HelpingxPixels

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"We learn not from the most knowledgeable... ..But from those we connect with the most."Fact is...it's also true with ou...
20/10/2024

"We learn not from the most knowledgeable...
..But from those we connect with the most."

Fact is...it's also true with our AUDIENCE if you are in marketing space.

In digital marketing, we often focus on technical skills, strategies, and tools that help us reach our audience.

While these are essential, there's something even more critical that can set your brand/product/service apart: connection.

It’s not always the GURUs who know the most about marketing who make the biggest impact—it’s the ones who can connect with their audience on a deeper level.

In the fast-paced digital world, everyone is bombarded with ads, emails, and content 24/7. As marketers, our job is not just to deliver information, but to cut through the noise and create meaningful interactions.

The truth is, people are more likely to engage with content that resonates with them personally. It's not just about how much expertise you have; it's about how well you can communicate that expertise in a way that feels human, relatable, trustworthy solve their PROBLEM with in a short time frame.

An easier solution that fix the problen in less time is always a WINNER.🏅🏅

Think about the last time you followed a brand or influencer online. Was it because they knew everything there was to know about the product or service they were promoting?

Or was it because their message spoke to you, made you feel understood, and offered real solutions to problems you care about? Chances are, it was the latter.

In digital marketing, connecting with your audience means...
understanding their needs, their pain points, and their aspirations.
It means stepping into their shoes and speaking their language.

When you do this, you’re no longer just a brand trying to sell something—you become a trusted friend, a go-to resource, and someone they’ll return to when they need answers.

Authenticity plays a huge role here. Today’s consumers can spot inauthenticity from a mile away. They want to feel like they’re engaging with real people, not faceless corporations or automated responses.

When you build campaigns that show the human side of your brand

—whether it’s through storytelling, sharing personal experiences, or offering honest insights
—you create a connection that goes beyond a simple transaction.

Digital marketing isn’t just about knowing the latest SEO tricks or having the most advanced analytics.

Yes, these are important tools, but without the ability to connect emotionally, they lose much of their power.

Your audience doesn’t just want facts; they want to feel seen and understood. They want to know that you get them.

How do you build this connection❓

✅Start by listening.
✅Pay attention to the feedback you receive on social media, in comments, and in customer interactions.
✅What are your audience’s biggest challenges❓
✅What excites them❓

Use this information to craft messaging that speaks to their specific needs and desires.

Be consistent in how you communicate, too. Every piece of content you put out should feel like part of a larger conversation with your audience.

Whether it’s an email newsletter, a blog post, or a social media update, make sure it reflects your brand’s values and personality.

At the end of the day, the brand/product/service that stand out are the ones that make their customers feel like they matter.

People will remember how you made them feel long after they forget what you tried to sell them. So, focus on building those connections.

Because in digital marketing or any marketing Sells is all that matter which brings the wealth, So connecting with your AUDIENCE is the key as in life...

"we don’t learn from those who know the most—we learn from those we can connect with the best".

❌ You’re Not Producing Enough Ads ❌Video ads are great but they take too long.On the other hand, static ads are quicker ...
18/10/2024

❌ You’re Not Producing Enough Ads ❌

Video ads are great but they take too long.

On the other hand, static ads are quicker & easier to make, and you can pump them out in high volumes.

Proven To Work Meta Static Ad Templates. Plug-n-Play With Canva & Figma.

We created a system which allows you to ramp up your creatives volume to at least 50 static ads a week.

Imagine you’re pushing out 200 ads a month on a winning product with a proven landing page—how can you lose?

By increasing volume you'll test angles faster, find what works sooner, and scale up your results in no time

🚀 High-Converting Static Ads in 10 Minutes.💰

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The difference between C++ & Python programming language can't be better illustrated.
16/10/2024

The difference between C++ & Python programming language can't be better illustrated.

🚀 Ready-to-Sell Digital Products – Start Earning Today! 💰Supercharge your online business with Systeme.io’s massive libr...
28/09/2024

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Jack Ma once said, "When you sell to close friends and family, no matter how fair your price, they often feel like you'r...
18/09/2024

Jack Ma once said,

"When you sell to close friends and family, no matter how fair your price, they often feel like you're just making money from them. Even if you give them the best deal, they may not appreciate it."

There will always be people who do not care about your Costs, Time, Effort, they rather let other people cheat them, allowing others to earn, then supporting someone they know.

Cause in their heart, they will always be thinking, 'How much did he earn from me?' instead of....

"How much did he SAVE/MAKE for me?"

This is a classic example of a poor person's mentality!

Jack Ma on Sales:

'When doing Sales, the first people who will trust you will be Strangers, Friends will be shielding against you, fair-weather friends will distance from you. Family will look down upon you.'

The day you finally succeed, paying the bill for every get-together dinner, entertainment, you will realised:

Everyone else is present except the Strangers."

Creative is the key in Paid Ads these days, it attracts your visitors EyeBalls from the mass while scrolling...after all...
29/06/2024

Creative is the key in Paid Ads these days, it attracts your visitors EyeBalls from the mass while scrolling...

after all all it takes "3 Seconds" to make or break!

Blow is a great example of such scroll stopper image (not a video)!

Remember, Creative is the Scroll Stopper that stops your target audience to make them to read your Ad-Copy.

A good Creative in Facebook Ads always helps to lower your CPM as it generates more engagements.

Why Facebook bans accounts?    So it seems counterintuitive for Facebook to ban advertisers.  They must be dumb, right? ...
15/05/2024

Why Facebook bans accounts?

So it seems counterintuitive for Facebook to ban advertisers. They must be dumb, right?

After all, they're making a lot of money.
That's how they generate your revenue when people come to Facebook and they run ads.

So Facebook gets paid and becomes a great experience for the company. They're making a lot of money.

So just normal logical thinking, you would assume that the more the money, the more Facebook is happy!

Sorry, the more money advertisers, the more money Facebook can make. But that's not correct because I'm going to reveal you why that's wrong.

So just general thinking, you would just assume that Facebook needs as many advertisers as they can get, and I should allow them to advertise as many products as they want to advertise.

At least that's the way they make their own money. But they are not dumb.

It is a deliberate strategy to protect user experience.

Okay, so if the reason why you are able to go to Facebook and say you want to run ads is because there are billions of users on the platform.
Now, if those users turned away and said, you know what, I just hate Facebook.

The ads suck. I want to find a new social media and just spend most of my time there.

Then Facebook becomes a useless place, both for the advertisers and for the users.

And at the same time for the company.

So because the company can't make money. So the reason why they ban advertisers is to protect their user's experience.

Right. So it's not because they love the users. It's a system.

It's a strategy to prevent usage decline.

As I explained, if people are not satisfied with the service they're getting from the Facebook app, they're just going to switch to another social media platform. Right.

And that spoils everything.

So based on the millions of data points they gather on user experience and ads, Facebook creates policies.

So Facebook is such a big platform.

They get millions of data points every single day.

So for instance, a user saw a particular ad and got offended. And for the past 30 days, he hasn't opened his Facebook mobile app.

He hasn't visited them on his laptop either.

So they're able to tell, okay, what was this ad about?

Could it have been this ad that triggered this person's bad experience and made this person leave this platform? Right. They post surveys also.

And they're able to gather millions of data touch points. And they use that to create policies and say, okay, we don't want this. We don't want that.

This is how you should do this. This is how you should advertise. And a lot of that stuff.

Right. So account bans are not personal. Don't assume it is.
Most of the time people just hear advertisers say, Facebook is just following me. They just hate me. They want to frustrate my business.
They want to frustrate my company.

No, it's not personal.

It is to protect the user experience.

And if they're able to protect the user experience, then they are also able to protect it as an advertising platform.

So in one way or the other, it's working in your favor.
If they allow every kind of ad, they allow every kind of advertiser, and the whole chaos just happens on the platform and everyone is getting irritated.

Everyone wants to switch over to Twitter or Instagram or to whatever the platform TikTok, whatever social media platform is out there.

Then it becomes a bad place. It becomes a bad thing because we can no longer enjoy the kind of great results we get from advertising on Facebook.

So now I've touched on why the account was banned.
And if you've been reading…

…you should already understand why Facebook bans accounts.
As I said, it's a simple two-word answer, which is to protect user experience, to protect user experience.

So you might be wondering how Facebook bans accounts?
How does Facebook know which user is violating the policy and how do they enforce the rules?

The policies that they have set? So I'm going to take you into that…

So there are two ways.

There are two primary ways that accounts get banned. Now, the first one is the algorithm. Now, Facebook uses an algorithm.
You can imagine Facebook has over 7 million advertisers.

It's going to be almost humanly impossible for a human staff to oversee or, you know, manually look into each account and each ad on one account.

One ad account can have, 50 ads, 80 ads, 100 ads, or sometimes 200 ads.

So it's going to be very difficult.

It's going to be a very tedious process for humans to look through each ad, look through each account to look for violations, and to look for ads that don't meet the policy.

So they use an algorithm that has been trained to detect unusual or suspicious activity or when the policy is violated.

And then once that once it detects that it strikes. But sometimes it's possible for this algorithm to have errors.

I think I heard that Facebook cannot differentiate between what things should be.

I'm not so sure. Bananas and nudity, something like that.

So if you posted an ad and you use bananas as your creative, for whatever reason, I wouldn't know if Facebook's algorithm is going to ban or reject that ad.

And then you might have to appeal.

So when that happens and the algorithm is wrong, then you can appeal.

And then a human Facebook staff could review your account and say, oh, this is a mistake from the algorithm and then approve that ad.

All right. But at the same time…

…Sometimes when an account has run for a while, humans just do this kind of routine check on different advertisers' accounts.

So they check through and if they discover violations, or repeat violations, then they ban such an account.

What about the human?
What about when they come to review your account?
What happens then?

So what I'm going to explain to you in my next post is going to explain you how to create ads that both humans and the algorithm will see as being compliant with the policy, regardless of what you are advertising.

So that's what this article is really about.

So you either get banned from the algorithm or human Facebook staff reviews your account activity and then bans it. Okay.

There are several other reasons why you could get banned.
I'll explain more about that as we progress throughout this series of articles/posts. On my very next post, I will explain you the hierarchy of account bans.

It's going to create a kind of consciousness so you know what to do and what not to do.

And the kind of bans you want to make sure you avoid and every other thing in between.

So I'll explain you in my next post.

Please hit Like & comment

Thanks for reading.

01/04/2024
Facebook Ads Auto-Optimization:It is recommended that you allow Facebook to automatically optimize as much as possible a...
21/03/2024

Facebook Ads Auto-Optimization:

It is recommended that you allow Facebook to automatically optimize as much as possible at the beginning.

So, for example, as you get into the Facebook ad panel, you will see that there's the option to let Facebook decide where to place your ads!

It's highly recommended, out of the gates, that you always let Facebook do whatever it is...

…that they want to do at first because they have your best intention in mind.

They want you to optimize.

So long as you've set up your objectives and your events correctly,

so long as you are optimizing for the correct thing, which is ultimately to make sales.

Then Facebook is going to stop running ads that don't work.

And the way that I like to think about it...
..it's kind of like when you buy this ultra-fancy camera!

Facebook ad panel is the same way.

There are so many features and things that you can drill down When only you become a master!

Are there ways that you can improve, you know, even upon what Facebook's doing?

Absolutely, right?

But just imagine when you get into Facebook,

it's kind of like buying this ridiculously fancy camera.

There's all these k***s and switches that you don't get what they are, right?

So out of the gates, just be smart and put the thing on automatic, right?

It's still gonna take amazing pictures. It's an amazing machine.

Same with Facebook. So leave it on automatic, out of the gates, and then as you learn and grow, start to flip switches to make the little tweaks.

How does Google Decide Who Wins the Auction? The good news is that in Google Ads the highest bid does not always win! Th...
19/03/2024

How does Google Decide Who Wins the Auction?

The good news is that in Google Ads the highest bid does not always win! This is because Google uses a formula to calculate the winner ( #1 position):

Max CPC Bid X Quality Score = Ad Rank

The reason Google uses this formula is because their goal is to match highly relevant Ads & Websites to the user's search query.

Ad Rank: is a value that's used to determine where ads are shown on a page relative to other ads or whether your ads will show at all. Your Ad Rank is recalculated each time your ad is eligible to appear.

Let me put this in a simple example:
•You are willing to pay $2 for your ad targeting “men’s summer dresses” and your ads have a CTR of 12%.
•Your competitor is willing to pay $5 for their ad targeting: “women’s summer dresses” but they only have a CTR of 3%. Who would the winner be? You or your competitor?

You would WIN the auction as Google would prefer a 12% chance of $2 rather than only a 3% chance of $5.

The most important thing in a Google Ads auction is your Ad Rank. Apart from your bids (the amount you are willing to pay), other factors that affect your Ad Rank are:

• The relevance of your Ad to the Search Query. • The relevance of your Ad to your landing page.
•The historical click-through rate (CTR) of your ads.
• Your bid (if you set a Max CPC or are using a max conversions bidding strategy). • The context of the person’s search.
• The expected impact on your ad assets.
• The most important one, is your landing page load speed (less than 3 Sec is better).

01/03/2024

How to remove background from fake PNG image files in Photoshop?

Facebook is like a super-smart learning machine 🚀. It pays close attention to what you like and shows you stuff you'll f...
29/12/2023

Facebook is like a super-smart learning machine 🚀.

It pays close attention to what you like and shows you stuff you'll find interesting.

Now, the smarter Facebook gets about you, the better it can help you reach your goals. But what about Facebook's goals ❓

Here's the deal...

When you help Facebook by showing interesting stuff to users, they give you a bonus—they lower your ad costs! It’s called the CPM.

That's because they want ads to be super relevant and helpful.

So, your game plan is to be a good teacher to Facebook 🧠. And good teaching needs good info.

The winning strategy is to be a good teacher! And good teaching requires good data.

The more places we spend money, the less data we are giving the machine to learn how to perform any one desired action.

Not only does it take more time, effort and money to maintain a low CPC, you are essentially making Facebook dumb.

Centralizing ad spend is the mechanism we use to make Facebook smarter.
That is to say, we put more money in less campaigns. And in doing so, we make Facebook super smart.

To sum it up:
Smart Spending = Smart Data = Better Learning 📈
Facebook uses trillions of data points in a real-time auction to retain users.

Facebook uses what is called an OCPM architecture, which is a fancy way of saying they try to keep people on the platform.

Help Facebook achieve its goals, and it will reward you with lower CPC's and lower acquisition costs.

Please comment below your views…

acebook is like a super-smart learning machine 🚀.

It pays close attention to what you like and shows you stuff you'll find interesting.

Now, the smarter Facebook gets about you, the better it can help you reach your goals. But what about Facebook's goals ❓

Here's the deal...

When you help Facebook by showing interesting stuff to users, they give you a bonus—they lower your ad costs!Facebook is like a super-smart learning machine 🚀.

It pays close attention to what you like and shows you stuff you'll find interesting.

Now, the smarter Facebook gets about you, the better it can help you reach your goals. But what about Facebook's goals ❓

Here's the deal...

When you help Facebook by showing interesting stuff to users, they give you a bonus—they lower your ad costs! It’s called the CPM.

That's because they want ads to be super relevant and helpful.

So, your game plan is to be a good teacher to Facebook 🧠. And good teaching needs good info.

The winning strategy is to be a good teacher! And good teaching requires good data.

The more places we spend money, the less data we are giving the machine to learn how to perform any one desired action.

Not only does it take more time, effort and money to maintain a low CPC, you are essentially making Facebook dumb.

Centralizing ad spend is the mechanism we use to make Facebook smarter.
That is to say, we put more money in less campaigns. And in doing so, we make Facebook super smart.

To sum it up:
Smart Spending = Smart Data = Better Learning 📈
Facebook uses trillions of data points in a real-time auction to retain users.

Facebook uses what is called an OCPM architecture, which is a fancy way of saying they try to keep people on the platform.

Help Facebook achieve its goals, and it will reward you with lower CPC's and lower acquisition costs.

Please comment below your views…

That's because they want ads to be super relevant and helpful.

So, your game plan is to be a good teacher to Facebook 🧠. And good teaching needs good info.

The winning strategy is to be a good teacher! And good teaching requires good data.

The more places we spend money, the less data we are giving the machine to learn how to perform any one desired action.

Not only does it take more time, effort and money to maintain a low CPC, you are essentially making Facebook dumb.

Centralizing ad spend is the mechanism we use to make Facebook smarter.
That is to say, we put more money in less campaigns. And in doing so, we make Facebook super smart.

To sum it up:
Smart Spending = Smart Data = Better Learning 📈
Facebook uses trillions of data points in a real-time auction to retain users.

Facebook uses what is called an OCPM architecture, which is a fancy way of saying they try to keep people on the platform.

Help Facebook achieve its goals, and it will reward you with lower CPC's and lower acquisition costs.

Please comment below your views…

23/12/2023

Are you scared of running Facebook & Google ads for affiliate offers due to account Banning & Restrictions? Coment below "guide" for ultimate soultion.

Why should I use Facebook Dynamic ads❓I am going to dissect this down to how post IDs function, how Facebook actually me...
22/12/2023

Why should I use Facebook Dynamic ads❓

I am going to dissect this down to how post IDs function, how Facebook actually measures everything.

What happens within that post ID and the web page you're actually promoting and

not the one on your site plus

how that actually turns into targeting so that you never need to worry about bidding models

or

audiences ever again and ultimately how Dynamic ads function so that you can understand if you're not currently using Dynamic ads then you are 100% not setting yourself up for success,

so we're going to dive into all of that right here right now!

When you make a dynamic ad using Dynamic creative remember how a post ID collates all the information in a dynamic creative…

…that Dynamic creative ad is the post idea and now every element of that web page is dynamically responding to that impression which means that one post ID is actually collecting information from every permutation of ad that is built within that Dynamic ad.

So to put this a different way you could build 20 individual ads to try out to see what happens with five different images and four different headlines with your one primary text.

Okay that's 20 different ads now you can try that to run the scientific method across all of it and maybe you're even doing something like running to make sure every ad gets the exact same spend whatever to try to control for this scientific process.

Well let's really dive into what you're doing, you are making 20 different web pages that don't talk to each other that are competing against each other in every auction.

Odds are the vast majority of them are not good maybe there's two or three of them that are desirable but because you're trying to get a scientific read on all of the data forgetting the fact that spend is a
meritocracy because Facebook is built on the back of understanding customer Journey!

So we don't need to do that type of testing, that's not how it works then you are investing more heavily in losses than in wins.

You're also investing a lot of impression share the majority of the money that you spend is into an asset that you're not going to use again.

So you are investing heavily in disposable assets of no value on the hope that the assets that do work

✅ you're able to identify them
✅you're able to replicate their success and
✅that you're able to pay off for all of the losses just to break even.

Now when you think about it in that way, that's a pretty terrible way of running a business in fact no real business runs like that at scale.

That's just playing the lottery bad for business.

Now moving forward let's dive into one or two other things about.

Dynamic ads instead of competing with each other at every level…

…now if we were to instead put all of those elements into one Dynamic creative now that one single post ID that one web page that has Dynamic elements within it is curating all of the data from everyone to create the best user experience and then we can extract the post IDs from that by basically seeing an itemized list of permutation by estimated action rate by hitting the Facebook post with comments preview and seeing what out of all of these actually meets Facebook's business objectives…

…then we can index that against:
where did the spend go?
what performance do we like?
Is this test even good?

and we can develop high confidence assets built on the back of every bit of investment so instead of setting 90 cents of every dollar on fire and then hoping that one 10cent investment where we got lucky pays for every everything else,

We can say that every penny informed the data set of the actual post IDs that were running with and now on day one it's launching on the back of all of the work that we've done instead in spite of all of the work that we've done.

Trying to put this in one other way…

Let me be more obtuse with this and give a real world example.

When you make 20 different ads think about it like this that you're hiring 20 different salese..

that never talk to each other
that are going after the exact same set of leads
often retargeting those leads with each other

so you unleash all of these people to knock on doors in a neighbourhood!

you're going to have one house be knocked on by four five 10 of those sales people when one of those sales people get a sale is it because they're the best one or because they were the 10th time somebody answered the door!

Just think, how pi**ed off am I going to be at your business because every single day I'm getting hit on my door by two or three of your salespeople

and

I don't want to buy the vast majority of people are getting really pi**ed off at you but to be fair that's sort of the industry standard way of running ads.

Which is horrible!

It makes no sense, when you actually break it down it's what you're doing there's no defence to that logic it doesn't work.

Instead Dynamic ads would say you're going to have one salesperson…

that knocks on every door that knows about how that person wants to be communicated to and
instead shapes their sales pitch to meet that person's needs to give them the best chance of positively embracing seeing that salesperson now…

✔️Yes that one salesperson is going to be smarter and
✔️Yes that one salesperson might hit on a few things early that ✔️work and try to replicate that and
✔️Yes that one salesperson isn't necessarily going to tell you this is the best exact permutation of everything bcuz..

I don't know! but we can look and see… but when we showed them this picture this video they responded better when we use this opening line our headline they responded better.

Now maybe it's not the best image in the best headline that's okay

Bcuz ultimately what we're worried about isn't the best single element across each one.

it was about the collective learning of the entire in investment that we've made and then ultimately how do we use that to make sure that every penny we spend produces the best post IDs that are already completely aware of how users want to be engaged with and that add because we ultimately go to market with the best post ID it's catching all of the targeting data, it's catching all of the user information and it's going to go out there and have the best chance for success on day one because…

…it's not actually day one it's sitting on the top of every single door that you've knocked on from every’s single and permutation of every single sales pitch that you've done!

so it's not one salesperson that was lucky enough to get a few people to say yes after a week of just abusing an entire neighbourhood it's the one salesperson that took the time and effort to give a damn about the people before they knocked on the door that is now really good at their job and you're letting them do the one or two things they do the absolute best and you're taking the rest of that to market.

Now one of these ideas makes complete sense and actually has a hit rate of about 80 to 90% of producing really high confidence really stable assets that you can invest really heavily in the other
one is building individual ads…

…worrying about audiences using ABO or Manual Bidding and basically running Facebook
like it was Google 10 years ago!

Dynamic Ad is nothing but the AI of Facebook where you put all your prompt engineering skill as inputs (primary text, headlines, creatives) that is specifically designed for testing.

which one of those things do you think is ultimately easier more scalable more stable?

Which one will create a higher bit of incremental lift and at the end of the day gets you the lowest CPMs on your account?

Please comment below your views.

The Google Algorithm Rules You Must Understand🤴Is it a “learning phase” or a “trend”?Every Ads you placed on any platfor...
10/12/2023

The Google Algorithm Rules You Must Understand🤴
Is it a “learning phase” or a “trend”?
Every Ads you placed on any platform it under goes a “Learning Phase” or “Trend”
For this you need to understand the Google Algorithm Rules:
When you understand some of the core aspects of the Google algorithm and how it works you will be able to better make optimisation decisions.

The most important rule you need to understand with Google Ads is:
It is not static! The actual algorithm may not change every day BUT each auction is different.
Every change or optimisation that YOU or a COMPETITOR make changes the next auction that your Ads are targeting.
In some cases 1 new large competitor coming into the market can really change your visibility and impression share.
THE MOST IMPORTANT THING IS…
Never overreact or stress out!

Remember the algorithm REWARDS high quality ads that match user intent.

✅Understand the Difference between a dip & a trend (14-21 days)
✅Sometimes over the lifespan of an account you will see a
reduction in Clicks & Impressions which then has the larger flow
on effect of lower conversions
✅BEFORE you make any drastic changes you need to be able to
confirm whether this is because of a new learning phase or trend.
✅If there is a sudden increase in competition & spending on your
keywords Google will carry out tests on competitors (especially
if they have a larger budget) which could reduce your Clicks &
Impressions for a period of 1-2 weeks.
✅ The MOST important step is to NOT PANIC in the first 2 weeks,
especially if you still have healthy CTR & Conversion rates of
above 5%.
✅In most cases performance will return by just completing your
regular scheduled optimisations (Google Ads Optimisation Checklist).

When you understand some of the core aspects of the Google algorithm and how it works you will be able to better make optimisation decisions.

Over the past 12 months the way you have to approach optimising an account has changed.
If you think of Google as a Garden Hose Rather than pointing & telling Google what to do you are now pointing BUT also plugging up holes.
Keyword Quality Score VS CTR
Keyword Quality Score is a very important metric BUT once you
get above a 5/10 your CTR becomes far more important.

This is because:
✔️A KW Quality score of 5/10 is high enough for relevancy to
complete against a 9/10 or 10/10
✔️But with a HIGHER CTR you will win the auction because the Google
Algorithm factors in the chances of the ad getting clicked on.

For example:
✔️Competitors Ad has a 8/10 with a CTR of 5%
• Vs Your Ad which has a 5/10 with a CTR of 10%
✔️Your ad is favoured because the Algorithm sees that your ad is
clicked on twice as much

Important Notes:
✔️You need to get to 5/10 as a KW quality score of

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