MrDigitalayush

01/05/2022

14/02/2022

Make it easy to spread!

10/02/2022

Always listen to your customer!

30/01/2022

How to 𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗲 𝗕𝗹𝗼𝗴 post & enhance 𝗖𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻 𝗥𝗮𝘁𝗲𝘀 - (10 Steps)
Freshness and Uniqueness are very significant for any blog post to be highly engaging.
A lot of distinctive constituents are there, which helps in enhancing your blog posts.
List is below 👇👇
𝟭. 𝗦𝗲𝗮𝗿𝗰𝗵 𝗜𝗻𝘁𝗲𝗻𝘁:

Your blog post should address a distinct search intent. Make sure that you write your article to address the query of the users.
𝟮. 𝗔𝘁𝘁𝗿𝗮𝗰𝘁𝗶𝘃𝗲 𝗛𝗲𝗮𝗱𝗹𝗶𝗻𝗲:

A strong headline accompanying by relevant keywords will drive people to your blog post.

To enhance the conversion rate, the headline of your blog post must be appealing & relevant to the content shared.
𝟯. 𝗔𝗽𝗽𝗲𝗮𝗹𝗶𝗻𝗴 𝗜𝗻𝘁𝗿𝗼𝗱𝘂𝗰𝘁𝗶𝗼𝗻:

Adding a case study or story in your introduction will capture the readers' attention. This will keep your audiences engaged & leads to further reading.
𝟰. 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗖𝗮𝘁𝗲𝗴𝗼𝗿𝗶𝘇𝗮𝘁𝗶𝗼𝗻:

Categorizing content into sub-headings will help users pause in between and understand the intent of that paragraph.
𝟱. 𝗥𝗲𝘃𝗶𝗲𝘄 𝗞𝗲𝘆𝘄𝗼𝗿𝗱𝘀:

To drive organic impressions, you must focus on conducting a review of the keywords. You must track what keywords users type in their queries.
𝟲. 𝗥𝗲𝗮𝗱𝗮𝗯𝗶𝗹𝗶𝘁𝘆:

A blog post should be easy to read, & at the same time, it should be easy to understand. Make use of concepts that users can relate with ease.

𝗡𝗼𝘁𝗲: The inclusion of bullet points will help enhance the readability of the users.
𝟳. 𝗚𝗿𝗮𝗽𝗵𝘀 & 𝗖𝗵𝗮𝗿𝘁𝘀:

With graphs and charts, a blog post becomes more informational and resonates well with users. It also makes the blog post more impactful.
𝟴. 𝗟𝗶𝗻𝗸𝗶𝗻𝗴 𝗜𝗻𝘁𝗲𝗿𝗻𝗮𝗹 𝗕𝗹𝗼𝗴 𝗣𝗼𝘀𝘁𝘀:

One of the ways to depict Google about your page's importance is by linking your blog posts to highly relevant articles and product pages, which will add more value to users.
𝟵. 𝗦𝗼𝗰𝗶𝗮𝗹 𝗣𝗿𝗼𝗼𝗳:

Social Proof will help in enhancing the authority of your blog posts. It will help readers to gain trust in your blog posts.
𝟭𝟬. 𝗖𝗮𝗹𝗹 𝗧𝗼 𝗔𝗰𝘁𝗶𝗼𝗻:

You must focus on just a single aspect when it comes to a call to action. Placement of your call to action is essential.

Keep the CTA at the end of the blog, or you can also put it after the para (which hold the crucks of the blog)
Follow me on Twitter & Instagram: MrDigitalayush

16/01/2022

𝗦𝗘𝗢 𝗧𝗶𝗽𝘀 𝗳𝗼𝗿 𝗦𝗺𝗮𝗹𝗹 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀𝗲𝘀

Have Small Business, still scrambling to formulate a strategy?

Here are some tips 👇 for small businesses that will help you to improve their search rankings

𝟭. 𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗲 𝗧𝗼𝗽𝗶𝗰𝗮𝗹 𝗖𝗼𝗻𝘁𝗲𝗻𝘁:

Focus on optimizing around topical content of intent-based keywords at each stage of your customer’s journey.

However simple and small a step it may sound at first, it can drive more people to your brand and take you a long way.

𝟮. 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴:

Modern SEO is all about optimized content marketing

Those who are able to provide their customers with
- Timely,
- Relevant Content &
- Answers to their product-related questions

are most likely to improve their visibility in search.

Look for keyword opportunities and content gaps where you can add value by answering specific questions that your customers have.

You can use Paid/Free tools for finding such keywords & filter out irrelevant topics

𝟯. 𝗖𝗼𝗻𝘀𝗶𝘀𝘁𝗲𝗻𝗰𝘆:

Start producing content on your website on a regular basis

- Focus on Long-tail keywords
- Go Deep &
- Building Authoritative content

𝟰. 𝗟𝗶𝗻𝗸 𝗕𝘂𝗶𝗹𝗱𝗶𝗻𝗴:

Content & links are still the main ranking factors. Make it easy for customers by including links directing to the website, reminders to your Google Business Profile, or other relevant pages.

𝟱. 𝗦𝗵𝗼𝗿𝘁 𝗦𝘁𝗼𝗿𝗶𝗲𝘀:

Start writing short stories for daily interactions with customers, like comparing products to actual sales or after-sales, benefits, including Enquiry forms, etc.

Make these stories a part of your website with basic SEO applied & share them on social media.

𝟲. 𝗟𝗼𝗰𝗮𝗹𝗶𝘇𝗮𝘁𝗶𝗼𝗻:

Localization is key for discoverability. Build connections within your niche (with other small businesses) & organize events to create brand awareness.

This strategy will drive a good amount of traffic to your offline as well as online Shop.

If you find this post useful, consider:

✅ Like & Share the Post

Follow me 👇 for more content like this
MrDigitalayush

Let's learn and grow together 🤗🤗

16/01/2022

SEO Tips for Small Businesses | https://mrdigitalayush.com/

06/01/2022

Ads on YouTube these days are like:

31/12/2021

Wishing everyone a very Happy & Prosperous New Year guys 🥳🥳

09/12/2021

When a post created by a newbie goes viral on social media

Newbie is like:

26/08/2021

After putting in so much effort, finally, the client website starts ranking!!

SEO professional is like ' Yeh Dil Maange More'

26/08/2021

Learning advice for an SEO Beginners

Read:

1. Concept behind Search Engine & how they had evolved?

2. Go to Google Search Central & start with how Google Search Works

3. Learn Google Algorithms

Get started!!

Welcome aboard

26/08/2021

Google comparing the loading speed of

Other Websites vs when you search on Google !!

https://twitter.com/MrDigitalAyush

25/08/2021

Most certainly all of us have heard about 𝗔𝗟𝗧-𝗧𝗲𝘅𝘁!

But 𝗔𝗟𝗧-𝗧𝗲𝘅𝘁 can do much more for your image SEO than you think. Leaving an empty alt-attribute can harm your rankings.

𝗔𝗟𝗧-𝗧𝗲𝘅𝘁 comes from Alternative Text, describes the 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 & 𝗰𝗼𝗻𝘁𝗲𝘅𝘁 of the image.

Also known as 𝗔𝗹𝘁-𝗔𝘁𝘁𝗿𝗶𝗯𝘂𝘁𝗲𝘀 or 𝗔𝗹𝘁-𝗗𝗲𝘀𝗰𝗿𝗶𝗽𝘁𝗶𝗼𝗻𝘀 is actually part of the HTML code.

Alt-Text 𝗵𝗲𝗹𝗽𝘀 in:

• Providing 𝗶𝗻𝗳𝗼𝗿𝗺𝗮𝘁𝗶𝗼𝗻 when images on a page do
not load properly

• Help's 𝘃𝗶𝘀𝘂𝗮𝗹𝗹𝘆 𝗶𝗺𝗽𝗮𝗶𝗿𝗲𝗱 users to navigate the
web using read aloud by a screen reader.

Why Is Alt Text 𝗜𝗺𝗽𝗼𝗿𝘁𝗮𝗻𝘁 for Image SEO?

Images are becoming more important as 𝘀𝗲𝗮𝗿𝗰𝗵 𝗲𝗻𝗴𝗶𝗻𝗲𝘀 improve their ability to read any image on a page, & 𝘂𝘀𝗲𝗿 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 becomes richer with visual content.

𝗛𝗼𝘄 𝘁𝗼 𝗪𝗿𝗶𝘁𝗲 Alt-Text that Works:

• Describe the image as objectively as possible -
As the text is displayed when an image isn’t loading, so it needs to be a coherent image description

• Provide Image Context - So that crawlers can index it accurately

• Keep it short & straightforward - Avoid phrases like “image of or picture of," - it's self-explanatory as alt text is per se the description of the image.

• Use keywords but avoid keyword stuffing - All usual rules of good quality content apply also for alt text.

MrDigitalayush

31/07/2021

Facebook: MrDigitalayush
Twitter: https://twitter.com/MrDigitalAyush

30/07/2021

When your Website didn't get affected by Google Update.

13/07/2021

When Clients saw an increase in website ranking & appreciates the work done by SEO,

SEO be like:

22/06/2021

Powerful headlines will help attract more visitors to your website and a title generator tool helps write engaging and crisp SEO-friendly headlines.

Here are some Free 𝗧𝗶𝘁𝗹𝗲 𝗚𝗲𝗻𝗲𝗿𝗮𝘁𝗼𝗿 𝘁𝗼𝗼𝗹𝘀 for creating an SEO-friendly headline.

1. 𝗛𝘂𝗯𝗦𝗽𝗼𝘁
2. 𝗦𝗘𝗢𝗣𝗿𝗲𝘀𝘀𝗼𝗿
3. 𝗧𝗵𝗲 𝗛𝗢𝗧𝗛
4. 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗥𝗼𝘄
5. 𝗧𝘄𝗲𝗮𝗸 𝗬𝗼𝘂𝗿 𝗕𝗶𝘇

𝗛𝗼𝘄 𝘁𝗼 𝗨𝘀𝗲 these tools?

1️⃣ 𝗛𝘂𝗯𝗦𝗽𝗼𝘁 - Blog Ideas Generator

One of the best tools for building better blog post ideas & creative headlines. Enter the noun as the primary focus for your article, & HubSpot’s tool will come up with a list of 5 headlines for free.

𝗟𝗶𝗻𝗸: https://www.hubspot.com/blog-topic-generator

2️⃣ 𝗦𝗘𝗢𝗣𝗿𝗲𝘀𝘀𝗼𝗿 - Blog Title Generator

This tool provides access to endless article suggestions, catchy headlines, & attention-grabbing blog topics to level up your content marketing.

𝗟𝗶𝗻𝗸: https://seopressor.com/blog-title-generator/

3️⃣ 𝗧𝗵𝗲 𝗛𝗢𝗧𝗛 - Blog Topic Headline Title Generator

An effective content creation tool that offers different tools for business owners and marketers to use. It gets you a list of headlines with just a press of the button for that engaging content.

4️⃣ 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗥𝗼𝘄 - Headline Generator

It is a simple headline generator tool providing different headline ideas, blog titles, video titles, and more.

𝗟𝗶𝗻𝗸: https://www.contentrow.com/tools/headline-generator

5️⃣ 𝗧𝘄𝗲𝗮𝗸 𝗬𝗼𝘂𝗿 𝗕𝗶𝘇 - Title Generator

For boosting more traffic to your website, consider trying this option for optimizing your headlines.

𝗟𝗶𝗻𝗸: https://tweakyourbiz.com/title-generator

For more such tools, follow me on


https://twitter.com/MrDigitalAyush/

07/06/2021

Any business owner would know how powerful Google is when it comes to media marketing campaigns.

But it is always a good idea to diversify your website traffic sources to ensure that you do not just stick to a single source.

There are chances that Google might decide to change the entire ball game leaving you all the traffic that you earned.

1️⃣ Long-Tail Keyword,
2️⃣ Authoritative Backlinks, &
3️⃣ Optimizing Website Pages are ways to build traffic on Google.

Here are four effective alternatives for driving traffic besides Google🎯:

👉 Capturing Emails
👉 Right pointing backhand index Guest Posts For Authority Blogs
👉 Interview An Influencer
👉 Facebook Ads

Hence, it is necessary to experiment with different traffic sources for optimizing business reach & not just Google.


https://twitter.com/MrDigitalAyush/

03/06/2021

We have come across many ads that often pose a question.

Have you ever thought why?👇

Asking 𝗤𝘂𝗲𝘀𝘁𝗶𝗼𝗻𝘀 in 𝗣𝗣𝗖 𝗔𝗱𝘀 is a way to garner more engagement & increase the number of clicks so that you learn the answers.

PPC Ads in form of questions can be a 𝗽𝗲𝗿𝗸 for you as well.

Let's see why you must consider it! 👇

• 𝗚𝗿𝗮𝗯𝗯𝗶𝗻𝗴 𝗔𝘁𝘁𝗲𝗻𝘁𝗶𝗼𝗻:
Posing questions are the best way to entice people's curiosity. Focus on adding questions such as

" Are you searching for ways to increase traffic or boosting marketing strategies? "

This will attract the attention of business owners looking to improve sales

• 𝗕𝗼𝗼𝘀𝘁𝗶𝗻𝗴 𝗘𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁:
It is essential to engage your audience, which in turn will boost engagement. By asking a question, you are potentially inviting them, to join in the conversation.

• 𝗕𝗿𝗮𝗻𝗱 𝗣𝗲𝗿𝘀𝗼𝗻𝗮𝗹𝗶𝘁𝘆:
Asking questions will give customers an idea about your brand identity and personality. It can lead to the creation of a good impression of your business.

When to Use Questions in PPC Ads?

- To make a tough sell
- As Conversation starters
- Encourage readers to click
- Introduce your business

MrDigitalayush
https://twitter.com/MrDigitalAyush

31/05/2021

Some keywords are worth optimizing with "Keyword Research Visit", but then some keywords are not.

High Search Volume Keyword 𝗻𝗼𝘁 𝗻𝗲𝗰𝗲𝘀𝘀𝗮𝗿𝗶𝗹𝘆 brings you traffic.

Sometimes 𝗸𝗲𝘆𝘄𝗼𝗿𝗱𝘀 having a 𝗹𝗮𝗿𝗴𝗲𝗿 𝘃𝗼𝗹𝘂𝗺𝗲 of search on SERP seems an ideal target can 𝗱𝗿𝗮𝗶𝗻 𝘆𝗼𝘂𝗿 𝗲𝗻𝗲𝗿𝗴𝘆 & 𝘁𝗶𝗺𝗲.

Sign how a 𝗸𝗲𝘆𝘄𝗼𝗿𝗱 can 𝗱𝗿𝗮𝗶𝗻 𝘆𝗼𝘂𝗿 𝗘𝗳𝗳𝗼𝗿𝘁 & 𝘁𝗶𝗺𝗲:

1. Dynamic search volume
2. Keyword Difficulty between 80-100%
3. Expensive CPC
4. Cutthroat Competitive Density levels
5. Billions of existing SERP results to compete with

Avoid doing this kind of Keywords Research as it'll drain your energy and enthusiasm!!

MrDigitalayush
https://twitter.com/MrDigitalAyush

28/05/2021

Looking out for different ways to drive 𝗺𝗼𝗿𝗲 𝗾𝘂𝗮𝗹𝗶𝗳𝗶𝗲𝗱 & 𝗵𝗶𝗴𝗵-𝗰𝗼𝗻𝘃𝗲𝗿𝘁𝗶𝗻𝗴 𝗹𝗲𝗮𝗱𝘀?

One of the possible reasons for not being able to see enough conversions might be related to the content.

It is necessary to make sure that your 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝗺𝗲𝗲𝘁𝘀 the 𝗿𝗲𝗾𝘂𝗶𝗿𝗲𝗺𝗲𝗻𝘁𝘀 of the user.

Be aware of these two points:
• What your Leads are searching for, & then
• Work on delivering Engaging Content

An important 𝗮𝘀𝗽𝗲𝗰𝘁 𝘁𝗼 𝗳𝗼𝗰𝘂𝘀 on are:
• Importance of customer intent
• The right messaging for driving a lead to call, text, or chat.
• Tips for boosting lead quality with SEO user intent.

For daily update follow me on:
MrDigitalayush
https://twitter.com/MrDigitalAyush

#

24/05/2021

When, exactly, is the 𝗯𝗲𝘀𝘁 𝘁𝗶𝗺𝗲 𝘁𝗼 𝗽𝗼𝘀𝘁 on Social Media?

You’ve spent hours (or months) researching, brainstorming, creating, editing, and polishing this new post (or campaign).

But wait.

𝗪𝗵𝗮𝘁’𝘀 𝘁𝗵𝗲 𝗢𝗽𝘁𝗶𝗺𝗮𝗹 𝗧𝗶𝗺𝗲? Are all hours or minutes equal in the eyes of the algorithm?

No, they’re not.

Here’s a quick summary of 𝗵𝗼𝘄 𝘁𝗼 𝗳𝗶𝗻𝗱 𝘁𝗵𝗲 𝗯𝗲𝘀𝘁 𝘁𝗶𝗺𝗲𝘀 𝘁𝗼 𝗽𝗼𝘀𝘁 specific to your audience.

The best time to post on social media overall is 𝟭𝟬:𝟬𝟬 𝗔𝗠 on 𝗧𝘂𝗲𝘀𝗱𝗮𝘆𝘀, 𝗪𝗲𝗱𝗻𝗲𝘀𝗱𝗮𝘆𝘀, and 𝗧𝗵𝘂𝗿𝘀𝗱𝗮𝘆𝘀.

• The best time to post on 𝗙𝗮𝗰𝗲𝗯𝗼𝗼𝗸 is 8:00 AM to 12:00 PM on Tuesdays and Thursdays.
• The best time to post on 𝗜𝗻𝘀𝘁𝗮𝗴𝗿𝗮𝗺 is 11:00 AM on Wednesdays.
• The best time to post on 𝗧𝘄𝗶𝘁𝘁𝗲𝗿 is 8:00 AM on Mondays and Thursdays.
• The best time to post on 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 is 9:00 AM on Tuesdays and Wednesdays.

But what do these times mean?

If you’re starting fresh on social media and don’t have a lot of past posting data or audience insights to work with, these are good posting times to start with. But they are very general.

As your accounts grow, you’ll want to tweak your posting schedule to better fit your specific audience’s behavior. You may be surprised how much it differs from the general population.

Posting your content 𝘄𝗵𝗲𝗻 𝘆𝗼𝘂𝗿 𝗳𝗼𝗹𝗹𝗼𝘄𝗲𝗿𝘀 𝗮𝗿𝗲 𝗼𝗻𝗹𝗶𝗻𝗲 is one of the simplest ways to improve your organic reach.

MrDigitalayush

21/05/2021

𝗪𝗵𝗮𝘁𝘀𝗔𝗽𝗽 is all set to revamp its 𝗽𝗿𝗶𝘃𝗮𝗰𝘆 𝗽𝗼𝗹𝗶𝗰𝘆 that has been receiving a lot of backlashes lately.

Users are receiving alerts once again asking them to agree to the upcoming privacy changes.

Though the user's account won't get deleted, will eventually affect the functioning of the app.

That 𝗹𝗶𝗺𝗶𝘁𝗮𝘁𝗶𝗼𝗻𝘀 will include:

• Inability to access your chat list
• Removal of the ability to receive incoming calls or notifications
• Eventually, WhatsApp "will stop sending messages and calls to your phone"

The update only relates to communications with selected businesses within the app, which may choose to use the data from those interactions for advertising or other communication purposes.

Whether that's enough to get more people to dump the app entirely?

https://faq.whatsapp.com/general/security-and-privacy/what-happens-when-our-terms-and-privacy-policy-updates-take-effect

19/05/2021

𝐆𝐨𝐨𝐠𝐥𝐞 𝐀𝐧𝐚𝐥𝐲𝐭𝐢𝐜𝐬 is one of the most popular digital analytics software.

It provides information about user behavior that can be critical for your business. There are many reasons why you should be using Google Analytics.

𝗕𝗲𝗻𝗲𝗳𝗶𝘁𝘀 𝗼𝗳 𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗻𝗮𝗹𝘆𝘁𝗶𝗰𝘀:

• Measure your website’s performance
• Can check your marketing efforts
• Which type of content to create or products to list on your website
• Divide users into different segments (like age, gender, country, etc)
• Optimize web-pages to boost conversions

Therefore, it becomes very important for you to learn the inner structure of your website to see whether it is accomplishing its purpose or not.

15/05/2021

To 𝗯𝗼𝗼𝘀𝘁 𝗦𝗮𝗹𝗲𝘀 and 𝗚𝗲𝗻𝗲𝗿𝗮𝘁𝗲 𝗺𝗼𝗿𝗲 𝗿𝗲𝘃𝗲𝗻𝘂𝗲 on your eCommerce website, you need to know which metrics you should track.

Let's explore some 𝗲𝘀𝘀𝗲𝗻𝘁𝗶𝗮𝗹 𝗲𝗖𝗼𝗺𝗺𝗲𝗿𝗰𝗲 𝗞𝗣𝗜𝘀 to track in Google Analytics that will help you boost your revenue.

𝗣𝗿𝗶𝗺𝗲 𝗞𝗣𝗜𝘀 𝘁𝗼 𝘁𝗿𝗮𝗰𝗸 𝗶𝗻 𝗚𝗔 :

1. eCommerce Conversion Rate
2. Average Order Value
3. ROAS
4. Shopping Cart Abandonment
5. Top Conversion Source & Path
6. Customer Lifetime Value
7. Customer Retention Rate
8. Newsletter form Conversion
9. Website Speed

13/05/2021

Are you wondering whether your small website will appear on Google search engines?

With a 𝗳𝗲𝘄 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗲𝘀 in mind, you might be able to achieve that.

Be more strategic to ensure 𝗕𝗲𝘁𝘁𝗲𝗿 𝗥𝗮𝗻𝗸𝗶𝗻𝗴 for your small website.

A few tips in mind can go a long way to 𝗿𝗮𝗻𝗸 𝘆𝗼𝘂𝗿 𝘀𝗺𝗮𝗹𝗹 𝘄𝗲𝗯𝘀𝗶𝘁𝗲 better in search engines:

• Focus on mapping out Keyword & Topic groups for each page you wish to show up on the Website
• Add relevant FAQs & comparison tables
• Try compressing Images wherever possible
• Adding valuable Blog Posts related to Trending Topics
• Add more Service-Oriented niche pages & try to answers to Common Questions
• Most importantly, Register your business on Google My Business & keep updating

12/05/2021

You all know creating high-quality and engaging content forms an essential part of your digital marketing and SEO plans.

If you are a content writer, a few handy online writing tools will help in revamping your writing and your content.

A list of different tools that you can find online to improve your content writing are:

𝟭. 𝗛𝗲𝗺𝗶𝗻𝗴𝘄𝗮𝘆 𝗘𝗱𝗶𝘁𝗼𝗿
𝟮. 𝗚𝗿𝗮𝗺𝗺𝗮𝗿𝗹𝘆
𝟯. 𝗧𝗵𝗲𝘀𝗮𝘂𝗿𝘂𝘀
𝟰. 𝗬𝗼𝗮𝘀𝘁
𝟱. 𝗚𝗼𝗼𝗴𝗹𝗲 𝗦𝗰𝗵𝗼𝗹𝗮𝗿
𝟲. 𝗖𝗶𝘁𝗮𝘁𝗶𝗼𝗻 𝗠𝗮𝗰𝗵𝗶𝗻𝗲

for more: https://twitter.com/MrDigitalAyush/

14/02/2021

Technology giant releasing its own "𝗞𝗻𝗼𝘄𝗹𝗲𝗱𝗴𝗲 𝗣𝗮𝗻𝗲𝗹" like an "𝗘𝗻𝗰𝘆𝗰𝗹𝗼𝗽𝗲𝗱𝗶𝗮" consisting of facts and has a bunch of data related to the searches.

The data provided is to help users get in-depth knowledge regarding the particular "𝗦𝗲𝗮𝗿𝗰𝗵 𝗤𝘂𝗲𝗿𝘆" related to the thing or place.

The common aspects include while preparation of the knowledge panel is:
- Title of the topic
- Long Description
- Picture of the place or thing
- Key Facts
- Links to other social media sites

Additionally, the 𝐢𝐧𝐟𝐨𝐫𝐦𝐚𝐭𝐢𝐨𝐧 𝐢𝐧 𝐭𝐡𝐞 𝐤𝐧𝐨𝐰𝐥𝐞𝐝𝐠𝐞 𝐩𝐚𝐧𝐞𝐥 is collected, via web content and licensed databases.

However, it can be notified to Google through the 'Feedback' option.

Apart from the above, Google's Knowledge Panel is said to have a significant impact on SEO.



𝗙𝗼𝗿𝗲 𝗺𝗼𝗿𝗲: https://twitter.com/MrDigitalAyush/

13/02/2021

Gmail ads will get dissolve & become part of Discovery Campaigns from 1st July 2021.

Migrating from Gmail ads to Discovery campaign will require diverting attention to 3 things:
1. Budget
2. Bidding
3. Target Audience

Read More: https://www.newsapp.io/search-engine-marketing/standalone-gmail-ads-dissolve-into-discovery-campaign

29/01/2021

LinkedIn launches "6 New Advertising Courses" for Free.

Professional Networking platform is providing an "On-Demand Learning Center" to freely access the resources & help them to gain an "Idea of How to Advertise" on LinkedIn.

LinkedIn's in-house experts have designed the courses to help Marketers with the best opportunity to Lead Generation.

For more: https://www.linkedin.com/feed/update/urn:li:activity:6759227844955525120/