28/03/2023
Results results results! SEO results are obviously the most important element. This is measured by leads / revenue. To arrive at these metrics you need clicks, which come from high page positions under relevant keywords. Furthermore these keywords need good search traffic behind them. Ask to see increases in rankings, traffic and leads particularly in competitive industries to know if that agency delivers tangible SEO results.
* Transparency. It’s important to understand what is being worked on and what you are paying for. A common issue with SEO agencies is the lack of clarity on what work is being done. Some agencies focus heavily on reporting while some do lots of work but are poor with customer contact. It’s important they strike the right balance and you know what’s going on.
* Backlinking strategy. Arguably the most complex part, backlinking for SEO needs to be completed in a safe, robust and favourable manner. Ideally you need lots of backlinks from high quality websites. Furthermore you don’t want too many backlinks from weak, spammy or even toxic websites.
* Content capabilities. To ensure blogs and website content is created, it’s imperative that your search engine optimisation agency has great copywriters to write content that will resonate with your customers while also being favourable to Google’s algorithm.
Reporting. A good SEO agency will provide clear reporting on website traffic, keyword rankings, activities completed and also a strategy on what’s next.
* Communication. You should have a clear dialogue with your SEO agency because SEO can often take significant collaboration. For example discussions on blog topics, what new pages to add, how to alter existing pages etc.
* Flexibility. With the ever changing SEO algorithm it’s important that you search engine optimisation provider stays up to date with changes to Google’s SERP rankings and adapts your strategy to suit that.
* SEO Audits. When initially choosing your SEO agency in Sydney it is very helpful to be given a free SEO audit on your website so you can understand what elements from the 7 SEO pillars are letting you down and how to remedy this.
* Technical capabilities. Aside from the above elements, there are lots of technical SEO elements that will often need work from your SEO provider. Make sure your SEO company can diagnose and action things like website load time, coding, meta information, updating plugins and user experience.
* Other capabilities. It is very efficient to run your SEO with the same agency that does you Google Ads. There are shared learnings that each service can provide the other in terms of keywords, conversions, content etc.
Here at Ariv Media, we practice what we preach above which is why our clients consider us the best SEO agency ! Call us today to find out more or request a free audit :)
