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ONLINE INTERNET ADVERTS NEWS AND UPDATES

Advertising and Marketing in the old days were more of personally reaching out to prospective buyers. Based on the observation of some online marketing gurus, yesterday’s strategy would render a bigger budget on Marketing in line with the outbound sales as a priority (via phone or meet-ups), as it was a requirement to reach to as many people as possible.

While today’s strategy would invest more on Advertising, Content and Personalization in targeting specific prospects, which became easier via email and digital marketing. While some of the old strategies still work to promote the products and services (i.e. word-of-mouth), companies today should embrace the latest strategies in order to compete well in the market.