ABCDigiWorld

29/10/2024

Hindu communities worldwide prepare for Diwali, the festival of Lights with the gleam of diyas and the echo of the chants, and a stream of enthusiasm, happiness and festivities floating around.

So, light that lamp of love! Blast that chain of sorrow! Shoot that rocket of prosperity! Fire that flowerpot of happiness!
Here's wishing all our associates a scintillating and sparkling DIWALI!

22/10/2024

Its not been easy, especially when you want to do good work! But we have not just survived, we have thrived. Thanks to our Clients who believed in us, trusted us with their branding strategies, had patience while we put the results on their tables to relish! Thanks to our well-wishers who recommended Clientele and appreciated each small post or content too!

So here's to ...
4 years of growth, resilience, and accomplishments
4 years of hard work and dedication
4 years of chasing goals, breaking barriers and embracing learnings!

05/09/2024

Teacher's Day acknowledges the pivotal role teachers play in shaping the minds and futures of students. It is a day to celebrate the bond between teachers and students and to recognise the hard work, dedication, and passion that teachers bring to their profession.

Today the nature of the relationship between the Teacher (Guru) and Students may have evolved and transformed to something more modern. But the relevance and reverence remains unchanged over time!

08/03/2024

Did you know, it was Clara Zetkin, a women’s rights activist, who first put forward the idea of of Women’s Day in the second international conference of working women, in Denmark?

Although, it is fundamentally, it is a day to celebrate womanhood and femininity, it represents the quintessence of feminist movements that reshapes the social order across the globe and the our country too. As the movement evolves each year with changing circumstances for women, it is moving towards inclusion now. To be able to be accepted as eligible for equal rights and be included, is the true essence and aim of this entire campaign!

20/09/2023

Widely revered as the remover of obstacles, the patron of arts and sciences and the ‘Deva’ of intellect and wisdom, Lord Ganesha is one of the best-known and most worshipped deities. As the God of beginnings, he is honoured at the start of rituals and ceremonies. We believe that if HE is propitiated, HE grants success, prosperity and protection against adversity. Therefore, HE is worshipped on almost every occasion and is especially invoked at the beginning of prayers, important undertakings, and before any new venture.

31/08/2023

Investing in new technology may be intimidating, but it is a commitment and reveals the benefits of Artificial Intelligence. The AI technology is helping in optimizing and speeding up marketing tasks. It is contributing significantly in driving conversions and improving customer experiences. From automatic content moderation and personalized recommendations and beyond, AI is reshaping the way we interact and connect online.

AI tools help enhance features of social media platforms and lead social media activities including text and visual content creation, social media monitoring, ad management, influencer research, brand awareness campaigns and so much more. In short, using AI as the smart marketing strategy is encouraging not just utilizing the data available to a exponential extent, but also grab more eyeballs and bind more potential customers.

24/08/2023

The remarkable feat of ISRO is worth applauding for more than one reasons! This is not just an accomplishment for India but for the entire scientific community, as our Hon. PM Modi ji has said. August 23rd, 2023, 6.04 pm becomes a significant date and defining moment in the history of India’s space exploration, as we became the first country to soft land close to the Moon’s south pole, with the Vikram lander.

The 3rd and one of the most important lunar missions of India, and one of the most economical space missions, Chandrayaan-3 costs less than any blockbuster film! According to the former Chairman of ISRO, K Sivan, the total cost of Chandrayaan-3 is Rs. 615 crore only! Now is that not amazing? We salute the new era of innovation and technology that will take us to the spot to claim the 3rd most developed nation of the World.

15/08/2023

Today we celebrate . We the of applying it for not just but contributing impactfully towards and walking towards .
May the fly high not just in skies but in space with the !

08/08/2023

Do you already have plans you can apply for your business to build a competitive advantage in terms of brand image or sales?
Are you equipped with the latest digital tools and techniques to help your company innovate and prepare for any future challenges?
If not, it's time to prioritise digital transformation without further procrastination or excuses of budgets. Start quick, start small, but START. Digital transformation is critical for all those businesses who want to remain competitive in today's fast-paced, constantly evolving market. By embracing digital technologies, companies can become more efficient, customer-focused, and agile, resulting in increased revenue and profitability.
If you want to explore the possibilities, CONTACT US with your stalemates. Our customised, transparent and smart solutions will keep you on the top of your game!

10/07/2023

We at ABCDigiWorld work on behalf of your business to plan from the scratch and then support and execute an innovative strategy to market your products and services online. We work as catalysts to increase your visibility, enhance customer response & interaction and ultimately increase sales and revenue.

Appointing us instead of doing it all yourself will benefit you by
1. Staying on top of the trends always
2. Getting the benefit of the best digital strategies
3. Saving costs on setting up your own team and its follow up
4. Gain new perspectives and objectivity &
5. Benefit from years of experience

Still waiting to bag these benefits or preparing to face loss of opportunity?

03/07/2023

May the light of knowledge and the blessings of your gurus illuminate your path and lead you to success and happiness. Wishing everyone a joyous Guru Purnima!

22/06/2023

Just what we were speaking about yesterday!!!!
The smart will take the ad(d)-wise! 🤷

What is the difference between content strategy and content marketing?

Strategy depends on your business and its goals.

Content marketing depends on your audience’s needs and your creativity.

How are the two different and how do they intersect?

21/06/2023

Businesses should view content writing as an investment that can generate conversions and subsequently customer engagement. It sets the foundation for a strong online presence, which is crucial in the digitally driven world.
We have already shared, different content reaches leads and potential customers at various stages of the sales funnel. It’s important to learn the stages where each type is most successful so you can slot it into your strategy in the best possible place. Some options include:
𝟏. 𝐄𝐦𝐚𝐢𝐥 𝐍𝐞𝐰𝐬𝐥𝐞𝐭𝐭𝐞𝐫𝐬: Allow you to connect directly with subscribers, like potential leads and current or former customers, through their email accounts
𝟐. 𝐒𝐨𝐜𝐢𝐚𝐥 𝐦𝐞𝐝𝐢𝐚 𝐩𝐨𝐬𝐭𝐬: Let you share updates and information about your business with a community of online followers
𝟑. 𝐕𝐢𝐝𝐞𝐨 𝐬𝐜𝐫𝐢𝐩𝐭𝐬: Let you share specific informational, sales, or promotional content in a video format
𝟒. 𝐖𝐞𝐛 𝐩𝐚𝐠𝐞s: Serves many purposes, such as explaining more about your company, the products and services you offer, or acting as a hub for your other content
𝟓. 𝐋𝐚𝐧𝐝𝐢𝐧𝐠 𝐩𝐚𝐠𝐞 : For sharing information about an event, product, service, or special initiative worthy of a landing page rather than an entire website
𝟔. 𝐖𝐡𝐢𝐭𝐞 𝐩𝐚𝐩𝐞𝐫𝐬: Allow you to share industry-specific information, like the features of a product or service, or describe case studies with targeted solutions
𝟕. 𝐁𝐥𝐨𝐠 𝐩𝐨𝐬𝐭𝐬: Let you provide information of value to your audience with short-form content
𝟖. 𝐞-𝐁𝐨𝐨𝐤𝐬: Long-form content that serves as an informational guide or resource on a specific topic in your industry
𝟗. 𝐈𝐧𝐟𝐨𝐫𝐦𝐚𝐭𝐢𝐨𝐧𝐚𝐥 𝐚𝐫𝐭𝐢𝐜𝐥𝐞𝐬: Let you provide knowledge of value to your target audience with long-form content
𝟏𝟎. 𝐏𝐫𝐨𝐝𝐮𝐜𝐭 𝐝𝐞𝐬𝐜𝐫𝐢𝐩𝐭𝐢𝐨𝐧𝐬: Let you share information about your products and services online, through websites, eCommerce stores, or third-party services
𝟏𝟏. 𝐏𝐫𝐞𝐬𝐬 𝐫𝐞𝐥𝐞𝐚𝐬𝐞𝐬: Let you share promotional content or company updates with news outlets
𝟏𝟐. 𝐄𝐦𝐚𝐢𝐥𝐞𝐫𝐬: Directly reaching the Customers via email for promotion or information.

So have to considered what you want and need to apply at which stage? For more information or case specific advice, feel free to reach us...

17/06/2023

Social media engagement is an important metric to consider when one wants to understand the impact of their content that is shared. When you engage with your followers on social media you can turn them from fans into customers. The time you devote to building relationships with your audience can lead to a higher number of sales, increase in customer loyalty, and higher positive reviews.

However social media managers need to always remember that- it's not just a "one size fits all" approach. Every platform is different, and every product and their audience is unique, and your strategy needs to reflect that.

13/06/2023

Proud moment for us all when our Founder-Promoter, Megha Goel aka Trupti Nayak receives the coveted recognition she truly deserves!

Her sole and singular effort put the story of Raj Path Infracon Pvt. Ltd. before the world, for 5 days in 47 deg scorching sun, as they attempted and successfully made it to the Guinness World Record on June 7th, 2022.

Her ideas, creativity and presentation resulted in reaching 80 million audiences from 17 countries world-wide.

Now that is who we idolise as a powerhouse of social media management!

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19/05/2023

We have all been through this at some point of time in our businesses. We furnish an offer with zeal and the Customer ghosts us. No amount of calls or 'gentle reminder' emails evoke a response.
When buying an expensive products or signing up for long term contract commitments, customers often undergo decision paralysis. This just makes sense, as they want to make the right decision and do not want to experiment with lots of different services. They just want to find that one perfect service that will meet their all needs- product and price wise.
To prevent this and freezing your account, make sure your engagement with the Client is filled with clear strategic communication, define milestones and then deadlines, schedule meetings and never ever defer your commitments to revert with inputs. Do not forget, it is we who will make and help our Customer feel like the King!

30/03/2023

We, Hindus believe, as per Vedic timekeeping, Lord Ram was born about a million years ago during Treta Yug.
Today, Ram Navami marks the victory of good over evil and stands for positivity, prosperity, and hope. It is also a symbol and reminder of Lord Ram's life of righteousness & truth, for all to follow.
May we all all have the opportunity of introspection and self-reflection and the strength to stand up and fight for the ‘dharma’ over ‘adharma’.