Creomedia

31/03/2024

Happy Easter to you and your families! - Creomedia Team

20/10/2023

https://www.creomedia.ie/christmas-media-content/

Christmas time is a hugely busy period for lots of businesses and none of them is the same. Use the chance to stand out within social media chatter!

07/04/2023

Happy Easter everyone! 🐣🐇

Creomedia team

20/12/2022

Happy Christmas and here's to new memories worth sharing in 2023 - Creomedia team. 🌲🌲🍾🥂

Grafton Street Christmas Lights Switch On.

16/11/2022

One of the promo videos we recently produced for Summit Law, a prominent law firm based in Dublin, Ireland. Production techniques effectively combine pure animation referencing the client's brand assets & website with an appropriate voiceover segment, contextual live-action footage, and animated overlays. Special thank you to SL's principal solicitor Cillin O'Connell. Please contact us to find out more.



This is a part of the series of promo videos we produced for Summit Law, a great law firm based in Dublin, Ireland. Production techniques combine pure animation…

10/11/2022

Do you want your brand standing out this Christmas? Get a perfect Greetings Video for your business' social media channels during the Christmas season! Avoid stress, talk to us & order early!

To learn more contact us at [email protected]

08/11/2022

In our presentation, today, titled "THE ROLE OF SHORT VIDEO IN TL;DR (TOO LONG; DIDN’T READ) ERA", we used our cheeky AI assistant Sarah driving the point home regarding beating the Regression phenomenon with short video content. Contact us to find out how to best utilise short-form video content within your affordable marketing strategy.

Send a message to learn more

14/10/2022

We just entered the final of the year and yes, a short-form video is the most powerful marketing tool in 2022. According to the extensive survey, among others, short video has the highest ROI compared to any other content format.

Why?

Well, consumers' attention span has shrunk tremendously in the past decade. This trend particularly accelerated over the last couple of years. The combination of technological conveniences, and hectic lifestyles where individuals have little to no time, has brought about a major shift in how people consume content.

This is one of the reasons why short-form videos have become so popular and platforms like TikTok, Youtube Shorts, and Instagram reels, dominate social media space.

This also opened new gateways for , with becoming one of the most powerful social media marketing tools right now.

How?

Well, in an age where everything is in hyperspeed, those who are the quickest & most agile often win. Your doesn’t have time, and whether you like it or not you must respect that. Short-form videos are of great help in this regard. According to statistics, about 68% of users will happily watch a business video with a duration of under one minute, about 93% of businesses have landed customers through short-form social media videos. This results in 85% of marketers believing that short-form videos are the most effective content out there and the majority of them increased their 2022 budgets accordingly.

Current trends and most popular short-form videos formats

Animated videos - The use of animated explainers has been there for quite a while, and it's not going away any time soon. Why? Because everyone has problems + complex solutions, especially in tech, financial or consultancy industries need to be explained in a simple, easy-to-digest way. Bonus: there’s always a way to integrate your brand message, artwork, and colour scheme within and there are many styles that you can opt for.

Behind-The-Brand videos - running on the idea that the brand connection and authenticity become more important than the product itself, this approach allows for the working mechanism, office environment, company ethos, and its people to be shown to the audience. 72% of consumers love the company leadership interaction with the client base. The fact that the User-Generated-Content style footage can be used together with professionally produced branded overlays allows for great messaging flexibility and affordability.

Other impactful short-video formats: Product Teasers, User-Generated Content (UGC), Brand Challenge Videos, Event videos.

Pay attention to:

Consistency, consistency, consistency. Put those brand guidelines to good use! Ensure the company logo and colour scheme become instantly recognisable. If you use live-action video format (e.g. user-generated video), use consistently designed animated overlays and appropriate editing style. This is the brand's personality and voice, so to speak, do not make it sound and look like multiple people speaking at once.

Hints & Tips:

Don't be shy to use stock footage and stock imagery. Skilfully colorised, processed, and edited these are great and quite inexpensive media assets that you can combine with your brand's animated artwork overlays, animated text, or animated logo sequence. There is a huge and industry out there with millions of assets produced by studios that specialise in particular thematic shots. Properly applied they will look great whilst not taking any notion of authenticity away. You're selling a service, idea, or product, not sunset in a particular place on a particular day. On the other hand, sending out a crew just to film a couple walking down the sandy beach isn't awfully sound budget decision, is it?

What now?

Speak with your marketer and see how you can utilize short-form video content and incorporate it into your budget. It can work on its own or as a perfect teaser for more comprehensive and in-depth content it is linked to. In any case, it will be shared tremendously more than any other format.

All the best,

Creomedia Team

12/05/2022

Incremental logo re-designed of an established company with recognisable visual identity is a special kind of creative joy to work on. CB & Associates 💙💙

12/05/2022

A major visual identity and branding overhaul including the new website & logo/artwork re-design we conducting for our friends and long-term partners at https://www.cbassociates.ie/, a leading SME-supporting HR company in Dublin with abundance of online resources, training & seminars. Images: Before/After - top of the main page.

12/05/2022

A brand new website we designed and developed for our partners at https://ktech.ie/ together with revamped visual identity. Ktech Security And Property Services are Dublin's premium security solutions company with nationwide outreach. We are sincerely looking forward to our continuous collaboration!

03/05/2022

‘Sirens in Bloom’ - A good colleague and friend Leo O'Connor and Tom Lawlor, a legendary photojournalist with the Irish Times in collaboration with The James Joyce Centre just published this great photo book celebrating 100 yrs of the first publishing of Ulysses through portraits of contemporary Dublin women as the novel characters' motifs. A great gift! Pre-order link below.

https://suileir.ie/sp/sirens-in-bloom-sales-pages-1/?fbclid=IwAR1zgm4RSFKfzK8e8RNz1dj_EOHLxNpSrzldp4vs3yO53aEmIgvR8oJLqcc

15/12/2021

Happy Christmas and here's to new memories being made in prosperous 2022 - Creomedia team. 🌲🌲🍾🥂

Grafton Street Christmas Lights Switch On.

14/12/2021

From our friends at suileir.ie, a home to perfect Irish Christmas gifts.