Running effective ads requires strategy and attention to detail! ✔️
In our previous reel, we discussed scaling strategies, but now it's time to dive deeper into when to scale and when to stop your Facebook ads!
Stop or scale your ads with the Three Day Cap Rule!
The cap stands for:
C - Click
A - Add to cart
P - Purchase
Let's break it down:
Day 1: C (Click) - If no click, stop the ad.
Day 2: A (Add to cart) - If no add to cart, stop the ad.
Day 3: P (Purchase) - If no purchase, reapply the cap rule.
So, what do we do? We apply this rule to our ad set. If it doesn't meet the criteria, we stop it.
So, let's understand, if on Day 1, there's no click, we stop, If on Day 2, add to cart doesn't happen, we stop. And if on Day 3, purchase doesn't happen, we stop, okay?
And we Re-apply the Cap Rule.
Let's take an example. On Day 1, we got a click, that's good. On Day 2, we got an add-to-cart, which is more than one, that's great. On Day 3, we got a purchase, that's even better. We got a purchase on Day 3, which is great. We spent another 24 hours and got another purchase, that's even better. Which means we got at least one purchase every day for three days. That's great!
If we don't get a purchase on Day 3, we will stop the ad. But if we get a purchase, we will scale it up. We will wait for three days and if we get at least one purchase every day, then we will scale it up. ✅✅✅
Let's take a few more examples:
💥 On Day 1, we didn't get a click, which means we didn't get any visitors. We spent 500pkr, but we didn't get any visitors. That's a problem! ❌
💥 On Day 1, we got a click; on Day 2, we got an add-to-cart, but we didn't get a purchase. That's a problem! ❌
💥 On Day 1, we got a purchase, which is great! But if we don't get a purchase on the next day, we will stop the ad.
💥 On Day 1, we got a click, and on Day 2, we got an add-to-cart, and on Day 3, we got a purchase. That's great! But if we don't get a purchase on Day 4, we will stop the ad
The Secret to Successful Ads (Revealed!)
Ever wondered why your ads aren't performing as they should?
What's Holding Your Ads Back?
The answer might be simpler than you think—it could be you!
Seriously, you.
There is no secret to successfull ads
And there will never be! (Sorry to burst your bubble)
Here are some questions to consider:
- Did you check if your landing page is user-friendly?
- Did you craft a solid ad strategy?
- Did you run proper tests? For how long and with what budget?
- Did you test your audiences?
- Did you experiment with different ad copies and creatives?
- Did you create an irresistible offer?
- Did you make any unnecessary edits?
If you missed any of these crucial steps, it’s no wonder your performance is lagging. Don’t let missed details hold your ads back. 🤷♀️
Need help fixing those gaps? I'm just a DM away!
{ Content Marketing • Social media marketing • Meta Ads • Content Creation • Instagram Reels • Instagram Marketing • Businesses • Business owners}
#socialmediamarketingtips #metaads #facebookads #lowbudget #digitalmarketing #socialmediamarketing #contentcreation #contentmarketing101 #marketingstrategy #contentcreation #business #adcampaign #india #digistrategistgal #nasheed #tariqnasheed
Don't Miss This!
To scale your ads effectively, you need a good budget, eye-catching ad creatives, and compelling ad copies. First, test your ads to find a profitable ad set, then scale it up!
What is Scaling?
Scaling means increasing your ad budget while keeping a positive return.
Types of Scaling:
Budget scaling
Audience expansion scaling
Safe Scaling (Vertical Scaling):
Increase your budget by 20% every 2-3 days
Example: Daily budget of 800 INR becomes 880 INR
Aggressive Scaling:
Increase your budget by 50%
Example: Daily budget of 800 INR becomes 1600 INR (only if your ad is performing exceptionally well)
Important Rules:
If you're in profit within 24 hours, increase the budget by 20% again
If you're breaking even, keep the budget the same
If you're at a loss, reduce the budget by 20%
DAAI (Duplicate And Ad Interest) Strategy:
Duplicate a profitable ad set and replace its interest
Example: If "food and drinks" is performing well, try "food and restaurants" next
When to Scale?
If your ad is profitable from the start or you're experienced and know it has potential
Comment "scale" if you want me to make a reel on how to know if your ad is ready to scale!
#ecommerce #Scaling #AdBudget #ProfitableAds #DigitalMarketing #GrowthHacking #AdvertisingTips #contentcreation
#contentmarketing101
#metai #metaads #businessowners #entrepreneurs #business #socialmediamarketing #india #delhi #newdelhi #olddelhi #adcampaign #trending #viral #explorepage #viralvideos
The Cheapest Way to Retarget Your Audience with Meta Ads
Are you looking for a cost-effective way to retarget your warm audience and drive leads and sales? 💸
Instagram Reels are a great way to engage with your audience and build brand awareness. But did you know that you can also use them to create a custom audience and retarget them with Meta Ads? 🥳
🙄 Why Retargeting with Instagram Reels is the Cheapest:
Low Cost: Retargeting with Instagram Reels is a cost-effective way to reach your warm audience, as you're targeting people who have already shown interest in your content.
High Engagement: Instagram Reels have high engagement rates, making it more likely that people will see and interact with your ads.
Targeted Audience: By targeting people who have watched your reels, you're reaching a highly targeted audience that is more likely to convert.
😎 Benefits of Retargeting with Instagram Reels:
Increased Conversions: Retargeting with Instagram Reels can lead to higher conversion rates, as you're targeting people who have already shown interest in your content.
Improved Ad Efficiency: By targeting a warm audience, you can improve the efficiency of your ads and reduce waste.
Better ROI: Retargeting with Instagram Reels can lead to a better return on investment, as you're targeting people who are more likely to convert.
🎯Disclaimer:
Please note that the success of an ad campaign depends on various factors such as ad optimization, ad creatives, budget, and more. Simply following this strategy may not guarantee success. It's important to consider the entire ecosystem of your ad campaign to achieve the best results.
Need Expert Help to Boost Your Ad Performance?
Dm me now!
[ Content Marketing • Social media marketing • Meta Ads • Content Creation • Instagram Reels • Instagram Marketing]
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Chin tapak damdam ki trha🙂
{ Social media marketing • Meta Ads • Content Creation • Instagram Reels • Instagram Marketing • Businesses • Business owners}
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Imagine finally calling it a night at 3am 😮💨
Done with all your client tasks
But then, a sneaky notification from a client pops up:
'Our ad is in the learning phase/learning limited'
You're also frightened
Wondering how and why it's happening
Deep down, you know it takes time to sort itself out
Now you're frustrated thinking you've made a mistake
Don't worry, this isn't your mess to clean up!
I'm here to help
Keep reading to find out and breathe a sigh of satisfaction.
Learning:
- Meta gathers data on your ad performance
- Uses data to identify your audience
- Optimize ad delivery for better results
Meta needed to see 10 (actually been reduced) conversion events to exit from this phase.
Learning Limited:
- Ad set doesn't reach the required number of events in 7 days
- Doesn't stop your ads,
- Only indicates Meta has limited data to deliver results
Learning limited or learning phase comes from different ways
- Your Audience might be too small
- You're not spending enough for algorithm
- Your audience is too broad but you're not spending enough
- Your creative s*cks
And what not!
There are two phases every marketer encounters in their Facebook Ads journey
🎯 Learning phase
🎯 Learning limited
Now what to do if learning phase occurred?
Nothing!
Yeah you read it right!
You don't have to do anything if you're getting what you wanted
If everything is goes well
Don't try to make any changes
It will exit after some time
And what to do when "learning limited" happens?
Review your targeting
Increase your budget of 15-20%
In both cases learning or limited learning doesn't matter if your ad is performing well.
Now sigh and share it with your fellow marketers and business owners as well
Because they are being too Sensitive for their ads.
That's all for today
{Digital marketing • Content Marketing • Social media marketing • Meta Ads • Content Creation • Instagram Reels • Instagram Marketing • Businesses • Busin
Ever noticed why many marketers/business owners face problems with Meta ads?
And these problems are increasing day by day!
Remember when we used to think Facebook ads were cheap and Google ads were expensive?
Or when we thought Facebook ads were a bargain and Google ads were pricey?
Now both are almost equal
Meta ads are eating up your budget more than ever
I've always said it and I'll say it again: build your brand, create awareness
Mark my words and today's date
Facebook is collapsing
Facebook ads will be completely different
Where you used to get a piece for $1, now you'll have to pay $15-$20 for it
Meta will only perform outstandingly for two categories
1. Those who drive massive traffic to their websites
2. Those who have a massive organic audience on social media or Viral reels on Instagram
So you better work on your Content ⚡
Save and share 🤎
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#explore
#exploremore #adcampaign #meta
Many people are confused about whether to use Advantage+ Audience in Meta Ads or not.
I've seen success with Advantage+ Audience, driving solid conversions. But I understand the doubts.
To clarify, I'll break it down:
👉 When to use Advantage+ Audience
👉 When to skip it
Decide when to use Advantage+ Audience for your Facebook campaigns specially the retargeting ones with this simple guide:
Use Advantage+ Audiences if:
• Your audience is small
• You want Facebook's AI to handle targeting for you
• You want to find audiences similar to your current customers
Skip Advantage+ Audiences if:
• You have a large audience (over 100k people)
• You need precise control over who sees your ads
• You're using custom rules and setups
Choosing the right audience strategy can significantly impact your campaign’s performance.
Note: I help business owners who are tired of wasting money on ads that don't deliver results. Discover strategies to attract more customers and leads with me. DM me now!
{Digital marketing • Social media marketing • Meta Ads • Content Creation • Instagram Reels • Instagram Marketing • Businesses • Business owners}
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