02/01/2026
"Lousy PR is one of the biggest signs that an institution is struggling. Outreach goes ignored, follow-up is late and flustered, and media events suffer...None of this is to imply that working in PR is easy—especially nonprofit arts and culture PR...It’s hard work, especially as budgets shrink, the Internet churns, and media outlets dry up. We at Broad Street Review work with several excellent PR reps, but their quality highlights the growing deficiency elsewhere.
But why should all this matter to our average reader?
Yes, it’s rude and outside of arts industry norms to disregard journalists and professional critics, or refuse to seat them. It’s deeply frustrating for the BSR team, including our hardworking freelance writers, when we hit roadblocks simply trying to access the work. Because we do not access it on our own behalf. We access it because our coverage serves *you*. The public deserves a clear perspective on the institutions that cater to all of us (and request our dollars). You deserve to know if the art onstage or on the walls is worth your time and money. You deserve to know whether and how a cultural institution is serving our community. You deserve to know, period—I love it when readers comment that they never would have heard about something if BSR hadn’t written about it.
So when institutions stop investing in good PR, what they’re really cutting from the budget is their relationship with *you*. This might be a workable plan…if an organization is never going to take a risk on new work that will demand new narratives and new representation, and draw new audiences thanks to effective outreach and communications. Accountability to the public, innovation, and clarity of mission have never been more important in our sector (especially as organizations struggle to regain their patrons post-pandemic). Interfacing with the media should not be an afterthought, farmed out to someone who will never shake hands with the journalists they invite." - Alaina Johns
With nearly 20 years as a journalist on Philly’s arts and culture scene, Alaina Johns has a clear eye on its trends, including a worrying situation with…