Production of private label menswear collections, both total looks and single product groups: formal, outerwear, knitwear, shirts, trousers and accessories. All production is exclusively MADE IN ITALY. Rethinking the private labels in an innovative way. When visiting department stores in the USA we realised that the private labels are almost all basic. We believe this is because they are created
through Pick and Buy agreements: the buyers purchase from select suppliers but they can only choose from sample collections from which everyone buys. They then have to put the various product groups together in order to coordinate the collection. We are convinced that a private label should have all the distinction of other brands available in departments stores while allowing higher margins. The styles and fabrics must be exclusive and the private label should become a real collection which tangibly expresses contemporary design, Italian lifestyle and the quality of the ‘real’ Made in Italy. The collection should arise from the client’s precise briefing, giving us all the information regarding the characteristics of the products which achieve the best sell-out results - from the styles most valued by their final customers, to the target price. Following the briefing, we create the season’s mood board, with the outfits, styles, fabrics and colour palette of themes and indicative target prices for all product groups. The client will then approve the themes, styles, fabrics and colours selected, from which we will start to create the first prototypes which will then be perfected in order to produce the final sample of every single style in the collection. During the construction of the collection, there will be a constant exchange of information with our studio, with regular reports on the progress of the creations and the client’s suggestions and requests for changes to be made along the way. When the moment comes to buy the collection, our partners will discover a custom-made collection. A collection with exclusive designs and fabrics. For example, even all the accessories will be personalized, produced in collaboration with the company Cobra (Riri Padova group), supplier of LV Prada, Ralph Lauren, Burberry, Armani, Zegna. The value we can add is the network of suppliers with whom we have been working for years. We are talking about extremely qualified partners which produce brands such as Loro Piana, Etro, Tom Ford, Ballantyne, Ralph Lauren, Malo etc. Their production is internal and exclusively made in Italy and these companies guarantee excellent quality and service at the right prices.
