lot of search results. From the results obtained, visit a website and obtain the relevant information or service.

The goal of SEO is to make your website appear at the top of the search results list when someone searches for something like this. That way, the person is more likely to access their site.

How does SEO work this way?
Google Search Engine uses its algorithm to go to websites on the Internet and look up content.

Then the content of those websites is added to the index of the search engine. Then when a person searches for something on Google, from those indexed pages, the web pages related to what the person searched for will be found and shown to that person.

A large number of factors are used to find the web pages that match the search.

Now let’s see how to make a website SEO.
Website’s Authority
The information or services provided by a website can be divided into different categories. One website does not apply to several topics.

For example, a website that has information about recipes does not have to contain information related to beauty.

So if one is searching for recipes, one can look at the top of the search results websites which have only recipe related information,

Keywords
Keywords are what a person types in a search engine, for example, if someone searches for “SEO Sinhala” it is a keyword.

This keyword is very important for SEO. This is because if we can include keywords that people actually type in our website posts, our website is more likely to rank high on SERPs (Search Engine Page Results).

How to find the right keywords
Now you understand then it is very important to use keywords for our website. Now let’s see how to find these keywords.

Google Search Suggestions
The easiest way we can find keywords in Google Search Results Suggestions. If we go to Google and search for something we can see search suggestions.

When searching for “Make a Cake” you can see the Search Suggestions at the bottom in addition to the search results. This shows keywords that other people are searching for. So those keywords can be used for our posts.

Keyword tools are some web apps designed to make it easier to find keywords. Most keyword tools require payment to use and below are some of the free services available.

UberSuggest
UberSuggest is a keyword tool. When you go to this website and search for a relevant keyword, you can see other relevant keywords as well as popular web pages for each keyword.

How to Make SEO Friendly Website
Let’s see how to make your website SEO Friendly. As mentioned earlier, SEO Sri Lanka is also important for our Sinhala websites.

01. On-Page SEO
On-Page SEO is the process of making the pages or posts you want to rank SEO Friendly. There are several things we can do about this.

Keywords used in the title of the post.
When we write a post, it has a title. If the post title includes the keyword related to that post, that post is more likely to be ranked.

Use a short URL and enter a keyword
The longer the URL of a post, the less likely it is to rank. Use a short and concise URL. Also, enter the keyword into the URL.

Edit long posts that have a lot of information
If you look at the top-ranking posts in Google, they have a lot of content. Google algorithm is always looking to show posts with complete and relevant information to those who are looking for information from a website. Therefore, when creating a post, include complete information related to the relevant topic.

Make the most beautiful by using things like Images and Videos.
In addition, when writing a post, write with short paragraphs like in this post. Then the reader can read without difficulty. If there are a lot of visitors to your website, it will also help in the ranking.

02. Technical Settings
Mobile Responsive
Currently, a large number of internet users access websites through smartphones. Therefore, it is very important that the website works well on smartphones as well. You can test the website by going to the Mobile-Friendly Test provided by Google.

Page Speed
Website speed also affects SEO to some extent. If pages load at a good speed, it helps in ranking. PageSpeed Insights lets you test the speed of a website.

Loss of Crawl Errors
Crawl Errors are problems that Google algorithm may not be able to index the pages of your website. If you can not index, there is no way to show our website in search results.

You can check if there are any Crawl Errors on your website through the Google Search Console.

Optimize WordPress Website Using RankMath
The RankMath SEO plugin gives us a lot of options for free. This will make your WordPress website SEO Friendly.

Hope this SEO blog helped you. If you do these things on your website then you can get ahead in the Google rankings.

Thank you
Top Branding Biz Solutions
topbrandingbiz.com

21/02/2022

What is this WordPress?

There is hardly anyone in this world who has not heard the word WordPress. If you are interested in web development then you have definitely heard this word.

Let’s see more about this. What is WordPress? Why should we choose WordPress? Let’s look at some of the most important things like the pros and cons of this.

WordPress is software used to create websites. These are called Content Management System (CMS). Using CMS we can create websites as we want.

There are a large number of different CMS in the world. Shopify, Joomla, Drupl, Wix are just a few more such CMSs. We can use these to create websites.

The popularity of WordPress
Before looking at the benefits of WordPress, it is worth looking at its popularity here. You know that there are many different CMSs in the world and WordPress is one of them.

As of early February 2021, about 64% of the world’s Web sites will be WordPress sites, made up of various CMSs.

In other words, WordPress ranks first among CMSs, followed by Shopify, which accounts for about 3% of the websites. And more than 40% of all websites in the world are WordPress sites. This will show you how many people are joining WordPress.

WordPress has also been used by a large number of well-known websites around the world. Websites like Tech Crunch, Microsoft News, BBC America, Facebook Newsroom, Playstation, Skype, NewyorkTime, Sony Music are among these.

Top 5 Benefits of Using WordPress
Ability to create any kind of web site.
In the early days of WordPress, it could only create blog-type websites, but now it can create any type of website. This is one of the reasons why WordPress is so popular. In the days when only blogs could be set up, programming had to be used to create other types of websites, but with the gradual creation of various websites, the use of WordPress also increased.

There is currently no website that can not be set up using WordPress. It can create any kind of website like blog, LMS, e-commerce, business, social media, listing, etc.

Easy to troubleshoot WordPress issues.
WordPress is used by a large number of people around the world, making it easy to find information and knowledgeable people. So you can easily solve any kind of problem that comes to you.

And the problems that come to you are often those that others have had before. So google your question and look for the solution to the problem that others have asked for and easily find a successful solution.

Being SEO Friendly.
SEO (search engine optimization) is the methodology used to elevate our website in search engines (like google). These tasks are very easy to do in WordPress.

There is a special plugin for that in WordPress. It usually takes a lot of time if we are going to do this using programming. It also costs a lot to get someone else to do it. But these are already set up in WordPress so we can use them as we want.

Security
WordPress has good security and will send updates to fix a new security issue as soon as it is detected. There are also various convenient ways in WordPress to increase the security of websites. But when we create a website using programming, we need to use a web security expert in addition to the developer to create the website security.

That too is an advantage of WordPress. Also, when a hacker tries to hack a website, if it is a WordPress site, he looks to attack the unpublished parts of the website.

They do not try to find new weaknesses. But when trying to hack a non-WordPress website, it tries all sorts of known attacks. So you can maintain good security in WordPress by being constantly updated.

Loading Speed
There is a separate charge for loading speed in web development. That loading speed is a very important factor in a website. You do not even like to go to a slow website, do you? So there are various plugins in WordPress to increase the loading speed of websites. Using these you can easily increase the loading speed of WordPress websites.

In addition to these major advantages, there are a number of other advantages to WordPress. You will understand these for yourself when you start using WordPress.

It’s really hard to talk about the disadvantages of WordPress. The reason is that WordPress eliminates the disadvantages and keeps coming forward. The best example is the ability to set up any type of website when advertising, despite the limitations of previously created websites.

So looking at all that has been said so far we can guess the answer to the question of why we should choose WordPress. We can understand the importance of this through the rapid growth of WordPress users.

WordPress websites are growing faster than other websites. Also, most of the orders that come to website creators come from WordPress.

Thank you
Top Branding Biz Solutions
topbrandingbiz.com

21/02/2022

Importance of having a business website

What is a business website?
In the modern digital world, a business website becomes a common requirement for any business. It is essential for every business, whether it sells or not products: services in an online platform because the business website will provide information regarding owners, company products, or services.

The business website acts as an online business card, and it creates an online image for businesses. It is an essential part of a business marketing plan, usually included in the online marketing plan. Whether it’s a small business, a company, an entrepreneur, or anyone selling products: services, they’re all connected to the virtual business environment at different levels. Therefore business website plays an essential role in a company in many ways.
Top 10 reasons to have a Website for Business.

Online Business card of the company
Having an active and effective website is essential for every business. Today most consumers use the internet to find a business and all information about it.
Therefore, the business website is all about which business you are, where you are in, where you want to go, what you offer, and how good you are. Without a business website, these customers may not even get the information, contact, or locate the business.

Advertising platform for business
Due to the growth of busy lifestyles, most customers move on to digital media instead of traditional media. Therefore, Once a business has its website, it provides a platform to communicate with its customers instantly.
As per that a company can easily promote Upcoming sales and new products on the business website. This can reduce promotion costs. Moreover, content on the website can be used in social media campaigns by spreading that content among many potential customers.

Enhanced the Customer Service
There are several ways a business can enhance customer experience with a business website. Before improving the customer, experience the company should focus on customer engagement. Typically a business web design provides a contact us section that offers direct access to customers to ask a question or inform the business of problems with products or services.
This allows to have direct customer feedback and increase satisfaction with customer service. Because of most of the customer’s concerns about quick responses to their problems and the information they need. Moreover, businesses can include email feedback, live chat programs on their websites to create better customer experiences.

Expand the Customer base
One of the main advantages of a useful business website is the potential for attracting new customers and expanding the customer base. When customers browse the internet, they may have access to goods, services, or information for the companies. Otherwise, they would not even have known the company existed.

Understand Customer behavior
By business website, Businesses will be able to see who visits their content, online behavior of customers, transactions, etc. The collected data can provide the business with valuable information about the target group and understand what they want.

Customer Friendly shopping platform
Time has become more valuable with a busy lifestyle. Most Consumers are looking for a quick and smooth shopping experience.
This leads to more and more consumers turning to shop online.
Maintaining a company website will give the customers a more efficient place to shop and save their time.

Highly Cost-effective promotion strategy
Every business focus on achieving business objectives and goals. But In a competitive environment, any business should use effective promotion strategies. When compared with several promotion strategies, It can cost very little to maintain a business website.
Moreover, it is a highly profitable way than advertising. It leads to a high return on investment long termly. It is a valuable and powerful promotional tool and an essential part of the company.

Low Maintenance
A business website is so essential to any company. Without a website, remaining competitive in today’s market and producing more customers will be difficult. Business websites can also be easily set up and maintained.
Any business has to pay for setting up a website. But it is not a typical payment, and it is an investment. Because once a business sets up a company website, it needs very little maintenance to manage regularly.
On the other hand, this provides an advertising platform with a cost-effective and less time-consuming way without involving unnecessary business activities or staff.

Reach the World in All Corners
Business websites can reach to worldwide customer base. It provides business with an immediate global presence, and enables the company to attract new clients, creates customer awareness, increases customer engagement, increases consumer brand relationships around the world.
Apart from that website has the power to keep an eye on the customer base considerably. If a business is doing its operations and selling products or services to consumers nationally or internationally, a website reflects that it is a must for effective and efficient business deals.

Value for your time
With the aid of the internet, both the customers and businesses can get several advantages. Today rational customers run against the clock and move to online shopping. on the other hand, companies also get that advantage by providing one platform to hundreds of thousands of consumers.
For example, in a typical business environment, one customer takes a particular time with staff members to purchase what they want at a dress outlet. It is a time-consuming way for both parties. But business website revamps that operation with less time consuming for both parties. It is a more effective way to do most of the daily business activities.

Conclusion
As per the above factors, the business website is one of the essential features of any business. Apart from that, with the lush and lavish growth of the e-world, a business website will be a company’s basic requirement.
However, every business should consider creating their website more efficient, convenient, user-friendly, and attractive for customers. On the other hand, a useful website will ensure achieving business goals.

Thank you
Top Branding Biz Solutions
topbrandingbiz.com

18/02/2022

Everything about web hosting

Hosting is a must-have, for any Affiliate, promoting any website. But one of the questions most people who are just starting out on a website is how to choose the right web hosting service for them. Today we will talk about Web Hosting.

What is a web hosting?
The main and first question that arises for someone who does not know about web hosting is what is web hosting. Simply put, a web host is a service that helps an individual or organization add their website to the Internet. Here we have a web host or web hosting service provider. This web hosting service provider, as a business, provides us with the technology and services needed to publish a website on the Internet. In other words. In order for a website to be published on the Internet, we have to store the data related to our website or the files of our website on a server connected to the Internet, that is, on a computer connected to the Internet. Web hosting is a space we get on this server. Also, the web hosting service provider will allow us to access one of their servers and charge us for it.

How does a web hosting work?
As mentioned in the previous section, the data files related to our website are stored in the space that we get from the web hosting service provider. Then when a person requests access to our website through our web address, our host will provide the required data files. This means that our web address is connected to the computer (server) that stores the data on our website and the web browser displays the data we store on the website to the visitor. Additionally, the service provider gives you a control interface to manage the web hosting you have acquired. This is called cPanel. This allows you to make the necessary changes within the space allotted to you and use the facilities provided.

How to get a web hosting?
There are thousands of web hosting service providers on the Internet. If you want to get web hosting, all you have to do is go to a web hosting service provider’s website, select the type of hosting you want from the packages there, and pay for the package.

What are the types of hosting?
A hosting service provider usually offers to host from several types of hosting. The type of hosting depends on the server you choose to store data on for your website. There are several major types of hosting: Shared Hosting, Dedicated Hosting, VPS Hosting, and Cloud Hosting.

Shared Hosting
A shared host is a host that is shared by several people on the same server. This means that the data contained in this server is not limited to your website. Data related to other people’s websites is stored in different sections of this server. What happens here is that the hard disk is stored in separate sections such as C / D / E / F. Also, because it is commonly used, the user is allowed to use only a limited number of resources on the server. This type of hosting is one of the most popular and relatively inexpensive types of hosting.

Dedicated Hosting
What happens here is you get your own complete server. This gives you complete control over the server. In shared hosting, we can only use the software and features that the service provider has included, but in dedicated hosting the user gets any software or anything they want on the server. This type of hosting is very expensive.

VPS Hosting
VPS hosting is the most suitable type of hosting for someone who does not like shared hosting and does not have enough assets to buy dedicated hosting. In this case, part of a server in a data center is hosted on a separate operating system with a separate hard disk (hard drive). What is really happening here is creating another computer in a virtual (virtual) way on one computer. With the space available to use, you will have the ability to do whatever you want, like a dedicated host. This is not as expensive as a Dedicated host, but it’s a bit more expensive than a shared host.

Cloud Hosting
Before we talk about what cloud hosting is, let us explain what a cloud is. A cloud is not really something that can be physically displayed. This means that if we take a server, we can say that this is a Dedicated Server, but the cloud cannot show that. What happens in the cloud is that some of our data is stored on several computers around the world so that we can access this data from anywhere in the world using an internet connection.

Things to consider when getting a web hosting
When you get hosting from a hosting service provider you have to make those choices to suit your needs. Here it is important to look at what facilities you need and the services you provide.

Storage – The most important factor in web hosting is the amount of capacity you have. Here the service providers usually offer capacities ranging from 500MB to infinity. Here it is practical to give 500MB, 1 GB, or any other GB, but you may think that Unlimited is not so true. Most of the time a service provider who claims to offer unlimited capacity will actually give you 25 GB or 50 GB of space. Normally the maximum capacity of a website is around 2GB so the customer does not feel any reduction in the capacity they provide. Service providers make sure to reserve more space as soon as the capacity of a package provided by Unlimited exceeds the amount they provide. So it may be advantageous for you to get a package with unlimited capacity.

Bandwidth – This means the amount of data you can use in a month. Here too the service providers offer packages with different sizes of bandwidth and there are also packages with unlimited bandwidth. Here too the process of giving the unlimited capacity mentioned above takes place as they increase your bandwidth capacity as your monthly data usage increases. Even so, owning one is still beyond the reach of the average person. Therefore, it is advisable to choose a bandwidth that is slightly higher for your website usage.

Backup facility – In case of accidental loss or deletion of your stored data, it is important that the backup is backed up elsewhere. Therefore, the service provider should be aware of the backup facility provided and if so, what are the limitations.

Here are the things to look for when selecting a web hosting service provider.

Uptime – The server uptime is the percentage of time that the server remains active without interruption. It is advisable to seek the services of a service provider who guarantees that 99.9% of the time you are active.

Business Time – If the service provider has been in business for many years, you can get some idea of reliability.

Customers – It is important to find out how many customers the service provider is currently serving.

Customer Review – You can also get an idea of the service provided and the service provided by looking at the feedback given by the customers who have availed of the service.

Support – The service provider needs to focus on the support they provide to their customers. Usually, a hosting service provider should be ready to provide support 24/7 at any time.

Additional Services – Usually when purchasing web hosting, email, a variety of additional services are available. This is why it is important to pay attention to the additional services that you provide when you get a service provider or package.

How to choose the right hosting package for you?
You need to consider all of the above and choose a package. It is important to choose a host that best suits your needs. This is because if your site is used by a large number of people daily, choosing a package with low capacity will not be white. Also, if the website is used by a small number of people, there is no benefit in getting a large capacity package. Therefore, it is important to consider the nature of your website and the needs of the site as well as the cost you can afford to determine the capacity, type of hosting, etc.

Most people want to start a small website. You can use a Shared Hosting Plan for Google Adsense, Affiliate Marketing, or a small website you are creating for a company. As your website grows over time and the number of visitors to your site grows, you may want to move to a more efficient Shared Hosting or better cloud Hosting or VPS Hosting in all respects.

If you are planning to start a large website, it may be easier for you to use Cloud Hosting or VPS Hosting at the same time. VPS Hosting is better if more visitors come to your website in a short period of time.

Thank You!
Top Branding Biz Solutions
topbrandingbiz.com

17/02/2022

What is a Domain Name?

The domain of a website is an important thing. The domain is the name of a website, just like someone else’s name.

You should consider the following when choosing a domain.
01. Must be compatible with the content of the website.
02. Must be short and quick to remember.
03. Should be easy to type and read.
04. Using an extension such as .com, .net, .lk

Right now you need to do the following before buying your chosen domain.
01. First you have to go to a website like namecheap.com where we can buy domain names and search on it to see if your domain is available. Because we can only use one domain for one website.

02. Then we put it in the Wayback machine of archive.org and if that domain has already expired then we need to check the previous one a bit.

03. Then we need to check the backlink checker on ahrefs.com to see what backlinks it has.

04. Then we need to search on developers.facebook.com/tools/debug to see if this domain is shared on Facebook.

So when we buy a domain, we need to find a fresh domain on archive.org that has no Wayback machine data, no backlinks, and no share on Facebook. But it is difficult for us to find such a fresh domain.

OK, so look at the above and buy a good domain that suits you …….

Thank You!
Top Branding Biz Solutions
topbrandingbiz.com

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