FEMpower

28/09/2020

Why Is Creating A Important?

Your Ideal People will Start To Find You

When you consistently tell your story and share snippets of your personality with your audience across social media, you will notice more people actively engaging, following, and sharing your content.
The more personality you can add to your business, the easier it will get to find your tribe. Over time you will build this community of like-minded people who value your skills and sees you as an expert in your industry.
You will notice that people will either love you or hate you, and that's okay! You wouldn't want someone who thinks you have a weird personality or someone who constantly disagrees with you to be a part of your tribe.

One of the biggest reasons for creating a personal brand is to warm up this powerful group of people who are waiting to take action on anything you have to offer. Once you find your ideal followers, that's when you can really start making a profit and reaching your goals.
For example, let's say you have an event coming up in a few months and the goal is to sell out the event. When you have the right people waiting, you could sell out the event in a matter of minutes.

You Build Trust With People Who Matter
When it comes to doing business with someone online, studies show that 70-80% of people research an influencer or brand before doing business with them.
People like to feel like they know you, especially before they spend money or do business with you. That's one of the reasons why personal branding is so important. It's a way we can naturally build relationships and connections with people throughout the world.
Because social media has become a place filled with highly reliable and resourceful information about anyone imaginable, it's important always to show our authentic selves. Almost everything we do can be found online, so make sure that whatever story you are selling is consistent across everything you say and do.
Consistency is one of the most significant factors in building trust with someone.
Create Content With A Purpose

So, What Is Personal Branding?
"Personal branding is the practice of marketing people and their careers as brands. It is an ongoing process of developing and maintaining a reputation and impression of an individual, group, or organization. Whereas some self-help practices focus on self-improvement, personal branding defines success as a form of self-packaging
And that is what separated you from all of the other competition.

If you haven't created a personal brand yet and are looking to create one here are some questions to get you started
1.How will your brand make people feel?

2.What makes you different?

3.What are your core beliefs and values?

4.What type of company culture do you want?

5.What skillset(s) can you offer?

6.What's your message?

7.Who are your ideal people or customers?

8.How are you influential?

9.Does your product, service, or brand give people a transformation?

10.What problem do you solve?

11.What guarantees success and failure to you?

12.What's your niche?

13.Are you authoritative in your niche?

10/09/2020

10 Great Tips to Empower Female Entrepreneurs
1. Do not be afraid to fail.
You have to move outside of your comfort zone. Resumes that include failures are great proof that you have taken the necessary risks in your journey. Often, women are more affected by failure and let it affect their confidence. Don't let it. Failure is an inevitable part of success, from which we learn.

Remember the great advice of George Burns, "I honestly think it is better to be a failure at something you love than to be a success at something you hate."

2. Get feedback.

Feedback is critical to validate your business. Competitive research can also help you understand what customers want. You will need to go beyond researching on your competitor's websites. Read reviews, find articles about them, and interview their customers. Pay particular mind to negative reviews and ask people specifically what they wish they were getting out of the product or service they're using from your competition.

Doing this in-depth analysis will help you determine where your competition's strengths and weaknesses. Once you find their weaknesses, you should exploit them by making sure your product or service fills that gap for customers.

If you are in a business that produces a product, then crowdfunding can be a great way to quickly validate your idea. Even though there are several crowdfunding sites, iFundWomen is a new platform for women-led startups and small business and offers free crowdfunding coaching.

3. Keep learning.

The key to growth, innovation and success is knowledge. Every successful entrepreneur I have met is an avid learner. In fact, the average CEO reads up to 60 books a year. If you don't like reading, try audio books, online classes, masterminds and/or continuing education classes at a local university.

Mentorbox is a great resource that helps busy entrepreneurs by picking out the best business and leadership books and providing summaries and webinars on each book so you can absorb the information in the way that suits your learning style.

4. Become an expert.

The marketplace has shifted, but people still value authenticity and expertise. You can showcase your knowledge through speaking, public relations and/or even blogging. You want to be as visible as possible so make a wish list of places you want to be seen that range from TV to YouTube and podcasts. Guest blogging is another great way to gain exposure.

5. Ask for what you need.

As you navigate through your business, you will come across resources that you need ranging from capital to knowledge. Figure out what you need at each stage and ask everyone. It is often the most unlikely people that will give you the insight you are looking for. Ask people you meet in person, ask in Facebook and LinkedIn groups and ask your personal network.

6. Minimize negative people.

You will meet a lot of doubters and people who do not get or understand your vision. Try to avoid these people or at least any work conversation with people that do not inspire you to move forward.

7. Network. Network. Network.

If you want to build a large and successful business, you cannot do it alone. You need to get over your fear of rejection and network like it's your job. The amount of collaboration and connections that can be gained by a large but close network is invaluable.

8. Have BIG plans.

Women often underestimate their own potential and fail to dream big enough. It is important to tap into the inner reason behind your business and really think about the legacy you want to leave behind.

I always think about Ellen Johnson Sirleaf, President of Liberia, who said, "The size of your dreams must always exceed your current capacity to achieve them. If your dreams do not scare you, they are not big enough."

9. Support .

Female entrepreneurs can shorten the path to success by learning from the success and failures of others. It is important to have both mentorship and accountability to make sure you do not get stuck in your own head or the overwhelming amount of information on the web.

At FEMpower we strive to empower women and millennials to becoming business owners and guiding established entrepreneurs toward prosperity with coaches and mentors who have actually had real world success as business owners.

10. Be confident.

Believe you can do it and you are most of the way there. Entrepreneurship does not follow any "hockey stick-like" projection and looks more like a staircase at best. It is important to maintain confidence and believe that the rocky journey is worth it, because the world needs your impact.

The businesses women who start businesses are usually ones that help make the world a better place. Once we equip women with the right tools and knowledge, we will see an innovative business landscape that is diverse, tolerant and looking to better the world.

10/09/2020

The Importance of Having a Database for Small Business Owners
As the owner of a small business, you need to be conducting research and analysis to check whether your business requires having a database. Most business owners will require the services of a database to help them streamline their customers and audiences. Databases help business owners and marketing strategists to understand their customers better and formulate new business strategies based on this knowledge. This article will highlight how you can use databases for enhancing your business development.
The decision to get a new a database for your business is a vital one; it is a decision which is more critical for people who own small companies compared to the situation in larger multinational organizations in the same circumstances. A database can help in streamlining the business strategy for marketing your wares more efficiently.

Why get a database?
Because of the simple fact that the nature of small businesses entails that they are required to be more into collaboration than the larger companies. A lot of users will be requesting access to the program and also at the same time. Hence, as a result, this package should be more robust, and it should be ensuring stability for multiple and synchronous accesses. Then there is also the reason that since there are so many employees who have to be working in proximity both physically and collaborating on the projects. So, in case, there arise any issues with this package you will be likely to hear from them in quicker time than you would if the company was a large one.
Getting the database
The primary thing that you must try and do is to canvass opinions among the employees. These workers would be primarily using the software for both suggestions and analysis.Besides, it can be used to get ideas about how your database package for the small business can be integrated with the way you are running the business.
The next important thing to do would be training your employees on how they should use the database. You must ask the database providing company to come and find time to train your employees so that they do not have to leave their work to get the training. The training needs to be quick and efficient. Thus, you must ensure that the training is taking place when the employees are on site, and it is given by a certified trainer who works for the database providing company. Today, software packages for databases are quite intuitive and straightforward also, and your employees will quickly learn to use it. This would help to minimize the expenses incurred in training the employees, and your brand’s efficiency will maximize. You should consider this investment as significant because once the employees receive training your business marketing will get easy.
You will have to lastly select the database package which would work for your particular small business goals and objectives. These databases will help you to learn how your products and business have performed on a regular basis. This is a prime advantage that today’s database software brings to you. Your database will store the vital customer information carefully in a more logical manner and which can also be retrieved quickly. Besides this, the database packages and be used with other types of software packages like presentations, documents and spreadsheets software. A good database package will be more adaptable for use for different purposes.
After setting up the database, you shall need to fill it up with the contact details of your target audience. Of course, this list will grow bigger. You will have not only names of your current clients on this database but also people who may become your potential customers. These databases will provide you with information about the buying patterns of people, and this can help you understand when people are likely to buy specific products and what they expect from them.
Conclusion
Getting a database is essential for your small business. It helps you to keep a tab on your customers. You will know how many customers you have, what their buying patterns and purchasing choices are and so on. The information can help you to design your marketing strategies in a better way which will help you to get more clients and customers for your business. Hopefully, the information mentioned in this article will have helped you. So, build your database now!

31/08/2020

3 Must Have Mindsets For Female Entrepreneurs
EntrepreneursWomen entrepreneurship is the process in which women initiate a business, gather all resources, undertake risks, face challenges, provides employment to others and manages the business independently. Approximately 1/3rd of the entrepreneurs in the world are women entrepreneursFemale entrepreneurs are no strangers to hard work, opportunities, failures, dedication, sleepless nights, and the list goes on and on. To achieve success, women don't need to have a light bulb idea or even excess funding. The key to conquering your business goals and dreams comes down to something you spend time with every day...confidence.there is a confidence gap between men and women. Women underestimate their performance and men overestimate their performance when in reality they are about the same. Which means that women need to be more cognizant of building their confidence in order to achieve their goals.

This starts with being more mindful, which is all about being aware of the internal messages that you are telling yourself. These are the building blocks of confidence, or lack thereof. Often, we aren't aware of how much we are contributing to our own lack of confidence. When it comes to building a business and being an entrepreneur, doubting yourself and second-guessing your abilities will only hurt your ability to succeed. So often, women feel they're not doing enough, and drown themselves in negative self-talk as a result.

Here are 3 mantras that will create a mindset shift and help you feel more confident, and ultimately more productive. Write down or print out these statements and say them as often as you can daily to yourself -- especially when things aren't going your way:

1. I appreciate and value who I am

2. When I am challenged and fulfilled, I am unstoppable

3. My opinions and thoughts are important to share

You should start to feel lighter, more energized and more confident the more you believe these statements versus being at the mercy of the negative messages that are in your head. Create others if these don't work for you. The key is that you believe in them, and that you own them.

04/08/2020

ව්‍යවසායක කාන්තාවනි .. ෆෙම්පවර් යනු අප විසින් ආරම්භ කර ඇති නවතම ෆේස් බුක් ග්රූප් එකයි .. කාන්ත ව්‍යවසායකයින්ට ඔවුන් හේ ව්‍යාපාරික දැනුම පුළුල් කර ගැනීමට වගේම තම ව්‍යාපාරයට අලුත් පිටුවහලක් වීමට මෙන්ම ව්‍යාපාරික කටයුතු කරගෙන යාමට අවශ්‍ය නව සම්බන්ත්ධ තාවයන් ගොඩනැගීමට , අලුත් වෙළඳ පොලක් හා ගැනුම්කරුවන් හඳුනාගැනීමට රුකුල් දෙන හා අත්‍ වැළක් වීම අපගේ මූලික අරමුනයි .. මෙම ග්රූප් එකට සම්බන්ධ වී ඔබගේ අනාගත ව්‍යාපාරික දැනුම පුළුල් වී නව සැලසුම් සාර්ථක වනවා දැකීම අපගේ අභිපප්‍රයයි .. එන්න අප හා එක් වන්න

ඔබගේ භාණ්ඩ හා සේවා පිළිබද දැනුවත්වීම් ප්‍රචාරණ කටයුතු මෙහි සිදුකල හැක ..කිසිදු අය කිරීමක් නොමැත .. ඒ සඳහා සියලු කාන්තාවන්ට කෙරෙන ගෞව්රවනීය ආරාධනයයි

https://www.facebook.com/groups/577300726514747/?ref=share

03/08/2020

15/07/2020

You are never too old to set another goal or to dream a new dream.Believe you can and you're halfway there.
Put life in perspective with some short yet sage pieces of advice. These wise and beautiful words from your favorite positive thinkers will get you in the right mindset to tackle whatever obstacles lie ahead. Inspirational quotes from successful people like Oprah, Helen Keller, and Maya Angelou can help you reframe negative thoughts during tough times and change your attitude so you feel refreshed and motivated. Whether you're hoping to achieve success at work, home, or life in general, establishing the right intentions can help you stay positive and optimistic during the challenges fate can throw your way.❤

12/07/2020

ෆේම් පවර් .. සවන් දෙන්න අපේ මුලපිරීමට .. දහසක් දේ ඇති .. ලියා එවන්න අපිට .. අරම්භයක්ම පමණයි මේ.. එන්න එකතුවෙන්න .. අලුත් මගක යන්න


While history is full of instances of gender bias, the stories of every woman who came much before in time , and many others only serve to highlight the great strides being taken by women entrepreneurs, especially in our economy . So far, the narrative around women entrepreneurs has been mostly about the challenges that they face. But it’s also important to give credence to the fact that they are managing to stay buoyant, in the face of overwhelming opposition across every step of the entrepreneurial lifecycle: from fighting cultural perceptions, juggling personal and professional life..

https://drive.google.com/file/d/1jljVWmJSrRn10hnBzJRWS4YYq9W-t8ir/view?usp=sharing

06/07/2020

BE THAT ONE.. AND HAVE FUN DOING IT!!
There is a common notion that entrepreneurs are restless and fun-less people -- mainly because they spend all their time building their brand and business. The life of a typical entrepreneur is quite hectic and a bit scary as the urge to work around the clock is inherent.
Most entrepreneurs believe that being a business owner is equivalent to being a workaholic. They feel the only thing that deserves their time is their business. To that end, they seldom have time to relax and have fun. But smart entrepreneurs understand that time should be set aside for fun and recreation. It should not be about work all the time.
As a matter of fact, one of the world’s most successful entrepreneurs, Richard Branson, said, “If you’re spending most of your life at work, it should not be a chore, and it should be fun.”He strongly recommends that entrepreneurs find time to have a life outside their work or businesses. He even suggests that a sense of play should be imbibed in the workplace, even though it should not be overt to avoid loss of focus on the goal. Entrepreneurs should really have a fun-filled life and approach to what they do.
I want to share a few things that I believe will make you a fun loving, unstressed and productive entrepreneur.
1. Make your work a part of your life.

It is important that as an entrepreneur you understand that you work to live -- you do not live for work alone. Your work is a part of your life -- not your life. So as an entrepreneur, you need to make conscious effort to have a great life that your work will seamlessly integrate into. Your life must not be about work all the time.
Find a way to separate work life from your personal life. Make a conscious effort to keep doing this until it becomes a part of you. This will help you function properly so that no aspects of your life will suffer as a result of another.
2.Manage expectations.

Of course by now, you know there are expectations of you. These expectations are not only from clients; they are expectations from your family, friends and most importantly, yourself. Yes, yourself! If you make it about clients alone, you will have a lopsided life. I am not saying that client expectations should not be taken seriously, but your life is not only about them.
Clients often forget that you are a human being, just like them. Remind them. It is important to let your friends and family understand your goals and aspirations as well. It will help them understand when you aren't around. It can also make them feel less neglected and can lead to better time spent outside of work. Most importantly, you need to manage your personal expectations. Too often we think we can fill our buckets without anything splashing over the sides, which is just not possible.

It is necessary to understand what you can do in a day and what is unreasonable to expect from yourself. It will make you more productive, relaxed and less stressed.

04/07/2020

10 Important Tips for Entrepreneurs to Improve Personal Branding

From hiring a professional to meeting new people for business, personal branding has become a necessity for entrepreneurs to stand out of the crowd and achieve more.
Being an entrepreneur, it becomes important to invest time and effort in building a personal brand. However, if you don’t do so, competitors will take advantage and increase their brand value, which may hurt an entrepreneur’s image.
Building a personal brand requires research but if you bank upon the information available on the internet, it’s quite likely to get misguided or implement the wrong strategy to build a personal brand.
To help entrepreneurs take advantage of personal branding and enhance their brand’s value on the internet, following is a list of personal branding tips, which only a brand management company can tell you.

Specifying Goals

By being unaware of the long term goals, an entrepreneur may lose focus and not do the task at hand properly thereby wasting significant amount of time in the process. Personal branding goals can be about increasing the number of followers on social media, getting an article published in a business magazine and more. To achieve such goals, one must be aware of them and break those into small parts to work towards the accomplishment.

Showing Originality

A personal brand is about showing uniqueness and originality. People like those brands that stand out of the crowd and offer something different than what is already available to them. Before starting out, entrepreneurs should know their target market as personal branding strategy depends a lot on the type of industry and the type of target users.

Social Media

Social media offers different platforms for targeting different groups of people. LinkedIn helps one to increase the reach of his professional network, Twitter comes handy to get in touch with influencers, industry leaders, and more, Facebook is important to stay connected with friends and family.
Also, there are many social media platforms like Pinterest, Instagram, and more, which can be used to grow a personal brand. To harness the full power of social media, an entrepreneur should keep exploring different platforms to find the perfect growth hacking strategy for social media.

Content Strategy

Applying a content strategy can do wonders for an entrepreneur who wishes to promote himself as a personal brand. However, before finalizing a content strategy, an entrepreneur must answer questions like:

How does he want others to perceive him as a person and as a professional?

How much difference is there between him and the person he wants to be?

Content marketing and personal branding go hand in hand, which can help an entrepreneur establish himself as a recognized expert. By building an effective content strategy, one can easily target the relevant audience as well.
Online Networking
Online networking plays an important role in building a personal brand by helping an entrepreneur increase the reach of his network. One can implement a strategy, which enables an entrepreneur to communicate with other people in the same industry. However, to implement such strategies, it is essential to have knowledge about the basics of blogging, keyword research, search engine optimization, and more.

Make The Best of Content Marketing & Reach Out to Right Audience

Offline Networking

These days most conversations take place online. Seeing such a trend, most entrepreneurs have shifted their strategies to digital-only and have completely ignored the benefits of offline networking.
However, by increasing the online presence through online networking, one cannot simply assume that the objective of reaching a wider audience is accomplished.
No matter how much effort goes into networking with people online, offline networking holds equal importance. Offline networking should be included as a part of improving personal branding that includes the following:

Attending professional events
Public speaking at conferences, and more

Offer Freebies

Offering freebies is an important tactic for improving a personal brand, which is derived from growth hacking. It helps an entrepreneur gain more followers and increase his professional network in the process. In addition to this, by offering freebies, more leads can be generated that can help an entrepreneur accomplish business goals. Common examples of freebies include the following:

eBooks
Case studies
Whitepapers
Online Seminars
Subscription, discounts and more

Motivation

Knowing the motivation behind personal branding is essential as it will help an entrepreneur implement effective strategies for achieving goals. For an entrepreneur, there can be various kind of motivations behind building a personal brand, such as:

Increase professional network
Showcase industry expertise
Gather more followers on social media, and more

Building Relationships

People tend to do business with those, who they trust and have heard about from genuine sources. This is where the role of influencers with regard to their relation with millions of followers come into play. Starting out as an entrepreneur can be difficult, but influencers can bring a difference to initial publicity. Entrepreneurs should embrace the power of influencer marketing by building healthy and professional relationships with them.
Be Consistent
Earning people’s trust and changing their perception about a brand is a challenge for every entrepreneur. If a brand is not consistent with its marketing efforts, then it may suffer greatly and eventually suffer financial loss as well. People prefer those brands that are consistent in their effort. With the continuous usage of social media strategy and content marketing strategy, brands can achieve a higher level of consistency that can greatly improve the branding efforts.
Do you have your own favorite tips on personal branding? Share them with us by leaving a comment below.

01/07/2020

DVF this year and following her life and career in general, you know that not only is Diane von Furstenberg the coolest lady alive, she’s an endless source of mind-blowing bits of wisdom—the kind of concise musings on life, humanity, and womanhood that make time stop as you consider the truth and impact of her brilliant words.
Yes, DVF possesses the rare, magical quality of being able to capture the most complicated aspects of life into sound bites that make you think she was born to give advice to women—in addition to designing a casual little thing called the wrap dress.
She’s like the best therapist, life coach, mom, friend, boss, and cool grandma ever, all rolled into one incredibly accomplished person with a distinguished career under her super-chic belt.

01/07/2020

GOOD MORNING WORLD
I’ve never met a woman who is not strong, but sometimes they don’t let it out. Then there’s a tragedy, and then all of a sudden that strength comes. My message is let the strength come out before the tragedy.”❤

30/06/2020

SELL IT HARD !!
Estee Lauder an American beautician and co-founder of a beauty brand Estee Lauder (EL). She was born in New York in 1906.Her name was listed in the twenty most influential geniuses of the 2Oth century in Time â s Magazine. Lauder Company was ranked 15 on the list of Forbes and titled the most innovative company in 2013. Estee Lauder used her motto to build her cosmetic empire, there are no homely women, only careless women. She started with a dream and soon it became a reality due to her extraordinary hard work, ambition, innovative marketing, impeccable taste and perseverance. She became the wealthiest self-made woman in US.Estee Lauder is known to be the classic entrepreneur who didn't listen to any experts and refused to settle for less than best. The secret of her success is that, she was a woman with a mission and pursued her dream. Dreams do come true only if you wake up and work for it."I have never worked a day in my life without selling. If I believe in something, I sell it, and I sell it hard." - Estee Lauder .

29/06/2020

It is the age of women. No doubt. Women empowerment and women entrepreneurship are twin sisters that can shine and break the barriers of a patriarchal world. Here is a great quote on women entrepreneurship that must be read by all women. Such powerful quotes of women transcending their circumstances to achieve something beyond the comprehension of their minds are awe-inspiring.
Knowing that things could be worse should not stop us from trying to make them better.”
Always aim high, work hard, and care deeply about what you believe in. And, when you stumble, keep faith. And, when you're knocked down, get right back up and never listen to anyone who says you can't or shouldn't go on.

27/06/2020

https://www.facebook.com/478795985816948/posts/1185581201805086/?sfnsn=mo&d=n&vh=e

27/06/2020

Wake up tomorrow morning and think ❤☝️

27/06/2020

How can women become more successful entrepreneurs?
Not all entrepreneurs are created equal. A proactive approach to entrepreneurship is essential to prospering in an increasingly competitive market. Additionally, it is helpful to establish supportive, empowering relationships with other accomplished women. Below are five steps to help women become successful entrepreneurs.
Empowered Women Empower Women: Your 5-Step Guide To Becoming A Successful Female Entrepreneur

Below are five steps to help women become successful entrepreneurs.
1.Enlist the support of a female mentor. ...
2.Surround yourself with successful women. ...
3.Join professional organizations for women. ...
4 Strive for work-life balance. ...
5.Serve as an inspiration for young girls and women in your community.

26/06/2020

It has never been easy for women to prove their mettle. But fighting against the odds in the stereotype male-dominated society, leading ladies have made important contributions as businesswomen, entrepreneurs, actors, leaders, and more.
With the new era, more and more women entrepreneurs are rising and there are ample opportunities available for all females to move up the hierarchy these days. This quote is great inspiration for ladies who need some words of wisdom from some of the most talented and successful women in their field. So never give up on dreams and keep hustling.
Follow your passion — and if you don't know what it is, realize that one reason for your existence on earth is to find it.” — ..