Award-winning digital agency helping businesses and organisations all over the world with their digital marketing needs.
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A fantastic day 1 of in Tallinn, Estonia 🇪🇪
Lots of great talks, workshops and insights throughout the day followed by a short city tour and a reception hosted by Mayor Jevgeni Ossinovski at the stunning Tallinn Town Hall.
Looking forward to seeing what day 2 has in store for us tomorrow!
No matter your project needs, our team is committed to seeing your business succeed.
If you're looking for a digital marketing partner just get in touch via our website: www.craftdigital.ie/contact
The first three months of 2024 have seen a number of big digital milestones, and the latest Digital Global Statshot report from We Are Social & Meltwater reveals a wealth of impressive headlines and trends.
Some of the top insights from this quarter include:
- More than two-thirds of the world’s population now uses the internet.
- A quarter of a billion new unique users started using social media platforms over the past 12 months.
- 62.6% of the world’s total population use at least 1 social media platform.
- 59.9% of total web traffic originates from mobile phones
- Global social media users are making active use of an average of 6.7 social media platforms each month
- Yahoo! search engine users are increasing
- TikTok’s Android app users spent on average 31 hours & 47 mins on the app each month
- While Facebook is the most used, Instagram is still the most loved social media app
That’s only a snapshot of what you'll find in the full Digital 2024 April Global Statshot Report. Check it out here: https://datareportal.com/reports/digital-2024-april-global-statshot
The much anticipated Threads has finally arrived in the EU 🇪🇺 👋
Meta's rival to X/Twitter comes 5 months after it was released in other parts of the world where it gained more than 100 millions users in its first week. While those numbers have since dwindled, it's launch here is expected to bring a new lease of life to the platform.
What do you think - will you be joining, and will it turn out to be the final nail in the coffin for Twitter?
We're attending in Lisbon this week, learning all about the world of Web3 and its impact on the future of digital marketing.
According to a new report from Insider Business, TikTok and Google are currently exploring a new partnership which would integrate Google search prompts, and potentially even results, into TikTok’s own search stream.
As spotted by app researcher Radu Oncescu, some searches entered within the app now present an option to perform the same search on Google.com. When users click on this link, they are directed to an in-app browser that showcases Google's search results for the given query.
As TikTok gains popularity as the preferred search engine among younger users, this partnership could aid in strengthening its market share.
https://www.businessinsider.com/tiktok-google-test-new-search-partnership-2023-9
Experts say the move could boost traffic and ad revenue for both companies.
Stuck for social media content ideas? It's becoming increasingly difficult for marketers to create new & engaging posts to fill consumers' seemingly endless demand for content.
According to Sprout Social's 2023 Index Report, there are 5 areas where brands can focus their efforts.
We're grateful to have collaborated with the team at Clontarf Orthodontics over the years. We helped deliver a range of digital projects including their new website, social media content and paid advertising campaigns across social media and the Google Ads platform.
We helped set up its first eCommerce website to capture online sales at the end of 2022. They now sell to customers all over Ireland for the first time at www.dresscircle.ie.
According to CSO.ie, one in ten businesses set up a website to facilitate online sales in 2022 while 12% provided a "click & collect" service. More than one-third (35%) of enterprises received orders via websites or apps from customers located in Ireland in 2022.
Source: https://www.cso.ie/en/releasesandpublications/ep/p-yin/ireland2022theyearinnumberspart2businessandeconomy/
A selection of some past content shoots for social media clients. It's important to have an imagery bank you can dip into to stay consistent on social media. Have you planned content shoots for 2023?
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"A great team to work with in the development of our new brand and website for weight loss surgery - Blackrock WeightCare
From the outset they were fantastic to deal with. They assessed the needs of my site, made suggestions and were ever responsive to my own input and ideas. As the project continued, nothing was too much trouble and no matter how many times I requested updates and changes, it was never a problem.
I am delighted with the look and the fluency of the site they have provided me with. Not only was their work extremely professional but it also came at a sensible price and I left the project feeling that we both had got value from it.
The after care of the site that they continue to provide is exceptional. Any snags that have been noted have been dealt with immediately and I have never felt that when the final bill was paid access to the team stopped!
I would have no hesitation in recommending Craft Digital to any colleague or indeed other business wishing to improve their web presence. Thank you!"
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We'd like to wish you a very from all of us here at Craft Digital. Cheers to a healthy, happy and successful 2023!
Did you know that mobile traffic accounts for over half of website visitors worldwide? In the second quarter of 2022, mobile devices generated 59% of global web traffic, an increase of 9% in just 5 years. As mobile web visits grow, we also expect to see mobile eCommerce follow suit alongside the current rapid growth in online spending.
With so many people visiting websites from their smartphones these days, responsive design is a critical consideration when creating a website for your business. Responsive design is an approach to web design that makes your website’s layout and content adapt to the different screen and window sizes of the device the visitor is accessing it from.
For example, while your home desktop computer might be able to accommodate a widescreen image gallery, your smartphone’s much smaller and narrower screen would make the same element much harder to view and interact with.
Responsive design makes it possible to deliver multiple, separate layouts of your content and design so that the user experience is flawless regardless of screen size. With mobile continuing its dominance over website traffic, businesses will have to make responsive web design a priority if they haven’t already.
If your website isn’t responsive or is in need of a design overhaul, get in touch with us for a FREE website audit: [email protected]
While Instagram is starting to look a lot more like TikTok as of late, it seems the Meta-owned company can't seem to copy the engagement or viewership of its Chinese rival.
A recent The Wall Street Journal article reported that it had seen copies of internal research documents titled “Creators x Reels State of the Union 2022”, and the report apparently said that Instagram users are not spending much time watching short-form videos (Reels), and even worse, that “most Reels users have no engagement whatsoever”.
The article also highlighted a number of other notable stats including:
• Instagram users cumulatively spend 17.6m hours a day watching Reels vs. TikTok's 197.8m hours
• Engagement is down 13.6% against the previous month
• A third of Reels were created on another platform first, usually TikTok
• Only 20% of Meta's 11m US creators post Reels
In response, Meta pushed back to claim that the WSJ story was outdated and, in some cases, used incorrect data to paint a false picture of their progress on Reels. But of course, they didn’t supply their own up-to-date information to refute WSJ’s claims.
What do you think: did Instagram go all-in on Reels too soon? Will they be able to catch up with TikTok’s dominance? Are you using Reels for your business? We’d love to hear your thoughts in the comments.
We recently completed a new project for La Maison Design, working closely with owner Martina. We delivered a new eCommerce website along a new Point-of-Sale solution using Square (IE)
Both in-store and online sales are now fully integrated which was an important deliverable. Martina requested a simple user-friendly solution to track stock levels and an increase in sales, as the project coincided with the opening of their second store in Ranelagh!
Check them out online at www.lamaisondesign.ie or drop in-store to see their beautiful range of products or to schedule an interior design consultation for your next project.
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Our work with Micil Distillery has been shortlisted in the Irish eCommerce Awards - Food & Drink eCommerce Website of The Year.
We are proud to share the news after some fine work and collaboration alongside the talented design team Lisa & Rebecca from threebrand and brand specialist Nicola from Bord Bia - Irish Food Board.
The awards recognise and reward the organisations, teams and individuals who are helping shape the thriving internet retail industry across the island of Ireland. Best of luck to all finalists on Friday 23rd September at The Mansion House in Dublin!
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AIB EComm Live
We love working with family-owned Irish businesses 🇮🇪
It was a fantastic experience to be able to design and develop Cooley Oysters's first eCommerce website, enabling them to sell online internationally and stand out as one of Ireland’s leading oyster farms. We look forward to watching them grow from strength to strength in the years to come! 🚀
Find out more about the project on our website: https://business.facebook.com/creatorstudio/pre_published?content_table=SCHEDULED_POSTS&post_type=ALL ://www.craftdigital.ie/portfolio/cooley-oysters/
Don't know where to start with your new website? Here are 10 questions to consider when starting a new website project.
1. Define what has caused you to make the leap to creating a new website and why you didn’t do it earlier.
2. Is your website failing to keep visitors’ attention? Are your conversion rates too low? Is the website too hard to update by yourself? Understand why the website is unsatisfactory to truly understand the need for a new one.
3. Take into account what needs to happen with the new website to consider it useful to your brand strategy and customers.
4. Your new website must have a specific purpose in order to properly serve your brand. Your website is for your customers, so keep them top of the list...It’s not there to serve you!
5. Get down to the details of every function and feature if possible and go into how you want users to navigate your website. This will also aid the development of the user journey and wireframe later in the project.
6. Will you be selling now or in the future? If so you’ll need an eCommerce platform. A basic website that only gets as technical as a contact form can be another route entirely.
7. Identify your ideal audience and anticipated visitors by demographic data, tech-savviness, intent, personal goals and pain points, the stage of their purchase decision-making, and more. If you haven’t established your buyer personas, this would be the best place to start.
8. Come up with SMART goals, both long- and short-term, to determine the success of the new website. eg: increased users, enquiries, subscriptions, or email database increases.
9. The website must work for the brand and your customers. Find a balance between user experience and design so that the website is neither difficult to navigate nor ugly.
10. Take the websites you love and hate. Lay out a clear explanation of why for both cases. This provides a reference for a design team to bring your vision to life while also clarifying your website’s personality and features.
Looking to develop a new website but don't know where to start? Here are 10 questions we like to ask our clients during our website discovery sessions to help learn more about their problems and get a deeper understanding of their requirements for a new website - https://www.craftdigital.ie/10-questions-to-consider-when-starting-a-new-website-development-project/
Considering a new website? Here's a list of questions we like to ask clients before starting any new website development project.
Whether acting as a powerful sales tool for your business, or a beautiful brochure that showcases what you do, a website is an essential asset for any company or organisation.
Our website services include:
• Website Design & Development
• eCommerce Stores
• Content Creation
• Support & Maintenance
We’ll work closely with you to discover and understand the needs of your business in order to craft the perfect website solution for you.
Project Spotlight: Novaerus Social Media Ads
We worked with air disinfection technology company Novaerus on a multi-channel social media ad campaign.
Our campaigns amassed over 1 million impressions across both platforms and achieved a significant increase in traffic, leading to an uplift in sales both on their website and offline.
Find out more about the project on our website: https://www.craftdigital.ie/portfolio/novaerus/
Like many parts of running a business, the demands of digital marketing aren't simply 9-5. We're here to help ease the burden and deliver the right solutions to you when and where they're needed.
If you're in need of a helping hand, drop us a line: www.craftdigital.ie/contact
A recent study from Emplifi has revealed that 60% of consumers feel they aren't getting an excellent customer experience on social media when making a purchase. For Gen Z, which represents the largest group of global consumers, that figure jumps up to a staggering 70%.
More and more consumers are turning to social media during the buying process to ask questions, make purchases and seek post-purchase customer support, but it's clear to see that most businesses are missing the mark.
How does the customer service you provide on your social media channels fare? Are your customers having a positive experience when dealing with you, or do you feel you're falling short?
If you're in the latter group, get in touch with us to see how we can help ease the burden: craftdigital.ie/contact
Two iconic European cities, crafting the future of digital together.
From our offices in Dublin and Lisbon, we help businesses and organisations all over the world with their digital marketing needs.
Get in touch with us today to see how we can help yours: craftdigital.ie/contact
Have you heard of “social proof”? It’s a psychological phenomenon wherein people copy the actions of their peers in an attempt to emulate the correct behaviour in certain situations. It’s not surprising, humans are social creatures after all and we want to fit in with our group.
In marketing, social proof follows a similar line: when people shop, they look for recommendations from others before making purchasing decisions. These can come from friends, family, celebrities or even strangers.
The proof is in the pudding: 84% of consumers trust recommendations from other customers compared to just 48% of consumers trusting ads from businesses. So in short, social proof generates more sales.
Here are three simple ways to get started with social proof marketing:
• Put case studies and testimonials on your business’s website
• Encourage reviews on Google and other recommendation platforms
• Re-share User-Generated Content on your social media channels
This only scratches the surface when it comes to social proof though. Get in touch with us today to see how we can help you integrate it into your digital marketing strategy: www.craftdigital.ie/contact
When it comes to social media, sometimes it can feel like you need to have a profile for your business on every platform out there. No sooner have you gotten your head around the latest social network, than a new one pops up that you quickly need to master in order to stay current.
But don’t let the latest trends and developments sway you if they’re not relevant to your customers. What’s truly important is understanding where your audience is and focusing your marketing efforts there, rather than spreading yourself too thin and wasting valuable time and resources.
Selling cruise ship tickets to soon-to-be retirees? They’re not likely to be very active on LinkedIn.
Promoting a music festival for college students? You need to get yourself on TikTok!
Ask yourself this: who is my audience? Where are they? And what kind of content resonates with them the most? Once you figure that out, meet them there and get the conversation started!
Project Spotlight: Dr. Rizwana Khan Website
We worked with Dr. Rizwana Khan to design and develop a brand new, fully responsive website based on the WordPress CMS.
After a full review of her previous website, we concluded that a complete overhaul was needed. Dr. Khan’s new website now acts as a knowledge hub for existing and prospective patients, as well as a key lead generation tool for her business.
“I would highly recommend Craft Digital as one of the most proficient website designers.” – Dr. Rizwana Khan, Owner
Find out more about the project on our website: https://www.craftdigital.ie/portfolio/dr-rizwana-khan
Facebook is introducing a new set of features to help you quickly find and connect with Facebook Groups. These will include a new, dedicated notifications space for groups in the sidebar of the app, and more options for smaller discussions within group spaces (like chat channels and audio rooms).
What do you think about these Facebook Group updates? Do you use Facebook Groups as part of your social media strategy?
https://about.fb.com/news/2022/06/features-to-find-and-connect-with-facebook-groups/
We’re testing new ways to quickly access your favorite Facebook Groups and simplifying how they’re organized.
Building a website shouldn't be overwhelming. Experience our quick, simple and enjoyable website process - Email: [email protected] ✅
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🔔 Did you know... the Local Enterprise Offices Trading Online Voucher scheme is coming to an on October 31st! 💰 The programme offers financial assistance of up to €2,500 to help businesses develop or improve their online trading capacity. The grant can be used for website development, digital marketing, social media and more. 📩 Email us today for help with your application: [email protected]
Your online reputation matters. According to The Drum, 93% of people read online reviews before making a purchase, and the majority weigh online reviews the same as they would a word-of-mouth recommendation from their family and friends. That's why it's incredibly important for businesses to monitor and manage their online reviews. Positive reviews build trust and attract new customers, while negative ones can deter potential clients. Proactively engaging with and addressing reviews demonstrates your commitment to customer satisfaction, helping you maintain a positive image and improve your products or services based on valuable feedback. Not only that, but online reviews also impact search engine rankings, making it crucial for businesses to encourage and manage them effectively. By doing so, you can gain a competitive edge, enhance customer relationships, and benefit from word-of-mouth marketing in the digital age. Managing online reviews isn't just about maintaining a positive image; it's about leveraging the power of customer opinions to drive business growth, improve local visibility, and build strong, lasting customer relationships. Chat with us today to find out how we can help you manage your online reviews to improve customer trust, competitiveness and your business's reputation in today's digital landscape.
Have you heard about the Trading Online Voucher? 🖥 It's a Local Enterprise Offices scheme that assists small businesses with grants to invest in #digitalmarketing strategy, online advertising campaigns or eCommerce website development. Find out more: https://www.craftdigital.ie/trading-online-voucher/
According to the latest Index Report from Sprout Social, social media usage is on the rise with 53% of consumers saying their use of social media platforms has increased over the last two years. 📈 Is your business ready to join the conversation? 🗣
Want to improve engagement on your organic Linkedin content? In a recent blog post for Buffer, LinkedIn’s Product Marketing Manager Hien Mai revealed some top tips for marketers on the platform. Hien focuses on growing creators and conversations on LinkedIn by helping make content creation approachable and nurturing creators to be more consistent along their journey. Hien’s top actionable tips for Linkedin are: • Aim to post daily, but don’t overdo it. You might run the risk of overwhelming your audience. • Use between one and three relevant hashtags per post. An excessive amount of irrelevant hashtags actually reduces visibility. • Posts perform better on weekdays compared to weekends. Check your own unique engagement data to decide on the best hour/time of the day to post. • Discover new content that interests and inspires you by subscribing to newsletters and Top Voices in your industry. • Be authentic. Share information, ideas, and expertise with your connections that are truthful and valuable. Don’t be afraid to share about topics that are important to you too, such as personal developments, commentary on newsworthy topics or asking for advice. Do you have any extra Linkedin tips you’d like to share? #LinkedIn #LinkedinTips #digitalmarketing
Have you heard about the Trading Online Voucher? It's a Local Enterprise Offices scheme that assists small businesses to trade online. Eligible businesses can apply for a grant (of up to €2,500) to invest in digital marketing strategy, online advertising campaigns or eCommerce website development. Find out more on our website: https://www.craftdigital.ie/trading-online-voucher/
Have you heard about the Trading Online Voucher? It's a Local Enterprise Offices scheme that assists small businesses to trade online. Eligible businesses can apply for a grant (of up to €2,500) to invest in digital marketing strategy, online advertising campaigns or eCommerce website development. Read our blog to find out everything you need to know about the Trading Online Voucher: https://www.craftdigital.ie/trading-online-voucher
