IKera Consult

IKera Consult Your one-stop digital marketing solution for your business. SEO | Website Design | Social Media

How is your SEO game?
31/10/2024

How is your SEO game?

'I already have a website and my developer did an SEO'The website👇
07/10/2024

'I already have a website and my developer did an SEO'
The website👇

Small steps translates to greater achievements.How is your website preforming on google?SEO is not a one off thing. It i...
29/09/2024

Small steps translates to greater achievements.
How is your website preforming on google?
SEO is not a one off thing. It is a continuous process.

Ecommerce Traffic.If you running a business selling different products, you definitely need a website where you can list...
13/09/2024

Ecommerce Traffic.
If you running a business selling different products, you definitely need a website where you can list all your products and harness the online traffic as this will increase chances of making more sales.
Now, how do you get enough traffic to help you make sales?
1. Social media is the popular one. Unfortunately, Kenyans never fall for click baits. In fact, they rather make a call directly than click a link to your website that will even give them nice discounts. Even though you can direct traffic from social media to your website, you will receive few to none clicks by the end of the week.
2. Content marketing. This is one of the best way of getting traffic to your website. Write quality and informative blog posts. People will definitely read.
3. Organic traffic. This is the most sustainable method. Good product description in line with SEO, and you smile all the way to the bank.
4. Google merchant center. This is less utilized by most of you yet it is the best. Just sync your products on the website with merchant center and increase your CTR.
Merchant center will not only help you create ads, but it will show your products organically to different users.
The good thing about this, it is free! Just get verified and you roll.

PS. If you have ways of organically making sales online, exploit them all. They will pay off one day.

Photo: Organic traffic from Google merchant center to woodclassics.co.ke website.
By the way, pale WoodClassics tunauza office furniture.

Influencer Marketing.I just received a proposal from a certain agency pitching for an influencer marketing for my busine...
11/09/2024

Influencer Marketing.
I just received a proposal from a certain agency pitching for an influencer marketing for my business.
Hawa nimeshindwa niwaambie nini because, am in the service industry and this budget with google ads, I will make much more than what the influencer can give.
Another thing, the clientele base is more of international than local making no sense engaging them.
However, if I were in a manufacturing business of an FMCG product, I will definitely engage them for more visibility.
Bottom line, know your product, your client and your market before you engage the influencers.

'We hear, we forget. We see, we remember' So they say...Us we believe, 'Gift them with a mark on it, and remain in their...
26/08/2024

'We hear, we forget. We see, we remember' So they say...
Us we believe, 'Gift them with a mark on it, and remain in their hearts forever'
A branded notebook delivers exactly that!
Gift them today.

Stay hydrated as you work out.Grab these water bottles and let us brand them to your liking.
23/08/2024

Stay hydrated as you work out.
Grab these water bottles and let us brand them to your liking.

Sunday's are always meant to evaluate, review and planThis is the SEO achievement for the last 28 days. This particular ...
18/08/2024

Sunday's are always meant to evaluate, review and plan
This is the SEO achievement for the last 28 days. This particular site has over 20 keywords on top 5 of the SERPs organically!
With this performance, you don't need to run ads. just make sure SEO is well done and sit down and do the conversion.

We launched this website Last Month and today it has 20 clicks with 30 impressions! Have never achieved this kind of CTR...
09/08/2024

We launched this website Last Month and today it has 20 clicks with 30 impressions!
Have never achieved this kind of CTR.
Still you don't believe on SEO?

If your website looks like this, you don't have a website. You have a shell that will never help you.Looking forward to ...
08/07/2024

If your website looks like this, you don't have a website. You have a shell that will never help you.
Looking forward to transform this website to an income-generating asset.

How did the May update affect your site?This one is on the ground meaning we have to go back to drawing board.Google, ju...
13/06/2024

How did the May update affect your site?
This one is on the ground meaning we have to go back to drawing board.
Google, just like Kenyan government has become very unpredictable.
Today you are doing well, tomorrow it is oppressing you a good one.
Regardless, First page is the ultimate goal.

When starting a new SEO project, deep analysis of the website takes place. We take notes on what to do to achieve what w...
29/05/2024

When starting a new SEO project, deep analysis of the website takes place.
We take notes on what to do to achieve what when.
We get hands on and share the progress with the client.
improvement from 1.9% to 2.6% ctr is a good one.
The Impressions dropped due to the change on some of the keywords that we considered not productive but soon it will be back on the upward trajectory.
How is your SEO status of your website?

Email marketing.How big is your mailing list and what is your CTR on cold emails.From this side we are trying.
29/05/2024

Email marketing.
How big is your mailing list and what is your CTR on cold emails.
From this side we are trying.

Am here doing some keyword research to optimize a travel website. I stumbled on these metrics nikashtuka.This is not eve...
25/05/2024

Am here doing some keyword research to optimize a travel website.
I stumbled on these metrics nikashtuka.
This is not even the issue. Upon checking on the SERP analysis of the said keyword, I have to abort the mission because ranking this keyword is an uphill task.
Regardless, SEO has to be done, we have to fight for that spot.
Daniel Ndege Apart from travel, which other competitive industry on these online streets?

25/05/2024

Dear Business Owners, I know you have pressure to engage that influencer for your business visibility. But wait Kidogo....
Are you trying to promote your brand or unataka kuuza nguo yenye iko kwa kila boutique?
If you are building a brand and you are trying to get visibility, an influencer can help you in awareness.
However, if you have a boutique or any other business and you want to push sales, Influencer is not your way to go.
Employ other means such as organic growth (Consider having a good social social media manager with a soli strategy) and compliment it with adverts, again, engaging someone who understands the dynamics.
Every business model calls for its unique marketing. So you need to understand your audience well.

When you have two sites you are working on and the internet decides to be sh*tty. Another day to be wasted due to poor i...
13/05/2024

When you have two sites you are working on and the internet decides to be sh*tty. Another day to be wasted due to poor internet.
Those using satellite internet, how is the speed, this cable thing is turning out to be unreliable and soon will be outdated.

A baby project on board.In three months time, we will be in better position at the SERP on google and Bing.What is the S...
08/05/2024

A baby project on board.
In three months time, we will be in better position at the SERP on google and Bing.
What is the SEO status of your website?
Want more traffic on your way, feel free to reach out.

END USER.When doing any design work, it is prudent that you consider the end user; That person who is going to 'live' wi...
07/05/2024

END USER.
When doing any design work, it is prudent that you consider the end user; That person who is going to 'live' with your design. How easy is your design to work around it without much struggle?
Am talking particularly to web designers.
As a matter of principle, If I create your website, I will have to take you through every aspect on how to handle simple tasks that doesn't need much of technical know how so that you can execute some of the tasks by yourself during the handing over.
If it is a complex listing site, all labels are well indicated with descriptions on what you are expected to do how.
In that case, you come out with a clean, well structured design that anybody is able to use without much struggle.
Sasa kuna hawa wengine.... Dropping templates right, left and center just to please your eyes and leave you with problems. The pages are even unresponsive with tones of unnecessary content. Shenzi!(Atwoli sound)
Life is already difficult don't make it much harder for your clients.
Image: Courtesy

Address

Krishna Center, Woodvale Groove, Westlands
Nairobi
00200

Opening Hours

Monday 08:00 - 17:30
Tuesday 08:00 - 17:30
Wednesday 08:00 - 17:30
Thursday 08:00 - 17:30
Friday 08:00 - 17:30
Saturday 09:00 - 16:00

Telephone

+254740596352

Alerts

Be the first to know and let us send you an email when IKera Consult posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Videos

Share