https://www.linkedin.com/in/ankitghosh24/

Nandi House, Kasarvadavli, Thane (2025)

27/11/2024

Finding Canva shortcuts be like finding the “skip intro” button on life.

So, made a quick Canva Shortcuts cheat sheet.

But here’s the thing.

Some of us thrive on shortcuts—keyboard magic that feels like a superpower.

Others? They prefer the good direct options on the screen. Because it feels more intuitive. More deliberate.

Both works. Both are valid.

Made this cheat sheet for the shortcut pros!

Because design doesn’t have to feel like a marathon.

It can be smooth. Fast. Or simply yours.

Do Follow Nandi House 💎 for more such content......

♻️Repost to help others

23/11/2024

Does paying celebrities to promote your product generate a positive ROI?

Influencer marketing doesn’t work the way most people think.

The bigger the influencer, the more expensive it is, the less flexible they are, and the harder it is to generate a positive ROI.

Smaller influencers tend to be more profitable, but you need to recruit them in quantity and have someone dedicated to managing the efforts.

Check out the stats from 46 campaigns involving 2808 influencers And for keep receiving more Such Content follow Nandi House 💯

10/11/2024

Client: 𝗛𝗼𝘄 𝗺𝘂𝗰𝗵 𝘀𝗵𝗼𝘂𝗹𝗱 𝗜 𝘀𝗽𝗲𝗻𝗱 𝗼𝗻 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴?

Me: How much is a customer really worth to you?

What is their CLV?

Customer Lifetime Value (CLV) is the tool that lets you put a dollar figure on what a customer could bring in over their entire relationship with you.

Once you know that, you know how much you can spend to bring in more customers just like them.

𝗪𝗵𝗮𝘁 𝗔𝗿𝗲 𝗬𝗼𝘂𝗿 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝘀 𝗔𝗰𝘁𝘂𝗮𝗹𝗹𝘆 𝗪𝗼𝗿𝘁𝗵?

To figure out CLV, you need to do three things...

1. Dig up all the transactions a customer has made with you. For each one, calculate how much profit you actually made after subtracting your costs.

2. Add those up, and there’s your number. That’s what each customer is worth on average.

3. Armed with that knowledge, you can now decide where to put your marketing dollars without throwing them down the drain.

Here’s how CLV helps you set your ideal marketing budget...

𝗦𝗲𝘁𝘁𝗶𝗻𝗴 𝗮 𝗖𝗮𝗽 𝗼𝗻 𝗔𝗰𝗾𝘂𝗶𝘀𝗶𝘁𝗶𝗼𝗻 𝗖𝗼𝘀𝘁𝘀

You now know what a customer is worth. So you also know how much you can afford to spend to bring them in. A common rule is this...CLV should be at least 3x higher than what you spend to acquire each customer. If you’re spending more than that, it’s time to rethink your strategy.

𝗕𝗮𝗹𝗮𝗻𝗰𝗶𝗻𝗴 𝗧𝗼𝗱𝗮𝘆’𝘀 𝗚𝗮𝗶𝗻𝘀 𝘄𝗶𝘁𝗵 𝗧𝗼𝗺𝗼𝗿𝗿𝗼𝘄’𝘀 𝗣𝗿𝗼𝗳𝗶𝘁

CLV gives you the full picture. You’re not just chasing today’s dollars but considering future profits too. When you know what’s coming down the line, you can make better choices about investing in short-term campaigns and longer-term brand building.

𝗣𝘂𝘁𝘁𝗶𝗻𝗴 𝗠𝗼𝗻𝗲𝘆 𝗪𝗵𝗲𝗿𝗲 𝗜𝘁 𝗖𝗼𝘂𝗻𝘁𝘀...𝗬𝗼𝘂𝗿 𝗠𝗼𝘀𝘁 𝗩𝗮𝗹𝘂𝗮𝗯𝗹𝗲 𝗖𝗵𝗮𝗻𝗻𝗲𝗹𝘀

Some channels bring in high-value customers, and some, frankly, don’t. With CLV, you can zero in on the channels that attract the most profitable customers. That means you’re spending smart, not spreading yourself thin.

𝗞𝗻𝗼𝘄𝗶𝗻𝗴 𝗪𝗵𝗲𝗻 𝗜𝘁’𝘀 𝗪𝗼𝗿𝘁𝗵 𝗦𝗽𝗲𝗻𝗱𝗶𝗻𝗴 𝘁𝗼 𝗞𝗲𝗲𝗽 𝗮 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿

Retention is cheaper than acquisition. That’s no secret. If they’re high-value, it’s worth the effort and expense to keep them coming back. If not, you might be better off letting them go.

𝗕𝘂𝗱𝗴𝗲𝘁𝗶𝗻𝗴 𝗯𝘆 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗦𝗲𝗴𝗺𝗲𝗻𝘁

Not all customers are created equal. CLV lets you see which customers bring in more and which bring in less. With that, you can split your budget by customer segment, focusing your efforts on those who’ll make the most difference to your bottom line. For example, if you're selling mountain bikes, avid trail bikers are likely worth far more than casual city commuters. Budget accordingly.

𝗕𝗼𝘁𝘁𝗼𝗺 𝗟𝗶𝗻𝗲?

At the end of the day, it’s not about spending more.

It’s about spending right.

Knowing your CLV guides your marketing budget.

So you can make every dollar count.

𝗢𝗻 𝘁𝗵𝗲 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝘀 𝘄𝗵𝗼 𝗰𝗼𝘂𝗻𝘁 𝘁𝗵𝗲 𝗺𝗼𝘀𝘁.

Follow Nandi House 💎 for more such information......

♻️Repost to help others

10/11/2024

📌The power of branding is a brand's ability to influence consumer behavior and create a strong emotional connection with its target audience.

It's a measure of a brand's strength and reputation in the market.

🔹Here are some ways that branding can benefit a business:

✅Stand out from the competition
In a crowded marketplace, effective branding can help a company make a lasting impression on its target audience.

✅Command premium pricing
When customers perceive a brand as high-quality, trustworthy, and unique, they are willing to pay more for it.

✅Build brand loyalty
When a brand consistently delivers quality, it builds a loyal customer base.

✅Influence market price
Effective branding can influence the market price of a company's goods or services.

✅Create a compelling brand narrative
A well-crafted brand narrative can provide a foundation for marketing and advertising campaigns.

💥Apple's brand power is a result of its ability to create a strong brand identity and connect with consumers on an emotional level:

💥Customers want consistency. Just look at how people react when you change one small aspect of a product or logo. Starbucks gets this, and keeps things remarkably consistent.

💥Toyota's main marketing strategy is a differentiation strategy, which aims at making its products different from competitors' products.

💥McDonald's has a powerful brand that's helped it become a global leader in the fast food industry. Their brand is built on consistency, adaptability, and a timeless logo:

⚡️It can help you build trust with customers, increase your market share, and drive sales.

Follow Nandi House 💎 for more such information......

♻️Repost to help others

18/10/2024

Struggling to improve your Google rankings? 🤔

👉 It’s not just about keywords anymore.......

Hey Facebook fam, 👋

I’ve been diving deep into SEO lately, and one thing that’s really stood out is how Google’s E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) impacts rankings.

Here’s how I look at it when optimizing content for SEO:

➤ Experience:
Google favors content that comes from real-world experience. When you’ve been through it, share it—it makes your content more relatable and valuable.

➤ Expertise:
It's not enough to just write content; Google needs to see that you’re an expert in your field. Back up your posts with solid data and insights.

➤ Authoritativeness:
Building authority is key to ranking higher. Publish consistently and engage with your audience to show Google you’re a trusted voice.

➤ Trustworthiness: This one’s huge! Whether it’s accurate info or clear sources, your content has to be trustworthy for Google (and your readers) to take it seriously.

If you’re working on SEO,
make sure to focus on these four areas. I’ve seen firsthand how it can improve your ranking and traffic.

What’s your experience with E-E-A-T and SEO?

20/08/2024

👉 Static ads can become UNICORN ads with proper steps.

👉 Know How to swap re-targeting with unicorn ads :-

Retargeting ad:

1. Weak headline
2. No offers
3. No icons

Unicorn Ad:

1. Bold headline
2. USP's callouts
3. Icons
4. Strong offer

20/08/2024

👉Does Remarketing VS Retargeting Sounds Same to you? 🤔🤯

👉But there's a difference in approach, Below Creative will Help You Understand This Better 😇🤓

11/08/2024

👉Confused about marketing funnel strategies, what to apply and what to not? 🤔
👉Relax, Don't worry we have got you covered with our detailed Marketing Funnel Strategies. 💆🏻‍♀️
👉Follow the Funnel To Attract Your Customers. 🤝📦📞🧑‍💻🌟

02/08/2024

Executing Facebook and Google ads will soon become a driving job.

In the future, it will become so simple or completely automated that we won't need an expert for it.

So, as a Digital marketer, one of the best ways to stay relevant is to expand your operating horizons.

How can you do that?

If you are a Performance Marketer, start learning the following to stay ahead.

1. Google Analytics 4

GA was introduced on 14 November 2005. It remained relevant for close to 20 years until it was deprecated last year

And GA4 will certainly stay strong in the coming years.

And the good thing is that you can start today and become an expert in it in a year or two.

It helps expand your horizon from marketing to overall business.

It is an excellent addition to performance marketing skills.

2. Google Tag Manager

Martech is one of the core components of Digital Marketing. GTM is a wonderful tool that helps reduce the tech team's dependency on the martech configuration.

It will have a decent initial learning curve. But once you learn the basics, building on it is very simple.

Controlling Martech will make you super fast and efficient.

3. Basics of Landing Page Design

Today, creating a landing page is very easy. Yet, creating a landing page that converts takes a lot of work.

As conversion is the north start metric of Performance Marketing, being hands-on in the Landing page design is a superpower.

4. Conversion Rate Optimization

This is the superset of landing page optimization.

CRO, as it is commonly called, is the process of optimizing all the pages in the customer conversion funnel, including the Landing page.

It is considered a Product Management domain, but learning it will help you have a great conversation with your adjacent team, leading to faster growth.

5. Excel & Google sheet

I will say a Digital Marketer without Excel skills is like a kiss without a squeeze.

Whatever you’re current level, you can become one of the top 10 percent in digital marketing by being good at Excel.

6. Last but not least Creatives.

Whether creating simple text ad copy for search ads or putting together a thumb-stopper video for Instagram, creative plays a vital role in digital marketing success today.

They are becoming the targeting methods of performance marketing today.

Learning them will help you gain a certain upper hand among your peers.

16/07/2024

The Google Ads Success Formula — Why Campaigns Fail.

(Use it to diagnose your campaigns and prevent them from failing).

Scaling Google Ads is hard.

But I want to make it as easy as possible for you to drive results.

Success with Google Ads relies on the following 8 pillars:

1. Irresistible offer
2. Clear conversion tracking
3. Defined goals and KPI's
4. Effective campaign structure
5. Precise targeting
6. Compelling creatives
7. Proper bid & budget management
8. High-converting landing pages

Nail them all, and you'll scale.

Miss one, and you'll fail:

• No irresistible offer = "Useless"
• No clear tracking = "Blind" (no useful data)
• No goals & KPI's = "Aimless" (no target)
• Bad structure = "Fragmented"
• Bad targeting = "Inaccurate" (wrong people)
• Poor creatives = "Unremarkable"
• No bid/budget strategy = "Inefficient"
• Poor landing page = "Leak"

♻️ Re-post if you found this valuable and want to help others.

19/03/2024

Here are some tips for creating effective Meta ads:

1. **Know Your Audience:** Understand your target audience's demographics, interests, and behaviors to create highly targeted ads that resonate with them.

2. **Compelling Visuals:** Use eye-catching images or videos that grab attention and convey your message effectively. Ensure visuals are high-quality and relevant to your brand and offer.

3. **Clear Call-to-Action:** Include a clear and compelling call-to-action (CTA) that prompts users to take the desired action, such as "Shop Now," "Learn More," or "Sign Up."

4. **Compelling Copy:** Write concise and persuasive ad copy that highlights the value proposition of your product or service and encourages users to engage with your ad.

5. **Test Different Ad Formats:** Experiment with different ad formats, such as single image ads, carousel ads, video ads, or slideshows, to see which performs best with your audience.

6. **A/B Testing:** Test different elements of your ads, such as visuals, copy, CTA, and targeting options, to identify what resonates most with your audience and drives better results.

7. **Mobile Optimization:** Ensure your ads are optimized for mobile devices since a significant portion of Facebook users access the platform via mobile.

8. **Use Re-targeting:** Implement Facebook Pixel to track website visitors and re-target them with relevant ads, reminding them to complete a purchase or take action.

9. **Set Clear Objectives:** Define clear objectives for your ads, whether it's increasing website traffic, generating leads, or driving sales, and tailor your ad strategy accordingly.

10. **Monitor and Analyze Performance:** Regularly monitor the performance of your ads using Facebook Ads Manager, analyze key metrics, and make data-driven adjustments to optimize your campaigns for better results.

Remember to stay creative, test different strategies, and continuously refine your approach based on insights and feedback from your audience.

What other methods have you guys tried out? Let me know so that we can learn together!

17/03/2024

𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗶𝗻𝗴 𝗬𝗼𝘂𝗿 𝗠𝗲𝘁𝗮 𝗔𝗱𝘀 𝗖𝗮𝗺𝗽𝗮𝗶𝗴𝗻𝘀:

𝗡𝗮𝘃𝗶𝗴𝗮𝘁𝗶𝗻𝗴 𝗔𝘂𝗱𝗶𝗲𝗻𝗰𝗲 𝗢𝘃𝗲𝗿𝗹𝗮𝗽

Are your campaigns experiencing higher costs, overspending and maybe even an under-spend?
One of the biggest reasons for poorly performing campaigns on Meta Ads I have experienced (Facebook Ads) is audience overlap!

Audience overlap occurs when individuals are included in multiple audiences you're targeting with your ads. Take, for instance, comparing two audiences: one interested in football and another that demonstrates the behavior of football fans. An analysis reveals a significant 86% overlap between these two audience segments. (refer image)

Why does this matter? Primarily, it can inflate your ad costs and lead to ad fatigue, making your audience less responsive due to repeated exposure.

The solution for me was in strategic exclusions or combining audiences at the ad set level, which can mitigate overlap and enhance campaign efficiency.

Note, that exclusions apply only to lookalike and custom audiences.

To manage overlap effectively on Facebook, consider the following approaches:

𝟭. 𝗜𝗻𝘁𝗲𝗿𝗲𝘀𝘁/𝗕𝗲𝗵𝗮𝘃𝗶𝗼𝘂𝗿 𝘃𝘀. 𝗜𝗻𝘁𝗲𝗿𝗲𝘀𝘁/𝗕𝗲𝗵𝗮𝘃𝗶𝗼𝘂𝗿:

Overlapping between these audiences is common. Combining them is often the best route. If distinct targeting is necessary you create an audience where specific interests & behaviors are excluded or you can allocate them to separate campaigns.

𝟮. 𝗜𝗻𝘁𝗲𝗿𝗲𝘀𝘁/𝗕𝗲𝗵𝗮𝘃𝗶𝗼𝘂𝗿 𝘃𝘀. 𝗟𝗼𝗼𝗸𝗮𝗹𝗶𝗸𝗲/𝗖𝘂𝘀𝘁𝗼𝗺:

For overlaps between these groups, simply exclude the lookalike or custom audience from your Interest/Behaviour ad set.

𝟯. 𝗟𝗼𝗼𝗸𝗮𝗹𝗶𝗸𝗲/𝗖𝘂𝘀𝘁𝗼𝗺 𝘃𝘀. 𝗟𝗼𝗼𝗸𝗮𝗹𝗶𝗸𝗲/𝗖𝘂𝘀𝘁𝗼𝗺:

Here, you can either merge the audiences or exclude one from the other based on your strategic needs.

Addressing audience overlap effectively can significantly optimize your ad spend and campaign performance.

There are many other ways to mitigate audience overlap other than merging your audiences or exclusions, which include frequency capping, scheduling your campaign to run at different times etc.

What other methods have you guys tried out? Let me know so that we can learn together!

14/01/2023

👉5 Easy Steps To Complete An Itinerary

Nandi House

27/11/2024

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20/08/2024

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14/01/2023

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