PHP Institute

PHP Institute PHP Institute's official page. "PHP" stands for "Peace and Happiness through Prosperity".

[How To Get Matsush*ta's Paperbacks & E-books]

"Amazon Global shipping program"
https://amzn.to/3sO9LTZ
- Shipping to outside of Japan is exempt from Japanese consumption tax. They calculate the import fee deposit at checkout and provide customs clearance on your behalf.

● PAPERBACKS ●
6 Books are available with this program:
(1) The Path
(2) My Way of Life and Thinking
(3) Not for Bread Alone
(4) The Million-Dollar Knack for Successful Management
(5) The Heart of Management
(6) Not for Bread Alone

● E-BOOKS ●
12 E-books are available in:
United States, England, Spain, France, Germany, Italy, Malaysia and Singapore. (1) The Path
(2) People Before Products
(3) The Heart of Management
(4) Zest for Management
(5) My Way of Life and Thinking
(6) Practical Management Philosophy
(7) Nurturing Dreams - My Path in Life
(8) The Million-Dollar Knack for Successful Management
(9) Career Essentials
(10) Business Essentials
(11) Thoughts On Man
(12) Corporate Social Responsibility

If you have any questions, please feel free to message us by Facebook Messenger, or email us to [email protected].

“GRATITUDE”The prices may be the same, but people will naturally tend to patronize the shop that takes good care of its ...
16/09/2026

“GRATITUDE”
The prices may be the same, but people will naturally tend to patronize the shop that takes good care of its customers and is thoughtful and conscientious about its services or merchandise. Few customers will return to an establishment where they get little attention and common courtesy and respect is not observed.

The shopkeeper who sees customers to the door with an almost-reverent feeling of appreciation and gratitude runs a shop that is successful. If the customer is sufficiently respected, the quality of the goods and the level of the service will naturally rise. Care with details, personal attention, and thoughtfulness make all the difference.

The successful shop, moreover, does not keep customers waiting. No matter how good the product and courteous the service, however, in our time-is-money era there is a limit to people’s patience. The shopkeeper who is sufficiently attentive will be aware of a customer’s desire for speed and always ready to respond to it.

Service rendered with kindness, quality, and quickness – as well as a spirit of reverence: a business thus run, no matter where it is, will be successful.

From the book "THE PATH" by Konosuke Matsush*ta
https://konosuke-matsush*ta.com/en/

"HAVING FANS"Fans are a blessing. In sumo, for example, fans choose the wrestler they like. When he wins, they celebrate...
14/09/2026

"HAVING FANS"
Fans are a blessing. In sumo, for example, fans choose the wrestler they like. When he wins, they celebrate with delight, when he loses they lament and commiserate. There is nothing to be won or gained by being a fan; fans champion a competitor they favor in some way and they cheer him for those qualities.

For not only competitors in sports but for people in performing arts, fans are important. Celebrities work hard day and night to further enhance their performances, the better to respond to the expectations of their fans. Fans thus play a role, by encouraging improvement among sports competitors and performing artists, in the development of the sport or the art in question.

When you think about it, not only celebrities but all of us have our fans. Individuals, shops, companies – all have their own followers and admirers – and directly as well as indirectly, they provide tremendous support.

Recognizing that we do have fans is something we ought to reconsider. And we ought to be thankful for their presence and treasure them, working harder to improve those parts of ourselves that we know appeal to those who support us. That is the key to the prosperity of each individual, or shop, or company.

From the book "THE PATH" by Konosuke Matsush*ta
https://konosuke-matsush*ta.com/en/

"THE REAL PRIORITIES"The way a sumo wrestler competes has to be fair and square or fans will be disappointed and the pop...
11/09/2026

"THE REAL PRIORITIES"
The way a sumo wrestler competes has to be fair and square or fans will be disappointed and the popularity of the sport will suffer. The competitive nature of the sport means that winning is important, but a wrestler cannot stoop to foul means for winning and hope either for victory in the true sense or expect to keep a good reputation. Competition, in other words, involves not just victory or defeat but how you win and how you lose.

The same goes for the management of a business. No matter how large the concern or small the firm, it is an enterprise that has to show some results. Everyone involved has to work hard and do their best, but proceeding recklessly, intent only producing results regardless of how they affect others, prevents the activities of the enterprise from contributing anything of value to the society. In running a business, then, the content of what it produces – how right and proper the methods it has used for achieving results – is a crucial issue.

In order for all people in the world to attain prosperity, our top priority is to succeed, difficult as it may be, in a manner that is right and proper.

From the book "THE PATH" by Konosuke Matsush*ta
https://konosuke-matsush*ta.com/en/

"THE VALUE OF BUSINESS"Life is a long and complex journey during which human beings can easily lose their way. Religions...
09/09/2026

"THE VALUE OF BUSINESS"
Life is a long and complex journey during which human beings can easily lose their way. Religions have long served to provide wisdom and guidance, showing people how to navigate the perils and find bounty and job in life. Over the millennia, religions have offered people salvation, purification of earthly life, and a rich variety of spiritual culture.

The power of religion is tremendous. Based in the strong belief in the salvation of human beings, religion works actively to give society what it seeks. And in return for the happiness the faithful thus receive, they support their religion with donations, alms, and other kinds of contributions.

Business can be seen as having some of the qualities of religion. The true purpose of business is likewise to provide things society desires through the best service that can be offered, thereby elevating the standard of living and enhancing the convenience and richness of daily life. As long as the price is fair, such businesses, too, provide people with happiness. Their revenues should be in accordance with the happiness they render. It is worth taking a moment to think about the value of business and how it compares with the value of religion.

From the book "THE PATH" by Konosuke Matsush*ta
https://konosuke-matsush*ta.com/en/

"SHIFT YOUR PERSPECTIVE"You can climb Mt. Fuji from either the west or the east. If the trail on the west is in bad cond...
07/09/2026

"SHIFT YOUR PERSPECTIVE"
You can climb Mt. Fuji from either the west or the east. If the trail on the west is in bad condition, you can take the path from the east. If the path on the east is hard to follow, you can take the one on the west. You are free to change your path, depending on the time and the conditions. You can get into difficulties if you insist on always sticking to the same approach, and if you struggle too hard regardless of the situation, you may find yourself at an impasse, as if you were trying to move the mountain. Better to leave the mountain alone and shift your far-more-moveable self; then you will discover a new path stretching before you.

In whatever you are doing, if you find yourself unable to go forward, you have to change your approach. Sometimes we are hardly aware that we tend to cling to a particular way of looking at things, forgetting that there are other ways, and then conclude that there is no way out. We have become rigid to the point of forcing ourselves into an impasse.

We can free ourselves from such rigidity and strive for a broadmindedness that will allow us to be more flexible. Clinging to any one approach will make us prejudiced in what we say and do. Before we conclude that a situation is hopeless we should consider a different approach. If the view from one place isn’t good, we should try another, and another, until we eventually find what is the truly right path. This is the meaning of trial and error, and those who know how to try, over and over, will never find themselves at an impasse. We should all set out in search of the path to prosperity in that spirit.

From the book "THE PATH" by Konosuke Matsush*ta
https://konosuke-matsush*ta.com/en/

“Professionalism”A professional is someone who makes his or her living by pursuing a certain occupation. To put it anoth...
04/09/2026

“Professionalism”
A professional is someone who makes his or her living by pursuing a certain occupation. To put it another way, in any occupation, if one receives money from others for performing some service, one is thereby a professional. One is no longer an amateur.

In the worlds of the arts and sports, the distinction between professional and amateur is strict. If the output of artists or effort of athletes is not of a professional level, audiences or spectators will not pay money out of the kindness of their hearts. Achieving the status of a professional, therefore, is not easy, and the effort required to maintain one’s professionalism is likewise tremendous.

The professional is never indulged. Upon leaving school and taking up employment, one begins to receive a salary. Once you start receiving a salary, you have. In a sense, become self-sufficient. You have joined the professionals. You are no longer an amateur. In that respect, like a performing artist or a competitor in sports, you must train yourself and maintain the high standards of a professional. Aspiring to professionalism and maintaining its standards should be our constant concern.

From the book "THE PATH" by Konosuke Matsush*ta
https://konosuke-matsush*ta.com/en/

"The Truly Complete Job"You are asked to do a job, and you do it, just as you have been requested. That is all very prai...
02/09/2026

"The Truly Complete Job"
You are asked to do a job, and you do it, just as you have been requested. That is all very praiseworthy, but then the question is, have you reported back about what you did to the person in charge?

Some people believe that all they have to do is follow orders. If it goes well and according to plan, they think they are finished. Others make it a rule, even if a job goes as ordered, to report back about the results, straightforward as they may be, thinking that it will reassure the person who needed the work done. This is a thoughtful approach and can make a big difference. The difference between these two approaches can determine the confidence a manager places in the person asked to do a job.

In getting a job done, the knowledge and skill of the person asked to do it are both significant; but perhaps even more valuable is the attention given to detail and to what might seem like routine matters, to tidying up the job to the last “jot and tittle” – leaving nothing undone that should be done. Only when the constant and regular attention to detail and completion of routine matters are added to knowledge and experience will people have unshakable confidence in us.

From the book "THE PATH" by Konosuke Matsush*ta
https://konosuke-matsush*ta.com/en/

"Doing One’s Best"In whatever we do, when we have worked wholeheartedly and done the best that we can, we seek a reward ...
31/08/2026

"Doing One’s Best"

In whatever we do, when we have worked wholeheartedly and done the best that we can, we seek a reward for our labors. We want to pat ourselves on the back. Even when we have put in a long day busy with many things but worked hard and finished up, we feel relieved and, though tired, have a good appetite. We can relax and, even as we reflect on the work completed, we are satisfied. We experience a kind of calm because we know we have done the best that a person can do, and know that the rest is “left to heaven,” as the old saying goes.

In many things we may feel we come up short, but if we have but done our utmost, we do feel comforted and happy. We are rewarded.

Nothing can replace that feeling; it is not something that money can buy. People who think otherwise do not know the true rewards of work well done. They are people who do not know how to savor the pleasures of work. Such people are unfortunate indeed.

Many people measure things on a scale of success or failure, but even more important is something that you can only feel within your own heart: the knowledge that you have done your best.
The Magnetism of Determination by Konosuke Matsush*ta
A magnet attracts iron. The power of attraction is invisible, but clear. It naturally pulls iron toward it.

In our work there are various qualities that we try to cultivate, but surely the foremost is a sincere enthusiasm for what we do. Knowledge is important. Talent is important. But even without either of them, you could get the job done. With but minimal knowledge and little talent, if you were determined to complete the task, and filled with the determination to do so, you would ultimately be able to make the work come out well.

Even if a person cannot do a job personally, his or her sincere enthusiasm for the project generates an invisible power that draws people around; it works magnetically to mobilize the kind of support that is needed. And the job will be completed through the assistance and support of others.

Know-how and talent would be next to nothing without passion for work. We should do our best each day. Each of us has something to contribute, pouring the best of the resources at our disposal into the job to be done.

From the book "THE PATH" by Konosuke Matsush*ta
https://konosuke-matsush*ta.com/en/

"The Magnetism of Determination"A magnet attracts iron. The power of attraction is invisible, but clear. It naturally pu...
28/08/2026

"The Magnetism of Determination"
A magnet attracts iron. The power of attraction is invisible, but clear. It naturally pulls iron toward it.

In our work there are various qualities that we try to cultivate, but surely the foremost is a sincere enthusiasm for what we do. Knowledge is important. Talent is important. But even without either of them, you could get the job done. With but minimal knowledge and little talent, if you were determined to complete the task, and filled with the determination to do so, you would ultimately be able to make the work come out well.

Even if a person cannot do a job personally, his or her sincere enthusiasm for the project generates an invisible power that draws people around; it works magnetically to mobilize the kind of support that is needed. And the job will be completed through the assistance and support of others.

Know-how and talent would be next to nothing without passion for work. We should do our best each day. Each of us has something to contribute, pouring the best of the resources at our disposal into the job to be done.

From the book "THE PATH" by Konosuke Matsush*ta
https://konosuke-matsush*ta.com/en/

"Never Let Go"Children dog the heels of their parents. They are always clamoring for one thing or another, always underf...
26/08/2026

"Never Let Go"

Children dog the heels of their parents. They are always clamoring for one thing or another, always underfoot, never letting us alone. Sometimes they can be an embarrassment, but we still dote on them. They make us happy; we never want to let them go.

The products we make ourselves, the goods we sell, the work we do, too, can be hard to part with; we are reluctant to just send them off, hand them over, and move on to the next thing in purely business-like fashion. If we are serious about manufacturing, conscientious about sales, and truly passionate about our work, we want to know what happens to our products, our merchandise, and the results of our work.

We not only want to know what happens to them but to follow them ever afterwards, to keep up with them on and on. For a kitchen appliance, we would like to tag along into the customer’s kitchen; for a heater or an air conditioner, we would want to step into the person’s living room; for an automobile, we would try to follow them onto the roads of other countries – always eager to know their fate: Is it working well? Does it need adjustment or tuning or repair? Are there problems or shortcomings? Even if it might be a bit bothersome, the consumer would be happy and grateful to know that the manufacturer is concerned about its products, that it is serious and sincere in its after-service.
This is the spirit, at least, in which we should try to make things, sell things, and perform services.

From the book "THE PATH" by Konosuke Matsush*ta
https://konosuke-matsush*ta.com/en/

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601-8411

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