The year was 1948. The heady days just after the nation's independence. Guruswamy had dedicated his life to truth and impartiality and he would not rest till his vision took concrete form. The result was The Printers (Mysore) Private Limited and its publications - Deccan Herald, Prajavani, Sudha and Mayura. An institution that has completed 50 glorious years of chronicling the joys and sorrows of
the people of Karnataka, India and the world. Over the years, the group has not forgotten what provides value to readers. Therefore, along with core competency, it satisfies the aesthetic needs of its readers with innovative layout and design in all its publications. Its well-designed publications achieve high communication impact by helping the reader cut through all the information clutter. The Group's strong identity is, therefore, the starting point, and not the residue, of any effort to win and keep readers. While cementing its traditional strengths, the Group is also geared to face new challenges and enhance emotional contact with its readers. As the Group believes that 'change is the only constant', it treats critical thinking as a dynamic process and keeps pace with the rapid change in the newspaper and magazine publishing industry.