Biizy

08/03/2023

Happy International Women's Day 💪🏻

As we continue to work towards a more equal playing field for women, today we wanted to highlight some female pioneers in Marketing that everyone should know about ➝

Andrea Diquez, Saatchi & Saatchi CEO and Sarah Thompson, Droga5 Global CEO along with 200 ad agency executives who joined forces with Time's Up to fight sexual harassment and other forms of abuse in the industry.

Maggie Chan Jones, a true groundbreaker in Marketing, Maggie began her career at Microsoft where she became Director of Cloud Services and Office 365. Following this, Maggie became the first female Chief Marketing Officer at SAP. In 2017, Forbes named Maggie the 15th Most Influential CMO in the world.

Solange Claudio served as the President of Moxie advertising agency for over three years. Under her leadership, Moxie went through the largest growth period in the agency’s history. She also worked to achieve a more diverse workplace by developing more female leadership within the agency.

And finally, we want to give a HUGE shout out to all our female suppliers, clients and colleagues who are kicking ass in the industry. Today we celebrate you! 💜

06/03/2023

Hey, so guess what? This month marks two years since we opened our laptops and launched Biizy.

Income messages of 🙏🏻

First of all, to our wonderful colleagues Alex and NorDania who joined our team in 2021/22 and hit the ground running servicing clients and getting s**t done. They are hardworking, self-sufficient, reliable and make our jobs easier on the daily. Thanks for putting up with us Alex and NorDania.

Our suppliers, contractors and business partners who we truly could not operate without. They push our boundaries and force us to think differently. We won’t name names, but you know who you are.

Finally, our clients! When we first opened we had two clients which we’ve since grown to 12 contracted and 5 project based clients. Hand on heart, we can honestly say we are incredibly proud to be working alongside every one of you and we thank you for trusting us with your marketing needs.

Cheers to bringing you amazing work in our third year of operation! 🥂

14/02/2023

Life is like a box of chocolates, you don’t always know what you’re going to get. 🍫

Good thing we’re not chocolate! Our full service agency provides you with all the tools and resources needed to grow and refine your brand.

13/02/2023

The Super Bowl may be over, but the Marketeer commentary has just begun! 🏈

Alex: As a dog lover, my favourite ad during the Super Bowl was The Farmer’s Dog which follows the pups’ owner through the milestones of her life. Storytelling is such an important part of advertising because it can grab people's attention, provoke emotion, and persuade them to want to buy your product or service.

Brydie: My favourite Super Bowl ad was Bud Light - Easy to Drink, Easy to Hold. While I’ll happily admit it might be due to my HUGE crush on Miles Teller and his ability to make anything look cool, the ad tapped into something we can all relate to with a humorous and romantic spin. It’s a new era in advertising for the best selling beer brand in the US as they move away from tacky humour to something authentic in feeling and tone.

NorDania: I really enjoy ads that make me laugh and summon a sense of nostalgia. One that ticked all the boxes for me this year was the Uber One commercial starring Diddy. It immediately captured my attention! Featuring artists and their hit songs like ‘Milkshake’, ‘This is how we do it’ and ‘What does the fox say’, in an attempt to come up with an Uber One jingle. I had a good laugh and it brought back some great memories.

Jay: As an avid snacker and lover of Breaking Bad the PopCorners ad really struck home with me. With comments such as “we don't eat our supply” and “everyone’s gonna want a test” PopCorners really highlighted that their product is so good and addictive that it should be illegal.

What was your favourite Super Bowl ad? Let us know in the comments.⬇️

10/02/2023

Great design isn't just about typefaces and colours. Our creative design and branding experts will help you curate your brand's identity and unique positioning, the right way.

08/02/2023

The evolution of display advertising has been nothing short of inspiring. What started as 50 square feet billboards, the internet has truly revolutionised the ad viewing experience.

When was the last time you scrubbed up on your knowledge about what makes a great display ad? Right now if you click the link below 👀
https://lnkd.in/gNjCCn8

03/02/2023

The Super Bowl may be the biggest event in football, but for people who work in marketing (or anyone who loves a good ad) it’s the biggest event for advertising too.

While your company may not have the spare $5 million to throw at a Super Bowl ad, why not consider incorporating it into your social campaigns?

Our client is utilising the upcoming Super Bowl to build engagement and promote their new TV packages, soon to be launched.

Try it yourself or give us a shout, we’d love to help you out. DM or email us at [email protected].

02/02/2023

Did you know we do events too?

We love creating memories that last a lifetime. Our team had a lot of fun organising the Digicel Business Christmas party last year at The Marriott.

Drop us a DM or email us at [email protected] and we’ll make your next event one to remember!

30/01/2023

Sometimes, it’s just that simple 🤪

Via:

13/05/2022

As we witness long-form advertising lose its ability to make an impact on consumers, advertising to the Gen Z market seems almost impossible. With the noise of ads becoming louder and the ability to skip, now is the time for brands to be more disruptive than ever.

Check out this interesting read by Creative Pool about how Gen Z has become too trigger happy for old school advertising. Where will we go next?

Does anybody remember actively looking forward to the adverts? I do. We’re talking about the halcyon days of the mid-90’s here, when TV advertisements were proper events that sent shockwaves across the playground. Today, it’s only...

01/03/2022

Did you know that vehicle wraps can leverage an already-owned asset to reach a wide audience in Cayman without a massive ad spend?

Let us help you determine if a vehicle wrap works within your marketing strategy. Take a read of our blog to learn more! https://ecs.page.link/D7FEq

22/02/2022

Are you a natural born storyteller with creative writing pizzazz?

Our fast growing team is looking to hire a social media superstar to write and execute online campaigns for our diverse clients.

If this sounds like your dream job, drop us an email at [email protected]

To learn more about our agency, visit https://biizy.com/

31/12/2021

🎆 Happy New Year! Keep your dreams alive in 2022, let your ideas and thoughts give you inspiration. “Don't bunt. Aim out of the ballpark.” - David Ogilvy

23/12/2021

🎄 Merry Christmas ya'll. Thank you to all our clients, partners, suppliers and friends for their support in 2021.

It's been an exciting first year of operation and we can't wait to see further growth in 2022.

Have a great holiday season and we'll see you next year.

16/12/2021

The facts: your business needs a social media presence. Social media is more than just a trend. It is an essential piece of your business marketing strategy.

People’s behavior, their purchasing habits, and the way they consume information is increasingly influenced by social media. Businesses who leverage social media properly can reach a broad demographic and convert first time buyers into brand evangelists.

Check out our blog to learn more: https://ecs.page.link/3FkWN

18/11/2021

Meet the latest addition to our team of marketing, advertising and creative professionals, Alex Cohen - Brand Warrior.
Alex is a results-driven marketing professional known for his innovative problem-solving, tactical marketing knowledge and drive for theoretical analysis. He is passionate about increasing brand market share and awareness while maintaining strong, meaningful relationships. Welcome to the Biizy team, Alex. To learn more about Alex, visit our website. https://ecs.page.link/91ZNT

16/11/2021

Have you seen the new Instagram "Add yours" feature which allows users to customize their own sticker? You've probably noticed your IG story full of cute dogs (and some random cats, but they're not as cute) as the 'Repost to plant a tree' campaign went viral. The campaign quickly gained traction with over 4 million shares!

Well, that's how it started. Now we are seeing it used more commonly with people sharing first pictures with their partners and friendship milestones. The interactive sticker can be used to create a content chain where each user adds their own Story. For instance, a user can post an “Outfit of the Day” Story and then prompt their followers to add their own via the sticker.

Although the feature is aimed at getting users to collaborate, it can also be seen as a way to discover more people to follow. Once you click on the sticker in someone’s Story, you’ll be able to see everyone who has taken part in the thread and view their Stories.

Instagram/ Facebook (or Meta 😉) created this new feature to engage a younger audience....but we're thinking it might be inspired by their social rival TikTok. Will the sticker stick or will it crash? Stay tuned.

26/08/2021

Every business has a target audience, but within that target audience are smaller subgroups of people. They share certain characteristics, and have specific wants, needs and preferences. These smaller subgroups are called 'niches' and are a rich source of marketing opportunities. So, what is the importance of creating a niche marketing strategy for your business? Check out our blog to learn more: https://biizy.com/the-importance-of-a-niche-marketing-strategy/

23/08/2021

In life, change is the only constant thing. In the last year and a half, we have seen the digital marketing landscape shift in ways we would never expect. The impact of COVID turned out to be such an intervening factor and the changes that have unfolded in the digital marketing space since early 2020 are a clear reflection of that.

Last week, our team enjoyed listening to a panel of experts discuss marketing in a post digital landscape and what the future of digital marketing looks like for businesses in Cayman.

Thanks to the incredibly knowledgeable panel, Cayman Islands Marketing Professionals Association - CIMPA and the marketing team at Cayman Enterprise City for hosting this insightful event.

12/08/2021

Sup friends! We've been Biizy and we're looking for someone to join our team. If you're creative, strategic and forward-thinking with marketing and agency experience, we want to hear from you. Biizy is a young, dynamic team, bringing a fresh approach to the marketing industry in Cayman. If you're passionate about what you do, enjoy working in a team and autonomously, drop us an email, we'd love to chat! 📧[email protected]

09/08/2021

We're thrilled to be working with Caribbean Alliance for it's annual Stuff the Bus campaign, created to bring about donations from the Cayman community to support children with their learning and education. Biizy created a playfully designed, fully optimized website with a Google page speed rank of 95/100. Check out the website today and get involved with supporting this important community initiative. www.stuffthebus.ky

15/07/2021

Looking for an agency to help your business generate profit and increase your brand presence? Are you tired of monotonous marketing campaigns and wash and repeat strategies? Look no further, Biizy has you covered. We are thinkers, creators & magic makers ready to grow your business. There are no guessing games in our process, just research-driven strategy. Want to see your business flourish? Let's chat, email [email protected]

09/07/2021

Remember the days of looking up businesses in the Yellow Pages? Those days are definitely behind us as the world transitions online and we can find what we are searching for in a matter of seconds.

SEO is not only completely necessary for your business, it is one of the best investments you can make. Data shows that 75% of people never scroll past the first page of search engine results. Plus, SEO drives 1000%+ more traffic than organic social media and leads have a 14.6% close rate compared to a 1.7% close rate for other media. By simply optimizing the content on your website, you could easily be generating more clicks to your website and stronger leads.

Sounds difficult? Let Biizy do the work for you. We have a team of experts who will work with you to create strategic SEO methods to help you achieve long-term success. SEO isn’t going anywhere, now is the time to invest. Let's chat, email [email protected]

25/06/2021

Considering 3.5 billion people, half of the world's population, are on social media daily, it's not surprising that 73% of marketers agree that social media is key to an effective marketing strategy. But for SMEs and companies that don't have the internal assets, it can be time consuming and draining on resources.

Gone are the days of posting cute kitten pictures, sharing viral videos or pointless content that adds no value to the growth of your business. There is no denying that having a social media presence is essential for any business, but without an idea or strategy you’re wasting your time.

So what are the benefits of using an agency to manage your social media? Check out our blog to learn more: https://biizy.com/5-benefits-of-using-a-marketing-agency-to-manage-your-social-media/

21/06/2021

The highly-anticipated Amazon Prime Day starts today! If you’re unfamiliar, the Prime Day sale is a 48-hour event that is second only to Black Friday in terms of deals and potential savings. The company did not announce its total sales figures in 2020 however it was estimated more than $10 billion in gross merchandise sales in just two days. Check out this interesting read on the important trends to watch this 2021 Amazon Prime Day.

See the traffic and sales spikes from Prime Day 2019 and 2020 and understand the shopping "halo effect" to expect in 2021.

17/06/2021

🎥 Video is one of the most important forms of content marketing. Have an idea? We’ll throw it around, stretch it out, add some magic and make it bigger and better than you ever imagined. Whether it is live action or animated, we handle the start to finish service from pre-production, right through to post-production. We work with our network of photographers and videographers to deliver a product that is high-impact and tells the story of our brand. Let's chat, email [email protected] or visit our website biizy.com

16/06/2021

What makes a great display ad? With 11% of web users now blocking ads and many people tuning them out, it is important you put extra effort into ensuring they stand out, effectively promote your business or product and present a clear call to action. Check out our blog on how to master effective digital advertising campaigns and if you need some extra help with your visuals, chat to us! Email [email protected] https://ecs.page.link/Sd5pQ

15/06/2021

Do you know about the three new Instagram and Facebook shopping tools? Check out this article from HubSpot which highlights the newest free features that businesses can use to make sales directly from Instagram or Facebook platforms, as well as any brand requirements for using them. Want to learn more? Chat to the team at Biizy, we're constantly staying up to date with the latest marketing tactics and trends so you don't have to.

We'll highlight the three free, new tools that brands can use to make sales directly from Instagram's app.

09/06/2021

Never underestimate the power of social media! After following a brand on social media, consumers continue to engage in various ways, 90% visit the brand’s website or app, 89% will buy from the brand and 85% will recommend the brand to a family or friend. Social is the number one channel for brands to connect with consumers. With that said, have you got a solid social media strategy in place? No? Let's chat, email us at [email protected] or visit our website biizy.com

27/05/2021

Tired of old ideas? Biizy isn’t your basic marketing agency. We don’t post beautifully curated images, well we do, but we do it with purpose.

If it’s not resulting in visits, clicks, followers, growth, and revenue for your business, there’s no point doing it.

Talk to us today about creating meaningful content that will grow your business.

Let's chat, visit https://biizy.com/