Digitaliser

06/05/2022

All these marketing tactics, terms, platforms can be mind-boggling even for marketers 😵

Luckily we’ve got you covered! Check , and for simple tips and tricks for you to shine online! ⭐

And follow us to stay up-to-date with our upcoming AllAbout series!

04/05/2022

It has been over a month since we last posted on Facebook... 😳 Don't do the same!

In digital marketing, consistency is the key that makes your ideal customers remember you. When you fall off the face of the planet (like we recently did!), they will inevitably move on.

Even when you're too busy, make time to stay in touch online. A few tips:

- Share relevant posts by other pages
- Be inspired by your main content themes and don't reinvent the wheel
- Repurpose past content (e.g. share blog posts on social media, compile related social media posts into blog posts)
- Repurpose images on social media with new captions that reflect your customers' changing environment

We're going to implement these tips moving forward too! There's a lot in the works in the background and we can't let that impact our social media presence anymore. But, as they say, "the shoemaker's children always go barefoot!"

01/04/2022

We can give you the digital support you need to take your business to the next level! 🚀

As an Approved Advisor for Enterprise Ireland's Digitalisation Voucher, we'll help you make the most of your grant.

We're talking about €9,000 to help you create a practical plan to digitalise your business 💻️🎯

Are you interested? Reach out for more information - we can help you apply!

31/03/2022

That's right - we've already helped over 150 Irish customers grow their businesses with the TOV!

With up to €2,500 available from your Local Enterprise Office to get you started, it has never been more affordable (and profitable) to sell online.

Reach out to us for more information about the Trading Online Voucher and what it can do for you!

28/03/2022

Dede at Customs House is a 1-star Michelin restaurant right here in Ireland (West Cork to be specific). Their inventive dishes, made with local ingredients, are the perfect fit for foodies and those looking for a special night out!

Check their menu, book a reservation, or buy a delicious gift at customshousebaltimore.com. Theirs is a perfect example of how a website can work alongside a physical location rather than replace it.

Need a similar website for your business? Get in touch!

25/03/2022

Your customers care about going green. So should you.

Environmental sustainability is getting more and more important. More people are making environmentally-friendly decisions. Your customers are too. And they expect companies to make sustainable decisions as well.

To convince these customers, you have to tell AND show them that you care about the environment:

- Make active efforts to reduce your carbon footprint. Think of making recyclable products, getting rid of plastic packaging, or getting a green energy contract

- Tell your customers about your efforts on your website and on social media.

Warning: When you communicate about environmental sustainability, your words need to be sincere and your actions need to be in line with your words.

24/03/2022

Still have a blurry picture of your customer’s needs, desires and behaviours? Time to create a customer persona!

Creating a customer persona basically means creating a semi-fictional person that represents your customers. It includes their:

- Needs
- Behaviours (inc. where they hang out and how they purchase)
- Interests

A customer persona gives you clarity around who your target audience is and can be used to make it easier to keep your target audience in mind.

Instead of thinking about the endless number of possible customers, you can just focus on the customer persona when:

- Making marketing decisions
- Writing content
- Optimising sales funnel

What do you think a customer persona is most useful for? Leave it in the comments!

22/03/2022

You can have your own social media platform!

When we think about social media, we think of platforms like TikTok and Facebook. But there are lots of smaller platforms on which you can be social too. Think of forums and group chats.

For absolute control, you can even add a forum or chat function to your website or mobile app! This will give your customers the opportunity to:

- Ask questions about your products and services
- Tell other people why they should buy from and collaborate with you
- Talk to other people about the uses and benefits of your products and services

21/03/2022

We're back after a couple of weeks away from social media...

So much has happened in the meantime. It is sometimes difficult to find our purpose online, especially with so much going on that we can't change.

Our approach coming back is to do what we have set out to do since the beginning of this journey:

1) To share knowledge to help you take control of your online presence.
2) To promote our services so that better support you in doing just that!

Our hope with our posts is always to inspire and educate. We know social media can be a safe place to escape challenges in our worlds and we want to contribute to that with lighthearted yet useful posts.

Let us know what you want to see from us going forward. This is a time of reflection for us and your input is invaluable.

We missed you!

02/03/2022

Do you want people to find and contact you online? Then include these in your brochure website!

- Information about you, your products, and your services
- Ways for potential customers to contact you
- A portfolio section that shows how you have helped your customers
- A FAQ section where you answer your customers' most common questions

Check out our blog post at www.digitaliser.ie/brochure-websites for everything you need to know in order to run a successful brochure website!

28/02/2022

Here’s everything you need to know about online platforms!

- Own your business on your personal website
- Connect with customers on social media
- Send value, send emails
- Reach new customers with ads
- Build your own mobile app
- Show yourself on Google
- Be on the lookout for other platforms where your audience hangs out 👀

Want to reread all posts? Check out the hashtag and enjoy!

25/02/2022

Your business should have a purpose.

Companies that have a clear purpose know what they want to achieve and what they need in order to achieve their goals.

When you share your purpose online, your audience will know who you are and what your business stands for. And if your purpose matches with theirs, you’ll have a great time together!

23/02/2022

We know — Digital Marketing can be confusing and time-consuming. Where should you even start?

Don't worry. We can help you, whether you need someone to set up your Digital Marketing Strategy or to execute it. Or both!

Find us at www.digitaliser.ie or send us a DM 👋

16/02/2022

Lots of users are visiting your social media profile every day. Why not make use of it? 👀

On platforms like Twitter, Facebook, TikTok and Instagram, you can add a link to your personal bio. When you do so, you can send your followers to other webpages, like:

- Your website’s homepage
- Other social media profiles
- A product page
- Your podcast

Keep in mind: You can only add one link to your bio. But there are three ways to make the most out of your bio link:

1. Change your link from time to time
2. Create a custom landing page on your own website, where you add links to all important pages
3. Get ‘link in bio’-tools like SproutLink, Linktree, Feedlink and Lnk.Bio

Hey, psst! Click on our link in bio and subscribe to our newsletter!

10/02/2022

Want to get discovered on Google? Then start using Google My Business (now called Google Business Profile)!

With a Google Business Profile, you appear on a premium spot in Google results pages. You can also add custom information to that result, including:

- Company’s address
- Opening hours
- Pictures of your products
- Answers to customer reviews

And a big plus: if your business has a physical location and a Google Business Profile, it will be shown on Google Maps!

Give enough attention to your Profile and your customers will find you more easily. So give it a shot!

Need help? We can set up and maintain a Google Business Profile for you. Find us on www.digitaliser.ie

07/02/2022

Building your own online store is costly and time-consuming.

If you’re a small business owner with low funds, it’s better to advertise your products or services on established e-commerce platforms.

Think of:
- Etsy for handmade products
- Amazon for new products
- Facebook Marketplace for all kinds of products
- Fiverr for freelancing
- Booking and Airbnb for hospitality

And even if you have your own website, you should consider joining an e-commerce platform, because your customers will find you more easily.

- E-commerce platforms are immensely popular
- Some platforms are meant for a very niche audience, and that might be your target audience
- You can further promote your products by running paid ads on e-commerce platforms

Do you want to know what’s best for you? Find us on www.digitaliser.ie and get in touch!

04/02/2022

PPC — You pay, you get the results!

Pay-Per-Click (PPC) is an internet advertising model. You can run PPC ads on search engines and social media to drive traffic to your website.

The great thing about PPC? You only pay for the people who are interested in what you’re offering and click on your ads.

This makes PPC a cost-effective method to generate leads and sales 🤑

Need help managing your ads? We can help 👉 www.digitaliser.ie/digital-marketing

We provide a comprehensive range of digital marketing services to support your business requirements, through the use of SEO, PPC and Social Media Marketing

02/02/2022

Build your website. Set up your social media. Leave a long-lasting impression!

Do you want your business to shine online? Digitaliser can help you with:

- Social Media Management
- Paid Ads Management
- Search Engine Optimisation
- Website Content Creation
- Website Development
- Website Design

Find out how we can help you 👉 www.digitaliser.ie

31/01/2022

Having a website is very useful if you want to sell products. But what if you don’t have one? Then it’s time to use the magic of social media! 🧙‍♂️

Here are some ways to sell directly on social media:

- Show your followers where your physical store is located
- Ask people to call, DM, or email you if they’re interested in your products or services
- Sell your products on Facebook Marketplace
- Create an order form (e.g. Google Forms) and link it to your Instagram or Twitter bio

Do you want to start selling on social media? Digitaliser can help you! Contact us for advice at www.digitaliser.ie

28/01/2022

A stay at Skelly's is a must!🍺🛏🍴

Go for a meal, beer or stay? Why not all of them? Skelly's Gastro Restaurant, Country Pub and Guest House offers a rustic feel, great atmosphere and a true Irish experience!

Discover the old world charm and warm of Skelly's at https://skellys.ie/

Skelly's new website is proudly designed by Digitaliser!

27/01/2022

Trending topic: Follow the right trends! 📈

The abundance of Marketing Trends can make you dizzy... So which trends should your company follow? Let’s take a deep dive into it.

Digital Marketing Trends highlight the changes in the digital marketing landscape. They tell us how marketing platforms, like social media and Google, develop over time. For instance, in 2021, we saw a growing interest in video and audio marketing, as TikTok and Clubhouse gained popularity.

Consumer Trends focus on what your customers like and how they behave online: What problems do your customers face? What do they need? How can you help them?

While your company should definitely keep up with Digital Marketing Trends, you should always prioritize your potential and existing. Going viral because you’ve followed Digital Marketing Trends is great, but doesn’t make any sense if you' aren't targeting the right people. In the end, your customers are the core of your business.

Our digital marketing experts know which trends you should follow. Go to https://www.digitaliser.ie/ and see how we can help your business grow!

19/01/2022

Find out if your marketing investments are worth it... Cue in ROI!

ROI is short for Return on Investment. In marketing, ROI calculates how much revenue you’ve gotten from your marketing investments and tells you whether they were worth it.

To calculate the ROI of your overall marketing efforts or a specific strategy, use this formula:

Return on Investment = ( (Total Revenue – Total Investment ) / Total Investment) * 100%.

The higher your ROI percentage, the better! But if your ROI is negative, it means that you are losing money and it is time to reconsider how you are investing your marketing budget.

Did you already know about this formula?

17/01/2022

Not sure whether to invest in a new website for 2022? We wrote a blog with 10 reasons why you may want to!

Check it out here: www.digitaliser.ie/reasons-new-website

And do let us know if you're pulling the trigger this year!

The more of these reasons you identify with, the more you will benefit from having a new website!

10/01/2022

Is it time for a website revamp?

2022 is here and the excitement of another new year hasn't faded yet.

If you're anything like me, you're seeing this new year as a clean slate. Acknowledging what you've done in the past but also looking forward to all the new and improved stuff you'll be working on over the next few months.

We at Digitaliser are currently working on improving our existing website. It is the online core of our business and we want it to better represent who we are and whom we help.

Is it the same for you? Are you also focused on improving your website in 2022? If so, here is a very important question for you to ask: is my current website good enough or should I start from scratch?

Sometimes fixing your current website is more work than building a new one. It all depends on how happy you are with the tools you are using, the pages your website has, and the quality of its content.

Regardless of whether you are going to update your current website or build a new one, let the new year's excitement push you forward when it comes to marketing your business. Who knows where it'll take you!

07/01/2022

Your mental wellbeing is just as important as your physical health. 🧠💚

When we feel anxious, stressed or depressed, it’s difficult us to think and act clearly. Martin Dunlea can help though!

With his therapy sessions, he helps you resolve issues like anxiety, depression, trauma, anger, and addictive behaviour.

His goal is to make you feel better from the very first session. Because with a clear mind, we can achieve our potential to the fullest!

Book a free 20-minute consultation at www.mindtherapy.ie

This website was designed by Digitaliser. Do you need help creating your own website? Go to www.digitaliser.ie and see how we can help your business too!

03/01/2022

We're back! 👋

After a couple of weeks off to rest and let our creative juices flow, we're again working on useful content to share. Stay tuned!

22/12/2021

Here’s how we help you GROW digitally 📈

If you want your brand to stand out of the ordinary, need your website to be made or upgraded, or want someone to make your social media strategy thrive…

…it’s time to give Digitaliser a call. Our marketers, designers and developers can’t wait to make your digital brand shine ✨

Call 01-699-1773 and let’s have a chat. Together, we’ll look at how Digitaliser can support your digital growth!

20/12/2021

Invest in your Marketing Strategy wisely, and your efforts will be rewarded 💰

Your paying customers won’t appear out of nowhere. You need to invest money in your Marketing efforts to reach them. Think of ads, events, technology and your employees. Always make sure to allocate enough resources to your Marketing Strategy. That’s how you get seen 👀

The Return On Investment (ROI) can tell you if you should raise or reallocate your Marketing budget. It shows you how well your company profits from your marketing campaigns.

📈 A positive ROI score tells you that your marketing campaigns work: you get more money back from your customers than the amount you spend on them. With a high ROI, you can consider increasing your Marketing budget. Double down on your successes!

📉 When you have a negative ROI score, consider changing your Marketing tactics. A negative ROI tells you that you’re losing money on your Marketing efforts.

With Digitaliser, you can invest in your marketing wisely. Find out how we can help you: www.digitaliser.ie

17/12/2021

People will follow you because of the value you add to their lives. But how can you add value?

- Inform your audience: give them the tips and tricks they need
- Connect your audience: shout out people, products, and services (including yours!) that your audience needs
- Entertain your audience: make them smile, laugh, and chat with one another
- Inspire your audience: motivate them to be who they want to be

If you deliver value consistently, your followers will want to support you too. As they say, give and you shall receive!

16/12/2021

Your domain name is the road to your website. Better make that road short and smooth!

Want your domain to stand out? Try this:
1. Keep it simple (and easy to read, type, and say)
2. Keep it short (or use hyphens if it is long and has many words)
3. Make it memorable (with familiar yet attention-grabbing words and sounds)
4. Include keywords (to make sure your home page ranks highly on Google!)

Get creative and let us know if you need help - good luck! 🍀