Established in the year 2017 and spearheaded by Sh. Rajesh G Pillai, Amiya Multimedia Private Limited, is all set to make a revolution in the current Television viewing experience through Tatwamayi-TV.
Shri. Rajesh G Pillai, media entrepreneur and veteran in Television Media industry with a backdrop of senior assignments in Asianet and Janam TV, brings in 28 years of rich experience and expertise. His track record in Kerala’s television industry narrates the success stories of these two channels from inception to reaching a much-acclaimed brand positioning which these channels currently enjoy. He, along with a group of similar thinking highly committed media tycoons and technology experts, is ardently working to bring out India’s first Life Positive Channel – TATWAMAYI TV.
Our team is driven by a belief that quality is the kernel of a good culture. Being a life positive channel, we believe in delivering positive messages through our aired contents and thus by contributing to build a strong value based society. We believe in maintaining optimum level of quality, as it is the most important tool for development of any company. We also understand the need to converge our thoughts process into a single defined pattern so as to achieve our goals. We have streamlined our operations to focus on these specific areas.
Behind the name Tatwamayi
Tatwamayi means quintessence of Tatwa or Knowledge. It is also one of the names given to Mother Goddess in Sanskrit as she is considered to be the embodiment of Knowledge and Wisdom. Our channel is named Tatwamayi, as we intend to make it a source of positive vibrations and constructive thoughts that will spread and influence modern society. TATWAMAYI TV through innovative content and outreach programs will influence all sections of society, especially the youngsters. TATWAMAYI TV will extend the message of age-old values in the present day context and impart information and knowledge needed for youngsters to lead a dharmic life with practical wisdom in modern society
Programs
The channel will be noticed for its uniqueness in content, presentation, look & feel and technical quality. “TATWAMAYI TV” is designed in such a way that it will be strikingly different from the currently on-air channels of similar genre. “TATWAMAYI TV” will utilize all possibilities of television and its social media outreach to attract young generation, including the second and third generations of Indians living in other countries. We will present a host of creative programs including interactive news and current affairs shows, mega quiz programs, interviews, discussion forums, talk shows, live interactions, travelogues, short videos and cultural stage shows. The channel while highlighting India’s glorious past would also focus on the challenges faced in today’s world and present a vision for the future.
Some of the key programs in “TATWAMAYI TV” will include:
News & Current Affairs
Interactive News shows on contemporary issues
Programs with nationalist fervour
Travelogues
Programs highlighting Social issues & Challenges
Mega Quiz shows based on Indian Culture
Epic cartoons and series for the kids
Programs on traditional & classical art forms of India
Features on Martial art forms across India
Daily segments & episodes on Spiritual centers with narratives on history, rituals, pilgrimage etc.
Live telecast of important events and festivals
Discussion forums on relevant topics
Interactive shows to dispel misunderstandings on Indian culture
Spiritual discourses based on sacred scriptures
Success Factors
Launching a television channel is a very complex task that needs multi-specialty expertise. There are five major components that ensure success and stability for any new channel.
Delivery of High Quality Programs
Elegant Look & Feel of the Channel
State-of-the-art Infrastructure
Strong & Aggressive marketing
Well packaged Content that appeals to the viewer
Strong Distribution tie-up
Professional Management
Highly Talented Workforce
Our professional team will ensure that all these components will go hand in hand and progress simultaneously to make Tatwamayi TV project a grand success.
India — a country cherished with its glorious symphonies of past, encompassed in cultural diversities along with spirituality, religion, art, and its cumulative impact – creates a subtle rhythm of life. With passage of time these diversities have matured to represent collectively the heritage of this land. In this modern era of technology and communication it is really heartening to note that this rich heritage, which India carries, is going through vibrant exposure to the outer world. The modern western world is now warmly embracing this Indian cultural heritage strongly held by its spiritual roots.
