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19/01/2023

With Facebook's report in 2022, that it has an estimate of 1.96 active daily users; its the perfect platform to run ads and have access to millions of potential leads.

Facebook Ads unlike traditional forms of advertising has access to unlimited data. Lots and lots of it.

This way advertisers can easily target their ideal audience, in terms of age, hobbies, location and interests. And the chances of making conversions are pretty high.

The fact that you can target your audience, and make sales, while spending the least, is what distinguishes Facebook from other platforms.

If you're to win in the digital marketing game, Facebook Ads will definitely get you there.🙂

16/01/2023

With the great power that Facebook video ads hold; you want to choose the right type of video according to your audience and according to where they fall in the conversion funnel.

For example:

👉Are you just introducing your product? An explainer video will do.

👉Are you trying to convert your leads? A testimonial video will come in handy.

👉Are your leads at the engagement stage of a buyers' journey? A features and benefits video is your best bet.

Video Ads are highly engaging and the chances of them improving the performance of your ads are quite high. 😊

09/01/2023

Facebook Video Ads are quickly becoming popular owing to their high conversion power.

If you are yet to get success with your FB Ads, its time to switch it up to video.

And the fact that video ads come for different placements such as Instream video Ads, and story ads; takes it a notch higher.

According to a study done by Smaato, the average CTR of video ads in mobile apps is 7.5 times higher than that of display ads.

Hence, you want to go all to leverage the power of video ads while prioritizing mobile, if you intend to improve your CTR and Conversion rates.

Have you used Facebook Video Ads? What was your experience?🤷‍♀️

07/01/2023

When it comes to Facebook Ads, the type of marketing objective that you choose for your campaign is quite crucial.

For example, you can't run conversion type of ads, if you haven't done awareness and consideration ads.

Of importance is to understand that your target audience are human beings just like you. Can you buy something that you are not even aware of?

Your type of ad should match to the exact position that your audience falls on the funnel. Are they at the top, middle or at the bottom of the funnel.

The key to running successful ads is to connect with your audience at every level of the marketing funnel.

05/01/2023

Scaling your Facebook Ads can be quite the task, however, its all about leverage. In short the power is in your hands you just have to take it.

Question is: "Are you taking it?"

Are you testing different audiences? Are you leveraging the power of different Ad formats? Are you owning your comments section?
Are you using your top performing Ad to retarget using Google Ads?

So, there you have it. A way to scale your Facebook Ad and watch your conversion rate skyrocket.

The goal is to have a high quality ad, getting away with the least CPM and the highest Conversion rate.

That's how you win with facebook Ads.😊

04/01/2023

Working with ad sets can be challenging to monitor and the Campaign budget optimization can be the ultimate tool to properly optimize your ad among ad sets to identify top performing ad set and allocate more budget to it.

The fact that this whole process is automated ensures you don’t have to spend time manually optimizing your ad. Campaign Budget Optimization ensures you get effectively manage your Ad budget when doing different Ad sets.

And this optimization feature could be just what you need to 10x the performance of your Fb Ads. Take action.

22/12/2022

Facebook Ads is more of a chess game. The best tactics will set you up for success. Hence the best player will always come out on top.

And that's what you want when running your FB Ads.

And running dynamic Ads for cross sells is one of those hidden gems that will 10X your sales.

So what is a Cross sell? Let me put in context.

Let's say you are running ads for an iPhone. A prospect purchases the iPhone. You can sell them a complementary item to the iPhone like Airpods.

The chances that your customer will purchase the complementary item are always high. And with this you definitely improve your Average Customer Value (ACV).

And that's how you 10X your sales to the roof with Cross sells.😊

21/12/2022

It is important to understand that the targeting feature on Facebook Ads is quite powerful.

A young marketing guru went all in with hyper-targeting using Facebook Ads to reach his room-mate, to the point that the room mate thought he was being cyber-stalked.

Yes that's the power of targeting in Facebook Ads.

To get your targeting right, you have to put in place strategies that will 10X the performance of your ad. Hence you want to be intentional in every aspect of setting up your ads.

That's how you kill it with FB Ads targeting.

19/12/2022

While running FB Ads, it is common to make mistakes, but the most important part is learning from your mistakes.

And it is almost inevitable to make errors once in a while. Sometimes you may fail to target properly, or even aim for a sale without proper brand awareness.

However, always be keen to note down your mistakes in order to improve on your Ad performance.

And the best part is that FB Ads is fully equipped with metrics to measure the success of your Ad.

17/12/2022

With the large numbers of users using Facebook from their mobile devices, "App install" type of FB Ads, are quite popular and effective for Advertisers.

And if you're to promote your App, your best bet will be on Facebook Ads, as it already has the infrastructure in place and the targeting is of course out of this world.

What more could you ask for?

Optimizing your ad to meet the needs of an "App Install" FB Ad is crucial. You want to make the most of your Ad for the highest no. of installs.

Hence, coming up with a solid strategy to run your App install FB Ad will come in handy in the long run.

16/12/2022

Setting up your B2B campaigns should be exclusively intentional with an aim to provide immense value to your prospects.

Being that you're interacting with business owners, you want to showcase the value that you're likely to bring to elevate their business.

Hence, you should have a crystal clear call to action. Do you intend to provide more sales for them? Do you want to do better brand awareness for them? Be specific. And stick to it.

And you want to use Facebook Ads the right way for your B2B Facebook Ads campaigns. Your strategies should entirely reflect your goal for your B2B campaign.

At the end of day, its all about them understanding what you're bringing to the table and what it will mean for their business. Focus on that.

15/12/2022

Optimizing your Facebook Ads will always end up to be the most crucial part of running your Ads. It is not enough to throw money to your Ads and expect 2000% ROI.

Running your FB Ads, is more of a creative process that requires time and effort. It involves evaluating and determining the right strategies that will work for a particular Ad and at a particular time.

And you want to fully understand your tools of trade when optimizing your ads. Use another creative? Add another look-alike audience maybe?

Point is the journey to your perfect FB Ad, is rocky but the destination is worth it.

14/12/2022

Facebook Mobile Ads can be quite useful to advertisers. If you're looking for a more personal, interactive and a one-to-one approach with your audience, then its time to fully explore the real magic of Facebook mobile ads.

And why not; as it's been studied that half the time spent online was spent on a mobile device. Hence, you want to fully leverage the power of FB mobile ads, especially short form video formats dominating the Social media space.

Facebook Mobile Ads will be the ultimate sauce to elevate your audience reach and the fact that you get a lower cost per acquisition; then I bet you are in for a treat. Thank me later.

13/12/2022

Facebook Ads comes with a hub of resources that you should put into good use. While most marketers are comfortable with running their already setup FB Ads, it's always good to explore unchartered waters. You may be in for a good surprise.

And lead Ads happen to be one of those golden nuggets. We all know of the high probability that we lose potential leads when they have to leave Facebook to visit your link.

Lead Ads most definitely comes in as the perfect solution for you. Maybe, you just want to add people on your email list; when your leads click on your ad, their details will pop up and they just have to submit.

If your goal is to 100x your conversions, I think you owe me coffee. 😛

12/12/2022

The aspect of your Ad budget is quite vital in FB ads. Your Ad budget in the long-run will determine your audience reach and how long you can run your ads.

However, do not mistake your Ad budget for how successful you'll be with your ad. It's not about having a big Ad budget, it is all about how you use your Ad budget. Makes sense?

Hence, it is possible that one can have a small budget, and make lots of conversions, and decrease your CPC. And the type of bidding you choose plays a big role in your Ad budgeting process.

09/12/2022

Building your ideal customer persona can be a difficult task sometimes. However, its worth it. A customer persona leverages your Facebook Ads, in that you can specifically target a particular audience that are likely to engage with your Ad.

It definitely saves you time needed to optimize your Ads to an audience, and it ensures accurate use of Ad money.

So how do you create a customer persona? The best and easiest way is to ask your existing customers to take a survey or an interview.

08/12/2022

Understanding Facebook Ads Metrics is vital . Evaluating your Ads always come in handy as you want to fully understand the impact of your Facebook Ad. This factor will help you improve on other aspects of your Ad that have shortcomings.

Facebook Ads has placed Metrics on its platform for you to measure the performance of your Ad. You want to make the best of this feature to examine how good your Ads and how you can improve for better results in the long run.

07/12/2022

Doing your first Brand Awareness FB Ads can be quite the task. And especially if you were accustomed to the traditional advertising space. You just had to deliver your brand images. Easy peasy.

However, with Facebook Ads, every step you take you should be well calculated. The performance of your ads will depend on how you make use of FB ads tools. Like a video Ad is likely to do well for you, if you are to communicate to your audience effectively.

At the end, you want to be open to ideas and optimization before you find the perfect Facebook Ads setup for you.

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