IFAD is running its first institution-wide #innovation #diagnostic. Do you want to learn the results? Join the International Fund for Agricultural Development (IFAD) and the United Nations System Staff College (UNSSC) on Thursday November 19 from 1:00 pm - 2:00 pm (CET) on a panel discussion on how the UN Innovation Toolkit contributes to mainstreaming innovation to achieve the Sustainable Development Goals. Registration link in Bio or cut and paste in browser https://www.unssc.org/activities/standard-form?id=238517&key=
#IFAD #UNSSC #UNIN #events #UN #SDGs
Top 5 amazing female-focused travel companies 💙
Big travel companies now incorporate gender equality into their operations. At the same time, there are dozens of independent organisations around the world—many of them founded and led by females—that exist with the sole purpose of empowering women in their communities.
Here is the list of 5 female-focused companies and organisations, that is changing the role of women in tourism from the ground up.
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5Bogota
Based in Colombia’s capital city, 5Bogota aims to create deeper travel experiences via tours and activities that excite all five of the senses. The company was founded by three women—two sisters and their mum—and employs an all-female team of guides who showcase their culinary talents and abilities in salsa dancing, photography, and more.
Pankisi Valley Tourism and Development Association
When people visit Pankisi Gorge and experience the culture and landscape firsthand, negative preconceptions shaped by the media fall away. At the same time, putting Pankisi on the Caucasus tourist trail is fostering a renewed sense of cultural pride and purpose among locals.
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Women are a crucial part of the Pankisi Valley Tourism and Development Association. They are the homestay hosts, the craftspeople whose workshops you can visit, and the teachers in the local school who will welcome you into the classrooms.
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Evolution Treks
Evolution Treks was the first company in the country to employ women porters for its hiking tours. This act alone has created sustainable income opportunities for women who were previously excluded from this aspect of tourism. Not only that, but Evolution has gone above and beyond to ensure healthy working conditions for all its staff, both male and female.
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Girls Trip
Girls Trip tours raise funds for Girls MAP, a Mentorship and Advancement Program for teenagers across Africa. Internships, grants and study scholarships distributed through the program are designed to help young women reach
8 Content Marketing Tips for Beginners.
We are ready to present 8 actionable content marketing tips to help you succeed in your content marketing efforts.
Tip #1: Create a Content Marketing Strategy
To begin with content marketing, you need a content marketing strategy. You need to be specific with what you’re saying because what you’re saying defines what you’ll be able to accomplish.
Tip #2: Build an Email List
Building an email list is essential for your content marketing strategy.
There are many tools (e.g. WordPress plugins) you can use to collect emails on your website. Just find the one that works best for you and start building an email list.
Tip #3: Don’t Be Obsessed With SEO
When it comes to creating a piece of content, SEO is important.
However, you need to remember that search engines “make decisions” based on the experience visitors have on your website.
Tip #4: Maintain an Editorial Calendar
The next tip when it comes to content marketing is to maintain an editorial calendar. Think of the editorial calendar as a way to keep track of things and avoid getting lost in the various activities involved in content marketing.
Tip #5: Promote Your Content
In short, you should never forget to promote your content after hitting the publish button. Some of the best content marketing strategies include email outreach , paid promotion, influencer and PR outreach, and several other promotional tactics. Do some A/B testing to see which of these work best for your brand. You can also brand the links you create and share online with a tool like Rebrandly.
Tip #6: Don’t Buy Cheap Content
Companies investing in cheap content will see results equal to their investment.
Tip #7: Don’t Be Afraid to Go Off-Topic
When you run a content marketing strategy, you always need to keep in mind that from time to time, you may have to go off-topic. If all your content and landing pages are focused on your product or services, you’re missing something.