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[How To Get Matsush*ta's Paperbacks & E-books]

"Amazon Global shipping program"
https://amzn.to/3sO9LTZ
- Shipping to outside of Japan is exempt from Japanese consumption tax. They calculate the import fee deposit at checkout and provide customs clearance on your behalf.

● PAPERBACKS ●
6 Books are available with this program:
(1) The Path
(2) My Way of Life and Thinking
(3) Not for Bread Alone
(

4) The Million-Dollar Knack for Successful Management
(5) The Heart of Management
(6) Not for Bread Alone

● E-BOOKS ●
12 E-books are available in:
United States, England, Spain, France, Germany, Italy, Malaysia and Singapore. (1) The Path
(2) People Before Products
(3) The Heart of Management
(4) Zest for Management
(5) My Way of Life and Thinking
(6) Practical Management Philosophy
(7) Nurturing Dreams - My Path in Life
(8) The Million-Dollar Knack for Successful Management
(9) Career Essentials
(10) Business Essentials
(11) Thoughts On Man
(12) Corporate Social Responsibility

If you have any questions, please feel free to message us by Facebook Messenger, or email us to [email protected].

“ARE YOU READY?” by Konosuke Matsush*tahttps://konosuke-matsush*ta.com/en/How do you respond to a crisis? Can you keep y...
30/06/2025

“ARE YOU READY?” by Konosuke Matsush*ta
https://konosuke-matsush*ta.com/en/
How do you respond to a crisis? Can you keep your wits and steady your nerve? Are you ready to respond as calmly as you ordinarily do, and with the same kind of resolution and good judgment? I think we would all find this quite difficult. As the days go by without incident we tend to grow careless, and when one day we suddenly face a crisis we find ourselves stunned and lose all our normal resolve and good judgment.
When you think about it, however, our readiness and resolve is constantly being tested in life day-to-day. Living as we do on streets constantly buzzing with traffic, we can face danger the moment we step out our front door. Surviving in that milieu demands that we be constantly “ready”.
Indeed, in everything about our lives, in many forms, and at every shifting moment, we have to be vigilant, on our guard. We have to watch for signs of danger ourselves; whether we are ready for whatever may come any moment is up to us. This attitude is all the more important in our country today, in the face of constant changes taking place in social and economic affairs paralleling shifting trends in the world as a whole. We should all try to be as ready as we can.

“THE PATH OF A COUNTRY” by Konosuke Matsush*tahttps://konosuke-matsush*ta.com/en/People are all very different, everyone...
27/06/2025

“THE PATH OF A COUNTRY” by Konosuke Matsush*ta
https://konosuke-matsush*ta.com/en/
People are all very different, everyone has a different kind of life, and the paths they follow are infinitely varied. Whatever path a person follows, no matter how quiet or out of the way it is, each person has to break his or her own unique path. It is never easy. Each and every one of us must direct our will to this end the best we can. The path will not open up by sitting idly and waiting, nor by leaving matters to others.
Even more difficult is opening up the path of a nation. No matter how earnestly we strive to make a way for ourselves as individuals, if the way does not open up for the whole country, everything we have built up will be but a castle in the sand. We might think that “someone will do something,” but that is not the way things work.
Surely the path of a nation is much the same as the path of the individual. It will not open up just by sitting idly or by leaving the matter to others. Rather, just as we can find our own path by thinking hard, together with others, so we can find the path for our country.
In a democracy, this is the task we must set out to achieve; and indeed, we can do this precisely because we are part of a democracy. This is something we should take time to reflect on.

Words from "The Path" by Konosuke Matsush*tahttps://konosuke-matsush*ta.com/en/We should always try to keep in mind that...
25/06/2025

Words from "The Path" by Konosuke Matsush*ta
https://konosuke-matsush*ta.com/en/

We should always try to keep in mind that
We are all citizens of the same country,

And we are the sovereign people who must choose and decide
The direction in which the nation should go.

We should carefully and forthrightly examine
What is needed for the prosperity of not just our nation, but the world,

And this what is important for the peace and happiness of we the people.

This is what we must do to make a country
That is worth working for and in which we can take pride
As an effective and genuine democracy.

“KEEP MOVING FORWARD” by Konosuke Matsush*tahttps://konosuke-matsush*ta.com/en/If you keep moving forward, you will unex...
23/06/2025

“KEEP MOVING FORWARD” by Konosuke Matsush*ta
https://konosuke-matsush*ta.com/en/
If you keep moving forward, you will unexpectedly find a path, and that is not just limited to situations when you are walking in the country or hiking in the hills. You may stop and feel satisfied with where you are, but if you move onward you may find a new place that turns out to be better than where you were previously.

We often experience this in very vivid ways in various aspects of our daily lives. You might not do this yourself. Some other people, who are not satisfied with the way things are, believe there ought to be a better way and they are constantly striving to find a better way.

This is how humankind has proceeded along the path of progress and development over the long centuries of history, by trial and error, moving ahead. And this is the way we will continue to advance, endlessly into the future. That is why human beings are great.

We ourselves are but one small scene in the long drama of human history. All the more, we should not easily succumb to the status quo or to complacency, but should constantly move forward every day in the hope of finding a better path.

“LEARNING FROM EXPERIENCE” by Konosuke Matsush*tahttps://konosuke-matsush*ta.com/en/Suppose you decide you want to learn...
19/06/2025

“LEARNING FROM EXPERIENCE” by Konosuke Matsush*ta
https://konosuke-matsush*ta.com/en/
Suppose you decide you want to learn to swim and, having access to an outstanding swimmer, you were to request him to give you lectures explaining how it is done. You could listen to such lectures regularly, for three years in a row, being instructed in the minutest details about swimming and all of the knowledge related to swimming, and happily master it as an intellectual exercise. But would you actually be able to swim?
No matter how perfectly and completely you might master the information the great swimmer had imparted to you, if tossed into the water, you would almost certainly find yourself floundering. The ability to swim is not something that can be acquired in the classroom.
There is no substitute, after all, for getting into the water and actually moving your limbs. You have to know what it is like to swallow water and sputter until tears come to your eyes. Sometimes it is life-threatening experience that makes you really learn how to swim.
But in the end you will learn how to float and how to swim. That is the precious reward of experience. It is when the textbook is put into practice through actual experience that knowledge comes alive. We should rid ourselves of the illusion that all we have to do is listen without doing anything.

“SELF-IMPROVEMENT” by Konosuke Matsush*tahttps://konosuke-matsush*ta.com/en/Zen training is rigorous. If, as you sit in ...
17/06/2025

“SELF-IMPROVEMENT” by Konosuke Matsush*ta
https://konosuke-matsush*ta.com/en/
Zen training is rigorous. If, as you sit in meditation, your mind wanders and you squirm on your knees, a smack on the shoulder from the priest’s bamboo cane helps bring back your concentration. You cannot complain that it hurts or is painful.
Surrounded by strict rules in a Zen retreat, even the way you eat is prescribed. Those who have grown self-indulgent and lax would not last a moment in such an environment. And yet, when you live in such a strict environment, as time passes, you find that it ceases to feel harsh. Discipline is only difficult when you regard it as harsh. When, however, the rules have become part of your daily life as something you take for granted, then you find that the rules are no longer confining. It is when a person ceases to feel that these rules are confining that he or she begins to exude the beauty of a polished human being.
Human beings are by nature great. They are to be admired. But their natural qualities will not shine through if left untended. People may be inclined to take the easy way out, but if they were to follow that inclination day after day, all that would be revealed would be our human failings.
In order to hone and polish the beautiful qualities of our humanity, we ought to improve ourselves to the point where discipline does not seem harsh.

“ON IMITATION” by Konosuke Matsush*tahttps://konosuke-matsush*ta.com/en/Tokugawa Ieyasu (1543-1616) was an amazing man. ...
13/06/2025

“ON IMITATION” by Konosuke Matsush*ta
https://konosuke-matsush*ta.com/en/
Tokugawa Ieyasu (1543-1616) was an amazing man. He might not be much of a hero to some, but he was the samurai general who stabilized the whole country after a long period of chaos and in 1603 built a regime that kept peace in the country for nearly three centuries. So he was a person of outstanding ability in certain ways. Recently, there was something of an Ieyasu boom, and novels about his life became best-sellers.
But just because Ieyasu was great does not mean that he is someone we ought to try to imitate. Ieyasu followed the path he did because he was who he was, and even someone smarter or more capable than Ieyasu could easily go astray by following his example too closely.
Learning, of course, begins by imitating, as we can easily see by watching children. But an eggplant cannot grow on a gourd plant. Persimmon seeds produce persimmon trees, plus pits sprout into plum trees.
Every person is different; we cannot be Ieyasu. Like the persimmon and the plum, each person has his or her own characteristics. The important thing is to recognize what your own characteristics are. We ought to think for ourselves. If you want to emulate someone, it ought to come after self-recognition.

THE LIMITS OF WISDOM by Konosuke Matsush*tahttps://konosuke-matsush*ta.com/en/There would seem to be a great divide betw...
11/06/2025

THE LIMITS OF WISDOM by Konosuke Matsush*ta
https://konosuke-matsush*ta.com/en/
There would seem to be a great divide between people who are very smart and people who are dull-witted, and yet if we look at them in the grand scheme of nature, we can see that both intelligence and dull-wittedness have their limits.
Even the brightest, smartest person is less wise than the gods or the Buddha, and even the dullest person is more intelligent than a cat or a dog.
We are indebted to nature for ninety-nine percent of ourselves, body and mind. The percentage of ourselves that we can determine by our own free will is miniscule. Within that small margin of human wisdom unfolds the immense diversity of personalities and variety of lifestyles. No matter how we may boast of a modicum of wisdom or how we may deprecate ourselves for our folly, it is still quiet a small matter in the larger scheme of things. Both prideful boasting and self-pity are sheer nonsense.
The divine between the smart and the stupid is quite porous. Even in great intelligence one can observe naivete, while even in ignorance one often finds sharp wits.
We should not allow ourselves to be perturbed by such a small difference. We must only strive to live out our lives calmly, steadily making our way forward.

“THE VIRTUE OF DILIGENCE” by Konosuke Matsush*tahttps://konosuke-matsush*ta.com/en/Even without the devastation of fire ...
09/06/2025

“THE VIRTUE OF DILIGENCE” by Konosuke Matsush*ta
https://konosuke-matsush*ta.com/en/
Even without the devastation of fire or natural disaster, the vastest accumulation of wealth could disappear overnight. We know that all material things will eventually pass away, and indeed their duration is fleeting.

The skills we master and the habits that we acquire, on the other hand, are not lost as long as we live. In the end, it is our skills and abilities, our customs and habits on which we can depend.

We should try therefore to equip ourselves with some useful skills and some good habits. One of the most valuable habits, I would say, is diligence. Diligence brings happiness, creates trust, and generates wealth; it is one of the most important of human virtues. And, inasmuch as it is a virtue, it takes unremitting effort to acquire.

Just as a sumo wrestler can only grow strong by continuing regular and serious practice, the only way to achieve the habit of diligence is through the accumulation of daily effort. Only when the effort accumulates does diligence become a trait that can truly become a virtue. We should all d our best to cultivate the virtue of diligence.

YOUR MISTAKES by Konosuke Matsush*tahttps://konosuke-matsush*ta.com/en/Human beings are not perfect, and none of us can ...
06/06/2025

YOUR MISTAKES by Konosuke Matsush*ta
https://konosuke-matsush*ta.com/en/
Human beings are not perfect, and none of us can hope to perform without ever making a mistake. Miscalculations and failures are all part of life. That being said, it is important that we should always, under any circumstances, be ready to humbly accept our mistakes, and we should possess the strength of character to be willing to take responsibility for them.

One of the reasons we admire the samurai of old, too, is because of the ethic they practiced that forbade them escape from the consequences of their own mistakes. They recognized when they were at fault and they knew what they had to do without complaining, even if it meant retiring or dying. There is something we admire in the behavior of a human being who is that disciplined and mature.

To live by such a model of honesty and integrity may be asking a lot, but people today are amazingly frail and brittle by comparison. I do now know whether they lack sufficient training or personal discipline, but I often meet people who not only will not admit to their faults but try valiantly to shift the blame to others.

People like this will fail to recognize when they should take responsibility and withdraw from their position. Before they know it, they are desperate, hurting themselves and hurting others. This is no way to achieve prosperity, happiness, or peace for anyone.

We should make it a rule to humbly accept our mistakes and to be ready to take full responsibility for them. This rule is one we should try daily to cultivate within ourselves.

From the book "The Path" by Konosuke Matsush*ta

“THE VALUE OF AN END” by Konosuke Matsush*tahttps://konosuke-matsush*ta.com/en/We know very well that just as life has i...
04/06/2025

“THE VALUE OF AN END” by Konosuke Matsush*ta
https://konosuke-matsush*ta.com/en/
We know very well that just as life has its beginning, so it must have an end. This is as obvious as that there is a beginning and an end to each year. We know that we don’t have to start worrying about the end of the year and try to take care of everything before we get there, and yet as the year-end approaches, we invariably find ourselves rushing from one thing to another as we hasten to tidy up loose ends. We want to enjoy the satisfaction of settling our debts and completing our assignments before the year’s 365 days come to an end.

Likewise, we know our lives will eventually be over. When death is not far away, we know it is already too late to panic about what is unfinished, and yet we cannot help feeling anxious, wanting to tidy up our affairs. The end of one year leads into the beginning of the next, but the end of life is different.

When you are working to finish things at the end of one year, you know that once that turning point passes, the beginning of the next opens out before you. In the case of life, the end is the end.

In the face of unbending circumstances, however, human beings are at their most earnest. Being able to surmount difficulties by flexible thinking or ardent effort is all very good, but there is merit, too, in a situation that you cannot overcome no matter what you might do.

Every person is different. Every situation is unique. Life is full of cares. But knowing that at the end of life there is that one line will not budge is something that we should always keep in mind.

Everyone knows that life could be over at any moment, and yet it is these things we all know so well of which we must keep reminding ourselves.

From the book "The Path" by Konosuke Matsush*ta

”ROLLING AROUND IN LIFE” by Konosuke Matsush*tahttps://konosuke-matsush*ta.com/en/I often recall a scene that was once p...
02/06/2025

”ROLLING AROUND IN LIFE” by Konosuke Matsush*ta
https://konosuke-matsush*ta.com/en/
I often recall a scene that was once part of the urban landscape in Japan as a metaphor for life. To wash potatoes, people used to pour sacks of them into a large vat of water. Young fellows wielding think poles would then stir them around vigorously, and as they were sloshed around, the big ones and small ones floating up and sinking down, appearing and disappearing, and bumping and rubbing against each other, the soil fell away. Washed this way, the potatoes at the top of the vat might not always stay at the top, often sinking to the bottom, and the potatoes at the bottom weren’t always on the bottom, often being pushed to the top, but in the end they all got cleaned.

Indeed, we often feel like potatoes being stirred around in a great vat, bumping into each other in various ways and being swept up, down, and around by the circumstances of human life. The big, fat ones are not always at the top, and the small and slender ones are not always at the bottom. The ups and downs have the effect of bringing out the best in people, polishing them as human beings; what with all the buffeting, moreover, those who happen to be on top cannot afford to be too arrogant or proud and those who happen to be down below cannot just languish in pessimism and self-pity. All need to try to keep an open mind and be humble and tolerant, and to keep going with a hopeful spirit.

When we find ourselves gravitating toward either arrogance or depression, it might be useful to keep in mind the image of being rolled around in a vast potato vat of life.

住所

京都市南区西九条北ノ内町 11
Kyoto-shi, Kyoto
601-8411

営業時間

月曜日 08:45 - 17:30
火曜日 08:45 - 17:30
水曜日 08:45 - 17:30
木曜日 08:45 - 17:30
金曜日 08:45 - 17:30

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