CUTAWAYY FILMS

11/12/2023

Subway's triumph in India stems from its adept tailoring to local palates. Key strategies include a strong focus on vegetarian offerings, catering to the substantial vegetarian demographic. The menu incorporated regional flavors, using local spices and ingredients that resonated with diverse tastes.

Cultural considerations were crucial, with Subway adapting to norms in ingredient use and food preparation. The brand's central concept of customization seamlessly aligned with the Indian consumer's preference for personalized choices, allowing them to choose their bread, protein, vegetables, sauces, and condiments.

Acknowledging India's penchant for spiced foods, Subway offered a range of sauces and condiments to cater to varying spice preferences. Menu innovation, introducing items in line with current food trends, ensures a fresh and appealing array of choices. Effective marketing strategies emphasize ingredient freshness, nutritional benefits, and the freedom to customize meals.

But hey, did you feel the Desi vibe in this conversation? ...Missing that Desi flavor? Watch the Films...Damini, DDLJ and Sholay

We express our gratitude to our esteemed creative partners, Joy Mohanty and Bose Auryndom.

11/12/2023

Subway's triumph in India stems from its adept tailoring to local palates. Key strategies include a strong focus on vegetarian offerings, catering to the substantial vegetarian demographic. The menu incorporated regional flavors, using local spices and ingredients that resonated with diverse tastes.

Cultural considerations were crucial, with Subway adapting to norms in ingredient use and food preparation. The brand's central concept of customization seamlessly aligned with the Indian consumer's preference for personalized choices, allowing them to choose their bread, protein, vegetables, sauces, and condiments.

Acknowledging India's penchant for spiced foods, Subway offered a range of sauces and condiments to cater to varying spice preferences. Menu innovation, introducing items in line with current food trends, ensures a fresh and appealing array of choices. Effective marketing strategies emphasize ingredient freshness, nutritional benefits, and the freedom to customize meals.

But hey, did you feel the Desi vibe in this conversation? ...Missing that Desi flavor? Watch the Films...Damini, DDLJ and Deewar

We express our gratitude to our esteemed creative partners, Joy Mohanty and Bose Auryndom.

11/12/2023

Subway's triumph in India stems from its adept tailoring to local palates. Key strategies include a strong focus on vegetarian offerings, catering to the substantial vegetarian demographic. The menu incorporated regional flavors, using local spices and ingredients that resonated with diverse tastes.

Cultural considerations were crucial, with Subway adapting to norms in ingredient use and food preparation. The brand's central concept of customization seamlessly aligned with the Indian consumer's preference for personalized choices, allowing them to choose their bread, protein, vegetables, sauces, and condiments.

Acknowledging India's penchant for spiced foods, Subway offered a range of sauces and condiments to cater to varying spice preferences. Menu innovation, introducing items in line with current food trends, ensures a fresh and appealing array of choices. Effective marketing strategies emphasize ingredient freshness, nutritional benefits, and the freedom to customize meals.

But hey, did you feel the Desi vibe in this conversation? ...Missing that Desi flavor? Watch the Films...Damini, DDLJ and Deewar.

We express our gratitude to our esteemed creative partners, Joy Mohanty and Bose Auryndom.

08/12/2023

Thrilled to share that our Co-founder and Film Director, Monica G Gambhir, has been honored with the role of Jury for Film Craft Jury at 2024

She will be joining 10 jury members from India along with two distinguished Jury Presidents.

01/12/2023

In the intricate narrative of life, our hair unfolds a distinct story with its own set of challenges and victories. Much like a garden boasting a variety of flowers, our hair showcases different textures, struggles, and beauty.

Enter Vatika, not merely a brand but a guardian enriched with nature's miracles—henna, olive oil, tea tree extracts, lemon, and hibiscus. Envision these ingredients as caring hands that cradle your hair, attuned to its whispers and responsive to its unspoken needs.

Consider a scenario: a woman, her spirit reflected in the cascade of her hair. Life, however, subjected her hair to the elements—sun, wind, and the passage of time. Yet, in the face of adversity, Vatika emerged as the silent confidante, armed with the wisdom of ancient remedies.

Henna, akin to a warm embrace, infused her strands with vibrancy; olive oil, a soothing elixir, nurtured each strand to resilience. Tea tree extracts, a vigilant protector, combated unseen adversaries, while lemon and hibiscus engaged in a harmonious dance of freshness and vitality.

As a result, the woman's hair underwent a transformation, not merely in appearance but in essence. It became a symbol of resilience, a reflection of the beauty inherent in diversity. Vatika transcended being a mere hair care range; it became a companion in her life's journey.

In every drop of Vatika, there exists a promise—a commitment to comprehend, to heal, and to celebrate the distinct stories woven by every head of hair. It's not merely about managing hair; it's about fostering a connection, a bond that recognizes the unspoken language of each strand.

Here's to Vatika, the storyteller of hair, crafting narratives of strength, resilience, and beauty—one drop at a time. 🌿✨

01/12/2023

In the dance of life, each car holds a story that goes beyond its make and model. Today, as you embrace the keys to your pre-loved vehicle, you're not just taking possession of a car; you're inheriting a symphony of memories, a melody of journeys, and the echoes of adventures lived.

May every turn of the key resonate with the laughter shared during road trips, and may the hum of the engine be a gentle reminder of the places you've been and the dreams you've chased. This isn't just a pre-owned car; it's a vessel of emotions, a capsule of moments that make life richer.

As you drive, remember that every mile traveled is a chapter in your personal novel, and every pit stop is a chance to create new memories. May your car be more than metal and machinery—it's a companion in your journey, a witness to your joys and a refuge in your solitude.

Here's to the roads you've conquered and the ones waiting to be explored. Happy driving, and may your car carry not just you but the warmth of all the heartfelt moments it has witnessed. 🚗💖

30/11/2023

29/11/2023

At CUTAWAYY FILMS, we believe that every script is a canvas waiting for a director to paint its story. Our team listens, engages, and breathes life into your cinematic dreams, whether they're whispers or roars. Embrace the world of possibilities with us and let the magic of our union unfold. The stage is set, the curtain poised—welcome to CUTAWAYY FILMS, where dreams take flight. 🎬✨

28/11/2023

Embracing growth in our CUTAWAYY FILMS journey goes beyond mere numbers; it's about unlocking possibilities, nurturing resilience, and weaving a legacy of innovation. In the fertile soil of this journey, small seeds evolve into mighty enterprises.

28/11/2023

Cultivating new ad filmmakers is indispensable for the evolution and sustainability of the Indian Advertising Industry, especially in the face of a prevailing tendency among agency creatives and new independent agencies playing safe by opting for A+ directors and securing higher funds from clients and lesser risk.

Several compelling reasons underscore the importance of investing in emerging talent:

Innovation for Tomorrow's Audiences: Emerging filmmakers possess a deep understanding of contemporary trends and technologies. Investing in them guarantees that advertising campaigns remain pertinent and connect with future audiences, whose preferences and expectations are anticipated to evolve.

Technological Adaptation: With ongoing technological advancements, new filmmakers are more likely to be early adopters of cutting-edge tools and techniques. Their familiarity with emerging technologies becomes pivotal in crafting visually striking and technically impressive ad films, capturing the attention of a tech-savvy audience.

Diverse Representation: Future audiences will demand diverse and inclusive narratives. Cultivating new ad filmmakers from various backgrounds ensures a broader range of stories is told, reflecting the diversity of the global audience. This inclusivity is not just a passing trend but a societal shift that will undoubtedly gain prominence in the future.

Agility and Adaptability: The advertising landscape is dynamic, with trends and consumer behaviours evolving rapidly. New filmmakers exhibit greater adaptability and agility, enabling them to respond effectively to shifts in culture, preferences, and communication channels. This adaptability is crucial for staying ahead in an ever-changing marketplace.

Cost-Efficiency in a Changing Economy: Shifting economic landscapes necessitate a focus on cost efficiency. New filmmakers often provide more budget-friendly options without compromising on creativity. This economic sensibility is likely to become increasingly important as businesses navigate economic uncertainties in the future.

Sustainable Industry Growth: Nurturing new talent is an investment in the future sustainability of the advertising industry. By providing opportunities for emerging filmmakers, the industry ensures a continuous influx of creative minds that will drive innovation and contribute to the growth of the sector.

While established A+ directors bring a wealth of experience, the future of advertising demands a fusion of seasoned expertise and the fresh perspectives brought by new talent. Striking this balance ensures a dynamic and resilient industry capable of meeting the challenges and expectations of the future marketplace.

28/11/2023

In a charming town, Ninja, a culinary maestro, had a kitchen essential named Harmony—the Crompton Mixer and grinder. Beyond being a simple tool, Harmony embodied the rhythm of Ninja's life.

Every morning, as the elegant blades of the Crompton Mixer hummed to life, Ninja reflected on the metaphorical dance between Harmony and his journey. The Mixer's adaptability mirrored Ninja's ability to navigate life's challenges, much like the seamless blending of ingredients. Ninja evolved through experiences, growing with each passing day.

Efficient and productive, the Crompton Mixer echoed Ninja's commitment to balance—managing work, relationships, and personal pursuits. It stood as a reminder of life's constancy, where values and principles remained unwavering, akin to a well-maintained appliance.

Nevertheless, life, like the kitchen, presented challenges. Unforeseen elements tested Ninja's resilience, yet guided by Harmony's ethos, he embraced them, confident that they added depth to life's creation.

As night fell, the aroma of a delightful meal filled the air, and Ninja smiled. Harmony, now personified in the Crompton Mixer, served as a metaphorical companion in Ninja's life symphony—a poignant reminder that with the right blend, life could unfold as a splendid and fulfilling masterpiece.

27/11/2023

In the current dynamic landscape, perpetual mobility is imperative. Eicher's innovative Nayi Soch not only enables but empowers you to maintain seamless connectivity with your business. Through our expansive support network, a fully integrated ecosystem, and the My Eicher app, ensure unparalleled connectivity with your business 24/7, regardless of your location.

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27/11/2023

✨ Unleash the Power of Wellness with Ensure! 🌟 Your passport to a world of complete nutrition and vibrant health awaits:
✅ Wave goodbye to nutritional gaps with a balanced diet boost!
✅ Fuel your muscles for the victories that lie ahead!
✅ Say 'cheese' to stronger bones, thanks to calcium and vitamin D!
✅ Busy day? Meet your new on-the-go companion for nourishment!
✅ Sip, savor, and conquer - because health is the ultimate wealth!

🚀 Ready to elevate your well-being? Ensure - where convenience meets deliciousness! Make every sip a step toward a healthier, stronger you. 🥤💚 ✨

27/11/2023

🌿 Dabur Hajmola: Your go-to for post-meal digestion! 🍽️ Choose from a variety of tasty flavors to support your digestive health.

🦷 Dabur Babool: Elevate your oral care routine! 🪥 Fight tooth decay and gum problems with the natural goodness of Babool extract. Smile confidently! 😁 🌟

The importance of these products lies in their ability to meet specific health and wellness needs. Dabur Hajmola caters to digestive health, while Dabur Babool focuses on oral care, and both products align with Dabur's emphasis on incorporating traditional herbal elements into their offerings.

27/11/2023

27/11/2023

While the ideal is to strive for truth in reporting, it's essential to acknowledge that journalism is a human endeavor, and mistakes can occur. Ethical news organizations correct errors transparently and promptly, reinforcing their commitment to the truth. The constant pursuit of accuracy and truth is a cornerstone of responsible journalism.

19/11/2023

Cheering for our Indian Cricket Team in today's World Cup match! Wishing our Men in Blue the strength and spirit to shine on the field. Let every boundary echo the pride of our nation, and every wicket symbolize the determination of our players. 🇮🇳🏏

10/11/2023

10/11/2023

In the glow of Dhanteras light,
Cutawayy Films wishes you delight.
A treasure trove of joy we send,
May prosperity on you descend.

Silver beams and golden dreams,
Life's tapestry in vibrant streams.
May wealth and health forever flow,
In abundance, may your happiness grow.

Let the stories we unfold,
Be more precious than the purest gold.
Lights of laughter, frames of love,
Captured by Cutawayy from above.

On this auspicious day so divine,
May your cinematic journey shine.
Happy Dhanteras, a festival so grand,
From Cutawayy Films, with love we stand.

31/10/2023

🎬 This Halloween, Cutawayy Films is conjuring up some cinematic magic! 🎃🌙

Just like the spookiest stories come alive on screen, we're brewing up thrilling tales and hauntingly good content. Stay tuned for our next reel adventure that's sure to send shivers down your spine!

Wishing you a Happy Halloween filled with creativity and imagination. Let your dreams take flight, just like our films. 🧙‍♂️🔮🎥

14/10/2023

May Maa Durga bless us all. Happy Durga Puja 2023.

13/10/2023

Me time Marie time .. match enjoy karo bisk farm Marie ke sath


Client: Bisk Farm
Agency: SoS Ideas
ECD & Co-founder: Souvik Misra
ECD & Co-founder: Soubhik Payra
Creative Director (Copy): Kamalika Ganguli
Senior Vice President: Kusumasab Mitra
Account Management: Namrata Banerjee, Saptaswa Mukerjee

Production House : CUTAWAYY FILMS PVT. LTD.
Director : Bhavesh J Kapadia
Producer : Gaurrav Dhar & Monica G Gambhir
Cinematographer : Gairik Sarkar
EP : Muskaan Khan Thakur
Costume Stylist : Nidhhi & Divvya Gambhir

Production Designer : Raju Das
Director’s Assistant: Shashank Sharma
Line Producer : Dipankar Das
Hair & Make up - Nandan Samanta
Sound : Rajib Paul
Production Manager : Partha
Post Production Studio: Sallys Studio / Splice Studio
Music Director : Gaurav Chatterji
Offline Editor: Ravi Rakshashia
Online Editor : Bhushan Waghmare
Grade : Swapnil Patole
Singer: Piyush Kapoor ( Hindi ), Kunal Bhadra ( Bengali )
Sound Engineer : Kunal Dabholkar (Sound Bliss)
Post Head : Saurabh Patil
Post asst: Rahul Mestry
Accounts Head : Ashwin Nathwani

13/10/2023

Me time Marie time .. match enjoy karo bisk farm Marie ke sath
Client: Bisk Farm
Agency: SoS Ideas
ECD & Co-founder: Souvik Misra
ECD & Co-founder: Soubhik Payra
Creative Director (Copy): Kamalika Ganguli
Senior Vice President: Kusumasab Mitra
Account Management: Namrata Banerjee, Saptaswa Mukerjee

Production House : CUTAWAYY FILMS PVT. LTD.
Director : Bhavesh J Kapadia
Producer : Gaurrav Dhar & Monica G Gambhir

Cinematographer : Gairik Sarkar
EP : Muskaan Khan Thakur
Costume Stylist : Nidhhi & Divvya Gambhir

Production Designer : Raju Das
Director’s Assistant: Shashank Sharma
Line Producer : Dipankar Das
Hair & Make up - Nandan Samanta
Sound : Rajib Paul
Production Manager : Partha
Post Production Studio: Sallys Studio / Splice Studio
Music Director : Gaurav Chatterji
Offline Editor: Ravi Rakshashia
Online Editor : Bhushan Waghmare
Grade : Swapnil Patole
Singer: Piyush Kapoor ( Hindi ), Kunal Bhadra ( Bengali )
Sound Engineer : Kunal Dabholkar (Sound Bliss)
Post Head : Saurabh Patil
Post asst: Rahul Mestry
Accounts Head : Ashwin Nathwani

08/10/2023

Happy World Smile Day! and celebrate the joy of spreading happiness. A smile is a universal language that can brighten someone's day, and it's a great reminder of the positive impact we can have on others. Keep smiling, keep shining, and enjoy World Smile Day.

29/09/2023

Listen to Your Heartbeat – It's the Rhythm of Life!

21/09/2023

As we step into the realm of future collaborations, envision us as the architects of your creative vision. Picture us as the compass guiding your artistic journey. With your script as the canvas, we're here to handpick the director who will paint its unique story. Whether your thoughts are a whisper or a roar, we're ready to listen, engage, and bring your cinematic dreams to life.

The stage is set, the curtain ready to rise, and we await the magic that unfolds when our creative energies unite.

Welcome to the world of possibilities at CUTAWAYY FILMS.

19/09/2023

Behind the scenes of an AD Commercial for Nerolac featuring director Bhavesh J Kapadia on the sets of CUTAWAYY FILMS, several activities take place.

Here's a glimpse into what happens:

Pre-production: The production team collaborates with director Bhavesh J Kapadia to understand his vision for the Nerolac commercial. They develop a concept and script that aligns with Nerolac's branding and marketing goals. They also plan the locations, props, and costumes needed for the shoot.

Set preparation: CUTAWAYY FILMS' production design team works on transforming the shooting location into the desired setting for the commercial. They design and build sets or arrange existing locations to create a visually appealing backdrop that complements the ad's theme.

Lighting and camera setup: The cinematographer and lighting team work closely with director Bhavesh J Kapadia to set up lighting equipment and camera angles. They collaborate to achieve the desired visual aesthetic, highlighting key elements and ensuring the actors and product are positioned optimally.

Wardrobe and makeup: The wardrobe team selects and prepares appropriate costumes for the actors, paying attention to Nerolac's brand guidelines. They work in coordination with the makeup artists to ensure the actors look their best on camera.

Rehearsals and direction: Director Bhavesh J Kapadia guides the actors through rehearsals, helping them understand the characters they portray and the emotions they should convey. He provides direction on movements, expressions, and interactions to bring out the best performances from the actors.

Filming: Once everything is set up, the cameras start rolling. Director Bhavesh J Kapadia directs the actors, capturing multiple takes from different angles to capture the desired shots. The production team ensures seamless camera movements and high-quality sound recording.

Post-production: After the shoot, the footage is handed over to the editing team at CUTAWAYY FILMS. They work closely with director Bhavesh J Kapadia to review and select the best takes. They edit the footage, add visual effects if necessary, and fine-tune the audio to enhance the overall impact of the commercial.

Marketing and release: Once the commercial is finalized, the Nerolac marketing team plans the release strategy, which may include teasers, trailers, and social media campaigns to generate buzz and engage the target audience. CUTAWAYY collaborates with Nerolac to ensure the commercial aligns with their marketing objectives and brand message.

Throughout the process, there is a collaborative effort between the production crew, director Bhavesh J Kapadia, cinematographer, actors, and other professionals to bring the Nerolac commercial to life. Everyone works together to effectively communicate the brand's message and create a visually captivating advertisement for consumers.

07/09/2023

Three musketeers, unstoppable together. From left to right in pictures: Director, Bhavesh J Kapadia, Producer, Gaurrav Dhar and Director, Monica G Gambhir

03/09/2023

Client : Kansai Nerolac Paints Limited
Production House : CUTAWAYY FILMS PVT. LTD.
Director : Bhavesh J Kapadia
Producer : Monica G Gambhir & Gaurrav Dhar
Cinematographer : Vikas Sivaraman
EP : Muskaan Khan Thakur
Production Designer: Preetesh Kushwaha
Assistant Production Designer : Zarana Goyal
Casting Director : Paragg Mehta
Costume Stylist : Divvya N Gambhir & Nidhhi S Gambhir
Line Producer : Dharmik Thaker
Makeup & Hair Artist : Disha Solanki
DA : Onkar Savadi
First AD : Ayushaansh Gupta
Production Manager : Nirav Trivedi
Production Assistant : Azhar Shaikh
2nd Ad: Avi Upadhyaya
Intern AD: Hrishikesh Sanglikar
SFX: Shiva
Sync Sound : Shankar Sawant
Post Production Studio: Sallys Studio / Splice Studio / Famous Studio / Pulzz Studio / Sonic Bliss
Music Director : Amant Pant
Offline Editor: Ravi Rakshashia
Online Editor : Bhushan Waghmare
Grade : Swapnil Patole
Sound Engineer : Devang Rachh
CG : Prashant Shahane, Occulttvfx.com
Post Head : Saurabh Patil
Post Assistant : Rahul Mestry
Accounts Head : Ashwin Nathwani
Office Boys : Rajesh Sonwane
www.CutawayyFilms.com

02/09/2023

Congratulations to the entire team of and for winning the Best CSR Corporate - CSR in IAA IndiAA Awards 2023. Campaigns which impressed Indian consumers, before being scrutinised by a jury of eminent business leaders who have built brands we have come to respect.
In addition, a multi-stage screening process ensures that the winning campaign was backed by adequate media exposure, and not one created to impress an awards jury. At its heart, it is an award for creative advertising, with checks and balances in place to ensure it is not creativity for creativity's sake.