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Media Ant, 91SpringBoard, 3rd Floor, Akshar Bluechip IT Park, Turbhe MIDC, Turbhe, NAVI MUMBAI (2024)

22/04/2024

Celebrating Excellence in Values at The Media Ant! ✨ 🏆

We are excited to announce and celebrate our esteemed colleagues who have been awarded for their outstanding contributions in embodying our four core values, Humility, Ownership, Teamwork and Fearlessness at The Media Ant!

This recognition reflects our commitment to fostering a culture of excellence, teamwork, and innovation.

Congratulations to our winners Pranav S Nair, Ankita Bhattacharya, Deepika Agarwal, Pooja Shetty and Subham Singh.

Each winner has demonstrated exceptional commitment to our values, making a positive impact overall and driving our success forward. We are proud of their achievements and grateful for their contributions to The Media Ant family.

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22/04/2024

Ready to level up your LinkedIn ad game? 💪

Swipe ➡ through to uncover the secrets of successful LinkedIn Advertising!

From reaching the perfect audience to writing ads that grab attention, we've got the inside scoop just for you. Let's make your campaigns stand out and drive real results together.

Excited? Let's dive in! 🚀

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15/04/2024

𝗦𝗽𝗼𝘁𝗹𝗶𝗴𝗵𝘁 𝗼𝗻 𝗖𝗮𝗽𝗱𝗲𝗮𝗹'𝘀 𝟮𝟬𝟮𝟯 𝗪𝗼𝗿𝗹𝗱 𝗖𝘂𝗽 𝗦𝗽𝗼𝗿𝘁𝘀 𝗖𝗮𝗺𝗽𝗮𝗶𝗴𝗻!

We're thrilled to share the success of Capdeal's World Cup sports campaign with The Media Ant!

Swipe ➡ to know how Capdeal successfully achieved a high level of engagement in Odisha with 𝟳.𝟱𝟳 𝗺𝗶𝗹𝗹𝗶𝗼𝗻 impressions.

To know more about the campaign, click here- https://lnkd.in/gQjN2f3T

*****on

10/04/2024

Weekly Sports Roundup: Swipe to Discover ➡

This week was a rollercoaster in the world of sports! Buckle up and swipe to get all the updates.

Did we miss any important sports news? If yes, then let us know in the comments below.

Get ready for your weekly dose of sports surprises! Stay tuned for sneak peeks.

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08/04/2024

𝗦𝗽𝗼𝘁𝗹𝗶𝗴𝗵𝘁 𝗼𝗻 𝗦𝗽𝗲𝗻𝗰𝗲𝗿'𝘀 𝟮𝟬𝟮𝟯 𝗪𝗼𝗿𝗹𝗱 𝗖𝘂𝗽 𝗦𝗽𝗼𝗿𝘁𝘀 𝗖𝗮𝗺𝗽𝗮𝗶𝗴𝗻!

We're thrilled to share the success of Spencer's World Cup sports campaign with The Media Ant!

Swipe ➡ to know how Spencer’s successfully achieved a high level of engagement with 𝟭𝟬.𝟬𝟲 𝗺𝗶𝗹𝗹𝗶𝗼𝗻 impressions.

To know more about the campaign, click here- https://lnkd.in/gu2nt7Yd

*****on

03/04/2024

𝗧𝗵𝗲 𝗠𝗲𝗱𝗶𝗮 𝗔𝗻𝘁 𝘁𝗮𝗸𝗲𝘀 𝗵𝗼𝗺𝗲 𝗔𝗱𝗴𝘂𝗹𝗹𝘆 𝗗𝗶𝗴𝗶𝘅𝘅 𝗔𝘄𝗮𝗿𝗱 𝗳𝗼𝗿 𝗦𝗽𝗲𝗻𝗰𝗲𝗿'𝘀!

We're buzzing with excitement to announce that The Media Ant's performance and programmatic campaign for Spencer's has landed the coveted Adgully Digixx Award 2024!

This recognition is a huge honor and a true testament to our incredible team's innovation, and relentless pursuit of excellence. A massive thank you to adgully.com for acknowledging our efforts, and to our amazing client partners for their unwavering trust and collaborative spirit.

A big shoutout to our team especially Apurva Narayan, Saif Asghar, Anuj singh, and Pankaj Narwani for successfully executing this campaign.

01/04/2024

𝗦𝗽𝗼𝘁𝗹𝗶𝗴𝗵𝘁 𝗼𝗻 𝗖𝗿𝗲𝘅'𝘀 𝟮𝟬𝟮𝟯 𝗧𝟮𝟬 𝗖𝗮𝗺𝗽𝗮𝗶𝗴𝗻!

We're thrilled to share the success of Crex's T20 series campaign with The Media Ant!

Swipe ➡ to know how Crex successfully reached 𝟰𝟴.𝟭 𝗺𝗶𝗹𝗹𝗶𝗼𝗻
unique visitors through this campaign.

As the world is buzzing with IPL tunes we could already sense the T20 world cup approaching, and we couldn't resist but share last year's successful campaign, so stay tuned as we keep bringing the successful sports world to your screen.

To know more about the campaign, click here- https://lnkd.in/gxPdtJJz

19/03/2024

𝗙𝗔𝗤𝘀 𝗼𝗻 𝗧𝗲𝗹𝗲𝘃𝗶𝘀𝗶𝗼𝗻 𝗔𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴 𝗗𝘂𝗿𝗶𝗻𝗴 𝗘𝗹𝗲𝗰𝘁𝗶𝗼𝗻𝘀 🗳️

Curious about the power of television ads during elections?

Swipe ➡ through this carousel to find answers to frequently asked questions (FAQs) that will help you navigate the intricacies of advertising on television during elections.

Let's discuss how The Media Ant can help you leverage TV during elections to reach your target audience and achieve your advertising goals. Contact us at [email protected].

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18/03/2024

𝗧𝗵𝗲 𝗥𝗶𝘀𝗲 𝗼𝗳 𝗔𝗱𝗱𝗿𝗲𝘀𝘀𝗮𝗯𝗹𝗲 𝗧𝗩 𝗶𝗻 𝗜𝗻𝗱𝗶𝗮

Swipe ➡ to know why you should be excited?

The future of television advertising is addressable, and India is at the forefront of this revolution. Are you ready to unlock its potential?

Let's discuss how The Media Ant can help you leverage addressable TV to reach your target audience and achieve your advertising goals. Contact us at [email protected].

12/03/2024

🎙𝗘𝘅𝗰𝗶𝘁𝗶𝗻𝗴 𝗖𝗼𝗹𝗹𝗮𝗯𝗼𝗿𝗮𝘁𝗶𝗼𝗻 𝗔𝗹𝗲𝗿𝘁!

Thrilled to announce our recent podcast collaboration with the incredible Ranveer Allahbadia popularly known as BeerBiceps for our client Nepa Rudraksha.

In this insightful discussion, we explored the transformative power of Rudraksha beads and how they can positively impact one's life. Ranveer brought his unique perspective, making it an engaging and thought-provoking conversation.

🙏 Dive into the podcast to discover the spiritual journey, the cultural significance, and the profound benefits of Rudraksha beads. Link to the podcast in the comments!

🎙𝗘𝘅𝗰𝗶𝘁𝗶𝗻𝗴 𝗖𝗼𝗹𝗹𝗮𝗯𝗼𝗿𝗮𝘁𝗶𝗼𝗻 𝗔𝗹𝗲𝗿𝘁!

Thrilled to announce our recent podcast collaboration with the incredible Ranveer Allahbadia popularly known as BeerBiceps for our client Nepa Rudraksha.

In this insightful discussion, we explored the transformative power of Rudraksha beads and how they can positively impact one's life. Ranveer brought his unique perspective, making it an engaging and thought-provoking conversation.

🙏 Dive into the podcast to discover the spiritual journey, the cultural significance, and the profound benefits of Rudraksha beads. Link to the podcast in the comments!

12/03/2024

𝗧𝗵𝗲 𝗯𝗶𝗴𝗴𝗲𝘀𝘁 𝗲𝘃𝗲𝗻𝘁 𝗼𝗳 𝘁𝗵𝗲 𝘆𝗲𝗮𝗿 𝗶𝘀 𝗵𝗲𝗿𝗲!

Yes we are talking about 2024 Elections.

Advertisers get ready to captivate millions of 𝗧𝗩 𝘃𝗶𝗲𝘄𝗲𝗿𝘀.

In 2019, National news channels surged by 𝟯𝟱𝟴% 𝗶𝗻 𝘁𝗼𝘁𝗮𝗹 𝗿𝗲𝗮𝗰𝗵, and it's going to be bigger and better this year.

Want to know how to make the best use of this opportunity? Write to us at 𝗮𝗱@𝘁𝗵𝗲𝗺𝗲𝗱𝗶𝗮𝗮𝗻𝘁.𝗰𝗼𝗺 for television advertising.

#2024

06/03/2024

Keen to explore the dynamics, insights, and enthusiasm that epitomize cricket fandom? Embark on a journey to learn more!
Delve into the heart of Indian cricket with YouGov’s latest report, which offers a detailed comparison of the sport's status in India against its global presence. We uncover the unique perspectives and behaviors of Indian cricket fans, providing key insights into their views on sponsorships and brand preferences. This analysis is pivotal for anyone looking to understand the intricate dynamics of cricket fandom in India. Join the conversation and discover what sets Indian cricket enthusiasts apart on the global stage
Looking forward to your insights and engaging in lively discussions about our findings! 🚀🔥

28/02/2024

Discover Advertising Opportunities on Star Sports! 📺

Swipe right ➡ to explore reasons why Star Sports is an excellent platform for your brand's advertising needs!

To advertise on Star Sports during IPL reach out to us at [email protected].

26/02/2024

Explore the heart of Women's Premier League 2024 in our latest post, unveiling key details like teams, broadcasters, and more! 🏏

Swipe🔄 through to get a sneak peek of what's in store for this exciting season. 🎉 Let the countdown to thrilling matches begin!

23/02/2024

The Media Ant enabled CREX to score big: Dominating T20 & Test Series on JioCinema!

Swipe to know more about the winning innings ⏩.

Let your brand campaign hit boundaries in all targeted destinations. Advertise with The Media Ant and rule the pitch!

Write to us at [email protected]

20/02/2024

A Heartfelt Celebration of New Beginnings at The Media Ant! 🌟

We are overjoyed to share the wonderful news of our recent new office space inauguration at The Media Ant, Bangalore. This momentous occasion was not just about a physical space but a celebration of the incredible journey we've had together.

The warmth and positive energy that surrounded us during the pooja were truly special.

This office is more than walls and desks; it's a canvas where dreams will be painted, collaborations will flourish, and memories will be created. We are grateful for each person who has contributed to our story so far.

As we step into this new chapter, we carry the spirit of unity, passion, and shared goals. The Media Ant is not just a company; it's a family, and this new space is a testament to our collective journey.

Thank you for being a part of our story, and we look forward to creating many more beautiful chapters together!

Stay tuned as we keep sharing our new space deets with you all.

19/02/2024

𝗘𝘅𝗰𝗶𝘁𝗶𝗻𝗴 𝗡𝗲𝘄𝘀 𝗳𝗼𝗿 𝗔𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗲𝗿𝘀, 𝗧𝗵𝗲 𝗟𝗮𝘂𝗻𝗰𝗵 𝗼𝗳 𝗦𝘁𝗮𝗿𝘁𝘂𝗽 𝗣𝗼𝘄𝗲𝗿𝗽𝗹𝗮𝘆!

Star Sports has introduced exciting new opportunities for advertisers.

The biggest cricketing stage is back, and Star Sports is raising the bar for brands seeking impactful engagement. 𝗪𝗵𝗮𝘁’𝘀 𝗻𝗲𝘄 𝘁𝗵𝗶𝘀 𝘆𝗲𝗮𝗿?

Star Sports is introducing 𝗳𝗼𝗰𝘂𝘀𝗲𝗱 𝗺𝗲𝗱𝗶𝗮 𝗯𝘂𝘆𝗶𝗻𝗴 𝗼𝗽𝘁𝗶𝗼𝗻𝘀, allowing brands to target specific geographic regions like Tamil Nadu, Andhra Pradesh, or Karnataka.

Recognizing the power of early-stage businesses, Star Sports is launching the "𝗦𝘁𝗮𝗿𝘁𝘂𝗽 𝗣𝗼𝘄𝗲𝗿𝗽𝗹𝗮𝘆" initiative. This program offers startups a unique opportunity to showcase their brand in a 60-second ad during prime-time IPL matches.

𝗔𝗷𝗶𝘁 𝗩𝗮𝗿𝗴𝗵𝗲𝘀𝗲, Head of Network Ad Sales at Disney Star, said "IPL 2024 isn't just about advertising. We're committed to creating value for brands through innovative integrations, customized solutions, and brand storytelling opportunities."

Get ready for a whole new level of brand impact!

13/02/2024

We're cranking up the volume to celebrate this powerful medium and the phenomenal radio campaigns our rockstar team at The Media Ant has cooked up for incredible brands over the past year!

The Media Ant partnered with renowned brands like Wildcraft India, Chumbak Design Pvt. Ltd., NBC Bearings, Spinny, Euro Kids - India, L&T Finance, Cult Fit, Suta, Paradise Biryani and The Burger Company to craft engaging and results-driven experiences that captured listeners' imaginations (and ears!)

Huge shoutout to the amazing radio team who poured their passion and expertise into these campaigns. Your dedication and innovative spirit truly make a difference!

Prathham Agrwal, Himansshu Deshmukkh, Chandana Iyyangar, Ayushi A., Swapna P, Shreyansh Jha, Saurav Kumar Bulani

Let's use this day to celebrate the power of radio to connect, entertain, and inform.

Want to explore the magic of radio for your brand? Contact us at [email protected] .

13/02/2024

𝗗𝗼 𝘆𝗼𝘂 𝗸𝗻𝗼𝘄 𝘁𝗵𝗮𝘁 𝗜𝗣𝗟 𝟮𝟬𝟮𝟯 𝘄𝗮𝘀 𝘁𝗵𝗲 𝗺𝗼𝘀𝘁 𝘀𝗲𝗮𝗿𝗰𝗵𝗲𝗱 𝘁𝗼𝗽𝗶𝗰 𝗶𝗻 𝗜𝗻𝗱𝗶𝗮 𝗼𝗳 𝘁𝗵𝗲 𝘆𝗲𝗮𝗿 𝟮𝟬𝟮𝟯 𝗼𝗻 𝗚𝗼𝗼𝗴𝗹𝗲?

What makes IPL such a marketing powerhouse?

𝗠𝗶𝗹𝗹𝗶𝗼𝗻𝘀 𝗼𝗳 𝗲𝘆𝗲𝗯𝗮𝗹𝗹𝘀: Over 600 Million viewers tuned in for IPL 2023, reaching 70% of India's urban population. That's more than half the country!

𝗦𝗼𝗰𝗶𝗮𝗹 𝗺𝗲𝗱𝗶𝗮 𝗳𝗿𝗲𝗻𝘇𝘆: IPL generates the highest social media engagement of any sporting event in India. In 2023, hashtags were tweeted over 30 Million times.

𝗙𝗮𝗻 𝘀𝗽𝗲𝗻𝗱𝗶𝗻𝗴 𝗯𝗼𝗻𝗮𝗻𝘇𝗮: Fans spent a whopping ₹23,500 crore (USD 3 Billion) on IPL-related merchandise and subscriptions in 2023.

𝗛𝗶𝗴𝗵 𝗽𝘂𝗿𝗰𝗵𝗮𝘀𝗲 𝗶𝗻𝘁𝗲𝗻𝘁: Studies reveal that 70% of IPL viewers are more likely to consider brands advertised during the tournament.

So, is the IPL a winning bet for your brand in 2024?

Data says Yes, yes, and yes!

12/02/2024

Campaign Spotlight: Beepkart's Transit Media Triumph with Cab and Auto Branding!

We’re thrilled to share the stellar success of our recent collaboration with Beepkart.

The objective was to create widespread awareness about Beepkart's services and capture the attention of low, mid, and high-income individuals in the vibrant cities of Bangalore and Chennai.

To ensure comprehensive coverage, transit media emerged as the ideal choice. The strategic choice included Cab Branding, encompassing 1000 full cabs in Bangalore and 1000 full cabs in Chennai, along with hyper-local media, involving autohood with a distribution of 4000 units, evenly split between Bangalore (2000) and Chennai (2000).

The campaign delivered a robust total daily reach of 1,900 to 2,200 times across Bangalore and Chennai, showcasing the powerful impact of our dual strategy.

Kudos to Radhika Sarda, Ann Mary Joseph, Sumit Kumar Raut, Saiprasad Pasikanti, Abdul Mannan & Sourav Chowdhary for bringing the campaign to life.

Stay tuned as we persistently elevate the standards of campaign ex*****on!

*****on

08/02/2024

Campaign Spotlight: buildAhome Transit Media bus branding campaign

We're thrilled to share the success story of our recent collaboration with buildAhome, a leading player in the real estate industry.

The objective was crystal clear - to create awareness and capture the attention of mid to high-income individuals in the dynamic cities of Bangalore and Mysore.

The Media Ant executed a strategic bus branding campaign across 260+ buses in Bangalore and 50+ in Mysore, targeting mid to high-income individuals. Focused on ages 30-55+, the campaign reached both genders in prime locations of Bangalore and Mysore.

The campaign achieved 5-6 daily impressions, ensuring remarkable exposure and heightened brand awareness.

Kudos to Vidhya Hariharan, Sumit Kumar Raut, and Sourav Chowdhary for flawlessly bringing this campaign to life.

Stay tuned as we persistently elevate the standards of campaign ex*****on!

*****on

08/02/2024

Exciting news! 🚀 Remember the recent introduction of our IPL Plan Generator tool? Well, get ready as we spill the beans on its incredible benefits.

Swipe to know more ➡

Your gateway to seamless ad planning, rapid insights, precise targeting, cost savings, and real-time tracking. Elevate your advertising game! 💡✨

Checkout our IPL 2024 Plan Generator tool, link in the comment below.

07/02/2024

Uncertain about where to advertise in IPL?
Wondering how much to spend?
Curious about the possible reach?

Introducing The Media Ant's magic tool- IPL 2024 Plan Generator🌟

Elevate Your Marketing Strategy with Ease! 🚀

🎥 Watch the Video Demo Below 👇

Are you ready to revolutionize your marketing game? The Media Ant 2024 IPL Plan Generator is here for you- https://www.themediaant.com/ipl-ad-budget-calculator

Have questions? Talk to our media planners to clear your doubts!
Set a call at your convenience using this link- https://lnkd.in/gzyapafj

05/02/2024

🚀 Thriving Year for Indian eSports in 2023! 🎮

Interesting things that are happening:

1. 9X growth in viewership, from 9M in FY19 to 85M in FY25
2. A substantial Gen Z demographic, 41% female gamers, and a sizable audience from non-metro cities.
3. Official sport status lures 80+ brands, Flipkart included.
4. OTT and TV elevate eSports reach.

Join the eSports wave! 🚀

Source: afaqs.com

08/09/2023

Are you a brand exploring Real Estate Advertising in India?

Discover the top ad channels favored by real estate advertisers, the robust digital presence they're building, and the trends shaping their digital ad investments. Curious for insights? Swipe for more! 😁

08/09/2023

We are glad to welcome Kumar Bulani, who has joined our team!

Saurav, we're delighted to have you on board and wish you an exciting journey ahead with TMA!

06/09/2023

Demystifying Digital Advertising Platforms: From A to Z! 🚀
Feat. Swiggy 😋

Digital advertising is a dynamic landscape, and understanding its core elements is essential for success. Join us as we unravel the A to Z of digital advertising platforms. From audience targeting and ad formats to analytics and optimization, we'll cover it all.

Whether you're a marketer looking to enhance your skills or a business owner aiming to leverage digital advertising effectively, this guide will equip you with the knowledge you need. Let's embark on this advertising journey together!

Read more https://www.themediaant.com/blog/swiggy-advertising-types-targeting-and-facts/

25/08/2023

We are thrilled to introduce you to Rochak Singhal! His exceptional dedication and outstanding contributions have earned him the well-deserved title of The Media Ant’s 'Ant of the Month' for July ’23! Rochak seamlessly integrates our four core values of Ownership, Teamwork, Fearlessness and Humility into every aspect of his work, making him an exemplary role model for all of us.

Let's take a moment to celebrate his journey and how he’s 'Empowering All To Advertise'.Join us in congratulating him in the comments below!

24/08/2023

Ignite Your Interest!🔥
Explore How Mfine Enhanced Brand Visibility in Bangalore with Extensive City-wide Advertising.🚍🚇

Delve into the complete case study today and unveil the key factors that fueled the success of this remarkable campaign! https://www.themediaant.com/blog/case-study-how-mfine-increased-brand-awareness-in-bangalore-through-city-wide-advertising/

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