Publift

22/05/2024

Unlock the Power of Google Ad Manager (GAM) for Your Website Monetization! 💰
But what is GAM? Is it Google Ads? Is it AdSense? 🤔

Join us as we explore what GAM is, its powerful features, and how it stands out from other Google products. Learn why many marketers consider GAM a must-have for maximizing your website's revenue. Discover the differences between GAM and Google AdSense, and why GAM is the cornerstone platform for publishers.

Don't miss out on this opportunity to boost your monetization strategy—watch now and get the full scoop on Google Ad Manager! https://buff.ly/3UGOvyN

09/11/2023

✨ Dive into the world of with our Exclusive Guide 101! 🚀 Discover the game-changing strategy where ads drive traffic, leading to increased impressions and clicks, ultimately raking in ad revenue! 💰 Unlock the key principles for success and navigate the risks with our ultimate AdSense Arbitrage Guide. From basics to advanced practices, we've got you covered! https://buff.ly/3suGDq7

02/11/2023

📢 Break through banner blindness with Sticky Ads! 📌

In the crowded digital world, it's tough for advertisers to stand out amid intrusive ad noise. But there's a game-changing solution: Sticky Ads!

🔍 Learn about their potential for increased visibility and higher returns. Discover types, pros, cons, and what metrics say about this ad format in our video. Stay ahead in the ad optimization game! 🎯

14/09/2023

To celebrate 8 years of , we chat with Colm Dolan, Publift's CEO & Founder, to reminisce about his nostalgic journey in building the company, the lessons he's learned while achieving prestigious awards, and a discussion of the beacons of innovation guiding Publift's path forward💡

07/09/2023

In this Google AdSense 101 episode, we’ve summarized what is & how to earn $$$ from it. Google AdSense is a relatively straightforward way for digital publishers to amp up revenue by outsourcing their advertising operations to Google 💡💸

17/08/2023

Layout Teardown is back with another episode! 🎥 This time, we're taking a look at timeanddate.com, a transactional website where users can calculate dates, and check the time, weather, and dates across the world. Ben Morrisroe and Brock Munro talk through the reasons behind timeanddate.com's page RPM strategy, their advertising layout on desktop on mobile, and their ad loading setup.

Check out the full video here! --> www.publift.com/adteach/layout-teardown-timeanddate

10/08/2023

AdTeach is in session! 🍎

In this episode, we cover what page RPM is and how to increase it. Page RPM is a formula used to gauge the revenue generated by a web page. Because it is essentially the same as eCPM, which stands for “effective cost per mille”, Google uses the terms interchangeably.

One of the key metrics publishers can monitor and influence is their page RPM. It’s an important metric to detect issues with ad effectiveness as well.

Check out the full video here --> https://www.publift.com/blog/how-can-you-increase-your-page-rpm

27/07/2023

We're back with another AdTeach video! 🍎
Watch the full video here 📽️ --> https://www.publift.com/blog/the-best-cpm-ad-network-for-publishers/

In this episode, Naomi talks about all things CPM. CPM is an acronym for cost per mille, meaning the cost per thousand impressions. It refers to how much is earned when an ad published is seen a thousand times on a website, and is used to monitor ad performance.

29/06/2023

Welcome to AdThoughts 💭 a video series where we interview industry experts on all things ad tech. In today's episode, we chat with James Nielsen, Publift's Head of Onboarding, about Core Web Vitals (CWV) ⛑️.

The Core Web Vitals are the 3 Google metrics used to evaluate the performance of your website. It is used to measure the quality of user experience in the real world around loading performance, interactivity and visual stability of a page. These metrics are Largest Contentful Paint (LCP), First Input Delay (FID), and Cumulative Layout Shift (CLS).

Check out the full interview to learn why CWVs is important for publishers, and what they can do to optimize their CWV health --> https://lnkd.in/gzEfiqc6

22/06/2023

Layout Teardown 🔎 is our latest video series where Ben Morrisroe and Brock Munro breakdown the ad strategy and website layout of popular publishers.

In this week's episode, we're taking a look at the DailyMail.com 📰, a popular news website in the UK, US and Australia. Ben and Brock talk through the reasons behind Daily Mail's page RPM strategy, the advertising layout on desktop on mobile, and their ad loading setup.

📽️ Check out the full video here! --> https://www.publift.com/adteach/layout-teardown-daily-mail

This is our debut episode so let us know what you think! We'd love to hear your thoughts on this type of content 🧐 and whether this brings any value to you 😊

07/06/2023

"Publift truly changed our business. They did not double our revenue, they quadrupled it. This gave us the opportunity to develop a second web app whocan.org that we will launch with Publift too."
- Kai Petersen, Founder of ScrumPoker-online.org

ScrumPoker-online.org was started by site founders Paul and Kai with one simple goal, to create a tool allowing developers to start estimating in 30 seconds. We worked with founder Kai to improve misaligned and unresponsive ads that were impacting site design and user experience.

With the help of our team, we were able to achieve the following:
🔵 An astonishing 195% revenue uplift within the first week
🔵 and then 245% revenue uplift in their first month
🔵 615% increase in page RPM

Wanna know how? Check out our article here to find out! --> https://www.publift.com/case-studies/scrumpoker-online-org

16/05/2023

Do you want to expand your ad strategy beyond the world of desktop? 🖥

Well, you’re in the right place! With the right mobile ad network, you’ll have smart phone and in-app advertising at your fingertips. 📱

In this episode of Adteach, Naomi breaks down all you need to know about mobile ad networks, from what they are, the beat ones for you.

Click here to watch the full video now, you don't wanna miss out! --> https://www.publift.com/blog/best-mobile-ad-networks-for-publishers

04/04/2023

“With Publift, I'm well supported every step of the way. They gave me really useful solutions that greatly increased revenue.”
- Anupon Ponkun, owner of Chordzaa.com

Chordzaa is Thailand's top hub for all things music. They provide the chords and lyrics for thousands of songs across a number of genres. We worked with site owner Anupon to reoptimize his existing ad setup and explore further monetization opportunities.

With the help of our expert team, we were able to achieve:
🎵 1587% increase in page RPM after 1 month
🎵 1550% increase in net revenue after 1 month
🎵 660% increase in page RPM and a 550% increase in net revenue after three months

Wanna know how? Check out our article here to find out! --> https://www.publift.com/case-studies/chordzaa

03/04/2023

"While it may be hard to believe, when monetizing your website, Google and Facebook aren't the only options! 🤯

In fact, when it comes to choosing the right ad network for you, you're spoiled for choice!

Find out how in this weeks episode of AdTeach! 🍎

Click here to watch now, you don't wanna miss out! ➡️ https://www.youtube.com/watch?v=4Lgh0HUBpBs

22/02/2023

Monetizing your website is a little easier said than done, but don't worry, Naomi's here to help!

In this episode of AdTeach, she'll go over everything
you need to know about selling ad space on your
website.

Be sure to click the link here to watch the full video! --> https://www.youtube.com/watch?v=jEUPB3d0cWQ

As always, be sure to let us know what you think!

07/02/2023

What is Google AdSense? Well, it’s an advertising program publishers can use to monetise content such as blogs, websites or YouTube videos. But, should you use it? Are there better alternatives? Well, we’ve got you covered. In this weeks adteach, Naomi answers all of your Google AdSense questions and more, from what it is to the best alternatives.

Check out the full video here -->
https://youtu.be/Dw5412wdYUM

30/01/2023

“Publift did a fantastic job maintaining our strong user experience & brand perception while significantly increasing advertising revenue” - Save My Exams

Save My Exams’ mission is to remove the unnecessary stress around revision, providing expertly written, syllabus-specific resources so that every student can walk into their exams calm, confident, and prepared.

With the right optimizations, SaveMyExams.co.uk saw a 108% uplift in their daily revenue and a 86% increase in in page RPM, all within the first month of going live!

Read the full case study here --> https://www.publift.com/case-studies/savemyexams

22/12/2022

"With Publift, it’s great to know that the site’s ad earning potential is being maximized. It’s allowed us to upgrade servers and keep pace with the site’s ever-growing needs.”
- Founder of tcdb.com

Trading Card Database is an incredible archive of all things card trading. It’s fully searchable by year, card manufacturer, player/character name, or team and is growing by the hour.

After implementing numerous optimisations, like ad refresh and sticky units, we achieved:

• A massive 247% uplift in page RPM
• 182% increase in NET revenue

Read the article to see how we made it possible --> https://www.publift.com/case-studies/tcdb

20/12/2022

“The transition process was surprisingly easy. We have some complex coding in a few places and Publift was able to customize plug-and-play code in short order. I was really impressed. Didn’t hurt that the integration team was super friendly and responsive. They also didn’t try to force feed ad formats on me that didn’t fit with my plan”
- Mike A., Founder of SoxProspects.com

SoxProspects.com is the web’s number 1 source on the Boston Red Sox farm system. The site covers everything from news and transactions to international signings, draft history and so much more. We worked with Mike to improve ad revenue whilst maintaining their amazing UX.

After implementing an array of revenue-generating optimisations such as ad refresh and custom formats, we achieved:

• An 216% increase in page RPM after 2 months
• A net revenue uplift of 106%
• A 225% YoY increase in revenue in first month

Read the article to see how we made it possible —-> https://www.publift.com/case-studies/sox-prospects

30/11/2022

💫 Publift is one of Australia’s fastest growing companies! 💫

Cherry on top: we climbed 15 positions higher from last year’s results! Congratulations to our entire team for the amazing effort and for the continuous support we have received from our publishers!

Every year since 1990, the Fast 100 list has been released to recognise the top 100 fastest growing companies in the country. The results are listed by compound annual growth rate of revenue across three financial years.

To see the full list, visit → https://www.afr.com/work-and-careers/management/this-alcohol-free-drinks-maker-is-australia-s-fastest-growing-company-20221107-p5bwan

18/10/2022

“I was hesitant to make the leap and join Publift. Ben persistently pursued me and I am so glad he did! Making the jump has changed Bustimes dramatically. The service has been perfect. Anyone holding out should jump in and give them a try."
‍-Josh G, Founder of Bustimes.org

UK site bustimes.org displays bus services, routes, and live vehicle locations in the UK and Ireland. We worked with Joshua to improve his existing ad setup with AdSense and ad revenue.

After implementing revenue-driving optimizations such as dynamic ad injection, multivariate testing for new formats, and custom formats, we achieved these results*:

- 313% increase in average revenue per month
- 62% increase in monthly pRPM
- 309% in average revenue per day

Read the article to see how we made it possible --> https://www.publift.com/case-studies/bustimes-org

*Results are a YoY comparison across a cumulative period of 4 months where year 1 is with AdSense and year 2 with Publift.

10/08/2022

Last week, our founder and CEO Colm Dolan spoke at the IAB Australia Advertising Week Careers Fair! Watch the interview to learn about why he started Publift, our tech and scaling up, and how to join Publift!

28/07/2022

We’re ! And we’re also going on a university tour 🚗🚙🚗

If you’re keen to meet up and chat with us, we’ll be at the IAB Careers Fair and University of Sydney’s Graduate Jobs & Internships Fair!

Super keen? You can also learn about our roles here --> https://bit.ly/3OEQZc3

28/07/2022

“The responsiveness along the way was excellent and we felt really supported all the way through. Also, they don't forget about you after the implementation and move on to other things. We've been on the platform now for quite some time and they are always looking for ways to help us grow our revenues with access to new networks, implementing new ad types and so on.”
Jurica Gudelj, Director and Chief Editor of

This year, we helped news & media portal Dnevnik.ba grow their site. Prior to our partnership, Dnevnik.ba had tried other solutions but found that they struggled with volume. As the site grew, the CPMs they garnered across various ad exchanges were not satisfactory and had seen significant drops. They needed a solution that didn’t penalize their growth with lower fill rates and prices.

Since our partnership in February 2022, our team of optimization experts have continually found new opportunities to uplift ad revenue. As a result, we’ve been able to achieve a whopping 154% increase in pRPM and average MoM pRPM increase of 38%! 🎉

Read more about it here --> https://www.publift.com/case-studies/dnevnik-ba

11/07/2022

100% of our employees feel that Publift is a Great Place to Work Australia New Zealand! The results feel more significant this year because we’ve grown in size and improved our score. This is the second year Publift has participated in the Great Place to Work (GPTW) survey as a way to ensure the people at the business enjoy what they do, who they work with, and where they work.

The GPTW survey uses 3 decades worth of research to understand workplace culture. Every employee takes the GPTW survey that looks at different aspects of the workplace — intimacy, equity, collaboration, impartiality and support, to name a few.

We are proud that 100% of our employees feel:
😊 the work environment is friendly and welcoming
🏆 a sense of pride over their accomplishments
💗 people care about each other here

We improved in these areas:

• 17% in equity
• 11% in support, communication, and team
• 9% in credibility
• 7% in fairness, pride, and camaraderie

Colm Dolan, our founder & CEO on the certification:
“It is incredibly satisfying to achieve a 7-point increase in our score from our inaugural entry into the GPTW survey last year. We've always placed great emphasis on culture within the business and it is something that's constantly evolving and changing. We focused on areas of low scoring such as pay and equity last year and received an incredible jump. This year, the results have given us new challenges and we'll work as a group to improve. But it's great to see the effort we've put in being rewarded by a happier team. I am very proud of us as a group.”

Read more on our certification here --> https://greatplacetowork.com.au/gptwcertified/publift/

30/06/2022

“The team at Publift are amazing. They're always quick to respond to my many questions and requests. They ensured the whole process was smooth and delivered on everything they said they would - including an impressive uplift in revenue."

- Ben Colgate, Founder, PAYE.net.nz

Trusted NZ brand PAYE.net.nz reached out to us when a direct advertiser of theirs pulled out leaving a revenue gap needing to be filled. We optimized Ben’s mobile site layout to capitalize on two thirds of his audience, AB tested and implemented high performing units, all while ensuring user engagement and user experience was unaffected.

Our partnership yielded an 856% uplift in daily revenue from display ads! What used to make up 30 - 40% of his revenue has now jumped to account for 90% of it. Ben’s site also achieved an pRPM growth of 803%. Read the full case study here --> https://www.publift.com/case-studies/paye-net-nz

29/06/2022

It’s been an exciting couple of months as our team has welcomed 3 new Publifters! 🎉 Joshua Walo and John Denver Quiambao join our team of account coordinators and Denis Sylvester comes onboard as our newest solution consultant. They will provide more people power to our already bustling onboarding team as we continue to drive improvement across onboarding, from integrating publishers with Fuse more efficiently to offering quicker support for your queries and needs.

To break the ice, here’s a quick fun fact about each of them:

Denis is a qualified engineer and a medical scientist. 🧑🏽‍🔬🔬 His foray into the ad tech industry comes through his passion to discover new and exciting opportunities!

Josh is team Savoury Pancakes: Bacon 🥓 + Pancakes 🥞 ftw

John is quite the romantic 💗 He’s commissioned love songs for friends and has even written a few of his own melodies 🎼

(From left to right: Denis, Josh & John)

24/06/2022

Jaryd Krause interviews our founder and CEO Colm Dolan on how to 🌟 earn more money from ads on your website 🌟.

Jaryd coaches people on how to purchase profitable online businesses to replace their current income, quit their job and thrive off an alternative lifestyle that isn’t 9-5.

In this podcast, they talk about what stops digital publishers from making more money from their ads, how to track user experience and ad load to ensure you are increasing your ad revenue but also keeping your viewers happy.

You’ll also hear about the best ad placements to maximize ad revenue and make good income for your site. Colm also delves into how Publift works, what we do, and how we help content site owners make earn a living.

Catch the full episode here! -->
https://buyingonlinebusinesses.com/ep-171-increase-your-blogs-ad-revenue-by-300-with-colm-dolan/

03/06/2022

Amazing news to see our Publishers Man of Many and Broadsheet Melbourne nominated at the Mumbrella Awards 2022 for Media Brand of the Year! All the best to the nominees 🎉

https://mumbrella.com.au/mumbrella-awards-2022-shortlist-revealed-thinkerbell-secures-12-nominations-739015

The shortlist for the 2022 Mumbrella Awards has been announced, with Thinkerbell’s name against 12 nominations and strong competition from Special, The Monkeys and PHD.Thinkerbell is again in the lead after it last became the most nominated agency at the 2020 Mumbrella Awards, solely or as part of...

18/03/2022

We are excited to announce that Publift has made it on the ‘ list of High-Growth companies in Asia Pacific 2022! 🥳 Out of 500 companies that were recognized, Publift is the 29th high-growth tech company in APAC!

To be recognized for such an achievement, a business must have high organic growth over a three-year period (2017-2020). With an absolute growth rate of 455%, we are incredibly pleased to be able to grow alongside our publishers 💖