Design Strategy and Innovation Consultants. Training and leadership programmes.
Experience in new technologies, AR, XR, 3D Holograms, Brand Building, Digital Technology experts, clients include gov bodies, private companies, SMEs, universities. Digital Marketing Research & Strategy, Websites, Design, SEO optimisation, Google, Social Media, Brand Building, services and training, clients include gov bodies, private, universities.
13/01/2025
**UPDATE - only 2 places left.**
Newsflash - upcoming Digital Marketing Audit Clinic on 4th February with - this is for Leitrim based businesses only.
We live in a world where digital marketing attention spans have shortened and, increasingly, audiences have access to enormous amounts of highly specific, interactive digital content. Small business owners are now finding it increasingly challenging to connect with consumers in a meaningful way across varying platforms. This Clinic has been designed to help small businesses to address any digital marketing queries you may have.
Possible topics for discussion could include:
Digital Marketing Strategy (Domestic or International)
AI
Email Marketing (newsletter design & database development)
Social Media Marketing (Any channel. Choosing the right channels, Maximising Exposure)
Website (Design, Content, User Experience)
Branding
Search Engine Optimisation
Pay per click Advertising
How to measure your online marketing
Market Research
Competitor Analysis
Content Creation
Sustainable marketing strategies to align your brand with eco-conscious values
link: https://www.localenterprise.ie/Leitrim/Training-Events/Online-Bookings/Digital-Marketing-Review-Clinic-4th-Feb-2025.html
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09/01/2025
I've been continuing to experiment with AI and in particular lately we've been training systems, and re-fining prompts for better image generation. Looking back over what we could produce 2 years ago, then one year ago and to yesterday where I managed to get really good precision (see attached image), the improvement in the models has really become exciting, more sophisticated, with remarkable attention to detail, lifelike textures, and stylistic variety.
Despite these advancements, challenges like bias in datasets, limitations in creativity for niche or highly specific tasks, and the inability to perfectly mimic certain artistic styles remain barriers to widespread adoption but I am hopeful for what's to come. Prompt engineering is becoming a must-have skill for organisations. In the meantime we've done a little blogpost where you can see examples of imagery from 2 years ago and 1 year ago, you can read it here:
It covers The Evolution of AI Image Generation tools : Challenges, Progress, and the Future. Aisling
06/01/2025
Thank you to the team at Education Matters who posted an article by Aisling Hurley and Dr. Lindsay Malone that covers a recent Design Thinking programme Aisling researched, designed and delivered for South East Technological University for the fantastic teams at WWETB Waterford and Wexford Education and Training Board. This was a collaborative exploratory action learning research project.
The objective of the project was to enable FET (Further Education) teams across various geographic locations to collaborate and explore together new and creative ways to innovate their respective programme offerings.
Please feel free to DM (or email) if you'd like to know more about innovating with your educational or Learning and Development teams.
11/12/2024
As the holidays are approaching and we bring our families together, it's the perfect time to reflect on the future — both personal and professional. In this episode of The SME Community Podcast Tipperaryleo, we deal with the (sometimes) hot topic of succession planning for small businesses. I am joined by solicitor Ronan Kennedy of solicitors Kennedy Frewen O'Sullivan and accountant Frank McMahon.
Learn about the steps, challenges, and strategies to ensure a smooth transition for your business legacy. Whether you’re passing the reins to family or preparing for new leadership, this episode is packed with insights to help you plan for tomorrow. Pass the baton, not the drama!
Frank McMahon, is the Managing Director at McMahon & Co Auditors & Accountants. He is a Chartered Accountant with over 30 years of experience, spanning both industry and public practice. He holds advanced qualifications in Forensic Accounting, Corporate and Personal Insolvency, and Business & Executive Coaching from UCD Michael Smurfit Graduate Business School. Committed to staying updated, Frank regularly undertakes professional education in taxation, company law, and regulations.
Ronan Kennedy is a Partner in Kennedy Frewen O’Brien Solicitors since 2003. He is a CEDR qualified mediator and the litigation partner at the 120 year old firm where he has acted for both Plaintiffs and Defendants. This gives him a unique insight into how opponents operate tactically. He has experience across the court system including the Circuit Court, High Court and Supreme Court.
In this episode of The SME Community Podcast with Tipperaryleo, Aisling dives into the art of building lasting customer relationships with Cora Barnes, founder and M.D. of 3Q Recruitment Agency. Discover practical strategies to keep your customers coming back, turn them into loyal advocates, and create unforgettable experiences that set your business apart. Whether you're an SME owner or part of a growing team, this episode is packed with actionable insights to help you foster customer loyalty and drive long-term success. Tune in and learn how to turn customer relationships into your secret weapon!
Cora Barnes has over 27 years experience in recruitment with an Executive MBA from Smurfit, a Post Graduate Diploma in HR from DBS, and a BA in Social Science from UCD. She is a resident judge for the Dublin City Local Enterprise Office Female Entrepreneur Award since 2008, a Fellow of the Employment Recruitment Federation, ERF Skillnet & Small Firms Association committee member and a board member and fundraiser for educational and youth initiatives in Dublin and South Africa. She is also a mentor for the SHONA project for empowering young women.
Listen here: https://www.buzzsprout.com/875320/episodes/16196002-cora-barnes-customer-relationships-turning-one-time-buyers-into-lifelong-customers
18/10/2024
In the latest episode of The SME Community Podcast with Tipperaryleo Local Enterprise Office, I talk to business management consultant Pamela Campagna MBA, CMC, CMS from Boston, to discuss "AI Strategy for SMEs." This episode is packed with valuable insights, from tips on doing business in Boston, USA, to exploring the dynamic ecosystem for female entrepreneurs in the region.
Pamela also breaks down how small businesses can integrate AI by recommending powerful tools for automation, data analysis, and customer service as well as tips on how to create a process with several tools combined. Listeners will discover practical steps to adopt AI, including mapping these tools to specific business processes, ensuring smooth implementation and strategic focus.
The podcast features Clare Brett, founder of THE natural skincare specialist manufacturers, Dublin Herbalists, this week. This is a Tipperaryleo National Womens Enterprise Day Special, focused on female entrepreneurs.
Clare shares her amazing story, bringing her products from bowl to mass production, the lessons she's learned along the way and how to keep a local brand message and ethos while scaling. We also discuss what it's really like to be a female founder, balancing family and business and how the numbers keep you sane.
he latest episode of The SME Community Podcast is out with Tipperaryleo Thank you to our guest, Dr. Nadav Ben-Haim - the recently appointed Life Sciences Commercialisation Case Manager at the Technology Transfer Office (TTO) of SETU Carlow. Together, we dive into the essentials of intellectual property (IP) and explore how SMEs can leverage IP to create tangible monetary value. Nadav offers practical insights for beginners, helping business owners understand the basics of protecting their innovations and how smart IP strategies can unlock new opportunities for growth and revenue.
We talk about developing an IP strategy, a whole host of ways to commercialise I.P., how to use Innovation Vouchers and support and collaboration opportunities available through SETU.
Due to phenomenal demand we are running a second group of our Chat GPT for Digital Marketing sessions delivered by The Business Fairy Digital Marketing Agency. Starting on April 15th the five two-hour sessions will provide hands-on exercises, real world case studies and expert guidance. Learners will gain knowledge and practical skills to successfully implement AI solutions for digital marketing.
Thank you to the Compliance Institute - I just did a webinar where design met the financial services industry. The overarching topic was Digital Transformation in the Financial Services and one topic I discussed was D4L - Design for Longevity. This is a really exciting innovation for the sector as it is uniquely positioned to lead this transformation. We also discussed elevators, Industry 4.0 and Society 5!
17/07/2024
Newsflash. If you are a based in , you can get help with your digital marketing. Not sure why your website is not performing? Need help on Social Media? Haven't a clue where to start with your branding? Wonder how you can ? Whether you are in startup mode or established, you can ask any question. Booking here: https://www.localenterprise.ie/Longford/Training-Events/Online-Bookings/
Limited spaces.
11/07/2024
Looking forward to giving this webinar with the Compliance Institute later this month. Business uncertainty & economic volatility are accelerating the need for innovation in financial services. To stay ahead, it's essential to embrace digital transformation and leverage cutting-edge methodologies.
This webinar explores the intersection of design thinking, creativity, and financial services, providing insights into how these elements can drive meaningful change.
Thank you so much to the Learning & Development Institute Learning & Development Institute who have shortlisted my company (The Business Fairy Digital Marketing Agency ) in the Best Digital Learning Initiative in their upcoming Excellence in Learning awards.
For the past couple of years I’ve been mapping AI to business models and processes. This shortlist is for a programme I designed that maps the Digital Marketing Process and is a very real and practical use of AI for all businesses, corporates to SMEs and the research became a training programme.
We are in amazing company so feeling very humbled and grateful - and looking forward to the future. Aisling.
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11/07/2024
The ICMCI have launched their industry white paper "Navigating the Future: A Guide to AI in Management Consulting today." It's published by The International Council of Management Consulting Institutes Zurich, Switzerland. You can read about AI adaption and innovation, risk and its application in the complexity of work. There is also an overview of how the regulations are evolving in locations such as the UK, China, Japan and Brazil.
Contributors include Deloitte, Aisling Hurley, Dwight Mihalicz, FCMC®, Pamela Campagna MBA, CMC, CMS Yeun Joon Kim, Robert Bodenstein, and more. A special thank you to Nicholas Warn for the opportunity to contribute some of my research and a case study on how I mapped Chat GPT AI to business models and the digital marketing process over the past couple of years.
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**UPDATE - only 2 places left.**
Newsflash - upcoming Digital Marketing Audit Clinic on 4th February with @leoleitrim - this is for Leitrim based businesses only.
We live in a world where digital marketing attention spans have shortened and, increasingly, audiences have access to enormous amounts of highly specific, interactive digital content. Small business owners are now finding it increasingly challenging to connect with consumers in a meaningful way across varying platforms. This Clinic has been designed to help small businesses to address any digital marketing queries you may have.
Possible topics for discussion could include:
Digital Marketing Strategy (Domestic or International)
AI
Email Marketing (newsletter design & database development)
Social Media Marketing (Any channel. Choosing the right channels, Maximising Exposure)
Website (Design, Content, User Experience)
Branding
Search Engine Optimisation
Pay per click Advertising
How to measure your online marketing
Market Research
Competitor Analysis
Content Creation
Sustainable marketing strategies to align your brand with eco-conscious values
link: https://www.localenterprise.ie/Leitrim/Training-Events/Online-Bookings/Digital-Marketing-Review-Clinic-4th-Feb-2025.html
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#digitalmarketing #audit #sME #leitrim #tbf
Excited to share our new look. 💕 Aisling
#design #designstrategy #Innovation #consultant #DigitalTransformation #digitalmarketing #digitalagency
Newsflash. If you are a #business based in #Longford, you can get help with your digital marketing. Not sure why your website is not performing? Need help on Social Media? Haven't a clue where to start with your branding? Wonder how you can #innovate? Whether you are in startup mode or established, you can ask any question. Booking here: https://www.localenterprise.ie/Longford/Training-Events/Online-Bookings/
Limited spaces.
#SME #ruralenterprise #DigitalTransformation #innovation #AI #digitalmarketing #digitalmarketingtips #consultancy
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Our Story
Digital Marketing Agency, consultancy, websites, brand design, SEO optimisation, strategy, Google partner, social media, brand building, services and training, clients include gov bodies, private, universities. Founded by Aisling Hurley MSc (Digital Marketing Scientist). Aisling is an Ernst & Young Nominee and has won various regional and national business awards including Business Person of the year, Small Firms Awards finalist, All Ireland Marketing Awards finalist etc. Experienced serial entreprenuer including co-founder of the internationally trading Teamwoodcraft specialist joinery (markets in USA, Canada, mainland Europe & Russia). She is also a member of the Going for Growth women entrepreneurs programme (since 2008) and a member of the British & International Association of Women Entrepreneurs.
She is a certified consultant, advisor, mentor and enterprise trainer. She has undertaken assignments in a broad range of sectors including: Pharma industry, Airline industry, Rural Enterprise, Gaming & Leisure Industry, Rural Development, Craft Industry, Food Industry, Education Industry, Digital Marketing Industry, Tourism Industry.
Aisling is an approved business consultant, advisor/mentor and trainer for numerous enterprise and organisational development agencies and bodies in Ireland (e.g. ACT Ireland Wales EU Project, Wexford LEO, Kilkenny LEO, Tipperary South LEO, Waterford LEO, Louth LEO, Gaming & Leisure Skillsnet, DCU Ryan Academy, DCU Start, etc) Other clients include British Airways, HSS, Crest Solutions, SFA Skillnet, the Irish Greyhound Board and Restaurants Association of Ireland. She has designed and delivered rural enterprise business development programmes for Local Enterprise Boards including the Create Kilkenny Craft Business Development Programme and Made in Waterford Craft Business Development Programme.
Aisling has a strong reputation for measurable result-driven interventions. She has a unique practical perspective having previously built a rural (and traditional) business into one that trades internationally. She was asked to present her case study to a visiting Malaysian Government Delegation in 2012 who were interested in learning how to market their traditional rural crafts industry. This work was taken back to Malaysia and used by a Professor of Entrepreneurship.
Due to her unique entrepreneurial acumen and academic qualities Aisling is a sought after consultant/advisor and has spoken at the National Women’s Enterprise Day and Small Firms Association National Conference. She regularly appears as a business commentator and contributor on various Radio stations including RTE Radio 1, Newstalk, Midlands 103, Beat, Today Fm, WCLR FM, KCLR FM, Clare FM. She has been featured in all the print media broadsheets and various magazines. She has also appeared on TV. She is a regular commentator on issues that affect rural business.
She has carried out many assignments for clients including individual enterprise development projects, enterprise and management training, enterprise and organisational consultancy, project evaluations, education, management and business development. Her area of expertise is in Digital Marketing, in particular – Search Engine Optimisation.
Qualifications:
MSc Digital Marketing
BSc Equine Science
H. Dip Teacher Training in Advanced Information Technology
NUI Maynooth Certificate in Training and Continuing Education
SEO Expert Rated
Hootsuite Certified
Google Certified
HTML Programming Master
MOUS Master Instructor Microsoft
Professional Bodies:
Member Britain Ireland Trading Association.
Member SFA.
Member Irish International Business Network
Member Going for Growth Women Entrepreneurs
Areas of Professional Competencies:
Digital Marketing
Enterprise Support Projects & Training
Strategy Formulation
Business Plans
Project Development and Implementation
Organisational Development
Project Evaluation Reports
Sourcing national and EU-funding
Client Sectors:
Airline Industry
Pharma Industry
Enterprise Support & Education
Rural Development
Craft Development
Product Development
Community Development
Third level Education sector
Services
Manufacturing
Other:
NWED Speaker 2019
SFA/IBEC Speaker 2019
Irish Content Marketing Awards finalist 2018
NWED Speaker 2018
Comic Con Panel 2017
Irish Rural Network spokesperson on Rural Broadband 2014-2015 (Voluntary)
Irish Blog Awards Judge 2014
Irish Blog Awards finalist 2012
Ernst and Young Entrepreneur Nominee 2011
Business Person of the Year Award 2009
Small Firms Finalist 2009
All Ireland Marketing Awards 2009
Chamber Enterprise Award 2009
Network Business Woman of the Year Awards 2008
Chamber Enterprise Award 2008
Enterprise Award 2007
Enterprise Award 2006
Speaker National Women's Enterprise Day 2011
Going for Growth Ambassador 2010 - 2012
Chef d'Equippe All Ireland Musical Ride Team 2010-2011
SFA speaker National Conference 2010
Laois Network President 2008
Laois Chamber Board 2008
National Youth Council of Ireland steering committee 93/94
National Youth Council of Ireland (Macra Rep) 92/93
Macra Na Feirme National Council Representative 92/94
Design Strategy and Innovation Consultants. Training and leadership programmes.
