Collaboration
Collaboration can prove to be a precious asset to the creative process for musicians. ⚡️
But for collaboration to be most effective, it takes a level of open-mindedness and trust in the people you are working with.
Many of the songs we know and love today result from multiple minds coming together to focus on a shared goal, which is, the best possible outcome for the music/song being created; in Rick Rubin’s words “the best thing for the whole thing.” ✨
When was the last time you collaborated on a song/project? 🤔
There are few things spookier than releasing music with no plan! ☝🏾
Let’s face it, you spent a lot of time and effort creating your project, be it an EP, a single, or an album. Then it’s only right that effort is put into creating a strategy for its release.
Having a music release plan is an effective way to increase your odds of attracting listeners, encouraging saves/downloads, enhancing & improving your relationship with your fans, and ensuring the overall success of your music.
Adequately planning your releases will give you ample time to:
✅ Properly register your work with the relevant organisations
✅ Develop a music promotion plan
✅ Choose your method of distribution
✅ Pitch your unreleased song for playlist consideration, and
✅ Update your EPK
Don’t let this horror story be about you, 😳 plan your releases!
Ready to turn your followers into dedicated superfans? 🤩
If you haven’t seen our last post explaining the difference between a casual fan and a superfan, go check it out.
So, how do you turn your casual fans into superfans? 🤔
Start by engaging… often.
The more invested in your journey casual fans become, the more likely it is to move them up the pyramid to super fandom so interact with them under comments and in DMs and keep them interested in your journey.
Once you’ve built your online community, move them to a platform you own and can control: your email list. 📧
This is where you’ll offer valuable and exclusive content to keep your audience engaged and up-to-date on all your new music, events and other activities.
Over time, the dedication you show to your audience will increase their dedication to you, ultimately making them superfans!
If you do this correctly, they’ll not only be interested in your content but excited whenever your emails land in their inbox.
Highly engaged fans are quick to engage on social media, open your emails, click your links to stream your music, buy tickets to your shows and merch!
It will not happen overnight but consistency will play a big role in moving social media followers up the pyramid of fandom! 💯
Got a music marketing question you’d like answered? Drop it in the comments below. 👇