256 Media

31/01/2024

Video storytelling to make your brand shine.

Shine is the specialist video storytelling agency from the team at 256. We find your memorable stories and bring them to life for the channels your customers are in.

Talk to us about a video strategy your competitors will hate, but your customers will love.

23/01/2024

Irish Life faced a common challenge: how to make seemingly dry topics like financial services and pensions engaging? They knew they had valuable expertise that could genuinely benefit both businesses and individuals. The trick was getting people to listen.

Our objective was to change the narrative for them. We aimed to cut through the noise and capture the attention of both B2B and B2C audiences, proving that Irish Life stands for expertise, trust, and authority in the financial world.

We knew we had to take an innovative approach for Irish Life. We decided that storytelling through video would be the key to humanising a typically dull subject. So, we introduced the concept of “int'fluencers”. By showcasing internal influencers at Irish Life, we helped to humanise the brand, making it more relatable and increasing customer engagement.

How it looks: https://bit.ly/41LKQCZ

09/01/2024

Women in tourism – Inspiring a generation of female leaders for Fáilte Ireland

We're proud to have partnered with Fáilte Ireland to inspire a new generation of female leaders in tourism. The focus was to showcase the incredible opportunities and success stories within the industry, encouraging more women to explore tourism as a fulfilling career path.

Check out our case study, featuring accomplished women sharing their journeys, triumphs, and lessons learned, and discover how Failte Ireland is making waves in empowering women in tourism.

👉 https://bit.ly/3GnYIcU

03/01/2024

Who are we when no one's looking? 👀

When no one's looking our values guide us. They’re what we stand for and what we want you to say about us behind our backs. Our team worked together to figure this out, you'll hear some of their voices in our video. Check it out and see if our six values align with yours. 🧑🏽‍🤝‍🧑🏻

https://www.256content.com/our-values

18/12/2023

Reflecting on 2023: What a year it's been for the world of marketing! 🚀 As we approach the end of the year, we want to know what has been the game-changer for you? 🌟✨

👉 Has there been a marketing advancement that revolutionized your approach? 💡
👉 What trend made the biggest impact on your work this year? 📈
👉 What's the one thing that transformed the way you connect with your audience? 🌐

Drop your thoughts in the comments and let's dive into the conversations that shaped our strategies in 2023.

14/12/2023

Let's never forget, story is the thread that binds humanity.

At 256, we help brave brands tell stories people want to hear.

We believe that storytellers change the world. They really do.

06/12/2023

Looking for an easy way to boost your social traffic? You can now manage your social links on Google's local listing in Search and Maps to effortlessly boost your social traffic. 🚀🌐

30/11/2023

Women in tourism – Inspiring a generation of female leaders for Fáilte Ireland

We're proud to have partnered with Fáilte Ireland to inspire a new generation of female leaders in tourism. The focus was to showcase the incredible opportunities and success stories within the industry, encouraging more women to explore tourism as a fulfilling career path.

Check out our case study, featuring accomplished women sharing their journeys, triumphs, and lessons learned, and discover how Failte is making waves in empowering women in tourism.

👉 https://bit.ly/3GnYIcU

Fáilte Ireland wanted to inspire more women to consider tourism as a viable and rewarding career path. By spotlighting opportunities and success stories in the industry, they aimed to draw in a new wave of female talent and leadership.

28/11/2023

Nowadays people are glued to screens, and mastering mobile connection is a game-changer for businesses. Here are some tips to ensure your brand resonates in the palm of their hands:

1️⃣ Optimize for Mobile Experience: Seamless navigation and fast load times are non-negotiable. A user-friendly mobile interface keeps your audience engaged and delighted.

2️⃣ Personalized Push Notifications: Cut through the noise with targeted and personalized push notifications. Deliver value-driven messages that enhance user experience.

3️⃣ Mobile-First Content: Tailor your content for mobile consumption. From snappy visuals to concise copy, mobile users crave content that's easy to digest on the go.

4️⃣ Embrace Social Media: Social platforms dominate mobile usage. Craft engaging content specifically for social media channels to boost visibility and interaction.

5️⃣ Interactive Experiences: From quizzes to polls, make your audience an active part of your mobile strategy. Interactive content keeps them hooked and fosters a sense of connection.

At 256, we know the mobile landscape like the back of our screens! 🚀💼 Ready to elevate your mobile game? Let's connect your brand to the palm of your audience's hands. 🌐📲

23/11/2023

Brands vs consumerism: Black Friday campaigns that changed the retail game 🛍️

In recent years, the attitude of both shoppers and brands towards Black Friday has noticeably changed. Consumers no longer need to camp by the doors of their favourite shops overnight and, instead, can snag the best deals online. At the same time, retailers can maximise their profits by extending the discount period outside of a single day. What’s more, shoppers have become increasingly socially and environmentally conscious, expecting the same from the brands. In fact, many of them feel that brands bear as much responsibility as governments in driving positive change. ♻️

In this blog post, we will dissect the most remarkable Black Friday campaigns that changed the consumerism game by shifting the spotlight to the topics and initiatives that align with their brand values and resonate with the modern consumer. 👉 https://bit.ly/3GcxhCB

13/11/2023

In a world flooded with information, mastering the art of data-driven marketing is the key to standing out. 📊💡 Here are some tips on how businesses can turn raw data into marketing gold:

1️⃣ Know Your Audience: Dive deep into data to understand your audience's preferences, behaviors, and desires. It's not just about numbers; it's about connecting with real people.

2️⃣ Personalization is King: Craft tailored messages by leveraging customer data. Personalized campaigns resonate better and create lasting impressions. 👥💬

3️⃣ Predictive Analytics Magic: Stay one step ahead with predictive analytics. Anticipate trends, customer needs, and behaviors to tailor your strategies for success. 🔮📈

4️⃣ Optimize, Optimize, Optimize: Regularly analyze campaign performance. Use A/B testing to fine-tune your approach and ensure you're always delivering top-notch content. 🛠️📉

5️⃣ Embrace Automation: Let technology be your ally. Automate repetitive tasks, allowing your team to focus on creativity and strategy. Efficiency at its finest! ⚙️🤖

At 256, we're not just about data; we're about transforming it into compelling narratives that captivate your audience. 🌐✨ Ready to elevate your marketing game? Let's turn your data into a success story! 🚀📈

09/11/2023

Tis the season for marketing magic! ✨🎄

Christmas campaigns aren't just about festive cheer; they're powerful narratives that captivate hearts and minds. 🌟✉️

In a world full of messages, a well-crafted Christmas campaign stands out, creating lasting connections and spreading joy. 🎁🚀

Explore how 256 and Vodafone made the season brighter with the magic of storytelling: https://bit.ly/3Mnzui8

256 came to the rescue of 500 families and their children when Covid-19 threatened to ruin Christmas. Find out how we did it.

03/11/2023

Halloween 2024 is almost here! 👻 🎃 Well, maybe not just yet. But while the cobwebs of the 2023 spooky season are still clinging to the shop windows, it might be time to start planning your ultimate 2024 Halloween campaign.

If done right, it can reinforce your brand, cement customer loyalty, and bring a serious revenue boost. Have a read of our blog where we show you a couple of examples of past campaigns that can be an inspiration...or a cautionary tale. 👹

https://www.256content.com/blog/halloween-2024-is-almost-here

Unlock the secrets of killer Halloween marketing with insights on strategy, creative ideas, and branding for a hauntingly successful campaign.

24/10/2023

An effective landing page is a critical tool for converting visitors into leads or customers. It's designed to capture attention, deliver a specific message, and encourage a desired action. Here are our top 5 elements that make an effective landing page:

1️⃣ Crystal-Clear Headlines: Grab attention instantly with a headline that spells out the value you're offering. Let visitors know they're in the right place from the get-go! 🎯

2️⃣ Visuals that speak volumes: Engaging images and videos can say more than words. Showcase your product or service with visuals that make an impact and leave a lasting impression. 🎥

3️⃣ Compelling CTAs: Your call to action is your secret weapon! Use bold language and standout design to guide visitors towards taking that crucial next step. 🔥

4️⃣ Benefits, benefits, benefits: Highlight the benefits your offer brings to the table. Use bullet points or short paragraphs to make it crystal clear why they need what you're offering. 💡

5️⃣ Sense of Urgency: Create excitement with urgency elements like limited-time offers or countdown timers. Let visitors know that the time to act is now! ⏳

Let us know in the comments your top elements!

18/10/2023

It's time to stop random acts of content.✋

Our multi-disciplinary content managed service teams use data insights, an editorial mindset and stunning creative to craft and market your unique brand value. ✨📊

From strategy to ideation, production, distribution, reporting and insights your 256 team provides all the skills when you need them.

For more info hit the link below ☟
https://www.256content.com/services/content-managed-service

11/10/2023

Curious about how AI can power your customer service efforts? Gone are the days of waiting for hours for a response. Enter chatbots, the instant assistance superheros that can transform your marketing approach! 🤖💬

✅ Seeking product recommendations? Chatbots can guide you through the maze of options, providing tailored suggestions just for you!

✅ Have burning questions? An AI-powered assistant can provide quick and accurate responses, 24/7!

✅ Need prompt issue resolution? Chatbots deliver a seamless customer service experience, saving you precious time!

With the power of AI at our fingertips, we're able to personalise interactions and enhance customer satisfaction like never before. ✨

06/10/2023

Unlock Success with Data-Driven Marketing! 🚀

Curious about harnessing the power of data for your marketing campaigns? 📈 Dive into our Data and Analytics webpage to discover insights that can transform your strategies. 🌐

Learn how to make data your strongest ally and elevate your campaigns to new heights! 🔗 https://www.256content.com/services/data-analytics

25/09/2023

The 256 team is thrilled to be attending Content Marketing World this week! 🚀✨ We're looking forward to hearing the latest insights at seminars, meeting the other attendees and we're absolutely delighted to bring home the Gold Award in the Strategy – Native Advertising/Sponsored Content cateogory! 🥇🏆

Keep an eye on our socials for updates from the event and join us in the celebrations 🥂📣

21/09/2023

Effective brand storytelling is a powerful tool for content creation, as it allows you to connect with your audience on a deeper level, create a memorable brand identity, and convey your brand's values and mission.

Here's our top 3 tips on how you can apply effective brand storytelling to your content creation:

* Know Your Brand Story: Dive deep into your brand's values and mission. 🚀 Authenticity is the key to connecting with your audience on a personal level.

* Show, Don't Tell: 🎥 Use the power of visuals and storytelling to convey your brand's values and impact. Share real stories that resonate emotionally with your audience.

* Engage & Evolve: 🔄 Keep the conversation alive! Spark curiosity, ask questions, and adapt your brand story as your journey unfolds. 🌱 Your audience is part of the narrative.

15/09/2023

Meet the faces behind 256! 👋🤝

Curious to know who's driving the innovation at 256? 🚀 Dive into our 'Meet the Team' section on our website and get acquainted with the brilliant minds shaping our company! 🌟

🔗 https://bit.ly/3qLW0d1

12/09/2023

Struggling to keep your audience engaged? Finding that your content is lacking? 💤

Amazing creative delivers unforgettable content experiences. Our award-winning studio transforms your digital projects with interactive design, campaigns, eBooks, presentations and more. 🎬

Check out some of their work below.

30/08/2023

🎉 Big News! 🏆 Delighted to share that we have been shortlisted for the 'Best Strategy' and 'Best Integrated Media Strategy' categories at the Digital Media Awards, recognizing our teamwork with UL on their Stay Curious campaign.

A huge shoutout to UL for their collaboration and dedication – none of this would be possible without our amazing partnership! Best of luck on the awards night. 🤞

28/08/2023

At 256, we believe that being social on social media is the key to unlocking the true power of your online presence. 💻 It's time to engage with your audience like never before! 🗣️

Here are our top tips:

✅ Listen and Respond: Take the time to truly understand your audience's needs, desires, and feedback. Show them that you're not just a brand, but a caring and attentive partner ready to listen and address their concerns.

✅ Spark Conversations: Start meaningful discussions that ignite excitement and intrigue among your followers. Pose thought-provoking questions, seek their opinions, and encourage them to share their stories. 💬🌐

✅ Show Appreciation: Acknowledge your audience's support, loyalty, and active participation. A simple "thank you" can go a long way in building lasting connections and fostering a sense of belonging. 🙏

✅ Share User-Generated Content: Your audience is full of talented individuals with unique perspectives. By featuring their content not only does it showcase their talent, but it also strengthens your bond with your community. 📸

✅ Be Authentic: Don't be afraid to show the human side of your brand, let your personality shine through your posts and interactions. Be genuine, relatable, and embrace authenticity. That's what makes you stand out from the crowd. 👍

Are you ready to take your social media game to the next level? 🚀 Drop us a message and we'll help you conquer the art of being social on social media!

15/08/2023

Struggling to get your followers to understand your brand? Looking to build trust with your audience, and show the human side of your brand? 🗣️

Video is one of the best ways to communicate your message. With high engagement rates and adaptability across all platforms, video has become the go-to medium for the world's biggest and smallest brands. 🎥✨

40% of marketers claim the biggest benefit of video is to help customers understand their products and services. 🤝

Don't let your brand miss out on the power of visual storytelling! Discover the incredible world of video production with Shine, 256's video production agency. Visit our website today and let us bring your visions to life! 🌟📽️

https://www.256content.com/services/video-production

11/08/2023

UGC vs IGC - WTF? 🤯

In recent years, user-generated content and influencer-generated content have become essential to businesses' marketing plans. The impact that they have created for brands and businesses is unparalleled. Surveys claim that 92% of users trust UGC more than traditional marketing. 🤳 ⚡

Both UGC and IGC share benefits such as brand loyalty, authenticity, and reliability. Where branded content provides information, UGC/IGC encourages interaction. 💬

UGC may be more cost-effective and reach smaller, more niche audiences, but UGC may not have the following or social proof that big influencers have. 🫰

IGC should be cheaper than large-scale brand awareness campaigns, but it can appear staged and exhausted if executed incorrectly. 🤥

User-Generated Content vs. Influencer: Which one is better? The answer is whatever suits your brand best.

09/08/2023

From Threads' triumph to Twitter's transformation: 5 new developments on the digital playground. 🌐

In the ever-changing landscape of the digital world, the pace of transformation is breakneck. Key players such as Facebook, Twitter (freshly rebranded as X), OpenAI’s ChatGPT, and Instagram are regularly rolling out new developments – for better or worse. 🤯

As they shape and reshape our digital experiences, Nicole Thomsen unpacks the latest from these tech giants in our latest blog. 👉 https://bit.ly/3qgvtnX

Our latest blog covers five new developments on the digital playground. From the social media updates you need to know about to the tips that will help you get ahead of the game, we discuss it all!

03/08/2023

Exciting News! 🎉

We are thrilled to announce that we've won the Content Marketing Institute Award for 'Strategy – Native Advertising/Sponsored Content as part of a Content Marketing Program'! 🏅🎊 Our entry, 'Women in tourism – Inspiring future female leaders' based on our work with Fáilte Ireland, has been recognized for its outstanding innovation and impact in the field of content marketing.

But that's not all! 256 was also a finalist in an impressive 8 other categories, including paid advertising, best distribution, use of video, amongst other categories. These nominations highlight excellence in B2B marketing and dedication to delivering top-notch content strategies for our clients like University of Limerick and Irish Life. This year’s judges reviewed nearly 1,000 entries to determine the best-in-class content marketing winners.

Congratulations to the entire team at 256 for their well-deserved recognition and continuous efforts in shaping the future of content marketing! 🌟 Looking forward to heading to Content Marketing World in Washington in September to meet some of the other finalists and winners. 👏

27/07/2023

Creative content not only captures the attention of new potential customers it also keeps your existing audience coming back for more. When we were creating Ireland’s Luxury Escapes experience book for Fáilte Ireland the design and creative treatment combined to create a visually and emotionally engaging experience. 📖

‘Ireland’s Luxury Escapes’ is an ultraluxe experience book created to showcase the very best of Ireland’s high-end hotels and experiences. Focusing on seven key themes, the book is a gateway to the ultimate visit to Ireland, as part of Failte Ireland's Meet in Ireland division. 🇮🇪☘️

Produced as a hardback coffee table book as well as a high-end digital flipbook, Ireland’s Luxury Escapes has quickly become a byword for ultraluxe travel to Ireland, telling beautiful stories, capturing iconic locations, and giving the luxury traveler a truly special preview of their visit to Ireland. 🌊🌄

Click here to view the full book: https://issuu.com/discoverireland/docs/fi_escapes_book?fr=sMWY0MzYyOTc1Mzk_

25/07/2023

‘The Barbenheimer effect’: Barbie and Oppenheimer smash box office records and influence Google Search trends around the country.

Both blockbusters broke a variety of opening weekend records, in a double feature that’s enticing film lovers back to cinemas. It's not just box office records that were under the Barbenheimer effect, both Barbie and Oppenheimer were popular terms in search in Ireland this week.

We dove into Google Trends to uncover the intriguing search results for Barbie and Oppenheimer in Ireland! 🎯✨ Check out the trends 👆