ShelfLife Magazine

ShelfLife Magazine Ireland's retail authority

IGBF - Irish Grocers Benevolent Fund Tour De Grocer Cycle event returns for 2025The two-day cycling event, covering 300k...
24/01/2025

IGBF - Irish Grocers Benevolent Fund Tour De Grocer Cycle event returns for 2025

The two-day cycling event, covering 300km across scenic routes in the southeast, aims to raise vital funds for the industry charity on 18-19 June

advertisement Building on the success of three highly impactful IGBF Tour De Grocer Cycle events, which have collectively raised over €150,000 for the industry charity, the 2025 Tour De Grocer cycle event is set to take place on 18-19 June. Cycle route Planning is well underway, with another enjoy...

CSNA issues Storm Éowyn adverse conditions preparation guideCSNA recommends that all businesses and employers take a pro...
23/01/2025

CSNA issues Storm Éowyn adverse conditions preparation guide

CSNA recommends that all businesses and employers take a proactive approach to minimise the disruption due to the Status Red storm warning

advertisement The Convenience Stores & Newsagents Association of Ireland (CSNA) has warned that Met Éireann has issued a Status Red warning for the entire country for tomorrow, 24 January due to Storm Éowyn which is forecast to bring gale to storm force southerly winds becoming westerly with extre...

Celebrate Valentine’s and Galentine’s Day with Lindt LindorMake this February extra special with Lindt LINDOR’s smooth m...
21/01/2025

Celebrate Valentine’s and Galentine’s Day with Lindt Lindor

Make this February extra special with Lindt LINDOR’s smooth melting chocolate, the perfect gift for loved ones or a sweet treat for yourself

advertisement This February, let Lindt Lindor be at the heart of your celebrations – whether you’re sharing moments with the one you love on Valentine’s Day or cherishing your closest friends on Galentine’s Day. With irresistibly smooth melting chocolate crafted by the Lindt Master Chocolati...

Liquid assetsAs January kicks off and many focus on their health after the festive season, bottled water is becoming the...
20/01/2025

Liquid assets

As January kicks off and many focus on their health after the festive season, bottled water is becoming the drink of choice for Irish consumers seeking a refreshing alternative.

Ballygowan Deep RiverRock ISHKA Irish Spring Water S.Pellegrino

advertisement Irish consumers are increasingly turning to bottled water as a healthier hydration option, driven by growing health awareness and concerns about obesity. This shift reflects a broader trend toward wellness, with consumers seeking alternatives to sugary beverages. According to a recent....

The ShelfLife January 2025 issue is available now...In our first issue of 2025 Keith Ennis, head of operations, Applegre...
16/01/2025

The ShelfLife January 2025 issue is available now...

In our first issue of 2025 Keith Ennis, head of operations, Applegreen spoke to Donna Ahern about why being recognised as the Supreme Champion National Convenience Store of the Year 2024 is a remarkable accomplishment.

Minister Donnelly recently signed a new licence fee arrangement for To***co and Ni****ne Inhaling Products, Donna Ahern reports.

Hosted by returning master of ceremonies Marty Whelan, the ShelfLife National C-Store Awards 2024 awards were attended by over 380 guests from across the retail industry coming together to celebrate the sector’s achievements.

In the dynamic world of retail, standing out as an employer means more than just offering competitive pay, writes Nikki Murran of ExcelRecruitment

A new era of pension savings in Ireland: Ireland’s long-awaited pension Auto-Enrolment scheme is set to launch on 30 September 2025 and promises to overhaul the nation’s approach to retirement savings. Caroline Reidy reports.

As January kicks off and many focus on their health after the festive season, bottled water is becoming the drink of choice for Irish consumers seeking a refreshing alternative. Shauna Bernard reports in this month’s category focus.

Check to see who attended the 2024 hashtag IGBF - Irish Grocers Benevolent Fund Christmas Lunch in this month’s Social Diary.

We reports on new products, new appointments, plus lots, lots more…

View the digital version here https://www.shelflife.ie/67493-2/

Our February issue will include reports on Sports Nutrition, Energy & Protein, Easter, Cooked Meats, Gut Health, Frozen Foods, Bakery, Oral Care, and Coffee Capsules. If you would like to feature your brands please get in touch.

Goodfella’s teams up with IRFU as official sponsor of Irish Women’s Rugby TeamThe announcement comes at a time of signif...
16/01/2025

Goodfella’s teams up with IRFU as official sponsor of Irish Women’s Rugby Team

The announcement comes at a time of significant transformation for Goodfella's Pizza - UK & IE’s, which has recently undergone a major brand redesign

advertisement Goodfella’s has recently announced its new partnership with the Irish Rugby Football Union (IRFU) as an Official Sponsor of the Irish Women’s Rugby Team. This alliance marks Goodfella’s’ first major sporting partnership, and comes at an exciting time for Irish Rugby as they cel...

Clean Cut meals extend meal range in-stores nationwide Clean Cut Meals new Chicken & Chorizo Pasta and Chow Mein are now...
15/01/2025

Clean Cut meals extend meal range in-stores nationwide

Clean Cut Meals new Chicken & Chorizo Pasta and Chow Mein are now available at SuperValu Ireland and Centra Ireland with a two for €10 offer

advertisement Clean Cut Meals are the more mindful pre-made Irish meals, available in SuperValu and Centra stores nationwide, now with a fantastic two for €10 offer. The high-protein, low-calorie meals are made with high-quality ingredients and devised by professional chefs to give you quick, clea...

Ireland’s Fittest Family returns with new season sponsored by Londis IrelandSeason 12 of Ireland’s Fittest Family kicks ...
15/01/2025

Ireland’s Fittest Family returns with new season sponsored by Londis Ireland

Season 12 of Ireland’s Fittest Family kicks off with Davy Fitzgerald leading an all-star coaching team while Londis offers more than €20,000 worth of prizes for viewers and schools

advertisement Ireland’s Fittest Family returned to RTÉ One on Saturday, 4 January, sponsored by Londis. Season 12 was today previewed by veteran coach and co-creator of the show, Davy Fitzgerald. Fitzgerald will be joined by 2024 coaching champion Donncha O’Callaghan, World Champion and Olympic...

The Happy Pear adds Super Greens Veggie soup to gut friendly rangeThis soup is crafted to support good gut health and fe...
14/01/2025

The Happy Pear adds Super Greens Veggie soup to gut friendly range

This soup is crafted to support good gut health and features chicory root inulin, which promotes healthy digestive function

advertisement The Happy Pear have introduced a new addition to its Happy Pear Soup range: The Happy Pear Super Greens Veggie Soup 400g. This delightful soup features a creamy blend of peas, broccoli, and spinach with a touch of mint. It has been specially crafted to promote and support Good Gut Heal...

Johnny Sexton and MACE Irelande launch Right Options campaign for healthier living.The campaign encourages shoppers to a...
14/01/2025

Johnny Sexton and MACE Irelande launch Right Options campaign for healthier living.

The campaign encourages shoppers to adopt healthier habits through a new video series featuring mindfulness, music, and nutrition

advertisement Mace has again joined forces with brand ambassador, Johnny Sexton, to encourage shoppers to try something new and make a change to their lifestyles and live healthier by taking the Right Option when it comes to our health and wellness. Aiming for a balanced lifestyle to help lead a hea...

Enjoy a handmade slice of Sicily with Slicey PizzaSlicey have introduced the world’s first air fryer pizza slice in thre...
13/01/2025

Enjoy a handmade slice of Sicily with Slicey Pizza

Slicey have introduced the world’s first air fryer pizza slice in three flavours including margherita, pepperoni and spicy diavola

advertisement Slicey, the world’s first air fryer pizza slice, is changing the snacking game. Bringing the delicious taste of Sicily to your home, Slicey is designed especially for air fryers, offering perfect pizza in just minutes. With a double-fermented base, Slicey ensures an even cook and per...

Food and drink manufacturing thrives despite rising cost pressuresFood Drink Ireland’s latest report highlights strong e...
13/01/2025

Food and drink manufacturing thrives despite rising cost pressures

Food Drink Ireland’s latest report highlights strong export potential but warns of challenges from labour, material costs, and regulatory pressures

advertisement Food Drink Ireland (FDI), the Ibec group representing the food and drink sector has today released its Food and Drink Manufacturing Report 2025, Appetite for Growth, a sectoral extract of the overall Ibec Manufacturing in Ireland report. There is a broadly positive sentiment in the foo...

SuperValu Ireland reports surge in demand as cold snap drives stockpilingShoppers nationwide prepare for icy weather, wi...
10/01/2025

SuperValu Ireland reports surge in demand as cold snap drives stockpiling

Shoppers nationwide prepare for icy weather, with rising sales of bread, milk, and comfort foods as orange weather warnings sweep across Ireland.

advertisement SuperValu, Ireland’s leading community retailer, has revealed a sharp increase in demand for essential food items as customers stocked up ahead of the cold snap. Over the weekend of 3-4 January, stores nationwide sold an additional 100,000 loaves of bread, while demand for milk, butt...

Rowntree’s releases new Jelly Tots TangyRowntree’s is bringing a tangy twist to its iconic sweets with Jelly Tots Tangy,...
09/01/2025

Rowntree’s releases new Jelly Tots Tangy

Rowntree’s is bringing a tangy twist to its iconic sweets with Jelly Tots Tangy, which are made with real fruit juice and are vegan-friendly

advertisement Rowntree’s has announced the launch of its latest innovation, Jelly Tots Tangy! A vibrant and playful twist on the much-loved classic Jelly Tots. This exciting new creation steps into the sour space, offering fans a flavourful experience that combines nostalgia with tanginess! Made w...

BWG Foods launches NextGen Entrepreneurs programme to shape Ireland’s retail futureIn partnership with DCU Business Scho...
08/01/2025

BWG Foods launches NextGen Entrepreneurs programme to shape Ireland’s retail future

In partnership with DCU Business School, the programme delivers modules in leadership, retail, finance, marketing, technology, and customer experience

advertisement BWG Foods, one of Ireland’s leading retail and wholesale groups, has launched a pioneering new programme, entitled NextGen Entrepreneurs, aimed at identifying and nurturing future leaders across Ireland’s retail sector. The programme has been developed in partnership with Dublin Ci...

Thanks Plants launches new plant-based Meal PotsThe Meal Pots are now available in Tesco, Dunnes, SuperValu and independ...
07/01/2025

Thanks Plants launches new plant-based Meal Pots

The Meal Pots are now available in Tesco, Dunnes, SuperValu and independent stores

advertisement If your 2025 resolution includes eating more vegetables, upping your protein and fibre intake and generally becoming more ‘plant based curious’ then get ready as one of Ireland’s best-known plant-based food brand, Thanks Plants, launches exciting new Meal Pots with delicious glob...

Divilly Brothers expands partnership with Aldi  in €4m annual dealDivilly’s supplies Aldi Ireland with 100% Irish Bord B...
06/01/2025

Divilly Brothers expands partnership with Aldi in €4m annual deal

Divilly’s supplies Aldi Ireland with 100% Irish Bord Bia - Irish Food Board Quality Assured carved and sliced cooked ham products across its stores nationwide

advertisement Galway-based fresh meat supplier Divilly Brothers has announced the extension and enhancement of their long-standing partnership with Aldi. Divilly’s, based in Oranmore, has been a key supplier to Aldi since 2007, consistently delivering high-quality products that align with Aldi’s...

M&S Food launches Brain Food and Yay! MushroomsSupport your brain health throughout the day thanks to M&S and its brand-...
03/01/2025

M&S Food launches Brain Food and Yay! Mushrooms

Support your brain health throughout the day thanks to M&S and its brand-new 13 product strong Brain Food range Marks and Spencer

2025 IS THE YEAR OF THE BRAIN! Support your brain health throughout the day thanks to M&S and its brand-new 13 product strong Brain Food range

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