Media Planning & Buying
As available choices in media continue to multiply, and costs go spiraling upwards, well-informed precision becomes vital in media selection. Increases in media costs have far outstripped almost all other areas of inflation. It is, therefore, critical
that communications is cost effective in planning as well as ex*****on. Media planning must be rooted in
a thorough underst
anding of their effect on the audiences involved. We remain well-tuned to the complexities and constraints of the media marketplace, with a knowledge
of media options that’s more than just statistical. We bring to the task a detailed grasp of the clients’ targeting needs, and an understanding of their
publics and audiences, supplemented by up-to-date research inputs and market intelligence. The outcome is a professional package of media solutions which are creative, effective, responsible
and visible. Design
We believe that design is not just the embellishment of a message, but part of the language of the communication. More than merely being attractive or arresting, design makes its own statement, helps establish brand personality and identity, adds layers of meaning and feeling, and puts a creative spin
on the messaging. It creates a context for the content. These are principles which continually guide our teams of designers, illustrators, graphic artists and production specialists. Pressman’s design teams can be counted on to deliver optimum effectiveness,
on time and within budget. Creating a distinct message, creating new markets, creating innovation with results is what we call creativity. And what forms the case of every design that we produce. Whether it’s a corporate brochure, logo design, newsletter, poster, billboard, product catalog, direct mailer, a marketing collateral, an exhibition display or an interactive kiosk, creativity makes our work
stand out in the crowd. And leave a lasting impression on the minds of the target audience. Digital
The world is going digital - indeed, the internet has changed the whole world and permeates everything we do. Our digital experts start with building a fantastic website that's professional and user friendly. We then
go on to develop an online strategy for our clients by adopting a integrated marketing approach, combining search marketing and social media, online PR with other online and offline activities. The impact of social media has been both inevitable and irreversible. We help our clients identify areas
of the social web where their target audiences are most active and ensure that our clients have a presence in every relevant part of social media landscape. Our digital solutions exploit the power of the internet and enable clients to build interactive relationship with their customers, suppliers and shareholders. By combining our valuable strategic and creative branding experience with our technological capabilities, we're always able to deliver effective results. Corporate Advertising
We are one of India’s leading agencies in corporate communications. More importantly, our record encompasses just about every domain and sector of industry and service, operating in every
conceivable market segment, and extending in scope from the regional to the multinational. In all this diversity our core principles continue to apply: focus on clients’ essential strengths, positive attributes and competitive edges; establish a distinctive and credible corporate identity and personality; and take particular care in media selection, so as to obtain maximum meaningful coverage for the spend. Well planned corporate advertising can help companies minimize the cost of capital and maximize the stability of its investor base. It can add perceived value to a company and its positioning. It can help the company attract fresh interest, and stimulate new demand. While our prowess in strategy and positioning is widely acknowledged, we’re equally skilled in creating logos and other signage elements that define corporate identity, and also making the right
stylistic choices in all communications, creating virtual templates for future efforts. By identifying our clients’ strengths and communicating them in the right way, we succeed in making
our clients’ corporate identity come shinning through. Brand / Product Advertising
We believe that enduring ideas are the key to successful communications. It was true when
we started in the early sixties, it is true today and will be true tomorrow. So, everything we do,
supports that thought.Pressman’s capabilities begin at the very inception of a brand: giving tangible form to the personality
of the service or product.Over the years, Pressman has been particularly successful in brand creation and promotion of products from organizations drawn from various sectors.We make it our business to understand brands and products and what it takes to engage customers
and consumers. We have an enviable records in the art of developing ideas that work in our markets.We are experienced at overcoming marketing challenges. We start with insights and use creative
thinking to produce advertising that promotes our clients' brands.Our creativity endeavours to capture consumers' attention by making them think and feel, and causes them to not only buy brands but buy into them. Financial Advertising
Venona Advertising was one of India’s first agencies to communicate financial information in mass media, and remains among the leaders of this specialized genre. Increased wealth and expectations have created an enormous appetite for financial services and new financial products are launched every day. So, it is more necessary then ever to pinpoint a product’s potential and identity and identify the audience to whom it will appeal. One of our key strengths is our analytical eye - that is, the ability to capture the most significant essentials of complex financial data relating to corporate performance, services, instruments and other specifics. We also bring to the task a close familiarity with the investing community and financial markets and with the norms regulating such communications and promotion along with the creative skills to deliver campaigns that influence investors’ decisions, both institutional and retail. We bring that proficiency to diverse communication needs, including those of IPOs, banking products, mergers & acquisitions, buy-back offers, mutual fund schemes, open offers, financial results advertising and much more. We have consistently featured among the country’s top financial advertising agencies. Today, we rank among India’s most experienced and respected agencies in financial advertising with an outstanding track record. And a truly remarkable portfolio.
