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Digital directions, Nairobi (2025)

24/04/2025

Social Media Marketing in 2025: It's More Than Just Likes and Shares

Social media has grown far beyond posting pretty visuals and hoping for engagement. In 2025, it's all about strategy, storytelling, and meaningful connection.

✔ Understanding your audience
✔ Creating content that resonates, not just reaches
✔ Using data to refine and optimize every post
✔ Building a community, not just followers

From brand awareness and lead generation to customer loyalty, social media has become a core business function, not just a marketing tactic.

The brands that win in the digital space are the ones that listen, adapt, and engage authentically.

How are you using social media to grow in 2025?
Let’s share and learn from each other!

21/03/2025

When you've been working hard all week, but it's Friday and you're ready to cat-nap your way through the weekend!

28/09/2024

A Quick Guide to Hashtags: Boost Your Reach and Engagement 📈📲

Hashtags are powerful tools in digital marketing that can significantly enhance your content’s visibility and engagement. Here’s a quick guide to using hashtags effectively:

Research Relevant Hashtags: Identify hashtags that are popular and relevant to your industry or niche. Use tools like Instagram’s search function or hashtag generators to find trending tags that resonate with your audience.

Mix Popular and Niche Hashtags: Combine widely-used hashtags with niche-specific ones. Popular tags can broaden your reach, while niche hashtags target a more specific audience interested in your content.

Keep It Simple and Relevant: Avoid overloading your posts with hashtags. Choose a few that are most relevant to your content and audience. This ensures that your hashtags remain effective and your content doesn’t appear spammy.

Create Branded Hashtags: Develop unique hashtags for your brand or campaign. Branded hashtags can help build a community around your brand and make it easier for followers to find and engage with your content.

Analyze and Adjust: Monitor the performance of your hashtags and adjust your strategy based on what works best. Tools like Instagram Insights or Google Analytics can provide valuable data on your hashtag effectiveness.

Many businesses struggle with finding the right balance of hashtags, leading to reduced engagement and visibility. By mastering hashtag use, you can stay ahead of the competition and enhance your digital presence.

Digital directionsns we offer strategies to optimize your hashtag game and elevate your social media impact.

26/09/2024

Social Media Success: Key Tips for Effective Content 📈💡

Consistency is crucial when it comes to social media. Regular posting helps keep your brand in the minds of your audience and builds engagement. But it's not just about posting frequently; it's about posting the right content.

Here are three types of content you should focus on:

Informative Content
Share valuable information that educates and informs your audience. This could include tips, industry news, or how-to guides. Providing useful content positions you as an expert and builds trust with your followers.

Interesting Content
Create content that grabs attention and encourages interaction. This might be engaging stories, behind-the-scenes looks, or interactive polls. Interesting content helps boost engagement and keeps your audience coming back for more.

Inspiring Content
Share motivational quotes, success stories, or positive messages. Inspiring content can resonate emotionally with your audience and help build a stronger connection with your brand.

Key Takeaway:
It’s not about what you like; it’s about what your audience wants. Tailor your content to meet their needs and interests to attract and retain the right followers. Effective content strategy is essential for staying ahead in the digital race and maximizing your social media impact.

If you’re looking to refine your social media strategy, DiDigital directionss here to help!

19/02/2024

There's no other way around it!!

16/02/2024

Friday Facebook Ads Tip:

Do you have an ecommerce store and run Facebook Ads to promote your products?

If so, you should stop posting individual products and instead use the product catalag option in Facebook Ads Manager to showcase more products in a single ad.

Let us keep winning!

11/02/2024

SEO is Search Engine Optimization, and is the process that a business takes to rank higher on searches.

If you have a website, you probably want to get customers from your business website. This will be possible if you have optimized your site so that when people search for products or services you offer, you appear first. If you haven't, then you are missing out.

We offer SEO services reach out today Digital directions

07/02/2024

Have you thought about automating your social media activities?

Here are tools you can consider to use.

1. Scheduling tools. Hootsuite, Buffer, Later. ( Remember, as much as you will automate posting, take a step further and humanize your engagement.

2. Research Tools. Google Trends, Buzzsumo, answer the public. ( Get ideas 💡)

3. Content Creation Tools. Canva, Vistacreate, Animoto, ( Create images, videos, infographics).

Check them out!

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22/01/2024

Hello Monday!

Let's talk about Video marketing strategy.
Define your target audience: Identify who you want to reach with your videos. Consider factors such as age, gender, location, interests, and pain points.

Set your goals: Determine what you want to achieve with your video marketing strategy. Examples of goals include increasing brand awareness, generating leads, driving sales, or educating your audience.

Choose your video types: Consider the different types of videos you can create, such as product demos, explainer videos, customer testimonials, behind-the-scenes footage, or vlogs. Choose the types of videos that align with your goals and resonate with your target audience.

Develop your content strategy: Plan your video topics, scripts, and storyboards. Make sure your content is engaging, informative, and relevant to your target audience.

Choose your distribution channels: Decide where you will publish your videos, such as your website, social media platforms, or YouTube. Each channel has its own requirements, so tailor your videos to fit the platform.

Create your videos: Produce your videos, making sure they are of high quality and align with your brand's tone and style. You can either create the videos in-house or outsource to a professional video production company.

Optimize your videos for SEO: Use relevant keywords and tags in your video titles and descriptions to improve your search engine rankings and attract more views.

Analyze your results: Monitor your video metrics, such as views, engagement, and conversion rates, to evaluate the success of your video marketing strategy. Use this data to optimize your future videos and improve your overall strategy.

Remember, a successful video marketing strategy requires consistent effort and experimentation. Don't be afraid to try new things and adjust your approach based on what works best for your brand and audience.

20/01/2024

Digital marketing for start-ups helps emerging businesses to adapt to the marketing plans and strategies for their targeted audience.

1. Global reach a website allows you to find new markets and trade globally for only a small investment.

2. Lower cost a properly planned and well targeted digital marketing campaign can reach the right customers at a much lower cost than traditional marketing methods.

3. Trackable, measurable results - measuring your online marketing with web analytics and other online metric tools makes it easier to establish how effective your campaign has been. You can obtain detailed information about how customers use your website or respond to your advertising.

4. Personalisation if your customer database is linked to your website, then whenever someone visits the site, you can greet them with targeted offers. The more they buy from you, the more you can refine your customer profile and market effectively to them.

5. Openness - by getting involved with social media and managing it carefully, you can build customer loyalty and create a reputation for being easy to engage with.

6. Social currency - digital marketing lets you create engaging campaigns using content marketing tactics. This content (images, videos, articles) can gain social currency - being passed from user to user and becoming viral.
7.Improved conversion rates - if you have a website, then your customers are only ever a few clicks away from making a purchase. Unlike other media which require people to get up and make a phone call, or go to a shop, digital marketing can be seamless and immediate.

Does your startup have a digital plan? Engage us today Digital directions

18/01/2024

What is content curation and why is it important for your business?

I would like to put a special focus on content curation for B2B. B2B stands for business to business and it's basically when your business sells products/ services to other businesses. Eg if you are a stationary supplier to schools, offices, etc.

"Content curation is the process of gathering information relevant to a particular topic or area of interest, usually with the intention of adding value through the process of selecting, organizing, and looking after the items in a collection or exhibition."

Content curation saves you the business time of having to come up with relevant posts and keep up with post demands.

Content curation can also help you build your brand and stand out as a thought leader in your industry.

Tools like https://www.scoop.it/gives you content from all over the world that you can share. Google alerts is another powerful tool that you can use to keep up with topics in relation to your business and industry.
contentmarketing.

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18/01/2024

Social Media Content Ideas:

For Engagement:

1. Ask a question

2. Ask for advice

3. Take a poll

4. Run a contest

5. Get personal (Show behind the scenes, show your employees, day in the life, etc)

6. Weigh in on trending topics

17/01/2024

Are your social media marketing efforts not paying off?

There are a few things you can do:

1. Identify your target audience. This will help you to know their needs, their purchasing behaviour and what influences them to buy and which social media they hang out in

2. Once you know this focus on posting and marketing to these people and focus on the platform they are in

3. Consider joining WhatsApp groups and Facebook groups where as they act like focus groups

Remember to narrow down your target audience eg if you sell clothes narrow down your audience like this:

1. Gender ( Female)
2. Age : Corporate female age 30-45
3. Behaviour: Aims to look smart and professional
4. Specifics : Bankers ( They are required to wear suits to work )
5. Social profiles: LinkedIn and professional WhatsApp and Facebook groups ( Identify market days for said groups)

Remember you can be as specific as possible depending on your product or service

10/01/2024

Most E-commerce stores use various digital marketing techniques to reach their target audience, including:

Search engine optimization (SEO): optimizing their website to rank higher in search engine results for relevant keywords

Paid search advertising: using paid search ads to target specific keywords and appear at the top of search engine results

Social media marketing: promoting products and services on social media platforms like Facebook, Instagram, and Twitter

Email marketing: sending promotional emails and newsletters to customers and subscribers

Content marketing: creating and sharing valuable content (e.g. blog posts, videos, infographics) to attract and engage potential customers

Affiliate marketing: partnering with other businesses and websites to promote products and services to their audience

Influencer marketing: collaborating with influencers in their niche to promote products and services to their followers.

These strategies help e-commerce stores build brand awareness, drive traffic to their website, and convert visitors into customers.

02/01/2024

It's a new year! Today is a new day full of opportunities and possibilities. As we kick off another year, let us be reminded of the power of determination, hard work, and collaboration in achieving our goals.

In the world of digital marketing, every day is a chance to innovate and make a difference. We are here to help you navigate the ever-changing landscape of the online world and create meaningful connections with your target audience. Whether you are a startup or an established business, we are committed to working with you to achieve your objectives and drive success.

So, let's start this year off strong! Let's collaborate, brainstorm, and strategize to take your digital presence to the next level. Let's be bold and creative in our approach, taking risks and trying new things. Let's measure our progress, learn from our failures, and celebrate our successes.

Remember, success is not just about achieving your goals; it's also about the journey you take to get there. Let us embark on this journey together with passion, perseverance, and a commitment to excellence. We believe in your vision, and we are excited to be a part of your digital journey.

Happy new year! and let's make it a great year.

01/01/2024

Happy new year 2024!

22/12/2023

FACT: posting more on socials improves your search engines ranking.when was the last time you posted on your social media pages? 😅

21/12/2023

Online presence provides businesses with a platform to gain visibility and reach a larger audience. With the right resources and promotion, your company can be easily seen by potential customers and those Interested.

Digital directions

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