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Monday 09:00 - 17:00 Tuesday 09:00 - 17:00 Wednesday 09:00 - 17:00 Thursday 09:00 - 17:00 Friday 09:00 - 17:00 Saturday 09:00 - 14:00

Mukuba Consultancy Service

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Mukuba Consultancy Service

We are a performance based digital marketing agency that focuses on results. Boutique agencies can be more agile, more bespoke to your needs and more reactive.
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We are digital Marketing agency experts who have gone to many lengths to learn more about Pay Per Click Advertising. Simply put, it’s quicker to turn a jet-ski than a cruise ship. It’s also easier to get more hands on deck. We adapt our methodology to fit you – because what was right for one business might not be right for yours.

Boutique agencies are less likely to place your business onto a ma

rketing assembly line. We’re anti-silo – we work together to make sure our team of experts is always connected. We share ideas, projects, concepts, disciplines and tasks – we like to collaborate, almost as much as we like to see you succeed. One size doesn’t fit all anymore. That’s where boutique agencies come in. The detail is key to our approach. A perfectly structured campaign improves performance every step of the way. Extreme granularity means I can see results and optimize on a much finer basis, squeezing every last drop of performance out of the campaign. Account Experience

Our PPC campaign management is a collaborative process. We will work with you to create, optimize and continuously improve your campaigns. In every case, your campaigns will go through reviews by us at each stage of the build and optimization process. Reviews happen at regular intervals to make sure we deliver the best possible service and performance no matter how long the campaigns have been active. Google loves us! We have a great relationship with the search engine which gives me many benefits including:

Dedicated and priority support
Our own Google account managers for large accounts
Industry data, insights and competitor benchmarking
Training on Industry changes and new trends.

04/07/2024

Posting relaxing content

02/07/2024

Quiz time

01/07/2024

Welcome July

25/06/2024

You made it through Tuesday

24/06/2024

Have a wonderful week

17/06/2024

Happy Idd-ul-Adha

16/06/2024

happy father's day

13/06/2024

Its only thursday

10/06/2024

Content is fire, SOcial media is Gasoline

07/06/2024

Don't hold me back

06/06/2024

People buy relations stories & Magic
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Seth Godin

05/06/2024

The best marketing doesn’t feel like marketing.

15/03/2024

Cost

In Kenya, many digital marketing agencies offer three kinds of payment options:

Fixed project fees
Monthly retainer fees
Commission based fees
With this information, the client should clarify what cost will be involved in the digital marketing campaigns.

Clients should be clear and should also have it in writing the agency will or won’t provide. For example, it could be assumed that a Google Ads agency is also good at SEO but that is far from the truth. This because they are a totally different skill sets.

If they are able to provide additional services e.g. social media marketing, the client needs to know if these will be extra charges.

13/03/2024

Unique Selling Point
unique selling point
Most digital marketing companies know the value of positioning and they communicate their value over others. When an agency is pitching to a new client they should be able to tell them how they will do the work and why they are the best suited to do it.

For example, the digital agency could say that they are the best when it comes to Google Ads in Kenya. The first question should be can you show us proof of your work. If the agency is honest, they will have a step-by-step example of how they worked with another client in the past and they made money for him or her.

Another unique selling point for an agency is past industry experience. This means they can start the marketing campaign and run quickly with it. They can also show past results in the field. An example would be if the client is selling FCMG then they would want marketers who are used to selling the same products.

More experienced agencies pose a lot of questions to the client to find out what is needed. When they are presenting their proposal they are able to come up with a unique solution that is tailored to the client’s needs.

12/03/2024

Communication

The next question to be asked is how communication will be done. An agency should inform the client on how they communicate. This can be either through emails, calls, or face to face meetings. There should also be a schedule for how often it is done, either once a week, every two weeks or monthly.

What should be discussed is strategy, key performing indices, progress that has been made so far and any challenges the agency is facing. With proper communication, many problems are avoided and the business will have peace of mind knowing that everything is ok.

The point of contact from the agency should be made available. S/he will be the one who will update the client and will have in-depth knowledge of what is going. S/he will have the required skill set that is asked for and can deliver what is being looked for. For example, if a client needs help with SEO, the agency individual should have a background in SEO. The point of contact should always be available for the client.

It is not uncommon for agencies to outsource some of the work that they do. For example, some agency may farm out content writing, backlinking and any other mundane task that they might not have the time do. In such scenarios the agencies should advise the clients on what has been given away and they should assure that the quality of work being done has to remain the same.

11/03/2024

Metrics

The main advantage of digital marketing as opposed to traditional marketing is the ability to properly track marketing campaigns. The question the digital agency should be asked is what metrics are included in standard reports.

The metrics that some agencies send to their clients are Cost Per Click, Click Through rate, Conversion Rate, and Revenue. These metrics report on the general campaign and they help to inform the business owner as well as the agency at how well things are going.

The marketing campaign defines what is being tracked. For example, for an eCommerce site it is easier to use revenue and total cost to see how profitable the campaigns are. While for nonprofits which would be more into branding campaigns, measures like click-through rates and time on site matters more.

When dealing with metrics, another question that is asked is when will the business see results from the marketing? If there is a proper reporting that is followed the agency can easily inform or predict when results can be gotten.

Whichever metrics that are chosen for the business they would be used to determine the Key performing indicators of success or failure.

08/03/2024

Specialty
speciality
Many agencies when asked they say they can do a variety of tasks from email marketing to search engine optimization (SEO). They do this to try to make the most of their fees. The problems come when the client would require a certain kind of tasks to be done and then finds out it can’t be done.

Digital marketing is broad in that there is email marketing, Search engine optimization, Pay Per Click, Content Creation, Social media marketing. It would be a tall order to find a company is able to address all these fields. At best there would be an individual who knows one thing really well like for example Google Ads but has a general knowledge on content marketing.

Agencies that know what they are good at and stick to it are the best to work with. They are able to channel all their energy in doing one thing right without spreading themselves thin. With the work they can’t do they can outsource to other credible agencies.

Unless the agency is big enough where they can provide all the service adequately in house.

07/03/2024

Qualifications:
qualification
Right off the bat, the first question that is posed to the digital agency in Nairobi is what is its qualifications. Do they have individuals in the company who have had some form of education in the field of digital marketing?

As they will be handling a good portion of the marketing budget, it should be known if they have the proper certifications. When it comes to online marketing the important certifications are:

Google Certified
Bing Certified
Facebook Ads Certified
The agency should be having a few individuals who hold these certifications to give the business owners the peace of mind that they have the necessary knowledge to handle the work that is needed to be done.

In addition to these certifications, there are other benefits that the business owners can look for, for example, data scientists, and psychologists. These two professions make a big difference in that they are able to work with large amounts of data and influence decision-making.

Address

Nairobi Garage Cove Court Watermark
Nairobi
00200

Opening Hours

Monday	09:00 - 17:00
Tuesday	09:00 - 17:00
Wednesday	09:00 - 17:00
Thursday	09:00 - 17:00
Friday	09:00 - 17:00
Saturday	09:00 - 14:00

Telephone

+254726894478

Website

https://mukuba.co.ke/

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