16/09/2026
“GRATITUDE”
The prices may be the same, but people will naturally tend to patronize the shop that takes good care of its customers and is thoughtful and conscientious about its services or merchandise. Few customers will return to an establishment where they get little attention and common courtesy and respect is not observed.
The shopkeeper who sees customers to the door with an almost-reverent feeling of appreciation and gratitude runs a shop that is successful. If the customer is sufficiently respected, the quality of the goods and the level of the service will naturally rise. Care with details, personal attention, and thoughtfulness make all the difference.
The successful shop, moreover, does not keep customers waiting. No matter how good the product and courteous the service, however, in our time-is-money era there is a limit to people’s patience. The shopkeeper who is sufficiently attentive will be aware of a customer’s desire for speed and always ready to respond to it.
Service rendered with kindness, quality, and quickness – as well as a spirit of reverence: a business thus run, no matter where it is, will be successful.
From the book "THE PATH" by Konosuke Matsush*ta
https://konosuke-matsush*ta.com/en/