Sapphire Infotech

05/11/2024

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04/11/2024

01/11/2024

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04/08/2024

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08/05/2024

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12/11/2023

Happy Diwali & Prosperous new year.

12/11/2023

Happy Diwali and prosperous new year.

01/11/2023

What Are the Benefits of a Facebook Business Page?

The power of a Facebook business page

There are more than three billion active Facebook users every month. Yes, that’s billion with a “b,” almost half the world’s population!

As you likely know already, many Facebook users check into the site more than once a day. They scroll the platform because they want to stay current with everything happening. Facebook users want to check in with friends and family, learn about the latest world events, and connect with their favorite brands and businesses. If the latest thing is a discount for your services or a new product you’ve just announced, they’ll want to know this, too.

Marketing only works when you can connect with your target audience. It requires two strategies: First, to pinpoint the kind of person you want to bring into the customer journey. Second, knowing where to find them. With so many people on social media today, Facebook marketing for small businesses is a powerful no-brainer.

Key benefits of having a Facebook business page
Social media marketing involves planning and time to execute, so it’s worth a deeper look to understand why you should Facebook as a business tool.

Facebook business pages provide the following benefits:

Enhanced online presence
Direct customer engagement
Cost-effective marketing
Analytics and insights
Access to a wider audience
Business credibility
Personalized social outreach
Search engine optimization (SEO) boost

05/10/2023

It’s goal time.
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05/10/2023

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12/08/2023

B+Ve, Think +Ve

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16/07/2023

Can you use email marketing and social media together?

Yes, absolutely! Social media and email marketing are especially effective when integrated together. To do this well, you must have brand consistency. This means keeping the same tone, message, images, colors, fonts, and overall style. While the marketing outreach for email and social media will be slightly different, you still want to remain authentic — especially for anyone who might see both.

One way to combine the two methods is to include your social media links with every email you send to your contact lists. Another way is to use your social media channels to grow your email list. Use paid advertisements on Facebook, Instagram, and other platforms to encourage people to sign up for discounts and news by providing an email address.

How to use them together

There are plenty of other ways to connect your email marketing work with your social media marketing campaigns. With a business page on many social media platforms including Facebook, Twitter, and LinkedIn, you can upload your email contact list and follow your subscribers. Pay attention to what they say; with this insight, you can refine your marketing message to better fit their needs.

Be creative! Try running contests to engage your social media contacts. Then share the winners on both social media and through email. If it makes sense, try creating a group on social media and encourage your customers to join through an exclusive email offer. Have your social media followers share posts with their friends and sign up for your email list to be eligible for a giveaway. With these strategies, it’s hard to go wrong.

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14/07/2023

When to use social media over email marketing
Still, social media marketing should be considered for any marketing plan. When you plan ahead, a social media campaign can reach a very large audience without taking up much time. Integrate social media tools to create effective Facebook and Instagram ads, plan and schedule your posts, and stay engaged.
In particular, social media can help you build your email list when you’re just starting out. And while you’re gathering your contacts, social media can help you build your brand awareness and connect prospective customers with your website.

Be sure to consider the “social” aspect, too. Social media can be great if you want to implement loyalty programs like ones that encourage your current customers to refer a friend. Make it easy and enticing for them to share your message on their personal pages; this creates a powerful phenomenon known as social media influence. When your customer engages with you, their friends see it and know that they do business with you. That trust factor leads to conversions.

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13/07/2023

When to use email marketing over social media
If you know your target audience well, email marketing proves to be a powerful way to personalize your content. You can send emails straight to a private inbox, and if that email is filled with images and content the recipient finds valuable, you’ve nailed it. Your customer feels special and knows that you understand their needs and pain points.
When you connect in this way, they’ll click on your call to action (CTA) and be one step closer to making a purchase.

Beyond personalization, email marketing works better than social media when you want to build credibility for your brand. So many news feeds are filled with here-one-day, gone-tomorrow businesses, but email can help establish trustworthiness. Since people sign up for emails, they know you’re worth learning more about. To achieve credibility, be sure to write in a tone that is appropriate for your audience. You’d write for legal clients differently than you would for teenagers.
Finally, I’d recommend using email marketing over social media if you’re short on time or budget. Because the ROI of email marketing is so great, you know the resources you spend on email will be worth it. As anyone knows, social media can be a time suck. That’s true for your time in the office as well as the time out of the office.

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12/07/2023

When to reach out

Scheduling social media and email marketing can be tricky if you don’t know the psychology it’s based around. It’s best practice to schedule your email marketing campaigns for the first three days of the workweek between 9 a.m. and 3 p.m. when people tend to check most often.

Social media scheduling recommendations are a bit different. The American Marketing Association recommends posting on social media early in the morning on weekdays and avoiding Saturdays, as your posts may not appear on users’ news feeds at the same rate.

11/07/2023

How to engage prospects via social media

What is your budget, in terms of money and time? That’s how you can determine how big and targeted your social media marketing can be. The first thing you should do to effectively engage prospects on social media is to create a big-picture strategy. In general, it’s best to focus on one platform first before expanding your strategy to more platforms.

Like email marketing, think about your target audience when deciding which platform you want to use for social media marketing. Then, keep that focus while developing a specific message for your campaign. Schedule posts — both unpaid and paid — on a regular basis. The more consistent you are, the more effective your campaign will be.

As you plan your content, consider what your target audience cares about. Vary your posts with interesting news, clear visuals, engaging videos, and fun GIFs. Think about different ways to tell your story and encourage your followers to engage with likes, live streaming, polls, and conversation-starters.

09/07/2023

How to engage prospects via email

If you’re considering integrating email into your overall digital marketing strategy, it’s a good idea to know some email marketing best practices. First, you’ll want to create a method for collecting contacts. Your email marketing is only as good as the list of people who sign up.

To start growing your list, here are a few helpful ideas. If you have a traditional store with foot traffic, try holding a raffle to collect email addresses. If you have an e-commerce store, employ a click funnel to get people to sign up for discounts and news. There are many creative ways to collect contacts, just make sure that you receive explicit consent from interested parties — this means no purchased email lists!

Once you have a healthy collection of interested customers, you’ll want to break up your contacts into different lists; this is known as email list segmentation. When you have smaller groups, it’s easier to send the right messages to the right people. This behind-the-scenes organizing is one of the most powerful ways to engage your prospects.

You’ll also want to use a professional email marketing platform, rather than rely on the old-fashioned Microsoft Outlook or even Gmail. These platforms are great for person-to-person communication, but they lack templates that are appealing and easy to use, as well as segmentation functionality to help you generate large email sends. When you begin crafting your marketing emails, be sure to include your logo and a thoughtful color scheme, in addition to your other branded content. Everything you do should have your target audience in mind.