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[How To Get Matsush*ta's Paperbacks & E-books]

"Amazon Global shipping program"
https://amzn.to/3sO9LTZ
- Shipping to outside of Japan is exempt from Japanese consumption tax. They calculate the import fee deposit at checkout and provide customs clearance on your behalf.

● PAPERBACKS ●
6 Books are available with this program:
(1) The Path
(2) My Way of Life and Thinking
(3) Not for Bread Alone
(4) The Million-Dollar Knack for Successful Management
(5) The Heart of Management
(6) Not for Bread Alone

● E-BOOKS ●
12 E-books are available in:
United States, England, Spain, France, Germany, Italy, Malaysia and Singapore. (1) The Path
(2) People Before Products
(3) The Heart of Management
(4) Zest for Management
(5) My Way of Life and Thinking
(6) Practical Management Philosophy
(7) Nurturing Dreams - My Path in Life
(8) The Million-Dollar Knack for Successful Management
(9) Career Essentials
(10) Business Essentials
(11) Thoughts On Man
(12) Corporate Social Responsibility

If you have any questions, please feel free to message us by Facebook Messenger, or email us to [email protected].

“DON’T TAKE IT TOO EASY” by Konosuke Matsush*taAfter coming home from a hard day’s work, nothing is better than sitting ...
16/10/2026

“DON’T TAKE IT TOO EASY” by Konosuke Matsush*ta
After coming home from a hard day’s work, nothing is better than sitting down in your own living room. You can relax, both mentally and physically. You might even become so relaxed that you find it hard to move at all, prompting complaints from family members. This may be forgiven as long as you are at home in your own living room; you just have to be careful of getting this relaxed when you are anywhere else, lest you cause inconvenience for others and get in their way.

If you get too complacent in your position in the company, forgetting the mission you must perform and becoming too distracted by your own concerns, then you would be doing more than just causing inconvenience for all those around you. Not only will your own work not get done, you will delay the work of those around you and even get in the way of the development of society itself.

Certain positions and roles are given to us so that we can smoothly perform the duties arising from the positions through mutual cooperation. We should do what we are supposed to do to make things function more efficiently and progress further, lubricating the wheels of social advancement and contributing to the prosperity of all. That being the ways things are, we really cannot afford to sit and take it easy.

It would pay for us to think again about our work and the role we are expected to play for the company and society at large.

From the book "THE PATH" by Konosuke Matsush*ta
https://konosuke-matsush*ta.com/en/

“IT’S GOOD TO HAVE FEAR” by Konosuke Matsush*taChildren fear their parents, the shop clerks fear their chief, the employ...
14/10/2026

“IT’S GOOD TO HAVE FEAR” by Konosuke Matsush*ta
Children fear their parents, the shop clerks fear their chief, the employees fear the company president, the president fears the consumer. Then, too, there is fear of the gods, fear of Allah, fear of the Buddha. We all have someone or something we fear. It is a good thing to have something to fear. That is what, in fact, sustains and supports us.

You might think that since your body is your own and your mind is your own, you should not have much difficulty controlling yourself of your own accord. And yet, reining yourself in does not even go as well as with a horse or a bull. The difficulty of taming human impulses, indeed, has challenged the wisdom of sages since ancient times.

All the more do we ordinary folk have difficulty in keeping ourselves in line. Our best bet has been to have something to fear and to control us out of the fear and rebuke delivered by that dreadful presence.

Nothing is more dangerous than knowing nothing at all to fear. We might sometimes think we should be able to do without it, and yet, depending on your perspective, there is some benefit, some advantage to having something to fear.

From the book "THE PATH" by Konosuke Matsush*ta
https://konosuke-matsush*ta.com/en/

“CONSIDER YOUR BLESSINGS” by Konosuke Matsush*taHuman beings often act in a quite arbitrary fashion; they feel resentful...
12/10/2026

“CONSIDER YOUR BLESSINGS” by Konosuke Matsush*ta
Human beings often act in a quite arbitrary fashion; they feel resentful and envious of others for things they do not have, while in many cases remaining oblivious to the good fortune they already enjoy. The slightest thing can prompt them to complain or harbor dissatisfaction, even though no sort of wisdom or wit can come from such grumblings. Because of this tendency, people of fortunate circumstances can, without ever realizing it, be the ruin of their own good fortune. Indeed, it is quite absurd. If they had simply felt gratitude for the blessings they had and worked enthusiastically and hard with that gratitude in their hearts, they would have made all manner of clever discoveries and found happiness in life for themselves and others.

Recognizing our good fortune is, after all, not an easy thing to do. The sages of ancient times wrote tomes enjoining people to appreciate their blessings, and yet how few people there are who take such words seriously. So many might understand the idea in their heads, but not really feel it in their hearts. Such is the nature of humanity.

We need to train ourselves to recognize our blessings. In order to directly to add a new measure of introspection to the routine of our daily lives.

From the book "THE PATH" by Konosuke Matsush*ta
https://konosuke-matsush*ta.com/en/

“DON’T BE SELFISH” by Konosuke Matsush*taHuman beings have a tendency to think things will go the way they want them to....
09/10/2026

“DON’T BE SELFISH” by Konosuke Matsush*ta
Human beings have a tendency to think things will go the way they want them to. Rain clouds may be gathering, but some imagine selfishly that they can elude getting wet. We are all free, of course, to indulge ourselves as much as we want, as long as we have the fortitude to put up with the consequences. When it rains, everybody gets wet; that is the way the law of nature works. But if we put up an umbrella we will not get wet; that, too, is the natural way of things.

So, if we cultivate a good insight into the laws of nature and courageously follow them, we can take whatever we want for granted. However, if we think that we would escape getting wet then it rains, in due course we will encounter trouble. If such consequences do not trouble us, that is fine – as long as we do not blame it on others. Some people cause unhappiness for themselves and others by blaming the reasons for their misfortune on others. Such selfish behavior should be discouraged.

We are all busy, but we should take time now and then to quietly observe how our words and actions measure up against the laws of nature. It is worth considering whether we are not asking too much, and what we can do about it.

From the book "THE PATH" by Konosuke Matsush*ta
https://konosuke-matsush*ta.com/en/

LEARNING SELF-RELIANCE by Konosuke Matsush*taThe parent lion pushes its cub down the cliff, an act of fierce but instinc...
07/10/2026

LEARNING SELF-RELIANCE by Konosuke Matsush*ta
The parent lion pushes its cub down the cliff, an act of fierce but instinctual purpose. But in spite of the harsh treatment, the young cub does not falter, it does not give up.

The cub scrambles for its life, it concentrates its whole being, and although it falls back over and over again, it gradually climbs, one crevice at a time, out of the ravine. As it pulls itself upward, it learns the importance of self-reliance; alone, on its own strength, it experiences body and soul that it can make its own way even out of adversity. It is in this way that a cub develops the inherent courage and strength of the lion.

Some harshness is necessary in acquiring independence. It requires courage. It is sometimes so bewildering that one feels like crying out. You may cry, you may wail, but in the next moment, you must work up new courage to find your way.

Indeed, harshness is the precious guidepost of self-enlightenment on the path to an unshakable self-reliance. Have courage. Brace yourself.

In a rapidly changing world, conditions are not easy even for a country. It goes without saying the situation for each individual is severe. Every day we should be ready to meet the challenges of self-reliance.

From the book "THE PATH" by Konosuke Matsush*ta
https://konosuke-matsush*ta.com/en/

“FOLLOWING THROUGH” by Konosuke Matsush*taA spacecraft is launched, headed for the moon. With a roar and trailed by the ...
05/10/2026

“FOLLOWING THROUGH” by Konosuke Matsush*ta
A spacecraft is launched, headed for the moon. With a roar and trailed by the rocket’s plume, it shoots up high into the sky, and before we know it disappears into the distance far out of sight. Various devices, however, keep track of its flight, enabling the launchers to observe it constantly until it reaches the moon, thousands, tens-of-thousands of kilometers away. Every step of the flight is tracked and observed.

Indeed, the tracking, the results, are all part of the significance of a space flight. If it were not tracked, the event would have no meaning. To launch a spacecraft off into outer space without a trace would be nothing but useless squandering of money.

The same is true in society and human affairs. People order others to perform some task. They give directions, request things to be done. But it is meaningless if they simply send off orders, issue commands, and make requests without following up on them, and the results would be insignificant.

Wherever orders are issued, they should be followed up on. Everything should be reconfirmed, made responsible, reported on. Those who order work to be done are responsible for making sure, no matter what it takes, that it has in fact been completed.

Follow-up is neither easy for those who have been put to work nor for those who have to do the follow-up. More care may be needed even than those who track a rocket’s flight, and more perseverance. Both those who do the follow-up and those who are followed-up on must cultivate the resolve and the courage to resist the tendency to leave things unresolved and unfinished.

From the book "THE PATH" by Konosuke Matsush*ta
https://konosuke-matsush*ta.com/en/

“MONEY WITH REAL VALUE” by Konosuke Matsush*taSuppose someone hands you a stack of money. How easy it is to spend, dribb...
02/10/2026

“MONEY WITH REAL VALUE” by Konosuke Matsush*ta
Suppose someone hands you a stack of money. How easy it is to spend, dribbling our for one thing after another until it has all been used up. Only then do you realize that you don’t have much to show for the money spent. The value of the money was somehow lost.
Money is money, but when it is money that you have gained through the sweat of your brow, you do not let it run out easily. You use it with care and prudence, and then the value purchased by the money glows brightly.
Money was meant to circulate. The money you might now possess is yours just for the time being, but in actuality it belongs to the country you live in. to use such money carelessly is equivalent to squandering the resources of the country.
Using money to the best advantage of its value is one of the major responsibilities you have as a member of society. It is part of your duty. To use money properly, it ought to be money that you have earned by your own hard work. You should not receive money that you have not earned by the sweat of your own brow, and you should not borrow it.
This should be your rule, in private life, in the management of an enterprise, as well as in the administration of a country.

From the book "THE PATH" by Konosuke Matsush*ta
https://konosuke-matsush*ta.com/en/

“THE SPIRIT OF GOING INDEPENDENT” by Konosuke Matsush*taIn the merchant houses of old, there was a custom of dividing th...
30/09/2026

“THE SPIRIT OF GOING INDEPENDENT” by Konosuke Matsush*ta
In the merchant houses of old, there was a custom of dividing the “shop curtain (noren)” to allow a senior clerk to become independent and build a business relying on the name of the master’s shop. A clerk who had worked for many years and accumulated a respectable amount of experience was given the opportunity to run a business of his own with the blessing of the former employer. This custom, called noren-wake, may still be alive among some businesses, but things have completely changed in the business world.
Production as well as sales is today conducted by large concerns, and the old, personal style of dividing a business had died out with the rise of new corporate and management practices. The whole concept of branching out on one’s own and starting a new business with the blessing of a former employer is difficult; in most cases managers end up working their whole careers as an employee of a large company.
With the progress of mass production and consumption today, it is only natural that the scale of manufacturing and marketing should shift to large corporations. It is unlikely that this trend will be reversed. Somehow, however, we should strive to preserve the spirit of noren-wake. Even as employees of a large company, we can, within the context of performance to the position we are assigned, think of ourselves as independent. Insofar as we are responsible for that job, we are the independent master of our own operations.
It is essential throughout our careers to maintain the integrity and spirit of the independent entrepreneur.

From the book "THE PATH" by Konosuke Matsush*ta
https://konosuke-matsush*ta.com/en/

“WITH A PASSION”Management is fascinating. Work itself is fascinating. No matter how many years one engages in managemen...
28/09/2026

“WITH A PASSION”
Management is fascinating. Work itself is fascinating. No matter how many years one engages in management or any other work, one never exhausts the endless possibilities or uncovers all its mysteries. There are any number of approaches to the work and any number of ways to carry it out.

Over the centuries, you might think that every possible apparel design had been explored, and yet even today the supply of original designs continues, new ones coming out all the time, one replacing the next, as progress goes on. With the subtle change in ways of thinking, new designs sprout up all over. This is the way it is in management and in any kind of work.

But without a passion for management, or for work, the fascination would soon fade. It was someone’s determination to find a way to reach a second floor or a higher level that led to the invention of the ladder or the stairway. Passion and necessity were the sources of invention.

You might think it takes genius to invent things, but actually it is that verve, that determination to find a solution. This is the same in management and in business. We should approach the fascinations of management and of our work with this sort of passion and determination to succeed.

From the book "THE PATH" by Konosuke Matsush*ta
https://konosuke-matsush*ta.com/en/

“THE DANGER OF TOO MUCH SUCCESS”We would all prefer to succeed rather than fail – that is obvious enough. But trouble lu...
25/09/2026

“THE DANGER OF TOO MUCH SUCCESS”
We would all prefer to succeed rather than fail – that is obvious enough. But trouble lurks for those who have experienced success for every plan that has been laid. Gradually such people become overconfident and begin to boast of their ability, and then they cease to listen to others, no matter what they do. Nothing could be more dangerous.

Confidence, of course, is a good thing; without some degree of confidence it is better not to set out on any sort of plan. The confidence we develop, moreover, should be qualified, not absolute. There is nothing in this world, after all, that is certain or of which we can be absolutely sure. All certainty is relative; everything is tentative and subject to change. Some people find it difficult to understand this and even a little success will convince them that they can be absolutely certain they know what to do. As long as we keep in mind that nothing is certain, we will remain humble and capable of listening with an open mind to the views of others.

For even the most brilliant and capable, therefore, it is safer to be successful only about two times out of three. Failure that translates into humility and lessons learned is what makes human beings grow.

No one wants to go through a series of failures, but a series of successes, too, can entail risks.

From the book "THE PATH" by Konosuke Matsush*ta
https://konosuke-matsush*ta.com/en/

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