Reelforge Media Intelligence

Reelforge Media Intelligence Reelforge is East Africa’s foremost authority in the field of media monitoring and intelligence with a passion in building brands.

Our Brand Masters strive to enrich brands across sectors and industries with in-depth analysis about the true performance of their brands and most importantly, how to drive their growth. The synergy of our data oriented service provision and our commitment to our clients defines us.

Many ends are not really and ending; they just mean that something else is about to begin in a new way.
30/06/2020

Many ends are not really and ending; they just mean that something else is about to begin in a new way.

Our story has no beginning or end: The end is never the end, It's always the beginning of something more exciting.
29/06/2020

Our story has no beginning or end: The end is never the end, It's always the beginning of something more exciting.

Unless transition happens, the change won't work, because it doesn't take.
26/06/2020

Unless transition happens, the change won't work, because it doesn't take.

If you do what you've always done, you'll get what you've always gotten.
25/06/2020

If you do what you've always done, you'll get what you've always gotten.

Times of transition are an opportunity to purge and rethink priorities.
24/06/2020

Times of transition are an opportunity to purge and rethink priorities.

Without a transition, a change is just a rearrangement of the furniture.
23/06/2020

Without a transition, a change is just a rearrangement of the furniture.

The transition period is a great opportunity to look for recurring patterns and make adjustment to capitalize on the goo...
22/06/2020

The transition period is a great opportunity to look for recurring patterns and make adjustment to capitalize on the good and reduce on the bad.

Life is growth, and growth demands change.
19/06/2020

Life is growth, and growth demands change.

“Without continual growth and progress, such words as improvement, achievement, and success have no meaning”. Benjamin F...
18/06/2020

“Without continual growth and progress, such words as improvement, achievement, and success have no meaning”. Benjamin Franklin.

“Growth equals change. If you want to get better, you have to keep changing and improving. That means stepping out into ...
17/06/2020

“Growth equals change. If you want to get better, you have to keep changing and improving. That means stepping out into new areas”. John Maxwell.

Be not afraid of growing slowly, be afraid only of standing still.
16/06/2020

Be not afraid of growing slowly, be afraid only of standing still.


Transitions are the most significant periods of growth. These are the moments when we are stretched and challenged in ne...
15/06/2020

Transitions are the most significant periods of growth. These are the moments when we are stretched and challenged in new ways.


Because we never stop evolving.
12/06/2020

Because we never stop evolving.


“The only way that we can live, is if we grow. The only way that we can grow is if we change. The only way that we can c...
11/06/2020

“The only way that we can live, is if we grow. The only way that we can grow is if we change. The only way that we can change is if we learn. The only way we can learn is if we are exposed”. C. JoyBell


Stepping out of your comfort zone allows you to change, grow and transform.
10/06/2020

Stepping out of your comfort zone allows you to change, grow and transform.


We go away so that we can come back and see the place we came from with new eyes. The people there will see you differen...
09/06/2020

We go away so that we can come back and see the place we came from with new eyes. The people there will see you differently too.


We are living in uncertain times and things are changing rapidly. This is causing stress and makes us feel helpless. It ...
05/06/2020

We are living in uncertain times and things are changing rapidly. This is causing stress and makes us feel helpless. It is in times like this that our mental health can suffer. Please, be kind to your mind by avoiding over exposure to information on COVID-19.

The entire Reelforge fraternity would like to congratulate Public Relations Society of Kenya ( PRSK) president Dr. Wil...
04/06/2020

The entire Reelforge fraternity would like to congratulate Public Relations Society of Kenya ( PRSK) president Dr. Wilfred Marube on his appointment as the CEO of Kenya Export Promotion and Branding Agency. We wish him the very best in his new assignment.

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NAIROBI

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Tuesday 08:00 - 17:00
Wednesday 08:00 - 17:00
Thursday 08:00 - 17:00
Friday 09:00 - 17:00
Saturday 09:00 - 12:00

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Videos

Komesha Virusi Vya Corona
Komesha Virusi Vya Corona

Kuwa mwangalifu, komesha virusi vya Corona-Ujumbe kutoka kwa serikali ya Kenya.

Media Coverage Analysis on the New Currency
Media Coverage Analysis on the New Currency

On media coverage revolving around the new currency, the media gave prominence to the new notes design, CBK measures to ensure effective roll out, fake currency concerns, war on graft and reaction from Kenyans.

Telecommunication Industry Media Spends Highlights ( January 2019 to April 2019)
Telecommunication Industry Media Spends Highlights ( January 2019 to April 2019)

"The number of active mobile subscriptions in the country grew by 6.2 per cent in Q2 2018 from the previous quarter to stand at 49.5 million. This translated to a mobile penetration level of 106.2 per cent. The penetration level of more than 100 per cent is attributed to the multiple SIM cards ownership in the country. Further, the Kenya Integrated Household Budget Survey (KIHBS) report published by the Kenya National Bureau of Statistics (KNBS) in 2018 indicated that at least 30 per cent of Kenyans owned more than one SIM card." Source: Communications Authority of Kenya report financial year 2018/2019 ( October 2018 to December 2018) #BuildingBrands

Mainstream Media Developments
Mainstream Media Developments

Media developments on Radio & TV as from 15th May 2019 to 2nd June 2019. #Reelforge #BuildingBrands

Media Coverage Analysis of the Betting & Gambling Industry ( 2018)
Media Coverage Analysis of the Betting & Gambling Industry ( 2018)

The betting and gambling industry has dominated the advertising scene over the past three years with enhanced uptake of products in this industry. This is attributed to increased competition in both the sports betting and lotteries sub-industries as well as high mobile phones & internet access. In addition, wide spread use of mobile money systems in the country has contributed to this growth.

Crimes of Passion
Crimes of Passion

Love related killing: Most of the deaths reported by the media involved married couples and were connected to financial struggles and infidelity, followed by boyfriend/girlfriend relationships especially among university students and mpango wa kando/mistresses which received almost equal coverage.

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Your Media Monitoring Partner

When Reelforge came into the market 11 years ago, media monitoring was a laborious job that involved endless hours of literally cutting and pasting, searching and scanning through media sources. Our aim was to redefine media monitoring in the region by providing timely, efficient, reliable and quality service to our clients, cutting out many hours of painstaking manual process.

Over the years, Reelforge has grown to be the region’s foremost authority and thought leader in media monitoring. Our brand masters strive to enrich brands across sectors and industries with in-depth analysis about their true performance and most importantly, how to drive their growth. The synergy of our data oriented service provision and our commitment to our clients, defines us.

We believe in transparency, growth and versatility; traits we endeavor to deliver in our promise to our clients every working moment. At our very core is quality and our arsenal of clients is testament to our commitment.

We are famous for our above and beyond approach in our service delivery. Strategy, effort and teamwork ensure that we not only adapt and conform to the needs of the market, but have placed us firmly at the helm of the media monitoring market. We inform to reform the market. Without a doubt, Remeike and Cherie would be impressed at how far media monitoring has come and more so, how Reelforge has used technology and innovation to propel it to a different level within the region.