25/02/2021
Develop, implement, track and optimize our digital marketing campaigns across all digital channels.
Role
• Plan and execute all digital marketing activities and campaigns, including but not limited to SEO, SEM, SMM, Email Marketing, Mobile Marketing, Content Marketing, Moment Marketing, Influencer Marketing, Display and Programmatic advertising campaigns as assigned.
• Constantly improve the social media presence of Workpotter brands.
• Brainstorm and execute new and creative content ideas.
• Collaborate with internal / external teams to create landing pages, optimize user experience and campaigns through CRM.
• Collaborate with agencies and other vendor partners.
Skills
Search Engine Optimisation
Search Engine Marketing
Social Media Marketing
Email Marketing
Content Marketing
Moment Marketing
Influencer Marketing
Display Advertising
Programmatic Advertising
Knowledge
Basic understanding of the higher education sector in India
Excellent knowledge of the Digital Marketing best practice
Abilities
To spot DM trends quickly and ride the wave
Well - organised and detail - oriented
A high degree of commitment and ability to work effectively in a team
Ex*****on excellence
Innovation and openness to learning
To meet strict deadlines and schedules while setting priorities
To work with frequent interruptions
To produce accurate and timely work
Qualification
Graduate in any discipline.
Experience
3 - 5 years of Experience of running Digital Marketing campaign / s first - hand, preferably in the education sector.
Desired Skills and Experience
google analytics, SEO, marketing, web site production, advertising, social media marketing, search engine optimization, social media, search engine, landing pages, email marketing, user experience