Leveraging cutting-edge technology is crucial.
AI, which stands for artificial intelligence, is everywhere. You could benefit from it too!
Today, I’ll show you four ways to use AI to supercharge your marketing. We’ll explore how AI enables deeper personalization, streamlines content creation, and elevates customer service quality.
I’ll also show you the advantages of AI-driven predictive insights and robust analytics.
Incorporating AI into your marketing strategies is key to maintaining a competitive edge. It is key to staying relevant and forging stronger connections with your customers.
Are you using AI in your business? If so, how are you using it?
#CBMedia
#ArtificialIntelligence
#MarketingSupercharge
#CompetitiveEdge
Benefits of Video
Dive into the Data! 📈 Discover the power of video through key statistics.
Video content has a profound impact in today’s digital world, offering versatile opportunities for businesses, educators, and creators.
Explore these stats to harness its potential for your goals, from boosting brand awareness to engaging your audience.
Watch the video below and let me know: Have you incorporated video into your business strategy, and how effective has it been for you?
#CBMedia
#PowerOfVideo
#IncreaseBrandAwareness
CheckedOK by CoreRFID Explainer Video
We were delighted to embark on a journey with CoreRFID to create a series of explainer videos.
Client profile: CoreRFID is an industry pioneer in asset management solutions, dedicated to simplifying safety inspections and compliance. Their track record of innovation and commitment to enhancing operational efficiency has made them a trusted name in the industry.
Background & problem to solve: CoreRFID approached us with the exciting task of explaining the capabilities of their CheckedOK software.
The CB Media Approach: We created an engaging explainer video. The primary goal was to highlight how the CheckedOK software can optimize operations, minimize paperwork, and enhance overall efficiency.
Watch CoreRFID’s explainer videos below!
#CBMedia
#CoreRFID
#EfficiencyOptimization
#explainervideo
Have you ever launched a video campaign, seen the purchases coming in, and thought, “YES!“?
But then, when it’s time to compile the data, connecting those leads and purchases directly to your campaign becomes a puzzling challenge - oh no!
No worries, I have a solution.
Today, I will show you how to track purchases driven by your videos, both online and offline. This will guarantee measurable success in your future campaigns!
#CBMedia
#VideoCampaignSuccess
#TrackYourPurchases
#MeasurableMarketing
Dawn Meats Employer Branding Video
We have been blessed to be Dawn Meats media partner for about 8 years now and we have loved every second of it.
Client profile: Dawn Meats is one of Europe’s leading food companies. They are suppliers of choice to a range of leading local, national and international supermarkets, foodservice and manufacturing businesses, who value their commitment to sustainability and quality.
Background & problem to solve: Dawn Meats aimed to showcase its vibrant workplace, underscoring their commitment to quality, innovation, and their dedicated workforce. Our video was crafted with two primary objectives:
- Showcase Dawn Meats as a top-tier employer.
- Spotlight their Graduate Programme, captivating the attention of potential graduate applicants.
The CB Media Approach: We enhanced Dawn Meats’ employer branding videos by incorporating lively graphics, seamless transitions, and compelling sound effects, making them both entertaining and engaging.
Watch one of Dawn Meats Employer branding videos below!
#CBMedia
#EmployerBrandingVideos
#VideoMarketing
#PowerofVideo
How to identify the origin of your website video viewers
Have you ever launched a promotional campaign or recruitment campaign where you drive your ideal target market to your website to watch a video or take another action?
Have you ever wondered how to identify where those website visitors are coming from?
You can track this using UTM links. UTM links help in tracking marketing campaign effectiveness and analyzing website traffic. It is super easy to set up, check out the video below to learn how.
Also, you don’t need to have a video on your website for this to work for you. It works for any campaign, as long as you direct your audience to a landing page, like your website for example.
#CBMedia
#MarketingTips
#UTMLinks
#CampaignTracking
ClubstoHire.com Promotional Video
We were thrilled to craft an entertaining promotional video for ClubstoHire.
Client Profile: ClubstoHire bridges the gap for traveling golfers. They are recognized as a leading authority in golf club rentals. They make globetrotting with golf gear a breeze.
Objective & Challenge: ClubstoHire sought an entertaining promotional video. The mission? Demonstrating the convenience of jetting off to a golfing holiday without the hassle of lugging their own clubs.
The CB Media Approach: Our solution was a humorous video. We contrasted the smooth journey of a ClubstoHire customer with the struggles of those not using their service.
I hope our video brings a chuckle to your day!
#CBMedia
#videomarketingtips
#golf
#promovideo
3 Video Tactics Used by Irish Marketing Managers to Boost Quality Sales Leads
We studied how Marketing Managers use video to increase sales leads. We asked them a lot of questions as part of our annual survey on video marketing. The insights were enlightening.
Today, I will share three tactics they use to boost leads and fortify brand presence.
#CBMedia
#IrishVideoMarketingInsights
#LeadGenerationStrategies
#VideoMarketingTips
SEPAM's Branding Video
We were thrilled to create a beautiful branding video for SEPAM and share their key message in... 30 seconds!
Client profile: SEPAM is a renowned engineering and project management company known for its innovation. They aim to create a safer and more sustainable future through cutting-edge engineering.
Background & problem to solve: SEPAM asked us for a 30-second video to show their focus on quality and innovation. This video was to be displayed on a massive screen at a tradeshow. They wanted to attract attention to their services and highlight their industry leadership.
The CB Media solution: We made a dynamic 30-second video for SEPAM that effectively showcased their skills and know-how.
Watch SEPAM’s video below!
#CBMedia
#brandingvideos
#InnovationShowcase
#powerofvideo
Leveraging Video for Branding & Talent Acquisition
Some of our clients swear by employee advocacy videos. They use them to attract top talent into their company. They are also called employee testimonial videos.
They feature company’s employees sharing their positive experiences of working with your organisation.
They can be a powerful tool for both internal and external communication.
Today, I want to show you why employee advocacy videos help with branding and talent attraction. You might want to consider using them too if you want to attract A players to your company.
#CBMedia
#EmployeeAdvocacyVideo
#TalentAttractionProTips
#Brandbuilding
A Promotional Video for Wellington Eye Clinic
We are delighted to have partnered with the Wellington Eye Clinic, a renowned leader in laser eye surgery. Our collaboration led to a series of impactful videos since 2015 – instructional, testimonials, and promotional videos– aimed at both educating and engaging.
Promotional videos boost engagement, raise conversions, and strengthen brand recognition, making them a potent tool for successful marketing.
These videos have been extremely valuable in showcasing the exceptional service of the Wellington Eye Clinic.
Watch one of their promotional videos below!
#CBMedia
#promotionalvideo
#videomarketing
Three Effective Methods To Track Video Engagement
Today, we’ll look at three methods to track how viewers engage with your website’s videos.
These strategies offer a clear window into viewer engagement and reactions.
Are they engaged? Do they appreciate the content?
Let’s uncover these answers without even stepping out of the office!
#CBMedia
#ViewerEngagementInsights
#WebsiteVideoAnalytics
#MeasuringAudienceReactions
Bespoke Fabrication by Hoistech [Video Animation]
We were thrilled to work on the production of a series of animated explainer videos for Hoistech, The lifting specialists. Explainer videos are great because they enable you to simplify complex concepts into digestible content; they are engaging and attention grabbing.
Using this medium, Hoistech has impressed their target audience. They have encouraged them to interact, inquire and see what makes Hoistech different. You can watch one of the videos below.
#CBMedia
#hoistech
#CaptivatingVideo
#ExploreHoistech
#VideoMarketing
Today, I’ll show you how to boost your sales and brand awareness by using video with other marketing tools.
As you know, video has emerged as a powerful tool in marketing. But, it shouldn’t be the sole focus of your marketing strategy.
Many of our clients use video to support their main message and increase engagement. Instead of letting it take over their content.
#CBMedia
#BoostSales
#brandawareness
#videomarketing
#powerofvideo
Are you interested in seeing how we produce videos? Today, we will take you through the entire process from the shoot to the delivery of the final product.
At CB Media, we do all the work for you. You reduce your workload as we handle the entire process, from conceptualizing the video and creating the script, to post-production and professional voice-over if required.
Meanwhile, you benefit from high quality videos that reach your audience and capture the core message you want to convey.
Need help building a sales pipeline of high quality sales leads. Click on the link in the comments and drop us a line, we are here for you.
#CBMedia
#digitalmarketingagencies
#videoproduction
#sales
#video
Shooting great looking videos is one thing but it will make the video making process much harder if you don’t have an idea of what you’re doing before you start shooting. Your video will be much more effective if you have a script.
Previously, we already discussed the hook and targeting your videos at your ideal client. Now, it’s all about bringing those things together to create a script.
Need help building a sales pipeline of high quality sales leads. Click on the link in the comments and drop us a line, we are here for you.
#CBMedia
#script
#videoproduction
#salesalesale
#video
#scriptwriting
It is a great idea to bring along essential gadgets with you when traveling.
With this, TripClip produced a must have gadget accessory when on public transport. CB Media created their animation video to give an emphasis in utilizing the product.
What do you think of this product, would you try it?
Need help building a sales pipeline of high quality sales leads. Click on the link in the comments and drop us a line, we are here for you.
#CBMedia
#animation
#TripClip
#sales
#videopromotion
Your sales team already has the power to make amazing videos just using a phone. But investing in equipment will bring your videos to the next level.
We will share with you our recommended equipment for video that won’t break your bank but will make your videos stand out.
Need help building a sales pipeline of high quality sales leads. Click on the link in the comments and drop us a line, we are here for you.
#CBMedia
#videoequipment
#videotechnique
#sales
#videoproduction
Ceili Dance is used to promote Ireland’s traditional dances, music and culture.
CB Media had the opportunity to feature this kind of art where the world-class award winning Irish dancers and musicians performed at the Irish Dance Party in a fun and friendly way.
Tell us: what is your favourite dance move?
Need help building a sales pipeline of high quality sales leads. Click on the link in the comments and drop us a line, we are here for you.
#CBMedia
#videocoverage
#irishdance
#sales
#videopromotion
Shooting a beautiful video is far easier than you think. All you need to do is take that phone out of your pocket, and get shooting!
Watching our previous video about phone setting will give you all the advantages you need before you get shooting. In this video, you will learn the shooting techniques to make your videos look amazing.
Need help building a sales pipeline of high quality sales leads. Click on the link in the comments and drop us a line, we are here for you.
#CBMedia
#phonesetting
#videoproduction
#sales
#video