A huge thanks to Palmina La Rosa, operations manager of AISLi - Associazione Italiana Scuole di Lingue for sharing her view and experience about the teaching of soft skills in ELT from her perspective, both as a language school owner and as a coach .
If you are a language school owner you don't want to miss this 20-minute chat because it will certainly help you think how you can innovate your language offer and therefore differentiate from other schools.
If you want to find out more about the project, email Palmina at [email protected]
Enjoy the recording of the chat, be inspired!
Bridging Marketing and Teaching Teams in Language Schools
‼When marketing, sales, and academic managers aren’t on the same page, it can impact student satisfaction and lead to teacher retention issues. What to do?
"Bridging Marketing and Teaching Teams in Language Schools" is the solution and in this video Paul Ashe, ELT consultant from English Training Online and myself talk about ways to ensure alignment for the benefit of the whole team.
😊In the spirit of the live chats I organize, which are designed to "plant a seed" for the success of language schools, I think we planted more than one seed this time!🌱
Watch the recording and find out what "seeds" were shared😊.
Also, we'd love to hear what resonates with you and how you're tackling in your school the challenges mentioned. Drop your thoughts in the comments!
If you missed the livestream "AI Ethical Insights for Language Schools" with Andy Lucchesi, AI Coach for ELT, catch up with the recording here!
My main takeaways are the five pillars of the AI Ethical Framework:
1. Addressing Algorithmic Bias
2. Ensuring Data Privacy
3. Fostering Transparency
4. Promoting Autonomy
5. Avoiding Academic Misconduct
Check it out in the video when Andy explains every point.
Social Media Calendar for Language Schools
💐Happy New Academic Year to all language schools starting next week!
I'm here to remind you that the free downloadable "12-week Social Media Summer Plan" includes post ideas for September.
This means that you don't have to spend a lot of time thinking about what to post during such a busy period!🙌
Download it, follow the plan or be inspired by it to write your social media posts for September!
It's ideal for language schools working locally and starting the new academic in September.
Each September week in the social media calendar has a specific focus👇
WEEK 1: Promoting Enrolments
WEEK 2: Courses Kick-off Preparation
WEEK 3: First Week of Classes
WEEK 4: Engaging Students
There's a post for every day of the week in September... what else?😉
Download the social media plan for September here:
https://www.grschoolmarketing.com/12-week-social-media-summer-plan/
Using LinkedIn DOs and DONTs
Here's a frequent question I get from language schools owners: Who should I connect with on LinkedIn?
Let me explain in this video!
Converting enquiries into enrolments in language schools
I had a great live chat with Education Sales Coach, Nicola Lutz about how to embrace sales in education and what it really means in practice.
We even did a short improvisation of someone enquiring about a course and the school dealing with the enquiry so that listeners get a better picture of how long it takes to convert an enquiry with the right approach. It literally took a minute!
I'm sure this chat will give you a light-bulb moment!
Enjoy!
"Photo Strategies for Better Language School Marketing"
This was the topic of the live chat with language school photographer David Rose from Language School Photography
My main take-aways:
📷 Use a mobile phone to grab moments on the go for social media and call a language school photographer for more polished and branded photos to put on your website and brochures.
📷 Avoid using stock photos on your website as your competitors or other brands may be using the same photos.
📷 If you are taking your own photos, plan ahead and think of what you need to show to "sell your courses".
You can watch it on replay here . It lasts only 20mins and it will certainly give you a light bulb moment to help you improve the marketing of your language courses!
If you watch the chat on replay let us know by leaving an emoji or a comment! Many thanks!
🎁 Here's a gift for you to help you stay visible during the summer break!
If you're in charge of the social media marketing of a language school this 12-Week Social Media Summer Plan will help you stay visible on social media and pave the way to the back-to-school period in September.🎊🎊🎊
It's been created for language schools staff who struggle to find ideas of what to post.
There are 60 social media post ideas so technically you have a post a day from now until the end of September ⚡🎊🎊🎊
Download it for free from here 👇https://www.grschoolmarketing.com/12-week-social-media-summer-plan/
Thanks for attending my workshop on using LinkedIn to build a personal brand and thank you for your kind words!! English Teachers Association, Switzerland - ETAS
Building a personal brand in ELT with Gina Rodriguez _ Tesol Pop Podcast
Building a strong personal brand in ELT matters. The word “brand” might sound like a corporate thing, but the truth is that with the massive use of social media by potential employers, stakeholders and clients, not having a strong social media presence is a missed opportunity.
In this episode TESOL Pop and I discuss why it is important and how you can get started.
Let us know what you think.
Listen on your favourite platform.
