We are building a self sustainable, user-friendly ecosystem to fight fake news, propaganda, and misinformation through the use of Artificial Intelligence.
MetaFact is a mission driven AI Chatbot that will help validate the news content that appears to be fake, misleading, factually incorrect, propaganda or a click bait among many more forms that are being
circulated today on the internet. MetaFact's sole purpose will be to counter the disinformation that’s been circulated online through social media platforms, fake website masquerading as news site and blogs.
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Mission:
We are building a self sustainable, user-friendly ecosystem to fight fake news, propaganda, and misinformation through the use of Artificial Intelligence, Natural Language Processing (NLP) powered metadata, and a conversation based information distribution platform. We aim to build social media awareness across communities and help educate the next generation of professionals through the use of digital media literacy programs with a strong focus on the developing world.
What Are We Doing?
The conceptualization behind MetaFact emerged from seeing the dangers inherent in fake news being spread on and through social media platforms and how it can affect our day-to-day lives. While there are well known global fact-checking organizations working on addressing this problem, they employ human intelligence driven manual processes, which is a time and resource consuming modus operandi, often rendering them incapable of working on a bigger cohort of fake news stories being circulated online through propagandist websites and blogs, social networks and media, and dark social platforms.
Why Are We Doing It?
Fact-Checking not only helps in validating content but also creates user trust in the publication and in return the publication gains appreciative consumers. Over the years, the process of fact-checking has been an essential but time-consuming one, with reporters and editors having to do painstaking manual research, sifting through the internet for specific details and previously uploaded content. With the inclusion of material generated through citizen driven journalism and social media into mainstream media, the importance of fact-checking has become absolutely critical. The amount of time it takes to fact-check information has a direct impact on the quantum of content that can be fact-checked. Moreover, tool based fact checking is restricted to basic image and video verification as there is no reliable and effective tool specifically targeted at text verification.Given the rapid, viral spread and prevalence of fake news, this is a vacuum that needs to be filled quickly.
How will MetaFact help Journalists in Fact-Checking?
MetaFact will have multiple dashboards providing a combination of effective, AI-driven tools. One dashboard will provide the user with a variety of useful tools used for checking images and videos under one umbrella, making validation faster and easier as the journalist will not have to leave the MetaFact dashboard in order to complete the verification process. The basic part of the dashboard will have a mix of different tools and websites that are used in fact-checking like a reverse image search, video validator, GPS locator, weather report, metadata reader etc. By providing all these services on a single, user friendly dashboard, MetaFact will cut the validation time of audio-visual content significantly, making the process both faster and significantly more reliable.
The second part of the MetaFact dashboard will provide tools enabling the user to employ the power AI, NLP, and ML to create a detailed timeline around the article/content/text by looking for any previous mention of the article/content/text online while simultaneously providing the journalist with a web page ranking denoting the trustworthiness of the website. Through NLP, the tool will also be sophisticated enough to enable the journalist to search for specific entities that might have different or subtle meanings or context but under the same name.
