digitalmuku

10/04/2024

Credit Semrush

A marketing report gathers data from places like social media and SEO to see if your marketing is hitting its targets. It can be for any time period—daily to yearly.

If it’s time for your reporting, check it out for free in Semrush's My Reports 2.0: https://social.semrush.com/3vDToQE.

16/09/2022

Digital marketing tips for small business. ✈️✈️

25/05/2022

Powerful Words.

Isn't it?

10/05/2022

08/05/2022

It's misconceptions about SEO is that it’s all about tricking Google to get our website to rank high.

Agree?

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DIGITALMUKU™ - 360 Degree Digital Marketing Consultant

04/05/2022

Copywriting is the strategy of creating persuasive content for Marketing and Sales with the goal of generating conversions and sales.

Example: emails, websites, advertisements, catalogs and others.

The professional assigned to write and develop the “copy” is the copywriter.

Copywriting is used for a heck of a lot more than simply selling a product or service.

Copywriting is used to sell an idea, an emotion, a story.

Follow for more about copywriting.

DIGITALMUKU™ - 360 Degree Digital Marketing Consultant

12/03/2022

Website errors are simply the problems that come from a misconfigured server.

There are many errors defined in the HTTP specifications.

The errors are often quite easy to find and read about.

We can quickly get information about what causes the error, which usually leads to an easy fix.

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08/02/2022

garyvee • Original Audio

23/11/2021

are hard and soft skills that writers who create advertisements and other written content possess to be successful at their jobs.

🐧 consists of writing a variety of different content types—including Marketing materials, digital and print content.

🐧 must have exceptional writing and communication skills.

🐧 Technical and computer skills are equally as important, and copywriting skills will also encompass other aspects of communicating in writing.

Good Copywriting:➡️

🌠Good copywriting is clear; it doesn’t beat around the bush.

🌠Good copywriting is concise; it’s brief yet comprehensive.

🌠Good copywriting is organized; it structures your ideas.

🌠Good copywriting is creative; learn to think outside the box.

🌠Good copywriting is meaningful; write with a purpose in mind.

🌠Good copywriting is persuasive; call your readers to action.

Copywriting tips for digital marketers: ➡️

✍️ Read everything, including the good and the bad.

✍️ Write something every day to practice brevity and clarity.

✍️ List queues as a copywriter.

✍️ Align visual hierarchies with content order.

✍️ Review the typography and text design.

✍️ Fix your copy noise.

✍️ Practice emphatic copywriting.

✍️ Develop a sense of data and research.

✍️ Experiment with different copywriting frameworks.

✍️ Don’t just get feedback, ask for it.
Keep learning.

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19/11/2021

08/11/2021

Agree ??

28/08/2021

Handy Keyboard Shortcuts
Every Content Writers should know : ➡️

👉 CTRL + SHIFT + MINUS ➡️ En-dash

Inserts an en-dash.
The shorter dash used in ranges of numbers / dates.
Example ➡️ 200­0­–2018. 

👉 CTRL + ALT + MINUS: Em-dash

Inserts an em-dash.
The longer dash used to separate phrases—like this. 

👉 CTRL + ALT + C: ➡️ ©

Inserts a copyright symbol.

👉 CTRL + ALT + T ➡️ ™

Inserts a trademark symbol.

👉 CTRL + ALT + R ➡️ ®

Inserts a registered trademark symbol.

👉 CTRL + ALT + E ➡️ €

Inserts a euro symbol.

👉 CTRL + ALT + F ➡️ Footnote

Inserts a footnote at the bottom of the page, linked to the word your cursor was currently nearest to.

👉 CTRL + ALT + H ➡️Highlight

Highlights selected item.

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Infographic Source GorPol.es

DIGITALMUKU™ - Digital Marketing Consultant

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21/08/2021

: ➡️

Lead generation is the process of attracting prospects to our business and increasing their interest through nurturing, all with the end goal of converting them into a customer.

✔️ Example ➡️

Poplar ways to generate leads are through: ➡️

📍 Job Applications

📍 Blog Posts

📍 Coupons

📍 Live Events and

📍 On-line Content

🔭 Importance of Lead Generation : ➡️➡️
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Lead generation is a process that builds

◾Visibility

◾Credibility

◾Trust and

◾Interest .....from potential leads.

So by focusing on lead generation, it can help drive traffic from high-quality prospects.

And with high-quality prospects comes high-value customers.

📲 Lead generation is broken down into sets of marketing activities that correspond with stages of the buyers journey : ➡️

💠 Starting with generating traffic

💠 Converting visitors into leads

💠 Converting those leads into customers.

📲 Lead Generation process with
Digital Marketing : ➡️
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1️⃣ Use Content Marketing to Establish

2️⃣ Thought Leadership

3️⃣ Leverage Paid Social

5️⃣ Optimize Your Site for Local SEO

5️⃣ Segment Email Marketing

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Infographic Source Semrush

DIGITALMUKU™ - Digital Marketing Consultant

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18/08/2021

SEO REPORTING ➖➡️

⚓ It tracks your website’s SEO performance.

⚓ It shows which SEO marketing efforts are working.

For Example :

🖲️Identifying specific keywords for organic search.

🖲️Recommends opportunities for growth.

💠 An excellent SEO report includes: ➡️

1️⃣ An overview

2️⃣ Key Metrics (usually shown in graphs and charts)

3️⃣ High-level opportunities on what to do next.

SEO reports should be clear enough to let our colleagues, clients, senior management, and other parties involved get a good picture of the results our search engine optimization efforts are getting.

🎯 Perfect SEO report conveys three things: ➡️

1️⃣ Progress:

Not only is this the knowledge we are giving the client, the report should also show progress.

2️⃣ Insights:

Knowledge of things that apply directly to client, specifically: highlighting issues and areas that still need work over the upcoming months.

3️⃣ Recommendations:

🌡️What we would recommend the client do to reach their goals?

🌡️What do clients want to see in an SEO report?

💯 There are some things all clients will want to see and know: ➡️

⚡ SEO Health:
Overview of technical problems and errors that may we SEO visibility.

⚡ Backlink Health:
See the type of backlinks pointing at the client’s site.

⚡ Ranking Progress:
See how rankings have changed and to keep tabs on any potential drop-offs.

⚡ Organic traffic progress:
Quickly understand organic traffic and see what pages are driving traffic.

⚡ Sales/ Leads:
Show clients tangible ROI gained from SEO.

🖱️Anatomy of a
Perfect SEO Report Template: ➡️

1️⃣ Monthly Organic Traffic

2️⃣ Number of keywords in top 10, 20 and 50

3️⃣ Most valuable pages (leads and revenue)

4️⃣ Number of leads generated this month

5️⃣ Revenue Generated from SEO

6️⃣ Insights and Recommendations

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Infographic Source Semrush

DIGITALMUKU™ - Digital Marketing Consultant

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09/08/2021

is a page on our site that is designed to convert visitors into leads.

✍️ It is different from other pages on our website.

✍️ It has a form that allows us to capture a visitor’s information in exchange for a desired offer.

✍️ The sole purpose of the landing page is to convert visitors into leads.

✍️ An effective landing page is the cornerstone of successful online marketing.

✍️ Our offer may be stellar and our PPC ads might be optimized pieces of perfection, but without a good landing page, our business is bound to suffer.

Types of Landing Page : ➖➡️
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✏️ Home page ➡️ the main page typically indicated by ‘/’ in analytics

✏️ Category page ➡️ a grouping of related product pages

✏️ Product page ➡️ details about a single product or service

✏️ Blog page ➡️ a news page or feature article

✏️ Dedicated independent landing page ➡️ a page specifically designed to increase response to visits from paid media

✏️ Utility page ➡️About or Contact Us

7 questions to ask ourself before we start creating your landing page : ➖➡️
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🎯Does our landing page copy match our marketing campaign?

🎯Are we providing a solution?

🎯 Did ywe forget a subheading?

🎯 Who are our customers and what are their use cases?

🎯 Can we back it up?

🎯 Are we using the best calls to action - CTA?

🎯 Are WE trustworthy?

🌐 Mostly, a Landing pages created to : ➡️
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🚀 To get people to purchase a product or sign up for a particular service or event.

🚀 To collect information so you can remarketing to these visitors in the future.

🚀 To introduce your visitors to the product or service you’re trying to sell.

💠 Important eliments of a landing page are : ➖➡️
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1️⃣ A main headline and a supporting headline.

2️⃣ A unique selling proposition.

3️⃣ The benefits of your offering.

4️⃣ Images or video showing context of use.

5️⃣ Social proof.

6️⃣ A reinforcement statement.

7️⃣ A closing argument.

8️⃣ A call to action.

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Infographic Source SEMrush

DIGITALMUKU™ - Digital Marketing Consultant

31/07/2021

While COVID-19 has given rise to new challenges and uncertainties, the pandemic has also yielded some valuable lessons.

Still searching for that silver lining?

Here are six takeaways to consider which shows in infographic.

30/07/2021

🛡️In time of test, Family is best.🛡️


💕

29/06/2021

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Customer segmentation is the process of dividing customers into groups based on common characteristics so companies can market to each group effectively and appropriately.

🌀 Customer segmentation helps in : ➡️

🎯 Develop Effective Retention Strategies

🎯 Provide Superior Customer Experience

🎯 Better Ad Targeting

Types of customer segmentation are: ➖➡️

1️⃣ Demographic Segmentation ➡️
based on gender, age, occupation, marital status, income, etc.

2️⃣ Geographic Segmentation ➡️
based on country, state, or city of residence. Local businesses may even segment by specific towns or counties.

3️⃣ Technographic Segmentation ➡️
based on preferred technologies, software, and mobile devices.

4️⃣ Psychographic Segmentation ➡️
based on personal attitudes, values, interests, or personality traits.

5️⃣ Behavioral Segmentation ➡️
based on actions or inactions, spending/consumption habits, feature use, session frequency, browsing history, average order value, etc.

🏆 Conclusion: ➡️

Effective customer segmentation can help us stay relevant and valuable to our audience.

The above-mentioned types of customer segmentation can help us to target, attract, and sell more effectively.

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Infographic Source Semrush

25/06/2021

Top 10 Google Search Globally in 2021 : ➡️

📈 Use Google Trends to find out all most trending keywords.

📈 Google trends help you to get all trending topics across the world.

Source :

Read more about :
https://ahrefs.com/blog/top-google-searches

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24/06/2021

that Converts : ➖➡️

🏅Generating traffic is one of the most important tasks for a business. Getting people to come to our website and learn about your business plays a huge role in boosting the bottom-line.

🏅Paid traffic is an important tool used by the best social media agencies to attract prospective customers.

🏅These customers visit our site after clicking an Ad relevant to their search. This could be a social media ad, display ad or sponsored content among others.

🔤 Steps to Attracting Paid Traffic That Converts : ➖➡️

1️⃣Create a Smart Paid Traffic Roadmap.

2️⃣Plan Your Budget Wisely.

3️⃣Create Winning Ad Copy.

4️⃣Launch an Effective Landing Page.

5️⃣Utilize All the Platforms.

6️⃣Introduce Automation. Budgeting. Ad Copy. Platforms and Optimization. Monitoring and Reporting.

✍️ PPC is a great tool for attracting and converting prospective customers.

✍️ Applying this technique in the correct manner can be a great boon for any business.

✍️ For those of we looking to take this tool one step ahead – it is time to consider automation.

✍️ By identifying the most successful ads and locations, we can optimise your campaign to maximise your ROI (Return on Investment).

Please Follow

Image Source Semrush

22/06/2021

: ➖➡️

Content development is the process of researching, writing, gathering, organizing, and editing information for publication.

⚓ Content development as a 2-sided coin : ➡️

🎯 Side one: strategic planning ➡️ how and when to distribute organized content -> The engineering.

🎯 Side two: content creation ➡️ writing authoritative and innovative content -> The architecture.

🔤 Stages of the Content Development Process : ➖➡️

1️⃣ Defining your content goals.

2️⃣ Learning about your audience.

3️⃣ Creating a content calendar.

4️⃣ Systematizing your writing process for efficiency and performance.

5️⃣ Studying your competition.

5️⃣ Maintaining a strong social media presence.

6️⃣ Mastering SEO Optimization.

7️⃣ Develop Free Content for Visitors.

8️⃣ Learn the Ingredients of Top-Performing Content.

9️⃣ Use Storytelling to Educate While Entertaining.

🔟 Promotion and Tracking.

Infographic Source Semrush