23/01/2025
In 1996, your television likely looked like this, and if you had lived in the UK, you might have come across one of the programs that forever changed the history of karting, serving as an incubator for the communication and image champion that Lewis Hamilton is today. Zip Kart and McLaren Mercedes came up with a format that calling brilliant would be an understatement: Champions of the Future. In the 1990s, the idea of bringing karting races for young drivers to television was revolutionary. Not only did it shine a spotlight on a category often overlooked, but it also laid the foundation for the visionary connection between karting and professional motorsport, particularly Formula 1. The choice to use Comer 60 karts as the technical base, despite their limitations compared to today’s Mini Gr3, reflected the technical landscape of the time, when karting was much more rudimentary than it is now. Yet, it was precisely in that simplicity that the charm lay: close races, pure talent, and spectacle that didn’t rely on technological sophistication.
Lewis Hamilton is the perfect example of the success of this initiative. His participation in Champions of the Future was not only a showcase for his talent but also created an emotional and professional bond between the young driver and the Formula 1 world, paving the way for a career that today seems legendary. That format made the dream tangible for many young drivers, transforming karting into a true launchpad for those aspiring to become champions. Today, Italy holds the nerve center of international karting, but it is undeniable that the strategic idea of linking it to the F1 feeder series —though debatable in some respects—has paid off. The British, with their knack for innovation in motorsport, once again paved a path that continues to influence this sport. A fairy tale, that of Lewis Hamilton, which never ceases to inspire, but also a reminder of how simple and visionary ideas can change the game.