SLT Digital Services (Pvt.) Over a span of decades, the directory has seen greater improvements, especially in terms of information and accessibility.
17 H K Dharmadasa Mawatha
Colombo
00200
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Trusted by millions of the business community and the general public, SLT RAINBOW PAGES is Sri Lanka’s only national business directory published by SLT Digital Services (Pvt) Ltd, the publishing arm of Sri Lanka Telecom PLC (SLT). The telephone directory is published and distributed primarily to all SLT subscribers including government organizations, business organizations, religious institutions, residential customers, etc. The word ‘directory’ has been very synonymous with Sri Lanka Telecom since it is the only publisher of telephone directories in Sri Lanka since 1939. Formerly, publication of telephone directories was carried out by a separate department of SLT. However, from 1983 to 2000, publication of telephone directories was outsourced to a third party, but in the year 2001, it was brought back to SLT. Then the telephone directory was branded as SLTRAINBOW PAGES and the first SLT RAINBOW PAGES Directory was published in the year 2002.In the year 2008, publication of the telephone directory was brought under the purview of a separate organization viz. SLT Publications (Pvt) Ltd, merely established as a wholly-owned subsidiary of SLT to undertake this task for providing a much better service. Over the long span of decades, the directory has seen greater improvements especially in terms of information and accessibility. In addition to the print version of the directory, a wide range of digital directory products such as Web, Mobile App, Directory CD, and e-Book, has in keeping with the fastest-growing information & communication technology, been developed to address the evolving needs of people and help the advertisers of the directory grow their business by leaps and bounds. Through these digital products, SLT RAINBOW PAGES reaches out to millions of people not only across the island but also across frontiers and access to the directory information has been broadened yet simplified unprecedentedly. SLT RAINBOW PAGES is a very comprehensive and informative guidebook rather than a mere telephone directory; thus it helps people arrive at right decisions efficiently. Over 6000 business organizations including the blue chip companies in Sri Lanka have relied on SLT RAINBOW PAGES to convey their message to a wide audience and millions of people turn to RAINBOW PAGES to fulfill their directory information needs. As the only National Business Directory in Sri Lanka, SLT RAINBOW PAGES helps create millions of business-to-business (B2B), business-to-government (B2G) and business-to-consumer (B2C) transactions annually. Apart from the main business of directory publishing, SLT Digital Services (Pvt) Ltd has now diversified into new business undertakings, followed by the resounding success of the directory industry. Indigo Advertising Solutions is one of such new businesses established to offer total advertising solutions. Event Management & Activation is yet another new business established to offer total event management & activation solutions. Moreover, apart from the main telephone directory, SLT Digital Services (Pvt) Ltd has diversified into industry-specific directories (Tourist Directory, Wedding Directory etc.) turning a new chapter in the directory industry of Sri Lanka. While being a flourishing key subsidiary of the SLT Group, SLT Digital Services (Pvt) Ltd as the sole directory publisher to the nation, is always committed to offering the best service possible for the general public and the business community to fulfill their needs. SLT has a proud history of Directory publishing dating back to the late 1930's. During the early days, information was disseminated to the public via the printed book. This directory which is a statutory requirement is circulated to all the fixed line telephone subscribers in Sri Lanka and contains valuable information on Residential Telephone Numbers, Government Organizations and Business Organizations. It also includes the Doctors Directory and the Architects Directory and also contains the Rainbow Pages, which is the ultimate guide to anyone seeking contact information on any topic. Today, using the comprehensive database this directory information is distributed via the latest electronic media such as the Directory CD, www.rainbowpages.lk – web portal, WAP for mobile phone users, e Directory and the Rainbow Pages on IPTV etc., to a large multitude of clientele. Due to the diversified range of multiple access media, SLT Rainbow Pages has been able to cater to many people belonging to different walks of life. These sources of information make directory information accessible from anyplace at anytime and no doubt pave the way to make life easy and convenient to the public. It has made revolutionary changes in the lifestyle of people, resulting in business communication and decision making breakthroughs In keeping with the march of technology SLT Digital Services will continue to introduce the latest cutting – edge devices for directory information access in the west to Sri Lanka. SLT RAINBOW PAGES is always committed to provide a user friendly directory with comprehensive information and increase the accessibility while promoting Business Organizations.
