Scalability is about capacity and capability. Does your business have the capacity to grow? Will your business systems, infrastructure, and team be able to accommodate growth?
If growth causes your company to stumble because of confusion, orders falling through the cracks, insufficient staff, miscommunication, or not enough manufacturing or delivery capacity –you’re going to have unhappy customers. The manual processes that were fine when you were small but now won’t let you move fast enough.
When scaling your business, having an objective goal helps you lead your company in the right direction and focus on the big picture. Your goals should be specific, measurable, achievable, and time-bound or known as SMART:
Specific – avoid creating vague goals, like “I want to invest in my product.” Instead, focus on the unique features you want to add to the product.
Measurable – ensure that your goals include specific numbers, for example, increasing your revenue by 20% or $1000.
Achievable – check whether your goals are within the scope of your industry. For example, consult with professional web developers about whether it is technically possible to add a particular feature.
Realistic – make sure that you have sufficient human resources or enough money to complete your goals.
Time-bound – create a reasonable deadline for your plans.
#marketingdigital #digitalmarketing #hotmart #hotmartafiliados #afiliadosbrasil #afiliados #afiliadoshotmart #rendaextra #trabalhoonline #rendaonline
