Collaboration
Collaboration can prove to be a precious asset to the creative process for musicians. ⚡️
But for collaboration to be most effective, it takes a level of open-mindedness and trust in the people you are working with.
Many of the songs we know and love today result from multiple minds coming together to focus on a shared goal, which is, the best possible outcome for the music/song being created; in Rick Rubin’s words “the best thing for the whole thing.” ✨
When was the last time you collaborated on a song/project? 🤔
There are few things spookier than releasing music with no plan! ☝🏾
Let’s face it, you spent a lot of time and effort creating your project, be it an EP, a single, or an album. Then it’s only right that effort is put into creating a strategy for its release.
Having a music release plan is an effective way to increase your odds of attracting listeners, encouraging saves/downloads, enhancing & improving your relationship with your fans, and ensuring the overall success of your music.
Adequately planning your releases will give you ample time to:
✅ Properly register your work with the relevant organisations
✅ Develop a music promotion plan
✅ Choose your method of distribution
✅ Pitch your unreleased song for playlist consideration, and
✅ Update your EPK
Don’t let this horror story be about you, 😳 plan your releases!
Retaining loyal fans has a lot to do with how much they Know, Like and Trust you.
Know 💡
These potential fans will need to know who you are first before they ever have a reason to interact with your content, listen to your music or become a fan.
Make sure you’re showcasing all aspects of your music and personality in every post you put out.
Like 👍
You have to give them a reason to like you.
Is your music entertaining, catchy and worth wanting more of? Are you branding yourself as an artist who they can relate to and want to interact with?
If you’ve gotten them to the “like” stage they’ll be more likely to stick around.
Trust 🤝
This is where you’ll win these potential fans over.
The easiest and most-effective way to build trust is to keep showing up and overdelivering.
Stay consistent with your music, engage with your followers often, especially outside of your social media posts (get them on an email list 😉) and overdeliver as much as possible.
When they realise you’re an artist who is serious about their craft, they will trust that you are worth cheering on, and even advocating for. They’ll share your music with their friends and family and will be your biggest ambassadors! 😄
Who’s looking for a 🔥dancehall beat?
Which one are you rocking with?
🔄 Three Sixty or
🤕 Recovery
Tell us your favourite in the comments below! Tag another dancehall artist too if you think they would sound good on one of our beats!
We have a large catalogue of beats just like these available for purchase/lease for as low as $30.
Visit our beat store today. Link in bio. 🔗
Which reggae beat would you pick for your next hit single? 🎶🎧
Take a listen and tell us in the comments which one is your favourite!
1️⃣ Ghetto Symphony 🎼
2️⃣ Lockup 🔒
Tag another reggae artist too if you think they would sound good on one of our beats!
We have a large catalogue of beats just like these available for purchase/lease for as low as $30.
Visit our beat store today. Link in bio. 🔗
Getting money to invest in your music is vital to a successful recording career, but that’s the tricky part. 😕
How do you get enough money to invest in your music?
Angel investors, venture capitalists, crowdfunding, and record labels are great options for investors, but how can an independent musician attract one as an investor? 🤔
Before you seek these investors to grow your career, check out our recommendations for becoming an attractive investment.
Don’t forget to share this video with another artist who can benefit! Tell us your thoughts in the comments as well.
Ready to turn your followers into dedicated superfans? 🤩
If you haven’t seen our last post explaining the difference between a casual fan and a superfan, go check it out.
So, how do you turn your casual fans into superfans? 🤔
Start by engaging… often.
The more invested in your journey casual fans become, the more likely it is to move them up the pyramid to super fandom so interact with them under comments and in DMs and keep them interested in your journey.
Once you’ve built your online community, move them to a platform you own and can control: your email list. 📧
This is where you’ll offer valuable and exclusive content to keep your audience engaged and up-to-date on all your new music, events and other activities.
Over time, the dedication you show to your audience will increase their dedication to you, ultimately making them superfans!
If you do this correctly, they’ll not only be interested in your content but excited whenever your emails land in their inbox.
Highly engaged fans are quick to engage on social media, open your emails, click your links to stream your music, buy tickets to your shows and merch!
It will not happen overnight but consistency will play a big role in moving social media followers up the pyramid of fandom! 💯
Got a music marketing question you’d like answered? Drop it in the comments below. 👇
Building a community online is a real process. 📈
Your audience will go through many stages before eventually becoming a superfan but it’ll require a lot of effort on your part to nurture your audience to the superfan stage. 🦸🏽
But, what’s the difference between a casual fan and a superfan?
A casual fan stumbled upon your music and liked it. They probably follow you and will occasionally engage with your content. They aren’t very passionate about you but they have taken a liking to your music. 🤷🏽
Superfans are your diehard audience. They are ‘evangelists’ of your music; they share it with anyone who will listen. They are super engaged with your online content and are always eager to hear from you. 😁
Superfans are likely the smallest subgroup of your audience but they’ll support you in any way possible: streaming your songs, buying merch, and tickets to shows. This means that these fans account for the biggest portion of your revenue! 💰
How do you turn casual fans into superfans?
Follow us and stay tuned for our next post! 😉
Which of these bad habits are you guilty of? Let’s explore.
1️⃣ Buying Followers
We are begging you NOT to do this. 😩 This will kill your engagement and reach instantly because bought followers don’t care about your content and aren’t gonna comment or interact with you. The algorithm will notice the low engagement and push out your content less and less.
2️⃣ Ignoring Comments and DMs
When people engage with your content, it means they enjoyed it and wanted to interact with you. Not replying to comments or DMs is not only rude to your followers, but they will be less likely to interact with you in the future.
3️⃣ Posting Too Much or Too Little
People follow you because they want to stay updated with what you have going on. If you’re posting once in a blue moon, your followers will forget about you and so will the social media algorithms.
Posting multiple times a day will just annoy your followers (and again the algorithm) and you’ll begin to notice less engagement.
Tell us which one you’ve been guilty of in the comments below!
Get your music heard with smart marketing!
What is music marketing?
If you've ever heard of music promotion, it’s basically the same thing. Music marketing is all the activities that bring awareness to you and your music.
Let’s look at the 4WH Formula of music marketing to get a better understanding.
🤔 Why?
First off, why are you doing this? If your goal is not to make a career out of music then you can stop right here. Defining your ‘why’ determines everything that you’ll do going forward.
🤔 Who?
The next step is to ask yourself who your music is for? Who do you want your fans to be? Identifying your target audience then doing all you can to attract only them will save you time and money. Look out for a post on that soon. 😁
🤔 Where?
Now, where is your audience? Where are you going to talk to them? Where will you focus your marketing efforts? This could be on social media, on your website or in a physical place like performances and other gigs.
🤔What?
What are you going to say to them? What images and words will best appeal to your audience? This will grab your audience’s attention and reel them in quickly.
🤔How?
How will you do all of this? Probably the question you've been asking this entire time. 😂
To improve your current music marketing efforts, we’ve developed a list of 10 common music promotion mistakes and how you can avoid them. Visit the link in our bio to download your FREE copy.
Are you an artist who needs help with music promotion? 🔈🎵
Take the first step to improve your music marketing by avoiding these 10 Common Music Promotion Mistakes. 🚫
Don’t be the artist that limits his own career. 🙅
Find out which promotion strategies work ✅and which don’t. ❌
Download your FREE copy of the Common Music Promotion Mistakes Ebook. 📥
#jamplified #recordingstudio #musicmarketing #musicpromotion #musictips
It’s 2021! Are you still not investing in your music career? 😧
Every business you start requires you to invest in it. 💸
If you want to sell real estate, you’ll have to invest in assets to trade invest in training and invest in marketing.
Your music career is no different. 🎶 It requires that you invest, and BIG TIME too. Whether it's recording software, your own studio space, or a professional video/photographer, you need to fund it.
Investing in other businesses is cool, yeah, and you can indeed get good returns on those investments, but what about your own business? What about your music career? That needs just as much or even more investment, whether time or money!
In what areas of music have you been investing so far? Comment below! 👇🏽