Double L Media

The fast-paced strategic media blitz that was the @puma x @waterfordfc home kit launch, helping raise the bar for @leagueofireland media. 😮‍💨 The Plan? The story began on Friday last when we received the new kits. Immediately delving into a thorough review and got to work strategising the entire launch campaign. Once a strategy was in place we began planning every detail of the media shoot, from creative direction, organising players/models, costumes, themed props to a suitable private location while simultaneously keeping the kit concealed and out of the public eye to limit the risk of leaking prior to launch. The shoot? By Tuesday our team was on set and filming didn’t finish until 7pm. With a tight launch deadline the next day at 1pm we moved swiftly into post-production to edit all photography and videography visual assets for the promo. The result? A full comprehensive media package along with the development of a total PR release and coordinated social media drop across all platforms leading to a flawless rollout at 1pm on the day. A challenge that our team delivered fully on thanks to our agility and commitment to exceeding client expectations and we’re all the better for it. We’re excited to hopefully watch @waterfordfc shine in their new kit for the upcoming 2025 Premier Division season kicking off next Saturday, Feb 15th! Client: @waterfordfc Brand: @puma Creative Direction: @lloyd_psnl Videography: @iscbrk Photography: @luke_west_93 Styling: @bberry_pie Players: @mattie_smith1 @granthortonn1 @traecoyle7 @daniellegriffin4 Casting: @richywalsh24 PR: @killianmchale Location: @setu_arena_ #DoubleLMedia #WaterfordFC #Puma #PumaFootball #LeagueOfIreland #SportsMedia #FootballMedia #KitLaunch #VideoProduction #Ireland

Part of a series of project showcases produced for this generation of craftsmen at @sextonand_sons 🎥📸 #DoubleLMedia #interiorvideo #brandvideo #videoshowcase #Kildare #Ireland #Waterford #WaterfordCity

2024 ✔️ Every year seems to be our best year yet, here’s hoping the trend continues for 2025. Big thank you to every single one of our clients for their continued trust in us 🤝 2025, let’s go! #DoubleLMedia #SocialMediaMarketing #DigitalMarketing #VideoProduction #Photography #GraphicDesign #WebsiteDesign #WebsiteDevelopment #Branding

“Black & Gold” x @puma for @leagueofireland premier division club, @waterfordfc. ⚫️ We were tasked with the full launch of the 2025 Waterford FC 3rd kit including; videoshoot, photoshoot, PR and graphic design. 🎥 📸 ✏️ 📣 💭 Two weeks before Christmas, we had a 48 hour turnaround time from tasking to launch so the team got to work brainstorming, planning and organising the many logistics of a shoot. ⚽️ We brought League Of Ireland joint-top goal scorer, @padraigamond23 as the model but it was his Son, Eoghan, who stole the show. With solid mahogany tables, vintage TV’s and old VHS players all sourced and utilised for the shoot which added to the nostalgic vibe of the black & gold kit. The polished mahogany supplemented the gold accents really well and our black back drop in our studio went hand-in-hand with the primary black of the kit allowing for a great photography capture. The vintage TV played highlights of Podge’s 2024 season (or was that some trick video editing😉) and we mocked a living room setting having both Father and Son enjoying looking back on the some some of the seasons goals together. Both models on the day did a fantastic job and so did the team getting straight down to the editing after the shoot to achieve full sign-off and delivery of all required assets ahead of schedule for the PR release. ✔️ We’re looking forward to the 2025 season ahead as media lead for @waterfordfc and creating more landmark campaigns 🤝 #DoubleLMedia #WaterfordFC #Puma #PumaFootball #LeagueOfIreland #VideoProduction #SportsMedia

@newgatemotorgroup x @gazzachef brand ambassador collaboration for @kiaireland 👨‍🍳🥘🔋 #DoubleLMedia #KiaIreland #NewgateMotorGroup #GaryOHanlon #kiaev6 #kiaev9 #kiaev

👀 The announcement teaser for the new PUMA x Waterford FC partnership 🔥 A lot of content has been created behind the scenes and even more is in production 🎥⚽️📸 #DoubleLMedia #Puma #PumaFootball #waterfordfc #LeagueOfIreland #leagueofirelandpremierdivision #SportsMedia

Serving @odriscollswhiskey into the heart of the @fleadhcheoil na hÉireann 2024 in Wexford. For our client, O’Driscolls Irish Whiskey, we branded their unique pop-up speakeasy bar in the @crownquarterwexford that successfully reflected the brand’s values of bravery, daring, and adventure, all while ensuring the authentic speakeasy vibe and atmosphere. 🥃 Our team conceptualised, strategised and designed the entire branding, from the hand painted branding on the exterior design that turned heads among the bustling festival streets to the intricate interior details that transcended guests into the brands spirit of the wild Atlantic. 🏴‍☠️Graphics to tell the story of the deep rich maritime history of the brands roots, its current brand collaborations and partnerships along with brand ambassadors, helped combine into an element of story telling to bring the O’Driscolls Irish Whiskey identity to life. 🎥 During the 9-day event, our media team was on the ground (and in the sky) capturing both curated and candid content, ensuring every moment was captured for use across live social and PR channels. From behind-the-scenes snapshots to in-the-moment reels of live performances to positioning the brand and product across all areas, amplifying the brands presence throughout the festival. 📸 As a result the speakeasy bar became the go-to destination for festival attendees which totalled a record breaking 650,000+, featuring pop-up live gigs with @irishrugby icons @robhenshaw and @tadhgfurlong. Every detail; from location branding to content capture, was successfully executed to position O’Driscolls Irish Whiskey as a standout and memorable brand throughout the entire Fleadh Cheoil 2024 experience. #DoubleLmedia #FleadhCheoil2024 #IrishWhiskey #EventBranding #EventMedia#CreativeAgency #odriscollsirishwhiskey #IrishRugby

Capturing more than just the product… 🎥📸 Beautiful @flos Noctambule lighting selected by @henryjlyons in collaboration with @dlight_ie in Cadenza which has been shortlisted for the 2024 Fitout Awards this Wednesday. #DoubleLmedia #CadenzaBuilding #Dlight #videoproduction #brandphotography #architecturalmedia

More than just another promo video….. The Law&Order intro style video produced for @parkerlawsolicitors ahead of their @waterfordcc business awards this Friday ⚖️🏆🎥 #Waterford #WaterfordCity #VideoProduction #brandvideo #LawAndOrder

A season ticket campaign we created for @waterfordfc ahead of their 2024 @leagueofireland premier division season. ⚽️🎥🎬 The story line was to reminisce in the club’s rich history and success. A touch on the past tough times for the club. The unique close connection between club and community. The growth of Waterford FC and the goals and aspirations for the future ahead during this exciting time for all involved. It was important from a sales point of view that the message of season ticket advertising did not come directly from the club to the fans. Instead from a fan speaking directly to fellow fans. This proved extremely successful with season ticket sales and their first home game of the season is now sold out. After a casting process, @smurphysings was chosen for the piece to camera narration. Sean in front of a tall open window in an old building looking out at Waterford City, room filled with smoke, softened and blue lighting proved to be the perfect blend of rawness and impact for the objective of the project. Overlaying clips were chosen very carefully during the editing process to ensure the story line was been delivered with the greatest impact to capture and retain the audience’s attention. With 92% of the viewers watching the total length of the video and a 91% rewatch rate which are unheard of figures on socials for any video over 10 seconds, this one been 1 and a half minutes long and the tens of thousand of people who watched it is no doubt very rewarding! We are very much looking forward to our next project with the club this Friday for their @leagueofireland premier division season opener against @shelsfc in the RSC where we will be shooting an extra special production that fans will love and will be a first in Ireland 😉 #DoubleLmedia #WaterfordFC #LeagueOfIreland #PremierDivision #FAI #FootballContent #FootballMarketing #SportsMarketing #LeagueOfIreland2024