https://www.instagram.com/digitalmanivannan/

Tamil Digital Marketer, Rajakilpakkam, Chennai (2024)

03/04/2024

Have you planned your new financial year?

While employees focus on tax savings and budgets, is that enough for entrepreneurs?

Certainly not...

Beyond financial calculations, we must focus on improving revenue in this new financial year.

↳ Revisit your business goals.
↳ Strategize how to achieve them.
↳ Calculate marketing expenses to reach these goals.
↳ Determine the revenue potential.
↳ Plan tax savings accordingly.

Now, it's time to strategize and boost your business revenue.

Most importantly, marketing is not an expense. It is the way to boost your revenue.

Game on!

Cheers 🍻

: We help businesses grow digitally.

01/04/2024

Rebranding is not a sin; rather, it's necessary to keep your business relevant in the market.

Some individuals I've spoken to believe that branding solely entails a logo and a catchy slogan.

However, this is a misconception.

While a logo and a slogan are components of branding, it does not define your entire brand.

𝗕𝗿𝗮𝗻𝗱𝗶𝗻𝗴 𝗶𝘀 𝘁𝗵𝗲 𝗽𝗲𝗿𝗰𝗲𝗽𝘁𝗶𝗼𝗻 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝘀 𝗵𝗮𝘃𝗲 𝗼𝗳 𝘆𝗼𝘂𝗿 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀, 𝗶𝘁 𝗰𝗮𝗻 𝗰𝗼𝗺𝗲 𝗳𝗿𝗼𝗺 𝗲𝘃𝗲𝗿𝘆 𝗶𝗻𝘁𝗲𝗿𝗮𝗰𝘁𝗶𝗼𝗻 𝗮𝗻𝗱 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 𝘁𝗵𝗮𝘁 𝗲𝗻𝗰𝗼𝘂𝗻𝘁𝗲𝗿 𝘄𝗶𝘁𝗵 𝘆𝗼𝘂𝗿 𝗮𝗱 𝗼𝗿 𝘂𝘀𝗶𝗻𝗴 𝘆𝗼𝘂𝗿 𝘀𝗲𝗿𝘃𝗶𝗰𝗲.

Furthermore, branding demands continual nurturing and adaptation to remain relevant in a dynamic market.

Often, rebranding becomes necessary.

If you examine the histories of major companies, you'll find that they have undergone multiple rebranding efforts to stay relevant in the market.

Currently, we are in the process of rebranding our website while retaining the same logo and values.

By understanding these realities, you can construct a more robust brand that resonates with your audience and fosters success.

Cheers. 🍻

28/03/2024

Worrying about the past won't help you move forward.

I've observed many high achievers struggling to replicate their past successes. Similarly, individuals who dwell on past failures find it challenging to progress.

Dwelling on the past or being stuck in nostalgia can hinder your future growth.

↳ Recognize that future success is shaped by your present actions.
↳ Learn from past experiences, but always keep your focus on the road ahead.
↳ Don't allow past failures or successes to dictate your future decisions.

Let's break free from the shackles of the past and forge a path towards a brighter future.

🚀

27/03/2024

Simple hack for a fulfilling day:

Start your day by affirming: "Today is a valuable opportunity. Let's make the most of it wisely."

Before bed, reflect: "Did I seize the opportunity effectively? If yes, commend myself. If not, analyze why and commit to improvement."

Repeat daily.

In between, stay focused on essential tasks and priorities.

↳ Daily self-reflection enhances productivity and satisfaction.

↳ Setting intentions in the morning and reviewing accomplishments at night fosters personal growth.

↳ Consistent self-assessment leads to continuous improvement and success.

Cheers 🍻

26/03/2024

Do you wish to outshine your competitors?

It's not always about being the smartest player to win the game.

Success comes from discipline, not just intelligence.

While others rely solely on their intellect, entrepreneurs who prioritize discipline gain a strategic advantage.

Discipline fuels consistency, resilience, and the ability to stay focused on long-term goals.

It's the relentless commitment to daily habits and routines that sets successful business owners apart.

Let's shift the focus from being the smartest to being the most disciplined.

Embrace the power of consistency and watch your business rise above the competition.

"

25/03/2024

Ever wondered how to conquer your rivals with just a smile? Here's the secret formula.

𝐒: Set your Goal
𝐔: Understand what to do to achieve the goal.
𝐂: Create a Positive Mindset
𝐂: Clear self-doubt
𝐄: Embrace Challenges
𝐒: Stay on track
𝐒: Show the world that you will be able to do it.

Success is the only way to conquer your rivals. Start today and embrace the journey towards victory.

20/03/2024

Simple lesson for every Entrepreneur (based on my experience):

↳ Identify the client's real problem and their current state.
↳ Identify your client's desired state.
↳ The desired state can be their wants/needs.
↳ Offer your solution (Product/Service) that takes the client from the current state to their desired state.
↳ They will happily pay you.
↳ Success lies in serving others.

05/03/2024

Start your Billion-dollar company keeping these Golden nuggets in mind.

I recently attended the Idea Pattarai workshop by Suresh Sambandam- a Workshop focused on validating business ideas.

Here are some key takeaways that resonated with me, and might be helpful for any aspiring entrepreneur:

↳ Start by identifying your Ideal Customer Profile (ICP) and their pain points. Then craft your solution. Remember, don't put the cart before the horse!

↳ Research existing solutions in the market. Compare your product with competitors to find your unique selling proposition (USP).

↳ Understand your revenue model and unit economics. It's crucial to have a clear path to profitability.

↳ Don't fall head over heels for your idea. Validate it by seeking feedback, conducting market research, and finding your niche.

Don't let analysis paralysis hold you back. Take small steps forward each day – progress, no matter how small, leads to success.

Starting a startup isn't just a dream; it's turning vision into reality. Here's to taking that leap of faith!

Cheers 🍻

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13/02/2024

I am happy to share that VleadGlobal is signing a new project with a renowned event management company.

We're partnering to generate their leads and build their brand online.

This process aims to empower client with consistent and predictable leads each month. Crafted a well-defined digital growth plan to help them grow their business multi-fold.

- We help businesses grow digitally.

If you want to grow your business digitally, book an appointment to discuss further.

Cheers 🍻

12/02/2024

Most marketers fail without understanding this.

They always think so many vanity metrics like CTR, frequency, CPM etc...

Avoid thinking about all these overwhelming metrics. Those metrics are important but always give priority to low Customer Acquisition Cost (CAC) and high Return on Ad Spend (ROAS).

If you didn't achieve this two key results, your marketing didn't work.

When your marketing didn't work, work on COAL to make that work:

- Creative
- Offer
- Angle
- Landing Page

Enhance your ads with Creative, compelling Offers, unique Angles, and optimized Landing Pages.

Testing COAL elements boosts leads, sales, and ensures favorable CAC and ROAS.

@ Vlead Global- We help businesses grow 10x digitally in 90 days.

Cheers 🍻

11/02/2024

Even with the best marketing/branding, you will fail...

This is the hard truth that most marketers won't tell you.

I'll explain to you...

Can anyone outdo Google's branding or marketing? Seems impossible.

Yet "Google+" failed?

Why?

Winning isn't only about the glossy branding exterior.

Real success is a blend of innovation, user-centricity, and impeccable timing.

Branding and Marketing is a way of making the target audience aware of your product/service to the needed crowd.

So, Branding/Marketing is not required for your product/Service??

Just so you know, it is required.

If you don't market the best brand

Who will know your brand?? or who will buy your brand?.

Marketing is essential for business but you need to have a winning product/Offer to do good branding/marketing.

Cheers 🍻

06/02/2024

If someone says that

"You Can't"

They are showing their limits;

Not yours!!!

04/02/2024

Lessons from Vijay's Political Entry for Startups.

𝐕𝐢𝐣𝐚𝐲'𝐬 𝐉𝐨𝐮𝐫𝐧𝐞𝐲:

𝑬𝒂𝒓𝒍𝒚 𝑽𝒊𝒔𝒊𝒐𝒏: Started envisioning a party in the early 2000s.
𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜 𝐇𝐞𝐥𝐩: Assisted others to build goodwill.
𝐅𝐨𝐫𝐦𝐚𝐭𝐢𝐨𝐧 𝐨𝐟 𝐂𝐥𝐮𝐛: Established "Vijay Makkal Iyakkam" in 2009 for broader impact.
𝐏𝐨𝐥𝐢𝐭𝐢𝐜𝐚𝐥 𝐒𝐮𝐩𝐩𝐨𝐫𝐭: Backed a party in 2011, contributing to their electoral victory.
𝐄𝐥𝐞𝐜𝐭𝐨𝐫𝐚𝐥 𝐒𝐮𝐜𝐜𝐞𝐬𝐬: In 2024, members contested and secured 115 out of 169 seats.

Started his party with confidence.

Now with startups,

𝐒𝐭𝐚𝐫𝐭𝐮𝐩 𝐈𝐧𝐬𝐢𝐠𝐡𝐭𝐬:

𝐕𝐢𝐬𝐢𝐨𝐧 𝐌𝐚𝐭𝐭𝐞𝐫𝐬: If you have a vision, pursue it relentlessly.
𝐂𝐨𝐥𝐥𝐚𝐛𝐨𝐫𝐚𝐭𝐞 𝐟𝐨𝐫 𝐆𝐫𝐨𝐰𝐭𝐡:Partner with incubators for product development.
𝐁𝐮𝐢𝐥𝐝 𝐚 𝐒𝐨𝐥𝐢𝐝 𝐅𝐨𝐮𝐧𝐝𝐚𝐭𝐢𝐨𝐧: Slowly develop your MVP (Minimum Viable Product).
𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐕𝐚𝐥𝐢𝐝𝐚𝐭𝐢𝐨𝐧:Secure paying customers, gather feedback and refine your product.
𝐂𝐨𝐧𝐟𝐢𝐝𝐞𝐧𝐭 𝐋𝐚𝐮𝐧𝐜𝐡: Adjust based on feedback and launch with confidence.

Draw inspiration from Vijay's strategic approach to startup success! 🚀🌟

03/02/2024

Did you say coke?

Why does your brain recognize this even without any logo?

That colour...?

Will that colour define a brand?

No, Brading is not just a logo or colour.

It is how people immediately recognize your product/service.

It is how you earn a space in your audience's mind.

To make that happen, you must define and consistently use some key elements in your business.

I have given some checklists:

- Find your tone
---> Brand voice

- Define your brand
--> Brand guidelines
--> Brand mission
--> Brand Vision
--> Brand Story

- Identify your strengths
--> Principles
--> Values

- Know your target audience
--> Niche
--> Market Analysis

- Design your look and colours.
--> Logo design
--> Brand Colors
--> Typography

Did I miss anything on this checklist? Could you add your thoughts in the comments?

@ Vlead Global - We help businesses grow digitally.

02/02/2024

↳ Start
↳Refine
↳Make a process
↳Evolve Through Mistakes
↳Learn and stick to the process
↳If it works, consistently repeat the process.
↳Else, again start...

Perfection is an illusion but this is how we still try to achieve.

17/01/2024

தை பிறந்தால் வழி பிறக்கும்.

It means..

"This new month will open ways for everyone".

I wish everyone to get everything in terms of Health, Wealth, Money.

Note: Way will not open by itself, let's kick the barriers and make it open.

09/01/2024

"I tried my best but it didn't work"

is better than

"I never tried because of fear of failure"

05/01/2024

Felt Lost? Clarity is the compass guiding the way.

These are things to get the clarity:

- Identify your life's purpose; it's your guiding light.
- Define priorities for effective decision-making.
- Simplify; a clutter-free mind brings peace and purpose.
- Set measurable goals; clarity pushes you forward.

Cheers 🍻

03/01/2024

I'm a computer science engineer turned marketer, now a founder.

I've worked at CSS and Groupon, focusing on customer support, marketing, and growth.

At CSS, I worked as an escalation Lead, where I used to interact with multiple teams around the globe to solve the customer's technical issues with their network.

After 7 years, I joined Groupon, where I led the Merchant operations team.

- This is where my passion for Digital marketing started.
- We helped multiple Merchants scale their business from $6k to 25k+ USD in just 90 days.
- During this time, I started freelancing as a Lead generation expert.

With a solid 7 + years of freelancing experience, I founded VleadGlobal in September 2022.

- A Business Growth Providing Agency.
- Specializing in Customized Digital Marketing Strategies.
- Focused on Performance Marketing and Personal Branding.
- Helping companies achieve their unique marketing goals.

We are working with multiple industries like Dental, Medspa, Real estate, etc and we have clients in the US, UK, and the Middle East.

We generated a complete digital marketing strategy tailored for each business and generated a 4X revenue minimum for each client.

Wish to work with me Email me at manivannan@Vleadglobal. com😊

02/01/2024

Everyone can win. But only a few people's success will motivate and inspire others.

Ippopay founder Mohan K Bro's success is such one.

I am glad he was named among the Top 10 Youths of 2024 by the Vikatan Nambikai Awards.

- Mohan began his journey from a humble background.
- He is not from IIT or IIM like other entrepreneurs - reminding us that success knows no predefined path.
- He built Ippopay with no financial background, teaching us that determination conquers all barriers.
- Today Ippopay has more than 5,00,000 merchants from Tier 2 and Tier 3 cities.
- Raised a total funding of over $2.35M.

Mohan's story shows that anyone, regardless of their starting point, can carve a path to success.

Resilience, passion, and hard work pave the way for remarkable achievements! Thanks for inspiring us, Bro.

09/12/2023

Every person you meet is either a lesson or a blessing in your entrepreneurial journey....

- Network with more people in your industry.
- Some will be your Guardian Angels.
- Others will bring valuable lessons.
- Growth comes from connections.

Expand your network! Utilize LinkedIn and attend networking events for meaningful connections and growth.

Grow more... Cheers 🍻

20/11/2023

Is this Self Confidence or Arrogance?

"There's nothing more satisfying than hearing a big crowd go silent and that's the aim for us tomorrow"

- The Australian Cricket Captain's Statement before the match in a press meet

Let's find the Business lessons from the Australian cricket team's Victory after the Match:

- Operate confidently despite external pressures.
- Recognize and respect the opponent's home advantage.
- Express confidence without underestimating competitors.
- Execute business plans with precision and unwavering commitment.

There is a small line between Self-confidence and Arrogance. When we are sure about the outcome, our statements may sound arrogant but we are really self-confident.

25/10/2023

How we achieved 200 Percent visibility for a jewelry brand Launch:

- Jewellery store in a tier 2 town contacted us before their store launch.

- As they contacted us last minute, we could not do the campaigns for the first week.

- They managed with the traditional promotion and 175 customers visited the store the first week.

- We crafted an influencer marketing campaign and tied up with 4 Nano influencers, 2 Micro-influencers, and 1 Macro Influencer.

- We launched the campaign at the end of 1st week.

- Within a few days, these campaigns reached over 2M views and it created more visibility for their brand.

- From the second week, the footfall gradually increased and by the end of the second week, customer footfall was 500+

- This is way higher than they expected.

- Using digital marketing in the right way is the key. Every Business requires a different approach to get results.

If you wish to get such results for your business, DM me.

19/10/2023

Most people are still thinking about starting a business. Let me give you a cheat sheet to ideate and grow your business:

- Decide whether you are going to sell a Product or Service.

- Whether you are going to sell through Online or Offline or both?

- Write 20 business ideas, Keeping the above two points.

- From which decide on a business with your interest, money-making potential, and your feasibility.

- Do Competitor research taking similar kinds of businesses

- Decide whether you are going to do the same kind of business as your competitors do or you are going to give an innovative approach towards it.

- Create a Business plan with the basic necessary things and wow factor for your customers.

- If it is offline choose a place that contributes 80 percent of your success.

- Do Pre-launch marketing and have a perfect Launch plan

- Closely watch the business and get feedback from the customers

- Tweak and tune your business according to your customer satisfaction

- Create SOP (Standard Operating Procedure) for your business

- Create a Team and see if your team is handling the business without you.

- Monitor their performance

- Now, you have more time to think about your next business :)

17/10/2023

இருப்பது போதும்;
வருவது வரட்டும்;
போவது போகட்டும்;
மிஞ்சுவது மிஞ்சட்டும்,

என்ற சலனங்களுக்கு
ஆட்படாமலிருப்பதே

வாழ்க்கையாகும்!!

பெரிய கனவு காணுங்கள், ராஜா அளவில் வாழ்க்கையை வாழுங்கள்.

வாழ்த்துக்கள் 🍻

13/10/2023

You get extraordinary outcomes by doing ordinary things for extraordinary periods of time.

Perseverance matters.

Cheers! 🍻

11/10/2023

Either it is online/offline marketing. Good marketing requires Good Product/Service.

Understand few things before we you select a product/service for your business:

📌 Enterprenear is an problem solver.

📌 Good Product/Service is something that solves the biggest and urgent problem of your target customer.

📌 It is not require to solve everyone's problem. But it should solve the problem of a specific Niche.

📌 Need to have an USP (Unique Selling Point), which makes your product/service better than your competitor.

Cheers!

10/10/2023

Which platform is right for my business?

I am getting calls from startups and business owners asking the above question repeatedly. Let me uncover this in public.

The platform always depends on the business. However, let me give some guidance in this post:

🚀If your business is related to visually appealing things like fashion, lifestyle, food, interior, etc, then your go-to platform is Instagram, specifically reels.

🚀If you are into B2B business, recruiter, or people who search for jobs then your go-to platform is Linkedin.

🚀If you are into politics or the movie industry then your go-to platform is Twitter and Instagram.

🚀If you are a small business owner, your go-to platform is your page, Facebook marketplace, and Instagram.

🚀Any business owner, who works from physical locations such as shops should have a profile in Google My Business.

Hope this helps.:)