Midst Media, Old No: 3/348, New No: 3/299, 2nd Floor, Mahatma Gandhi Street, Okkiyam Thoraipakkam, Chennai (2024)

08/12/2023

In an ever-evolving digital landscape, mastering these principles is pivotal to your business✌🏻

✨Embrace these three fundamental principles to navigate the digital realm effectively, fostering engagement, growth, and lasting connections with your audience. 🚀✨

So comment us below what principles you follow in your digital business😁

06/12/2023

Are you interested in implementing digital marketing techniques to scale your start-up business ❓

🚀Then here are some of the tailored digital marketing strategies that can absolutely help to market your business / product.

👉🏻Follow Midst Media for more related contents

01/12/2023

You must be familiar with the term Copywriting!
However, do you know what is it exactly ⁉️

🤔 There’s often confusion with this term and its role in Digital Marketing.

💡This post aims to clarify all your doubts with detail information

Follow Midst Media for more related contents

28/11/2023

The primary force behind the growth of an Organisation’s performance & long-term viability is the social media management. Quality of content plays a key role in the growth of a company’s online presence and brand building.

👉🏻To elevate the quality of your content, apply this 4-E rule for effective social media management

📌EXPERTISE:
Having internal team with industry expertise will help in curating proven social media strategies with high quality content that resonates with your customers.

📌EDUCATE:
Through your posts , Educate your audience on subjects related to the industry

📌ENTERTAIN:
Incorporate entertaining posts in your content strategy: Showcase the culture of your company, create relatable memes & use interesting visuals to capture attention of the viewers.

📌ENGAGE:
Always reply to emails, remarks and inquiries that comes to you through your post. However, don’t end there, make polls, surveys that your fans will want to participate in on a regular basis.This helps to keep your customers engaged which in turn can generate leads.

Hope it helps, use these rules to boost your Social media engagement through your posts.

24/11/2023

Website for a digital Marketing - Is the digital storefront, where you can showcase your expertise, tell stories, and convert traffic to business leads.

👉🏻Website is a central hub for all your online marketing efforts, as the very first interaction your clients will make with you would be online via Website. So having a Website can be a useful tool for your businesses.

Here are some of the importance of having a website, let’s delve into it,

📌TRUST & CREDITABILITY:
Through the professional testimonials, reviews, and informative content about your business, it is more likely to increase trust in you which also establishes credibility.

📌SHOWCASING SERVICES:
Website is the go to platform to share your story and showcase your products & services. It also displays the offerings & benefits that your future clients are applicable with.

📌GENERATE MORE LEADS:
Having quality content on your website and landing pages which connects the base with your clients, helps you to get more leads through forms or inquiries.

📌GLOBAL VISIBILITY:
Website plays a vital role in taking your business to a global level, where people can access your services from every corner of the world.

📌IMPROVES CUSTOMER EXPERIENCE:
While manually handling customers may fail sometimes, having a website with various forms of engagement like surveys, can improve relationships with customers in a better way

📌MEASURING MARKETING EFFORTS:
You can also monitor the success of your digital marketing strategies through Website. With the help of tools such as Google Analytics, which gives you a clear insight about visitors along with their demographic location and activity in the website.

💡By now you would have come to a conclusion that Website for any online business is a must. If you don’t have a Website for your business, start creating one👍🏻

For an insightful info like this,
Follow our page Midst Media

22/11/2023

“WordPress - The Alchemy in Digital Marketing”

It is a free and open-source CMS (Content Mangament System) that powers 42% of Internet recently. Its user-friendly interface, powerful SEO tools, and limitless customization options make it an essential platform for success in the digital realm.

💡Here are few remarkable importance of choosing Wordpress for your development, from boosting sales🚀to simplify operations👍🏻

18/11/2023

“What helps people , helps business”-
👉🏻That’s what a quality Content do to your business growth

👉🏻This data point ought to serve as a reminder to you, if you even find yourself falling into the belief that content marketing solely drives more visitors to websites at the expense of higher revenue.

👉🏻Believe it or not, Your lead pipeline will undoubtedly increase with content marketing.So be consistent with your quality of the content.

15/11/2023

INFORMATION YOU NEED TO KNOW👍🏻

❓Do you know that keywords are essential SEO terms to identify and define the content on a page, and to guide search queries?
Yes, it can also increase your ROI, If you categorize your keywords in a right way by including it in right places.

The key areas that you should include keywords are:
📌URL:
As you all know URLs are web addresses used to create links and display in search results. The URL’s should be easy to read and must include target keywords, avoiding changes in the future.

📌TITLE TAGS:
Title tags in search results should be optimized for humans and robots. Striking a balance between human and robot content is crucial. Plotting click bait can mask page intent and opt out of keyword power.

📌META DESCRIPTION:
Meta descriptions, displayed in search results, impact user behavior and can be re-written by Google. Include unique descriptions for each page and target keywords.

📌TITLE TAGS(H1):
It is the largest heading and it describes the main topic of the page.It helps to format your content, so it will be easy to understand and relevant.

📌SUB HEADING(H2):
This is crucial for content improvement and should be utilized efficiently to enhance its performance.

📌BODY OF YOUR CONTENT:
Creating original, accurate, and high-quality content is essential to maximizing interactions with Google and robots.It gives human visitors some value and engagement by targeted keywords.

📌IMAGE ALT ATTRIBUTES:
Adding Alt text to your images is very important to ensure your website is search engine optimised. It doesn’t need to be long, but detailed and descriptive to benefit the user.

Hope these info educates you about how keywords are important to be included at right place.
For more such info follow our

12/11/2023

Have a joyous Diwali filled with peace, contentment, and happiness that will endure your growth & triumph throughout the year and beyond✨
Happy Diwali to everyone celebrating🪔🎇

-Team Midst media

10/11/2023

PPC – Your Fast Lane to Instant Online Presence and Rapid Results. 🚀
👉🏻Did you know PPC (Pay per click) advertising allows businesses to reach potential customers through various channels, social media platforms, and websites, enabling them to connect at various touchpoints.
👉🏻Still wondering how to implement PPC to your business? This piece provides a comprehensive guide on how to integrate PPC into your company,for successful marketing and a roadmap for achievement.

📌EASY TO LAUNCH & MEASURE:
PPC advertising offers faster traffic, leads, and sales generation than organic methods like SEO, allowing for quick launch and immediate results.

📌SET YOUR OWN BUDGET:
You can set your own budget and control spending by only paying when someone clicks on your Ad, ensuring you pay for qualified leads interested in your product or service.

📌IMMEDIATE RESULTS:
PPC delivers immediate results, like from their paid advertising efforts, driving traffic and potentially converting customers, thereby increasing visibility and gaining feedback.

📌BRAND EXPOSURE:
PPC advertising strategically positions and repeats ads to showcase your brand to a targeted audience, enhancing awareness, trust, & familiarity, thereby strengthening your digital presence.

📌INCREDIBLE TARGETING OPTIONS:
A wide range of options are accessible in PPC. It reaches your ideal audience using location, language, keywords, interest, and demographics. Different ads for different segments for better performance, quickly reaching a wider target audience.

Hope you got a brief clarification. Be ready to execute PPC Advertising to your business & explore the growth📈

08/11/2023

Reignite your digital marketing strategy with Retargeting🎯
🤷🏻‍♀️If you're currently not utilizing Retargeting, then you're probably being targeted by someone who is using it as a component of their digital marketing strategy.

🤯Even though retargeting is also known as remarketing by Google, it has solidified as a term in Digital Marketing.
Still unsure of how it operates and where it should be applied?

😎Don’t worry, we have got it covered 💡
Here is a quick study📝 on Retargeting🎯 about how it works & it’s variations.

👍🏻Grab on the information - Reconnect with your customers - boost your conversions 🚀

03/11/2023

In the Realm of ever-evolving digital landscape staying up to date is crucial for maintaining a competitive edge.To ensure your marketing campaigns hit the target, it's essential to stay updated in this rapidly changing pace.
Here are some important roots to keep up with marketing trends:

1. BUILD A SOCIAL MEDIA NETWORK :
Social media is great platform to engage and connect with the audience directly. It's a great place to learn about marketing tools & resources.Being active on social media platforms like linkedIn, Twitter, Facebook etc, allows you to follow other experts who can help you learn techniques & Key to success.

2.SET UP GOOGLE ALERTS:
You can set up a Google Alert for a specific keyword or phrase so that you automatically receive Gmail notifications whenever Google finds a news related to that topic. It's keep up with marketing trends on your own terms.

3.LISTEN TO PODCASTS & YOUTUBE:
If you don’t want to spend more time staring on screen, then you can opt for Podcasts instead. Also for some detailed and visual explanations you can go for Youtube channels to know about marketing trends, for a better clarification.

4.READ BLOGS & NEWSLETTERS:
Marketing blogs offer a wealth of information and knowledge on emerging trends & best practices. Following up the blogs and newsletters that deliver the latest social media insights straight into your mailbox are the best ways to stay ahead in Digital marketing.

5.ATTEND WEBINARS & CONFERENCES:
Apart from reading blogs & listening to podcasts, attending a webinar or conferences helps you to learn about methodologies from industrial experts. It engages you with fellow professionals & leaders to identify the gaps or loopholes that may be present in your marketing strategies.

6.KEEP EYE ON TRENDS & WHAT BIG BRANDS DOING:
Understanding the latest developments in the marketing industries is always crucial. Utilizing the most recent developments in digital marketing could assist you in producing leads, traffic, and conversions. After that, you may increase your ROI to position your company for long-term success.

31/10/2023

Creating engagement in your social media posts is crucial for building a strong online presence and connecting with your audience.

Here are some important tips to help you create posts that encourage interaction 👇

26/10/2023

Social media has become an ever-present platform, serving as the primary means of staying connected with friends, family, colleagues, and the latest news. Notably, it's also the go-to place for marketers, companies, and brands.

Brands leverage social media marketing to establish a direct connection with their audience and streamline the path to their products or services. In turn, consumers increasingly expect businesses to maintain an online presence, offering responsiveness to inquiries and solutions to their concerns.

With over 4.8 billion active social media users, it's imperative to integrate social media into your marketing strategy. In contrast to past marketing approaches, where advertisers relied on blind promotion and crossed their fingers, social media empowers your company to engage with customers in real-time.

23/10/2023

An SEO strategy is the process of planning and implementing steps designed to improve organic search engine rankings.

In other words: an SEO strategy is the process that you follow when you want to get more organic traffic.

With that, here are the effective steps to create an SEO strategy:

Step #1: Create a List of Keywords
Step #2: Analyze Google’s First Page
Step #3: Create Something Different or Better
Step #4: Optimize For On-Page SEO
Step #5: Focus on Content Design
Step #6: Build Links to Your Page

16/10/2023

12 SEO techniques for developing a robust SEO strategy:

1. Emulate High-Performing Pages
Instead of guessing what content will work best, employ this SEO approach to study your competitors' top-performing pages. Identify what's already successful for them and create something superior or similar.

2. Target Competitors' Keywords
Conduct a keyword gap analysis to identify keywords that your competitors rank for but you don't. Each gap represents an opportunity to attract more traffic.

3. Reclaim Competitor's Broken Backlinks
Broken link building involves identifying broken external links on other websites and suggesting that they link to your site instead. In this SEO strategy, the goal is to discover your competitor's broken backlinks and acquire them.

4. Harness Internal Linking
Internal links are links from one page on your website to another. They play a vital role in helping search engines understand your site's structure, passing link authority, and guiding visitors.

5. Manage Your Backlink Profile
Not all links are beneficial for your site; toxic links can harm your rankings, organic traffic, and reputation.

6. Earn Authority Backlinks through Digital PR
Backlinks are a key ranking factor, and digital PR is an effective SEO tactic to acquire links from high-authority websites at scale.

7. Convert Brand Mentions into Links
Identifying unlinked brand mentions where your website is mentioned but not linked is a powerful SEO technique for gaining more backlinks.

8. Create Supporting Content to Demonstrate Expertise
Instead of focusing solely on keywords, think about optimizing for topics. This involves creating informative supporting content.

9. Optimize for 'People Also Ask'
SEO professionals should adapt their strategies to leverage various SERP features, including "People Also Ask" (PAA).

10. Enhance Image SEO
Image SEO involves optimizing images to increase traffic from search engines. Proper image optimization is essential to tap into this traffic potential.

11. Boost Organic CTR through PPC Testing
While ranking is important, optimizing for clicks is also crucial. Achieving a top position in search results can boost your click-through rate (CTR) and potentially improve your ranking.

12. Optimize for Core Web Vitals
Core Web Vitals consist of three specific page speed and user interaction metrics that Google uses to evaluate a website's overall user experience.

05/10/2023

SEO is made up of multiple elements, and knowing what they are and how they work is key to understanding why SEO is so important.
In short, SEO is crucial because it makes your website more visible, and that means more traffic and more opportunities to convert prospects into customers.

Contact us for all SEO & website services!

28/09/2023

You can have the most amazing website in the world, with crystal clear graphics and a fast load time, but that doesn’t mean anything if no one knows about it.

We make sure the public sees your website by implementing these 8 Strategies:

1. Write Original content
2. Share updates on Social media
3. Take advantage of Email Marketing
4. Utilize SEO
5. Invest in PPC Ads
6. Create a google my business page
7. Cohesive Branding
8. Word of mouth

25/09/2023

A business’s online presence, regardless of industry, can have a massive impact on its success. Having a strong online presence, particularly a website, can be make or break for generating more revenue. Yes, the quality of your website impacts results.

We have helped numerous companies of varying sizes create their digital presence.

Contact us to explore our services!

19/09/2023

Embrace new beginnings with Lord Ganesha’s blessings. Happy Ganesh Chaturthi to everyone celebrating 🏵

- Team Midst Media

15/09/2023

Digital advertising is one of the most effective ways for businesses of all sizes to expand their reach, find new customers, and diversify their revenue streams.
However, you need to know how to navigate it right & use the strengths of each channel for better ROI.

And that’s why you need experts to manage Digital advertising!

You can find below 4 core channels of digital advertising: search, display, social, and video.

12/09/2023

Developing an authentic PR strategy requires expertise, resources, collaborative approach & effective communication.

Are you struggling to create an effective PR strategy? We are here for your service!

PR experts at Midst Media provide tailored PR model & strategy for each client pertaining to their long term goals, expectations and nature of business. We create, organize, and measure the effectiveness of public relations tactics over time.

08/09/2023

Public relations has 3 major categories: owned, paid, and earned media. Each type works towards the same goal of building a positive brand reputation, but they use different strategies to get there.
Your PR strategies should include all three, as they all provide different ways of reaching, engaging, and building trust with your audience.

06/09/2023

Every single organisation in the world relies on its reputation for success. PR is all about building and managing those reputations, and as such, it’s always important to businesses.

We’ve listed six ways PR can help businesses to grow, improve, and succeed 👇👇

Contact us to kick start your PR journey!

01/09/2023

Marketing strategies are most important for your business to thrive!

We at Midst Media bring your vision to reality by deeply understanding your business prospects and goals --> forming a plan to achieve those goals --> executes it --> measures its progress quantitatively along the way 📈 .

Join this journey towards business excellence 🚀

28/08/2023

Among the many types of online marketing tools, investing in the ones designed for your business would be the best business decision. In order to figure out what would be the ideal choice for you, here are the top 7 types of digital marketing.

Swipe left to know more 👉

24/08/2023

Did you know how digital marketing has evolved? 80% of the Consumers are influenced by what they see on the internet about a brand or a business.

Why wait? Contact us to take your business to a next level!

18/08/2023

Ever since humans learned how to trade, marketing has been in place. Marketing is all about connecting with your audience at the right place and time. With the rise of the Internet, this means that you can connect with your audience easily on the Internet through digital marketing.

Let's see the top 6 benefits of digital marketing 👇

15/08/2023

Freedom in the mind, faith in the words, pride in our
souls, let's salute the Nation!

Happy Independence day India 🇮🇳

11/08/2023

We Help Brands & Businesses Increase Their Visibility!

Our team of experienced professionals with in-depth knowledge of the digital marketing, advertising, and PR landscape offer top-notch services to help you skyrocket your digital presence.

Contact us to explore our services!

09/08/2023

Midst Media offer affordable and effective digital services. We work to deliver improved rankings, increased traffic, and higher revenue.

We are specialized in the following areas:
- Digital Marketing
- Creatives
- Public Relations

Contact us to avail our services!

05/08/2023

Stand out from your competitors in congested markets with right strategies & expertise!
Digital marketing allows you to connect with prospective and existing customers, which is vital for business and brand awareness.

Contact us to enhance your business & widen your digital presence!