29/09/2023
Precision in every move, strategy in every step. At Heavy Head Social, our work is a symphony of organization, fueled by meticulous planning and a passion for impactful results. Discover the art of strategic ex*****on with us. 🎯
The Growth Agency for eCommerce Fashion Brands
Strategy | Creative | Paid Social | Email & SMS
(18)
27/09/2023
Celebrate with us as we show you the remarkable journey of one of our valued partners! 🎉 Through a blend of strategic digital marketing and e-commerce expertise, their growth has been nothing short of spectacular. 🙌
25/09/2023
Ready to discover a revenue-boosting secret? Say hello to SMS flows, your pathway to adding 20-30% to your monthly earnings! 💰
Sure, many brands use SMS to stay in touch, but there's an art to it. Overdoing it risks turning off your audience. 🚫
Don't just focus on campaigns; shine a light on lead generation for SMS. Craft a simple lead-gen campaign on Facebook/Instagram, welcoming new connections into a nurturing embrace. 🌟 Think of it as a treasure map, guiding them through a welcome series that paves the way to a sale. 💼
Believe us, this strategy's pure magic. Time and again, brands have witnessed astonishing results, up to 30% surge in monthly revenue! 📊
So, ready to tap into the SMS goldmine and turn leads into loyal customers? Book a call with us!
20/09/2023
In the dynamic world of social media, the impact of visuals is nothing short of mesmerizing. Did you know that harnessing the power of high-quality images can supercharge your brand's interaction rates by a remarkable 50%? 🚀📊
When your content resonates visually, engagement takes flight. Likes, comments, shares – they all surge with the allure of a captivating image. Your audience isn't just scrolling past; they're actively connecting, responding, and forging a deeper bond with your fashion? brand. 🤝
The next time you curate your content, remember the visual magic that awaits. Elevate your brand's narrative with images that are more than just pixels, they're the sparks that ignite interaction, kindle connections, and set your brand's journey ablaze. 🔥
18/09/2023
Let the numbers tell the tale! 🔢 Our clients' reviews are a symphony of achievement, a testament to the impact of our services. Our expertise has been the game-changer. 🚀 Visit our website to learn more about us: https://www.heavyheadsocial.com/
13/09/2023
Unlocking eCommerce triumph with Heavy Head Social! 🛍️ From targeted ad brilliance to ROI-focused strategies, we're here to sculpt your brand's success story. 📈 Let's propel your profits, one strategy at a time. 💼
11/09/2023
Diverse Services, One Singular Goal: YOUR Profitable Growth! 🚀 At Heavy Head Social, our array of services seamlessly converge to fuel a singular mission, igniting the profitable growth journey for each of our clients. Your success is our compass. Let's thrive together! 📊
08/09/2023
Our journey with OOSC unveils a remarkable transformation. We tackled daunting hurdles head-on scaling ad efficiency, leveraging TikTok's prowess, and crafting engaging email & SMS strategies. 🎯📈 The results? Exponential growth, skyrocketing engagement, and a blueprint for brand success. Swipe through to witness the evolution that turned obstacles into triumphs! 🌟
06/09/2023
Recognizing an Industry Issue: It's concerning how many brands are fixated on traffic campaigns without syncing them with their true goals. Beware of the trap of getting a flood of clicks at a seemingly low cost per impression. Prioritize optimizing for what really matters:
Drive campaigns for actual conversions. 🗣️ Seek significant outcomes, not mere vanity metrics. Here at Heavy Head Social, our forte is crafting data-driven strategies and refining campaigns for peak performance. Get in touch with us TODAY and let's propel you toward tangible achievements. 🙌🏼
01/09/2023
Ever heard of the 'See More' rate? It's an often-overlooked metric with great potential in the marketing realm.
📌 What is it?
The 'See More' rate illuminates a critical facet of your ads: the 'See More' button clicks. Just like you strive for full post reads on platforms like LinkedIn, your ads warrant the same attention. Tracking 'See More' clicks signals the allure of your ad's content.
🚀 Why It Matters?
Consider this rate a test for ad effectiveness. A 'See More' click indicates a curious audience. It goes beyond impressions, showing genuine interaction and interest.
📊 How to Set Up?
Create this custom metric in Facebook Ads Manager:
Formula: (Clicks All - Link Clicks - Post Comments - Post Reactions - Post Shares) / Impressions
Calculate it as a percentage for accurate insights.
🔗 Integrate with Core Metrics
Just as you analyze Hook Rate, Hold Rate, and Average View Time, blend in the 'See More' rate. It paints a holistic picture of ad performance.
Transform Your Strategy!
We have more of that, follow us on our different social media platforms to learn more about our game changer strategies!
29/08/2023
Running 'All Placements' on Meta? Here's a game-changing strategy to elevate your ad performance and ensure maximum impact.
🔍 Keep a watchful eye on delivery across platforms:
Dive into Facebook/Instagram delivery to understand where the magic happens.
Explore performance across placements: Feed, Stories, and Reels.
Facebook optimizes, but stay vigilant: While Facebook optimizes automatically, we've noticed dynamic shifts in placements and platforms. 📈 If you see a dip in performance, compare current deliveries with a successful period to pinpoint improvements.
Global reach, local impact: For multi-country ad sets, analyze delivery per country. Tailor your strategy for optimum reach and resonance. 🗺️
Age Matters: Delve into delivery per age group. Are your best customers getting the spotlight? Fine-tune to ensure your key audience receives the attention it deserves.
Embrace the power of precision!
18/08/2023
Success Story: Izabel Fashion
Challenge: Scaling difficulties and plateaued performance.
Solution: Our expertise and strategic approach.
After conducting a thorough audit, we revamped Izabel's account structure and testing framework. The results were remarkable! 🚀
Revenue increased by 50% and MER doubled from 4.31x to 8.79x. How did we do it? Let us share the highlights:
1️⃣ We optimized their funnels for maximum improvements, ensuring a solid return on investment.
2️⃣ Through our Fashion Growth Framework, we restructured campaigns to deliver strong results from the start.
3️⃣ Using our expertise and data-driven strategies, we targeted new customers and generated 50% of revenue from fresh leads. Lookalike audiences and email list nurturing played a crucial role.
4️⃣ Rigorous product testing, combining fashion knowledge and Izabel's data, helped us identify the best-performing lines and drive maximum sales.
5️⃣ Our ongoing collaboration with Izabel allowed us to provide future rebuys and tailor strategies for optimal results.
Ready to achieve your business goals? Let Heavy Head Social be your growth partner! 🌟
16/08/2023
At Heavy Head Social, we're masters of performance creative that drives unmatched conversions. ✨ Our team knows how to create visually stunning ad campaigns, captivating email sequences, and engaging social media content that truly resonates with your audience.
Book a call with us and let’s embark on a journey together. 💥
14/08/2023
We've noticed an issue in the industry 😮 brands investing in traffic campaigns without optimizing for their goals. Don't be fooled by a flood of clicks at a lower cost per impression. Optimize for what truly matters:
🎯 Conversion campaigns for purchases.
📈 Meaningful results, not just vanity metrics.
11/08/2023
We're experts in creating personalized, conversion-driven email flows and impactful SMS campaigns that keep your customers engaged and hungry for more. 📧💥 Let's harness the power of email and SMS to drive sales and foster customer loyalty. Are you ready to witness the magic unfold? Let's embark on this journey together! 🌟
09/08/2023
Are you ready to skyrocket your brand's success in the digital realm? Look no further! At Heavy Head Social, we offer a range of exceptional services designed to amplify your business growth and deliver exceptional results. Let's dive in and discover how we can help you thrive! 💥 Book a call with us and unlock your brand’s true potential today! 🙌
07/08/2023
Transforming Struggles into Success!
At Heavy Head Social, we're dedicated to helping businesses achieve remarkable transformations and reach new heights of success. Our team's expertise and strategic approach have empowered our clients to overcome challenges, surpass their goals, and experience unprecedented growth. 📈 If you're seeking a powerful partner to unlock your brand's true potential and achieve extraordinary growth, book a call TODAY! Let us work our magic and help your business thrive. 🚀
05/08/2023
At Heavy Head Social, we understand the power of captivating creatives in driving conversions and maximizing profitability. That's why we're proud to offer our exclusive Performance Creative service! 🌟
Don't Settle for Ordinary. Aim for Extraordinary!
In the ever-evolving digital landscape, ordinary content won't make your brand stand out. It's time to elevate your performance and leave a lasting impression. Let us be your creative partner, delivering exceptional performance-driven creatives and providing tailored content creator solutions that cater to the unique needs of your brand. 🎯
04/08/2023
The results surpassed expectations! 🎉 Shopdenoa Case Study: From discount to destination 🛍️
We helped Shopdenoa shift from a discount brand to the go-to destination for nights out and club fashion. Targeting the UK and US markets, we crafted personalized messages and captivating creatives, resulting in remarkable growth and record-breaking sales in 2023. ✨ If you’re looking to achieve your goals, we’re here to be your best ally! Book a call with us and let’s embark on a journey together.
31/07/2023
Look Beyond Single Channel Metrics!
Are you still fixated on individual channels' profitability while unknowingly burning cash on other platforms? It's time for a paradigm shift! Let's focus on metrics that truly measure the profitability of your entire business. 🌟 Here are two powerful metrics to consider:
1️⃣ MER (Marketing Efficiency Ratio): Calculate the Marketing Efficiency Ratio by dividing the total sales by the total ad spend across all platforms. This comprehensive metric reflects the overall effectiveness of your marketing efforts, providing a holistic view of your business's profitability.
2️⃣ aMER (Acquisition MER): Take it a step further with the Acquisition MER, which measures the total sales generated from NEW Customers divided by the total ad spend across all platforms. This metric emphasizes the profitability of acquiring new customers, a vital aspect of sustainable growth.
By adopting these metrics, managing your ad spend becomes more informed and strategic. Here's how it benefits your business:
💡 You become less reactive to daily or weekly fluctuations in individual channel performance, gaining a clearer perspective on the bigger picture.
💰 You can confidently assess the profitability of your entire business, not just the success of a single channel.
Ready to steer your business towards long-term success? Consult with Heavy Head Social today, and let us help you establish a comprehensive measurement framework that unlocks the true potential of your advertising efforts! 🚀
29/07/2023
We are thrilled to share the incredible results achieved by one of our valued clients! 🎉
Meet Holy Pals, a brand that has taken the fashion industry by storm. With their incredible passion and our strategic digital marketing and e-commerce expertise, they have witnessed phenomenal growth and remarkable achievements. 💪
28/07/2023
Unlock Higher ROAS with Analytical Optimization! 🎥 Do you want to maximize the performance of your video ads but find it challenging to determine what truly makes an ad effective? Let's break it down into three key metrics for analytical optimization! 📊
1️⃣ Scroll Stop Ratio: Measure the effectiveness of your video ads by calculating the ratio of 3-second video views to impressions. Aim for a Scroll Stop Ratio of 25% or higher, indicating that viewers are engaged and compelled to pause and watch your content. 📈
2️⃣ Average View Time: The length of time viewers spend watching your video is a crucial indicator of engagement. Aim for a minimum of 4-7 seconds, depending on the video's duration. Captivate your audience early on to ensure they stick around to absorb your message. ⏱️
3️⃣ Outbound CTR: The click-through rate (CTR) measures the percentage of viewers who click on links or take desired actions within the video. Aim for an Outbound CTR of 1% or higher, reflecting a strong call-to-action and compelling content that drives viewers to take the next step. 📲
By focusing on these three key metrics, you gain valuable insights into what aspects of your video ads can be optimized for enhanced performance! 😉
26/07/2023
Get to know our Email Marketing service, designed to skyrocket your brand's reach and engagement. 🚀
Targeted Strategies: We craft tailored email campaigns that resonate with your audience. Compelling subject lines, captivating content, we ensure every email speaks directly to your customers' needs and desires. 🎯
Engage and Convert: With our proven techniques, we help you build meaningful connections with your subscribers. Drive conversions, nurture leads, and boost sales with engaging email content that leaves a lasting impression. 🔥
Personalization at Scale: The power of personalization with dynamic email content. If it's product recommendations based on preferences or personalized offers, we create a unique experience that makes your customers feel seen and valued. 💡
Analyze and Optimize: We don't stop at sending emails. We dive into the data to analyze campaign performance and optimize for maximum results. 📈
We’re here for you! Book a call with us and let's craft compelling email campaigns that captivate, convert, and drive your business forward!
22/07/2023
At Heavy Head Social, it's not just about the expertise, it's about the exceptional teamwork and dedication we bring to the table. Remember: we are well-organized, helpful, and fully focused on driving outstanding results. 🚀
Working with Sam and the Forbes & Lewis team has been an absolute pleasure. Their vision and passion for their brand have inspired us to go above and beyond to deliver remarkable digital marketing and e-commerce solutions. 💼
Are you ready to experience the Heavy Head Social difference? 😉
21/07/2023
If you're only using one type of ad format in your ad account, you're missing out on a massive opportunity to engage with your entire audience. 🙌
Why limit yourself to a single format when Facebook knows what your audience responds to? By diversifying your ad formats, you unlock the ability to tailor your creatives to the preferences of individual users. 🎯
Take a moment to review your ad account. Are you exploring the full range of ad formats? If not, you're potentially cutting out a significant portion of your audience. 😵 Expand your reach and captivate your target market by experimenting with various ad formats.
So… are you ready to supercharge your ad campaigns and connect with a wider audience? 💥 Contact us today, and let's amplify your brand's presence together! 💪
19/07/2023
From challenge to triumph! ✨ Witness the incredible journey of Candy Coat 💅 one of our beloved brands. In our latest case study, we delve into the secrets behind their remarkable success. Discover how our strategic solutions propelled them to new heights in the nail industry. 🚀 Get inspired by their achievements and envision your own path to greatness. Check out the full story at: https://www.heavyheadsocial.com/case-study-candy-coat/ and join the ranks of thriving businesses!
17/07/2023
Many eCommerce store owners focus only on ad performance, but there's a bigger picture to consider for your fashion brand's success. Let's dive in!
AOV Increase: Set a shipping threshold, use in-cart upsells, and post-purchase offers. Small tweaks that can have a significant impact on your average order value. 🛍️
LTV Increase: Encourage purchase frequency with VIP offers, loyalty programs, and cashbacks. Don't forget to extend the customer lifetime value to 60/90 days, how can you boost repeat purchases within that period?
CVR Increase: Build trust with social proof, address objections effectively, and create compelling pre-selling pages. Convert more visitors into paying customers. 📈
By pulling these levers alongside your ad performance, you can easily double the size of your business and have a bigger budget to acquire new customers. 🚀 Don't fixate on just one metric, focus on ALL the levers to supercharge your eCommerce fashion brand's growth. The results will amaze you! ✨
14/07/2023
Witness the power of innovation and relentless determination as Grass-Fields defied expectations and achieved unprecedented success. 🔥 Learn how they overcame obstacles, implemented game-changing strategies, and witnessed remarkable growth with us. 💪📊 Find the complete case study at: https://www.heavyheadsocial.com/grassfields-case-study/
10/07/2023
Elevate your business to new heights with our Google Ads expertise. 💯 Our dedicated team of digital marketers knows how to leverage the power of Google Ads to drive targeted traffic and boost your online success. 🌟 We’ve got you covered in every way! Experience the difference of strategic campaigns that deliver measurable results. 📈 Take your business to the next level with our Google Ads services.
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Elevate Your eCommerce Game with DPA Ads! ✨ Master the art of Dynamic Product Ads and unlock remarkable growth for your fashion brand. Follow these 6 expert steps to harness DPA’s potential. Share your DPA strategies and let’s elevate together! 📈 - #marketingagency #shopify #fashionmarketing #facebookads #instagramads #tiktokads #googleads #emailmarketing #smsmarketing
At Heavy Head Social, we're masters of performance creative that drives unmatched conversions. ✨ Our team knows how to create visually stunning ad campaigns, captivating email sequences, and engaging social media content that truly resonates with your audience. Book a call with us and let’s embark on a journey together. 💥 #marketingagency #shopify #fashionmarketing #facebookads #instagramads #tiktokads
We're experts in creating personalized, conversion-driven email flows and impactful SMS campaigns that keep your customers engaged and hungry for more. 📧💥 Let's harness the power of email and SMS to drive sales and foster customer loyalty. Are you ready to witness the magic unfold? Let's embark on this journey together! 🌟 #marketingagency #shopify #fashionmarketing #facebookads #instagramads
We are thrilled to share the incredible results achieved by one of our valued clients! 🎉 Meet Holy Pals, a brand that has taken the fashion industry by storm. With their incredible passion and our strategic digital marketing and e-commerce expertise, they have witnessed phenomenal growth and remarkable achievements. 💪
✨ Trust is the foundation of fashion and beauty eCommerce success. ✨ Deliver exceptional experiences, build lasting customer relationships, and watch your business succeed. 🌟 Join us in building trust and enhancing your fashion and beauty eCommerce experience today. 🛍 #marketingagency #shopify #fashionmarketing #facebookads #instagramads #tiktokads
📲 Unlock the power of mobile commerce for your brand. Optimize your mobile experience for seamless shopping, leverage mobile-specific features, and engage your audience with personalized tactics. 👤 Stay ahead of the mobile shopping trend with fast, user-friendly design and convenient payment options. Let's craft a winning mobile commerce strategy that drives success. 🚀 #marketingagency #shopify #fashionmarketing #facebookads #instagramads #tiktokads
We are PROUD! 💪 Unlocking eCommerce success, one client at a time and celebrating incredible results! 🚀 #marketingagency #shopify #fashionmarketing #facebookads #instagramads
Thank you Black Friday! 🔥 The craziest - most love/hate time of the year 🤣 we love being able to get amazing results for our clients. We wanted to share this sooner but Christmas was right around the corner and we got straight into it! Will your brand be the next success story? ✨
The 3 main points to get across. Of course, this product has tons of benefits! But sometimes you can confuse your audience by showing too many or too much text will entice them to keep scrollin' 🍊 #dreamteam #heavyheadsocial #marketing #digitalmarketing #seo #onlinemarketing #startup #startupculture #startupstory #startuplife #marketingideas #consulting #dublin #spain #worldwide #growthhacking #entrepreneur #entrepreneurquotes #motivationalquote #marketingtips #marketingstrategy #contentmarketing #instadaily #personaldevelopment #inspirational
This year we're giving you all our tips & tricks to have the most successful Black Friday yet 💜 #dreamteam #heavyheadsocial #marketing #digitalmarketing #seo #onlinemarketing #startup #startupculture #startupstory #startuplife #marketingideas #consulting #dublin #spain #worldwide #growthhacking #entrepreneur #entrepreneurquotes #motivationalquote #marketingtips #marketingstrategy #contentmarketing #instadaily #personaldevelopment #inspirational
Black Friday is nearly here. Here's how we structure our own strategy into 3 main parts: Planning out Black Friday Deciding on the perfect discount Optimising accounts specifically for the weekend
Candy Coat was born on Instagram in 2015 with only 14 colours and no website. Soon enough, they grew into a popular beauty brand with the 16-24 market in the UK and we helped them achieve 18x in Instagram ads. #dreamteam #heavyheadsocial #marketing #digitalmarketing #seo #onlinemarketing #startup #startupculture #startupstory #startuplife #marketingideas #consulting #dublin #spain #worldwide #growthhacking #entrepreneur #entrepreneurquotes #motivationalquote #marketingtips #marketingstrategy #contentmarketing #instadaily #personaldevelopment #inspirational
Are you ready for Black Friday? We've already started, but if you haven't got going yet then here are the 3 elements of a successful Black Friday you should be focused on! List Building Your earliest form of Black Friday prep. Build up SMS and email lists with different angles and offers. This becomes a highly engaged, warm audience who you won't have to spend money on during BFCM weekend. Warming Normally starts 2 weeks before your Black Friday offer goes live. We warm audiences up with FB, Insta and Tikok ads, email and SMS with hype comms that prepare them for launch day. You start with the oldest audiences and increase spend closer to the date. Then, warm the most recent audiences up last. Launch Day You've been preparing for this basically all year All of your creatives, ads, emails, SMSs are in place and now is the time to be ready to go Good luck, and smash Black Friday 😉 #dreamteam #heavyheadsocial #marketing #digitalmarketing #seo #onlinemarketing #startup #startupculture #startupstory #startuplife #marketingideas #consulting #dublin #spain #worldwide #growthhacking #entrepreneur #entrepreneurquotes #motivationalquote #marketingtips #marketingstrategy #contentmarketing #instadaily #personaldevelopment #inspirationalquotes
Are you ready for Black Friday? We've already started, but if you haven't got going yet then here are the 3 elements of a successful Black Friday you should be focused on! List Building Your earliest form of Black Friday prep. Build up SMS and email lists with different angles and offers. This becomes a highly engaged, warm audience who you won't have to spend money on during BFCM weekend. Warming Normally starts 2 weeks before your Black Friday offer goes live. We warm audiences up with FB, Insta and Tikok ads, email and SMS with hype comms that prepare them for launch day. You start with the oldest audiences and increase spend closer to the date. Then, warm the most recent audiences up last. Launch Day You've been preparing for this basically all year All of your creatives, ads, emails, SMSs are in place and now is the time to be ready to go Good luck, and smash Black Friday 😉 #dreamteam #heavyheadsocial #marketing #digitalmarketing #seo #onlinemarketing #startup #startupculture #startupstory #startuplife #marketingideas #consulting #dublin #spain #worldwide #growthhacking #entrepreneur #entrepreneurquotes #motivationalquote #marketingtips #marketingstrategy #contentmarketing #instadaily #personaldevelopment #inspirational
Are you ready for Black Friday? When it comes to email and SMS, it is important to prepare your lists and get your most highly engaged subscribers on board for the big weekend. How do we do this? Nurturing your leads and prepping them with hype emails about incoming sales Preparing your flows such as editing the timing on the abandoned cart Segmenting them into highly engaged and unengaged for targeted messaging #dreamteam #heavyheadsocial #marketing #digitalmarketing #seo #onlinemarketing #startup #startupculture #startupstory #startuplife #marketingideas #consulting #dublin #spain #worldwide #growthhacking #entrepreneur #entrepreneurquotes #motivationalquote #marketingtips #marketingstrategy #contentmarketing #instadaily #personaldevelopment #inspirational
Are you ready for Black Friday? When it comes to email and SMS, it is important to prepare your lists and get your most highly engaged subscribers on board for the big weekend. How do we do this? Nurturing your leads and prepping them with hype emails about incoming sales Preparing your flows such as editing the timing on the abandoned cart Segmenting them into highly engaged and unengaged for targeted messaging #dreamteam #heavyheadsocial #marketing #digitalmarketing #seo #onlinemarketing #startup #startupculture #startupstory #startuplife #marketingideas #consulting #dublin #spain #worldwide #growthhacking #entrepreneur #entrepreneurquotes #motivationalquote #marketingtips #marketingstrategy #contentmarketing #instadaily #personaldevelopment #inspirational
Grass fields came to us from another agency. They weren’t spending enough on ads to generate any real impact (only $7k per month). They had a bigger goal: Generating $1M+ in sales from Facebook and Instagram ads. We were able to achieve $1.3M for them in 4 months thanks to: 4 Stage Funnel New Creative Testing System Product vs Collection Pages New Collection Pages Pre-Black Friday Flash Sale Want to know all the details? 👉 https://www.heavyheadsocial.com/grassfields-case-study/ #dreamteam #heavyheadsocial #marketing #digitalmarketing #seo #onlinemarketing #startup #startupculture #startupstory #startuplife #marketingideas #consulting #dublin #spain #worldwide #growthhacking #entrepreneur #entrepreneurquotes #motivationalquote #marketingtips #marketingstrategy #contentmarketing #instadaily #personaldevelopment #inspirational
Fashion eCommerce is unique from other eCommerce industries for 5 distinct reasons. And it's for these reasons that we found this niche best suited us. In this video, you'll learn exactly what they are 💜
🕷 The cutest halloween outfits on the Web! 🕸 #dreamteam #heavyheadsocial #marketing #digitalmarketing #seo #onlinemarketing #startup #startupculture #startupstory #startuplife #marketingideas #consulting #dublin #spain #worldwide #growthhacking #entrepreneur #entrepreneurquotes #motivationalquote #marketingtips #marketingstrategy #contentmarketing #instadaily #personaldevelopment #inspirational
Bella Ella sell boutique dresses. They built their brand around hand-picked quality, exquisite comfort, and trendsetting styles. We took their brand to the next level. Learn about how we generated $1M+ within 30 days and increased their monthly sales by an average of 200%. Read the full case study here: https://www.heavyheadsocial.com/bella-ella-case-study/
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