The beauty of video advertising is that it gives you a broader canvas to work on. Instead of focusing on just selling a product, we focus on creating a story that will give your brand a more defined personality, and will help you reach more consumers.
While our team was conceptualizing the shoot for Bare necessities our prime focus was to highlight their brand story which is “ THE IMPORTANCE OF ZERO WASTE IN OUR SOCIETY”. Our director, Nishil Sheth coupled with his sense of art and music nurtured the script into a captivating story and designed a concept which was themed around a natural forest setup.
From creating a rain forest setup in our studio to blowing smoke using vaporisers, the production team made complete efforts to make this video a reality.
The pre-production setup involved setting up vivid and elemental foregrounds and backgrounds primarily with ingredients that have been used as a part of the products which was schematically done by the production team hand in hand with our DOP @abhijith_sathyapalan with the assistance of @reshma.g.nair and @prajithjohn
The background track was intricately designed by @yatrik dave & @ametbhandari specially to compliment the sharp and cracking shots of the video and to set the aura of the final product apart which was beautifully finished by our editor @pavanbhat.
“Marketing is no longer about the stuff that you make but about the stories you tell.” –Seth Godin
Shot for : @barenecessities_zerowasteindia
Director : Nishil Sheth
Editor : @pavan_4315
DOP : @abhijith_sathyapalan
Sound Design : @yatrikdave & @ametvb
Producer : @apoorvmohan , @yatrikdave @sanyogita.sao
Assisted by : @reshma.g.nair @prajithjohn
#barenecessities #zerowaste#sustainableliving #productiondesign
#videoproduction#brandvideo #lifestylephotographer #sittingbullproductions #jununproductions
We would like to take this opportunity to thank the folks at @amrutamofficial for trusting in us and making us a part of #AmrutamFamilyProject.
The first thing, we do as a production team is identify the strengths of every brand and their products and try to place them as the centre of our ideology in creating the mood and frames of our pictures and videos.
The use of authentic ayurvedic products has been the biggest strength for Amrutam as a brand and we wanted these premier elements to be a part of every frame so we can not only make the products look aesthetic and appealing but also highlight their vision of introducing more and more people to Ayurveda & to educate them about its numerous benefits.
Shot by : @abhijith_sathyapalan
Direction & Editing : @reshma.g.nair @khanahbadosh
#sittingbullproductions #amrutamfamilyproject #jununproductions
To this kickass cut prepared by @floating.ideas for @sasyavedatechnologies
Produced for @jununproductions
by @apoorvmohan @aditya_mohan @sanyogita.sao
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![The idea of zero waste and sustainable living emphasised by Bare Necessities® Zero Waste]] is the need of the hour. Each...](https://img4.medioq.com/665/518/352721996655187.jpg)
![The idea of zero waste and sustainable living emphasised by Bare Necessities® Zero Waste]] is the need of the hour. Each...](https://img3.medioq.com/674/935/351780336749353.jpg)
